Electric Vehicle Council

What Electric Vehicle Council does

The Electric Vehicle Council (EVC) is the national industry body representing the electric vehicle industry in Australia, headquartered in Sydney and founded in 2009. It operates as a non-profit advocacy organization that coordinates across automotive manufacturers, dealers, charging infrastructure operators, energy providers, and government stakeholders to shape policy frameworks for EV adoption. Its primary outputs are policy advocacy, government submissions, and industry research - notably the ELECTruck Report, which identifies regulatory barriers to electric truck adoption (including axle mass limits, night noise curfews, and inconsistent state rules), and ongoing submissions on the Electric Car Discount FBT exemption and road user charge timing.

EVC's go-to-market is community-led: it influences policy through formal submissions, published reports, media commentary, and participation in industry forums (e.g., AEMO's Integrated System Plan). It serves a national geographic remit across Australian federal and state governments. As a non-member-facing advocacy organization, its revenue mechanics rely on the professional services-adjacent streams of industry research publications and project-based partnerships rather than traditional commercial pricing. Commercial distribution is structurally different from product companies: EVC's reach is through policy influence, coalition building, and authoritative industry data such as the 12.1% new-vehicle EV share reached in H1 2025, the 103,269 BEV units sold in 2025, and the documented 105,000+ additional EV purchases attributed to the Electric Car Discount policy since 2022.

Strategically, EVC has deepened its footprint beyond consumer EV advocacy into heavy freight (ELECTruck Report), grid integration (Vehicle-Grid Network partnership with Climate-KIC Australia and UTS, and AEMO's classification of EVs as Consumer Energy Resources), and direct federal government engagement (VGN launch with Minister Chris Bowen, $1M federal funding component). Leadership comprises CEO Behyad Jafari and Chairman Tim Washington. The organization is positioned as the unified voice for the Australian EV industry at the intersection of transport, energy, and climate policy, with quantified claims of up to $3 in economic and health benefits per dollar invested in EV policy support.

Name

Electric Vehicle Council

Website

https://electricvehiclecouncil.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electric Vehicle Council is Australia's national non-profit industry body for the EV sector, coordinating automakers, charging operators, energy firms, and government stakeholders to advocate EV-friendly policy and publish authoritative industry research such as the ELECTruck Report.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Industry Reports and Research: The EVC produces industry reports and research that may be sold or provided to stakeholders, including the ELECTruck Report and policy position papers.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Electric Vehicle Council (EVC) is Australia's national industry body representing the electric vehicle sector. It conducts policy advocacy, produces industry research reports (such as the ELECTruck Report), coordinates with government and grid operators on EV integration, and lobbies for incentives like FBT and GST exemptions to accelerate EV adoption across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• ELECTruck Report

Quantifiable outcome

• Over 105,000 additional EV purchases attributed to EVC-advocated Electric Car Discount policy since 2022
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• AEMO (Australian Energy Market Operator)coreStrategic or Co-development Partner · 25 June 2026EVC welcomed AEMO's 2026 Integrated System Plan which classifies EVs as Consumer Energy Resources (CER), validating EVs' growing role in supporting the national grid. EVC contributed expertise on future transport electricity demand, noting that approximately half of demand is expected to come from commercial and freight vehicles.
• National Automotive Leasing and Salary Packaging Association (NALSPA)coreStrategic or Co-development Partner · 8 February 2026EVC and NALSPA jointly called on the Australian government to retain the Electric Car Discount FBT exemption, warning that premature removal would stall EV adoption. Both organizations submitted evidence on policy impacts including novated-lease settlement collapses following the March 2025 end to plug-in hybrid incentives.
• Climate-KIC AustraliaflagshipStrategic or Co-development Partner · 12 December 2025EVC participates in the national Vehicle-Grid Network (VGN) led by Climate-KIC Australia, which received $2.37 million in funding to promote vehicle-to-grid technology and make V2G more accessible to Australian EV owners by 2029.
• University of Technology Sydney (UTS) Institute for Sustainable FuturesflagshipStrategic or Co-development Partner · 12 December 2025EVC collaborates with UTS's Institute for Sustainable Futures on the Vehicle-Grid Network initiative, working with industry to establish uniform V2G standards and accelerate bidirectional charging adoption across Australia.
• Federal Government of AustraliacoreGTM or Marketing Partner · 11 December 2025EVC works with the Federal Climate Change and Energy Minister Chris Bowen on the VGN launch, supporting government efforts to encourage EV and PHEV owners to feed electricity back to the national grid, with $1 million in federal government funding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zero Emission Transportation Association (ZETA): US national trade association representing the EV value chain and lobbying federal and state governments on EV policy, incentives, and charging infrastructure. Most direct international analog to EVC in mission, structure, and advocacy-driven GTM.
• Electric Mobility Canada: Canadian national industry association for electric mobility, conducting policy advocacy, research, and government engagement to accelerate EV adoption. Closely mirrors EVC's role in a neighboring G20 market with similar federal incentive frameworks.
• AVERE (European Association for Electromobility): Pan-European industry association for electromobility, focused on policy advocacy, deployment data, and stakeholder engagement with EU institutions. Equivalent continental-scale trade body to EVC.

Regional players

• ChargeUK: Industry body representing the UK EV charging sector, lobbying government on charging policy, regulation, and consumer incentives. Comparable GTM (policy advocacy + industry research) but narrower in scope (charging vs. full EV value chain) and UK-focused.

Broad incumbents

• Clean Energy Council (Australia): Australia's established clean energy industry peak body, sitting adjacent to EVC on renewable energy and grid policy. Comparable scale, member-funded model, and government-relations role, but with a broader energy mandate rather than transport-specific focus.
• Smart Energy Council (Australia): Australian peak body for the smart energy sector, including distributed energy, storage, and EV-grid integration. Operates in an overlapping advocacy space with EVC, particularly around V2G and consumer energy resources, and is a likely collaborator rather than competitor.
• FCAI (Federal Chamber of Automotive Industries): Australia's peak automotive industry body representing OEMs and dealers. Overlaps with EVC on EV policy advocacy (especially emissions standards and incentives) but is a broader automotive lobby with ICE-vehicle constituents, placing it in occasional tension with EVC's EV-only mandate.

Emerging players

• National Automotive Leasing and Salary Packaging Association (NALSPA): Australian leasing industry association that co-submitted with EVC on the Electric Car Discount FBT exemption. Comparable advocacy model and policy engagement but leasing-specific, not EV-industry wide.

Others

• International Council on Clean Transportation (ICCT): Global nonprofit producing research that informs transport decarbonization policy. Functionally similar to EVC's research arm (e.g., ELECTruck Report) and frequently cited in the same government submissions, but operates internationally rather than as a national peak body.
• Calstart: US-based clean transportation technology consortium that convenes industry, government, and researchers to accelerate clean transport. Shares EVC's convening and policy-research role, but with a stronger technology-deployment and program-management orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EVCouncil
• Facebookfacebook.com/EVCouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Vehicle Council