Motus-e

What Motus-e does

Motus-E is an Italian non-profit association (associazione) founded in 2018 and headquartered in Rome that serves as the primary industry coalition for accelerating Italy's transition to electric mobility. It brings together over 100 associates and partners across the full e-mobility value chain, including automotive OEMs (Tesla, Stellantis, Volkswagen Group Italia, BYD, Renault), energy companies (Enel, A2A), charging infrastructure operators (Ionity, Fastned, Atlante, ABB), academic institutions (Politecnico di Milano, Politecnico di Torino, CNR, ENEA, Bocconi, LUISS), and consumer and environmental organizations (Adiconsum, Legambiente, Kyoto Club). The organization positions itself as the authoritative interlocutor for Italian institutions at national and regional levels on e-mobility policy.

Motus-E's product portfolio centers on market intelligence and policy advocacy rather than technology development. Core offerings include the biannual White Book on Electric Mobility (second edition published June 2026), monthly market analysis reports tracking BEV registrations and public charging infrastructure, practical guides (Vademecum) for municipalities and fleet managers, standardized protocols and regulations for charging infrastructure deployment, the Academy training platform, the Facciamo chiarezza Q&A resource, and an interactive Battery Supply Chain Map of Italy. Recent publications also extend coverage to off-highway and agricultural machinery electrification (April 2026). The organization runs with a small core team of approximately 8 named staff led by President Fabio Pressi (A2A E-Mobility CEO since 2021) and Secretary General Francesco Naso (since 2021).

Motus-E generates revenue through recurring membership fees from associates and partners, supplemented by publication and event-related income. As a non-profit association under Italian law, it does not publicly disclose revenue. Its go-to-market is community-led, relying on direct member engagement, the Academy platform, public website (motus-e.org), press releases, and participation in industry events such as KeyEnergy. The association's stated strategic objective—codified in its "Missione E-Mobility Italia" initiative—is to bring 4 million electric vehicles onto Italian roads by 2030, against a July 2026 baseline of approximately 441,453 BEVs and 84,564 public charging points.

Name

Motus-e

Legal name

Motus-E

Website

https://motus-e.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Motus-E is an Italian non-profit association founded in 2018 that brings together over 100 industrial operators, automotive companies, academics, and consumer groups to accelerate Italy's transition to electric mobility through research, policy advocacy, and training.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: Motus-E generates revenue through membership fees from industrial operators, automotive supply chain companies, academic institutions, and other stakeholders along the e-mobility value chain. Members gain access to association activities, research publications, networking opportunities, and representation as the authoritative voice of the Italian e-mobility sector.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motus-E is an Italian non-profit association that promotes electric mobility through research, market intelligence, policy advocacy, training, and standardization. It brings together over 100 industrial operators, automotive supply chain members, academic institutions, and opinion movements, producing publications such as the White Book on Electric Mobility, monthly market analysis reports, practical guidelines for municipalities and fleets, standardized charging infrastructure protocols, and an educational Academy platform.

Product overview

Motus-e is an Italian association (not a technology company) that serves as the primary knowledge platform for electric mobility in Italy. Its product portfolio consists of research publications, market intelligence reports, practical guidelines, and educational resources. The core offerings include the annual Libro bianco (White Book) on electric mobility, monthly market analysis reports tracking BEV registrations and charging infrastructure, practical guides for municipalities and fleet managers, standardized protocols for public charging infrastructure, an educational academy platform, a Q&A resource section addressing common EV questions, and an interactive battery supply chain map for Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Studi e ricerche (Studies and Research) Publications including the White Book on Electric Mobility (Libro bianco sulla mobilità elettrica), market reports, guidelines, and protocols covering Italy's e-mobility landscape. Targeted at industry professionals, policy makers, and the public.
• Analisi di mercato (Market Analysis) Monthly market intelligence reports tracking electric vehicle registrations, BEV fleet statistics, and public charging infrastructure data for Italy. Targeted at industry professionals and policy makers.
• Vademecum/Guide (Guidelines)
• Protocolli e regolamenti (Protocols and Regulations)
• Academy Educational platform for professional training on electric mobility topics. Targeted at professionals seeking training in the e-mobility sector.
• Facciamo chiarezza (Q&A Section) FAQ/resource section addressing 35 common questions about electric mobility to combat misinformation. Targeted at the general public and consumers.
• La filiera delle batterie in Italia (Battery Supply Chain Map) Interactive map of Italy's battery ecosystem including manufacturers, recycling companies, and second-life applications. Targeted at industry stakeholders and policy makers.

Quantifiable outcome

• 441,453 BEV vehicles circulating in Italy as of July 2026
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and supporting.

• A2AcoreStrategic or Co-development PartnerIndustrial operator and founding member of Motus-E, represented on the Board of Directors by President Fabio Pressi (CEO of A2A E-Mobility). A2A is a major Italian multi-utility company involved in energy and e-mobility services.
• ABBcoreStrategic or Co-development PartnerTechnology partner specializing in charging infrastructure solutions. ABB is a global technology company providing EV charging infrastructure including fast chargers and grid connectivity solutions.
• EnelcoreStrategic or Co-development PartnerMajor Italian energy company and board member represented by Simone Tripepi. Enel operates in energy distribution and e-mobility through Enel X and Enel Grids.
• TeslacoreStrategic or Co-development PartnerElectric vehicle manufacturer and board member represented by Stefano Mottarelli. Tesla is a leading EV producer and charging network operator.
• AtlantecoreTechnology or IntegrationCharging network operator represented on Motus-E board by Gabriele Tuccillo. Atlante develops and operates EV charging infrastructure.
• BYDcoreStrategic or Co-development PartnerChinese electric vehicle manufacturer represented on board by Alessandro Grosso. BYD produces EVs, batteries, and charging solutions.
• Volkswagen Group ItaliacoreStrategic or Co-development PartnerMajor automotive group represented on board by Stefano Sordelli. Volkswagen Group includes multiple EV brands including Volkswagen, Audi, Skoda, and Cupra.
• AllianzsupportingStrategic or Co-development PartnerInsurance company represented on Motus-E board by Massimo Roccia. Allianz provides insurance solutions for EVs and charging infrastructure.
• Renault GroupcoreStrategic or Co-development PartnerAutomotive manufacturer represented by Gabriella Favuzza. Renault produces electric vehicles including the Megane E-Tech andTwingo E-Tech.
• IonitycoreTechnology or IntegrationHigh-power charging network operator for electric vehicles across Europe. Ionity operates HPC stations along major European highways.
• FastnedsupportingTechnology or IntegrationFast charging network operator developing and operating fast charging stations for EVs across Europe.
• Politecnico di MilanocoreStrategic or Co-development PartnerLeading Italian technical university conducting research on e-mobility, battery recycling, and sustainable transportation. Collaborates on publications and research reports.
• Politecnico di TorinocoreStrategic or Co-development PartnerTechnical university specializing in automotive engineering and energy systems, contributing academic expertise to e-mobility research.
• CNRcoreStrategic or Co-development PartnerNational Research Council of Italy conducting research on urban mobility and air quality. Collaborates with Motus-E on environmental impact studies.
• ENEAcoreStrategic or Co-development PartnerNational Agency for New Technologies, Energy and Sustainable Economic Development. Conducts research on energy efficiency and battery storage systems.
• LUISSsupportingStrategic or Co-development PartnerLibera Università Internazionale degli Studi Sociali Guido Carli, Rome. Provides academic research and talent development for e-mobility sector.
• Bocconi UniversitysupportingStrategic or Co-development PartnerLeading Italian economics and business university contributing research on e-mobility economics and policy.
• AdiconsumsupportingStrategic or Co-development PartnerItalian consumer protection association advocating for consumer interests in e-mobility including charging infrastructure and vehicle standards.
• LegambientesupportingStrategic or Co-development PartnerMajor Italian environmental organization promoting sustainable mobility and zero-emission transportation solutions.
• Kyoto ClubsupportingStrategic or Co-development PartnerItalian environmental association focused on climate change mitigation and sustainable energy transition.
• PwCsupportingImplementation/ SI/ Consulting PartnerProfessional services firm collaborating on research publications including battery recycling studies and market analysis reports.
• Bain & CompanysupportingImplementation/ SI/ Consulting PartnerGlobal management consulting firm providing strategic advisory for e-mobility market analysis and industry transformation.
• NTT DATAsupportingTechnology or IntegrationIT services and consulting company providing technology solutions for e-mobility digital infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AVERE (European Association for Electromobility): Pan-European association promoting electromobility across the continent. Directly comparable to Motus-E in mission (advancing EV adoption), member structure (industry + academia), and policy advocacy function, but operating at EU rather than national level.
• Transport & Environment: European clean-transport advocacy organization headquartered in Brussels, conducting policy analysis and market intelligence on EV adoption and emissions. Comparable in mission (policy advocacy + research) but operates at EU level and from an NGO rather than industry-association perspective.
• Zero Emission Transportation Association (ZETA): US national coalition advocating for 100% EV sales by 2030, bringing together OEMs, charging networks, and other industry players. Directly comparable in mission, member model, and advocacy function but focused on the US market.

Regional players

• Electric Vehicle Council of Australia: Australia's peak industry body for electric vehicles, representing automakers, charging providers, and energy companies. Mirrors Motus-E's role as the national convener for EV adoption but serves the Australian market.
• Bundesverband eMobilität (BEM): Germany's national e-mobility industry association, bringing together OEMs, utilities, infrastructure operators, and academia. Closely parallel to Motus-E's structure and value proposition but focused on the German market.

Others

• Confindustria: Italy's main general employers' federation representing manufacturing and service companies. Adjacent to Motus-E in industrial advocacy but not focused specifically on electric mobility and serves a far broader mandate.

Broad incumbents

• CharIN e.V. Global industry alliance focused on the Combined Charging System (CCS) and the charging interface standard. Overlaps with Motus-E's charging-infrastructure advocacy work, but operates globally and around a specific technical standard rather than national policy.
• European Automobile Manufacturers' Association (ACEA): Brussels-based lobbying body representing European automakers. Overlaps with Motus-E's OEM-side advocacy but operates at EU level across ICE and EV portfolios rather than concentrating on electric mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motus-e

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motus-e