LivNordic

What LivNordic does

LivNordic is a Nordic-inspired wellness brand that operates spas and sells a small skincare product line, headquartered in Stockholm, Sweden. Founded in 2010 by Anna Bjurstam as a brand under Raison d'Etre (a Swedish wellness consultancy established in 1998), LivNordic's core offering is a managed spa concept built around a proprietary Nordic bathing ritual that combines hot and cold experiences including dry sauna, snow grotto, cold plunge, steam room, thalasso pool, hot tub, and experience shower. The spa also offers Swedish massage techniques and body treatments developed at the flagship location inside The Grand Hôtel Stockholm.

The company's primary business is a managed-services partnership with Viking Ocean Cruises, where LivNordic staffs and operates onboard spas aboard 13 vessels (including Viking Star, Sea, Sky, Orion, Jupiter, Venus, Octantis, Mars, Polaris, Neptune, Saturn, Yi Dun, and Vela) that visit over 400 global ports. A secondary revenue stream is a four-SKU Nordic beauty product line (Blåbär Body Lotion, Blåbär Body Scrub, Björk Foot Cream, Björk Muscle Balm) formulated with Arctic Circle ingredients — blueberry seed oil from Swedish Lapland and birch water from Jokkmokk — manufactured by partner c/o Gerd (Nature Cosmetics Group) and sold direct-to-consumer through the careofgerd.se e-commerce platform. The company is private, has 11-50 employees, and reports no external funding or M&A activity.

Name

LivNordic

Legal name

LivNordic

Website

https://livnordic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

LivNordic is a Swedish wellness brand operating Nordic-inspired spas on Viking Ocean Cruises vessels and at The Grand Hôtel Stockholm, and selling a small Arctic-ingredient skincare line direct-to-consumer through partner c/o Gerd.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Swedish Massage (HSALAEAA), Destination Spa Resorts (THAGAMAA)

Keywords

• Nordic spa services
• Wellness experiences
• Natural skincare products
• Cruise ship spas
• Nordic bathing rituals

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spa Services on Cruise Ships: LivNordic operates spas on Viking Ocean Cruises ships, providing spa and fitness services to cruise passengers. The company employs therapists and spa managers who work aboard ships.
2. Nordic Beauty Products: Sale of skincare products including body lotion, body scrub, foot cream, and muscle balm through c/o Gerd web shop.
3. Spa Management Partnerships: Operating spas within hotels and cruise ships as a managed service, providing complete spa and fitness solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LivNordic operates Nordic-inspired spa and fitness experiences on Viking Ocean Cruises vessels (13 ships) and at The Grand Hôtel Stockholm, delivering a structured Nordic bathing ritual that combines hot and cold experiences (sauna, snow grotto, cold plunge, steam room, thalasso pool) with therapeutic massage and body treatments. The company also sells a complementary line of natural skincare products (Blåbär/Blueberry body lotion and scrub, Björk/Birch foot cream and muscle balm) formulated with Arctic Circle ingredients and distributed through the c/o Gerd e-commerce shop.

Product overview

LivNordic is a Nordic wellness brand offering spa and fitness experiences combined with a skincare product line. The core offering is the LivNordic Spa & Fitness service featuring Scandinavian-designed facilities with Nordic bathing rituals, therapeutical treatments, and wellness experiences. Spas are located on Viking Ocean Cruises ships (Viking Star, Sea, Sky, Orion, Jupiter, Venus, Octantis, Mars, Polaris, Neptune, Saturn, Yi Dun, Vela) and at The Grand Hôtel Stockholm. The complementary skincare line includes Blåbär (Blueberry) and Björk (Birch) product collections featuring body lotions, body scrubs, foot creams, and muscle balms formulated with Arctic Circle ingredients sourced from Swedish Lapland. Products are manufactured by partner c/o Gerd (Nature Cosmetics Group) in Jokkmokk.

Differentiator

Problem solved

Functional benefit

Products and services

• LivNordic Spa & Fitness End-to-end Nordic spa and fitness service featuring Scandinavian-designed facilities, the Nordic bathing ritual (dry sauna, snow grotto, cold plunge, steam room, thalasso pool, hot tub, cold bucket shower, experience shower), Swedish massage, body treatments, facials, and fitness programming. Delivered as an embedded managed service aboard Viking Ocean Cruises ships and as the flagship spa at The Grand Hôtel Stockholm.
• Blåbär (Blueberry) Body Lotion Nourishing body lotion formulated with Swedish blueberry seed oil from the forests of Swedish Lapland, featuring a fresh scent and highly concentrated antioxidants. Sold to individual consumers through the c/o Gerd web shop.
• Blåbär (Blueberry) Body Scrub Body scrub enriched with Swedish blueberry seed oil and 100% biodegradable apricot kernels that removes dead skin cells and boosts circulation. Sold to individual consumers through the c/o Gerd web shop.
• Björk (Birch) Foot Cream Nourishing foot cream enhanced with Swedish birch water, tea tree and peppermint essential oils that provides immediate uplifting freshness. Sold to individual consumers through the c/o Gerd web shop.
• Björk (Birch) Muscle Balm Muscle balm that actively relieves muscular pain and promotes recovery of tight and tired muscles using Japanese mint, cajeput and wintergreen. Sold to individual consumers through the c/o Gerd web shop.

