Mg Motors Egypt

What Mg Motors Egypt does

Mansour MG Automotive, operating under the MG Motors Egypt brand, is the exclusive national distributor of MG passenger vehicles in Egypt under a partnership with Al-Mansour Automotive Group established in 2017. The company distributes a portfolio of ten MG models sourced from SAIC Motor Corporation — sedans (MG5, MG7), SUVs (RX5 Plus, ZS, New ZS, HS, MG One), an MPV (G50 Plus), a sport sedan (MG GT), and an electric roadster (MG Cyberster) — built on SAIC's SIGMA platform architecture spanning internal combustion and electric powertrains.

The company earns revenue across five streams: new vehicle sales through its own showrooms and dealer network, with pricing ranging from 974,990 EGP (MG5) to 2,850,000 EGP (MG Cyberster); aftersales service through a national network of 20-21 service centers; genuine spare parts distributed via service centers and Amazon.eg; certified pre-owned vehicles; and branded accessories sold through MG boutiques. Sales, customer service, and aftersales inquiries are routed through a centralized hotline (16424), and installment financing is offered through MAC Credit with terms up to 60 months.

Distribution flows through 39 sales centers and ~20 service centers covering Greater Cairo, Alexandria, the Delta (Mansoura), and Upper Egypt (Assiut, Sohag), with Al-Mansour planning further expansion into Damietta, Kafr El-Sheikh, El-Mahalla, and Luxor. The company serves two principal segments: individual consumers and corporate fleet customers — the latter channel, MG Fleet, serves more than 100 companies and provides a 6-year/150,000 km warranty. Marketing runs across the corporate website, Facebook, Instagram, TikTok, YouTube, and motorsport (BTCC) involvement. Technology platforms include Apple CarPlay and Android Auto integration across most models, and the MG Pilot ADAS suite across the lineup.

Name

Mg Motors Egypt

Legal name

Mansour MG Automotive

Website

https://mgmotor.com.eg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mansour MG Automotive, operating as MG Motors Egypt, is the exclusive distributor of MG passenger vehicles in Egypt under the Al-Mansour Automotive Group partnership. It sells ten vehicle models from sedans to electric roadsters through 39 sales centers and serves individual consumers plus 100+ corporate fleet customers.

Ownership category

akta.pro rank

Product category

Passenger Vehicle Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

Keywords

• Passenger vehicle distribution
• Automotive retail sales
• Corporate fleet services
• Vehicle aftersales services
• Certified pre-owned vehicles

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue stream from selling new MG vehicles including sedans, SUVs, and electric vehicles through dealership network across Egypt
2. Spare Parts Sales: Significant revenue from genuine MG spare parts, achieved 269% growth in 2021 with 95% component availability across service centers
3. After-sales Services: Maintenance, repairs, and service center operations contributing to revenue with 21 service centers nationwide as of 2021
4. Pre-owned Vehicle Sales: Certified pre-owned MG vehicles sold through approved used car program
5. Accessories and Merchandise: MG boutique selling accessories and branded merchandise including laptop bags, thermal flasks, mugs, and apparel

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MG Motors Egypt distributes MG-branded passenger vehicles across multiple segments including sedans, SUVs, MPVs, sports sedans, and an electric roadster. The company operates an integrated automotive business combining new vehicle sales through 39 showrooms, a certified pre-owned program, corporate fleet sales, financing partnerships, and aftersales services through 20-21 service centers offering genuine spare parts, maintenance, and warranty support.

Product overview

MG Motors Egypt operates as an automotive brand distributor offering a portfolio of 10 distinct vehicle models across multiple segments: sedans (MG5, MG7), SUVs (RX5 Plus, MG One, MG HS, ZS, New ZS), MPV (G50 Plus), sports sedan (MG GT), and electric roadster (MG Cyberster). The product lineup spans from budget-friendly compact sedans to premium performance vehicles, with the Black Label sub-brand representing the highest-tier offerings. MG Egypt also provides complementary services including certified pre-owned vehicle programs, corporate fleet sales with dedicated support and extended warranties, genuine spare parts distribution through service centers and Amazon, and concept vehicles showcasing future design directions.

Differentiator

Problem solved

Functional benefit

Brands

• MG Black Label: Premium sub-brand featuring extreme style, ultimate performance, and unconditional experience. First model MG7 launched globally.
• MG Fleet
• MG Care

Products and services

• MG5 Compact sedan targeting a new generation of drivers. Features 1.5L engine producing 120 HP, CVT transmission, 10.1-inch touchscreen with Apple CarPlay/Android Auto, 360-degree camera, and 512-liter trunk space. Starting from 974,990 EGP.
• MG7 Full-size premium sedan with Trophy and Luxury trims, the first MG Black Label model. Features 1.5L turbo engine producing 185 HP and 300 Nm torque, frameless doors, 30-inch triple wraparound screen, BOSE 9-speaker audio, HUD display, and active rear spoiler. Starting from 1,625,000 EGP.
• RX5 Plus Mid-size SUV with Luxury and Comfort trims. Features 1.5L turbo engine (171 HP, 275 Nm), 7-speed dual-clutch gearbox, 14.1-inch HD touchscreen, panoramic sunroof, and wireless charging in Luxury trim. Starting from 1,450,000 EGP.
• MG One Compact SUV ideal for city driving with advanced safety and modern technology. Features 1.5L turbo engine (181 HP, 285 Nm), 30-inch triple screen (10.25-inch infotainment, 12.3-inch virtual cluster, 7-inch touch panel), wireless charging, and panoramic sunroof.
• MG HS Sport SUV combining comfort, elegance, and safety. Features 1.5L turbo engine (169 HP), 7-speed transmission, 5 Star Euro NCAP rating, 6 airbags, 12.3-inch virtual cockpit, 64-color ambient lighting, and sport button. Starting from 1,525,000 EGP.
• MG ZS Compact SUV designed for families and daily use. Features 1.5L engine (119 HP, 150 Nm), 4-speed automatic transmission, 8-inch touchscreen, leather seats, and 4 airbags. Starting from 1,075,000 EGP.
• New ZS Refreshed compact SUV with 10.1-inch touchscreen, panoramic sunroof, dual-tone leather seats, full LED lighting, and 1.5L engine with CVT (120 HP, 150 Nm). Features 360-degree camera and 70% high-strength steel body structure. Starting from 1,150,000 EGP.
• G50 Plus 7-seater MPV for family adventures and business use. Features 1.5L turbo engine (170 HP, 285 Nm), 7-speed WDCT, 12.3-inch touchscreen, premium upholstery, electric parking brake, and rear view camera. Starting from 1,300,000 EGP.
• MG GT

Quantifiable outcome

• 56% year-over-year sales increase in 2021 with 23,600 vehicles sold
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Al-Mansour Automotive GroupcoreChannel Partner/ Reseller/ DistributorExclusive distributor of MG vehicles in Egypt since 2017. Al-Mansour Automotive Group has 47 years of market presence in Egypt and has established 39 sales centers and 20 service centers across the country. The partnership has enabled MG to become the #1 passenger car brand in Egypt in less than four years.
• SAIC Motor CorporationcoreTechnology or IntegrationParent company and technology partner providing vehicle platforms, powertrain technology (SIGMA architecture), and electric vehicle capabilities. SAIC has topped the list of Chinese car companies going to sea for six consecutive years.
• Amazon.egminorChannel Partner/ Reseller/ DistributorE-commerce partnership for selling genuine MG spare parts and accessories through Amazon Egypt store.
• InfinityminorOthersCharging infrastructure partner providing charging cards for MG4 electric vehicle owners.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BAIC Group: Chinese state-owned automaker with active Egypt presence selling SUVs and sedans, overlapping MG's core segments and customer profile.
• Chery Automobile: Major Chinese passenger-car brand with established Egypt distribution (incl. Speranza) and broad ICE lineup, competing directly with MG on price and feature content in the same showrooms.
• GWM (Great Wall Motors / Haval): Chinese SUV-focused brand expanding through MENA with comparable showroom, fleet, and aftersales models — a direct MG competitor in the SUV segment.
• BYD: Chinese EV-led automaker entering Egypt and the wider MENA region; competes with MG's growing EV portfolio (ZS EV, MG5 EV) for early-adopter Egyptian buyers.
• Geely Auto: Chinese automaker whose vehicles are distributed across Egypt and MENA, competing head-to-head with MG in the same value-conscious passenger-car and SUV segments. Closest direct brand rival.

Broad incumbents

• Hyundai Motor Company: Long-established mass-market brand with deep dealer and service footprint in Egypt, competing across MG's ICE sedan and SUV segments.
• Nissan Egypt: Mass-market Japanese competitor with wide Egyptian dealer reach, directly contesting MG across sedans and SUVs.
• Toyota (ABASS Group distributor in Egypt): Dominant incumbent passenger-car brand in Egypt with an established exclusive distributor (ABASS), setting benchmark scale and service depth that MG is catching up to.
• BMW Group Egypt: Premium competitor whose MG7 Trophy / Black Label positioning is attempting to encroach; benchmark for the upper end MG is moving into.

Others

• Inchcape plc: Global multi-brand automotive distributor with presence across MENA — not a product peer, but a useful business-model peer for how a scaled distributor captures margin across new, used, parts, and service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCecsgHvtM78ZVf-9azMP2HQ
• Facebookfacebook.com/MGEgypt
• Instagraminstagram.com/mgmotoregypt
• TikToktiktok.com/@mg_egypt?lang=en
• LinkedInlinkedin.com/company/mg-motors-egypt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mg Motors Egypt