Quantifiable outcome

• Viking ships have won awards almost every year since first ship set sail in 2015

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Viking Ocean CruisescoreStrategic or Co-development Partner · 1 January 2015Viking Ocean Cruises is the world's leading exploration cruise company journeying to over 400 ports on all continents. LivNordic has operated spas aboard Viking ships since 2015. Currently operates on 13 Viking vessels including Viking Star, Sea, Sky, Orion, Jupiter, Venus, Octantis, Mars, Polaris, Neptune, Saturn, Yi Dun, and Vela. Ships have won awards almost every year since first ship set sail.
• Raison d'EtrecoreStrategic or Co-development PartnerSwedish wellness consultancy and parent company of LivNordic. Founded in 1998, Raison d'Etre has over 25 years of industry experience with a portfolio of over 180 projects and 9 global brands in 70 countries. Founder Anna Bjurstam created LivNordic with Raison d'Etre team. Raison d'Etre shares the 'lighting lights' vision and provides operational infrastructure.
• c/o Gerd (Nature Cosmetics Group)coreStrategic or Co-development Partnerc/o Gerd formulates and produces all LivNordic Nordic beauty skincare products in Jokkmokk. Products use pure natural ingredients including Arctic Circle blueberry seed oil and Swedish birch water. c/o Gerd operates the e-commerce shop for LivNordic products at careofgerd.se.
• The Grand Hôtel StockholmflagshipStrategic or Co-development PartnerThe Grand Hôtel Nordic Spa & Fitness in Stockholm is the birthplace of the LivNordic brand. Working with the hotel and Per Öberg Arkitekter, LivNordic developed the concept, Nordic bathing ritual, Swedish massage techniques, and Nordic beauty philosophy here. The spa remains internationally recognized and award-winning.
• Per Öberg ArkitekterminorImplementation/ SI/ Consulting PartnerSwedish architectural firm collaborated on the design of The Grand Hôtel Nordic Spa & Fitness. Scandinavian interiors with philosophy rooted in Norse mythology and connectivity to Stockholm archipelago.
• NuoriminorOthersListed as a Nordic ally on LivNordic Spas page - Nordic skincare/beauty brand partner.
• HukkaminorOthersListed as a Nordic ally on LivNordic Spas page - Nordic brand partner.
• KosterminorOthersListed as a Nordic ally on LivNordic Spas page - Nordic brand partner.
• KRETAminorOthersListed as a Nordic ally on LivNordic Spas page - Nordic brand partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bamford: Bamford is a British luxury wellness brand offering spas, treatments, and natural/organic skincare with a heritage story similar to LivNordic's Nordic authenticity positioning. Both target the premium hotel-spa and DTC skincare market.
• Aromatherapy Associates: Aromatherapy Associates is a premium essential-oil and wellness brand sold through spas, hotels, and DTC channels — comparable to LivNordic's niche premium skincare product line distributed via c/o Gerd.
• Mandara Spa: Mandara Spa operates shipboard and resort spas across multiple cruise lines and luxury hotels, providing a comparable managed-spa service model that competes with LivNordic for hospitality partnerships.
• Canyon Ranch: Canyon Ranch is a destination spa and wellness resort operator with cruise ship wellness programming, directly comparable in offering luxury wellness experiences, hydrothermal facilities, and massage therapies.
• Aman Spa: Aman Spa is a leading ultra-luxury hotel spa brand with destination spas emphasizing nature, silence, and holistic treatments — closely paralleling LivNordic's nature-rooted, design-forward wellness positioning.
• Steiner Spa (Mandara Spa brand): Originally part of Steiner Leisure, this brand has long operated cruise ship spas for major ocean cruise lines, serving as a long-standing direct peer in cruise-ship spa management.
• Six Senses Hotels Resorts Spas: Six Senses operates luxury wellness-focused hotels and spas globally with integrated wellness programming, hydrothermal facilities, and signature treatments — comparable to LivNordic's premium hotel spa concept at The Grand Hôtel.
• ESPA: ESPA is a premium skincare brand that operates treatment concepts inside luxury hotels, resorts, and cruise ships (including partnerships with major cruise lines). It is comparable to LivNordic's combined spa operations and skincare product line sold through hospitality partners.
• OneSpaWorld: OneSpaWorld is the largest operator of spas and wellness services aboard cruise ships and luxury resorts. It is the closest direct competitor to LivNordic's managed spa services on Viking Ocean Cruises and operates across multiple major cruise lines globally.

Emerging players

• Dr. Barbara Sturm: Dr. Barbara Sturm is a premium skincare and spa brand with treatments in luxury hotels and spas globally; comparable to LivNordic's positioning of scientific/natural skincare sold through hospitality channels and DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LivNordic
• LinkedInlinkedin.com/company/livnordic-by-raison-d'etre
• Instagraminstagram.com/livnordic_spas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivNordic