Latin Ballet of Virginia

What Latin Ballet of Virginia does

Latin Ballet of Virginia is a 501(c)(3) non-profit performing arts organization founded in 1997 by Ana Ines King and headquartered in Richmond, Virginia, with 11-50 employees. The organization produces Latin cultural dance theater productions and operates educational programs across Virginia, reaching 135,000 individuals annually (75,000 of whom are children under 18). Its core product is a repertoire of 40+ original dance theater productions that fuse classical ballet, flamenco, contemporary, salsa, mambo, tango, Afro-Cuban, and Capoeira styles, with works inspired by Latin American and Spanish cultural narratives, literature, and historical figures (e.g., Pablo Neruda, Federico García Lorca, Gabriel García Márquez, Meg Medina).

The organization operates on a diversified revenue model combining earned income (class tuition, performance tickets, school program fees, international touring) and contributed income (corporate sponsorships from Dominion Energy, Altria; foundation grants from Carpenter Foundation, Mary Morton Parsons Foundation; government grants from the National Endowment for the Arts and Virginia Commission for the Arts; and individual donations). Distribution channels include self-serve online class registration, ticketed performances at venues like the Dominion Energy Center and Perkinson Center, school field trips and residencies throughout Virginia, community festivals, and international touring. The organization is governed by a Board of Directors and led by Artistic Director Marisol Betancourt (promoted in 2022 from internal ranks), Executive Director Arianna Moore, and Founder/Director Emerita Ana Ines King.

Customer segments include K-12 schools and educators (primary), community members and families (primary), venues and event organizers (secondary), and at-risk/low-income youth served through scholarship programs. The organization maintains deep institutional partnerships with Virginia schools, cultural agencies, community organizations, and universities, alongside international touring partnerships with Teatro Corfescu (Colombia) and Mexican National Folklore Company.

Name

Latin Ballet of Virginia

Legal name

Latin Ballet of Virginia

Website

https://latinballet.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Latin Ballet of Virginia is a non-profit performing arts organization in Richmond, VA that produces Latin cultural dance theater productions and offers dance education programs serving K-12 schools, families, and community organizations across Virginia.

Ownership category

akta.pro rank

Product category

Performing Arts / Dance Theater

NAICS

Dance Companies (71112), Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Theatre (Narrative/Experimental) (MPAGADAC)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Dance theater productions
• Cultural dance education
• Performing arts company
• Latin dance instruction
• Arts in education

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Class Tuition: Year-round dance classes including ballet, flamenco, salsa, bachata, hip-hop, and contemporary for children and adults
2. Performance Tickets: Revenue from ticketed performances at various venues with advance and day-of pricing
3. School Programs: Field trips, residencies, and educational performances for schools with group pricing
4. Corporate Sponsorships & Grants: Funding from corporate sponsors and arts foundations including VCA, NEA, Dominion Energy, Altria, and private foundations
5. Individual Donations: Donations from individuals supporting scholarships and at-risk youth programs
6. International Touring: Revenue from touring productions internationally including Colombia tour with Teatro Corfescu

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Latin Ballet of Virginia is a non-profit performing arts organization that produces original Latin-inspired dance theater productions and provides dance education programs for students of all ages. The company runs a year-round School of Latin Ballet offering recreational through pre-professional dance classes, plus arts-in-education school outreach programs, master classes, summer camps, and ticketed performances that celebrate Latin American, Caribbean, and Spanish cultural traditions.

Product overview

Latin Ballet of Virginia is a non-profit performing arts organization offering dance theater performances and educational programs. Their portfolio includes over 30 distinct productions including Alma Latina, Legend of the Poinsettia, El Día de los Muertos, NuYoRican, Victor, Volver, and Verde. The company operates the School of Latin Ballet offering dance classes, Arts in Education Summer Day Camp, and the Be Proud of Yourself educational program. Productions range from Latin American cultural celebrations to adaptations of literary works and historical narratives, performed by students and professional company members.

Differentiator

Problem solved

Functional benefit

Products and services

• Alma Latina Original Latin Ballet of Virginia dance theater production performed by the professional company for public audiences.
• Legend of the Poinsettia Original holiday-themed dance theater production by Latin Ballet of Virginia.
• El Día de los Muertos Annual Day of the Dead themed dance theater production celebrating Mexican cultural traditions.
• NuYoRican Original dance theater production inspired by New York Puerto Rican cultural heritage.
• Give Peace a Chance Original dance theater production with a peace and social-message theme.
• Victor Original narrative dance theater production by the company.
• Volver Original dance theater production in the company's repertoire.
• Verde Original dance theater production in the company's repertoire.
• Son Corazón Original dance theater production in the company's repertoire.
• Sol y Luna Original dance theater production in the company's repertoire.
• Poemas Original dance theater production in the company's repertoire.
• Passion, Love & Roses Original dance theater production in the company's repertoire.
• Fiesta del Sol Annual summer Fiesta del Sol cultural celebration and dance performance event.
• Amor América Original dance theater production celebrating Latin American cultural themes.
• Macondo Original dance theater production inspired by Gabriel García Márquez's literary world of Macondo.
• Milagros Original dance theater production in the company's repertoire.
• Lo Mejor! Seasonal dance performance showcasing highlights from the company's repertoire.
• School of Latin Ballet Year-round dance education program offering recreational through pre-professional levels in Classical Ballet, Flamenco, Contemporary, Modern, Character, and Latin dance styles for children and adults.
• Arts in Education Summer Day Camp Summer day camp offering arts-in-education programming for youth during school break.
• Be Proud of Yourself Program Outreach program providing scholarship-funded dance instruction to at-risk youth, addressing financial barriers to arts education.
• Dance and Culture Series Series of dance and cultural education events/workshops for public participation.
• Cena con Cuentos Themed dinner-and-stories cultural event combining dining with narrative storytelling and performance.

Quantifiable outcome

• 135,000 individuals reached through educational performances, residencies, and lectures
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor, major and core.

• Capital Core Dance StudiominorStrategic or Co-development Partner · 2 October 2025New partnership for Brazilian Funk and Carnaval Samba workshops in Midlothian, VA
• Teatro Corfescu (Colombia)minorStrategic or Co-development Partner · 8 March 2019International venue partner for Latin Ballet's Colombia tour and international premiere of Victor
• Mexican National Folklore CompanyminorStrategic or Co-development Partner · 1 January 2019International partner for cultural dance exchange during Mexico tour
• Perkinson Center for the Arts and EducationmajorStrategic or Co-development PartnerVenue partner for Día de los Muertos Festival, Give Peace a Chance, and Legend of the Poinsettia performances in Chester, VA
• Better Housing CoalitioncoreStrategic or Co-development PartnerCommunity partner for neighborhood arts programming and outreach; helped provide scholarships for children from underserved communities
• CultureWorkscoreStrategic or Co-development PartnerRichmond's regional arts agency providing support and collaboration for community programming
• Williamsburg Regional LibraryminorStrategic or Co-development PartnerVenue partner for Cena con Cuentos bilingual family programs including Baile Rumba and Salsa workshops
• Christopher Newport UniversityminorStrategic or Co-development PartnerHost venue for World Arts Celebration performance showcasing Día de los Muertos excerpts
• Sacred Heart CentermajorStrategic or Co-development PartnerPartner for Día de los Muertos Festival; serves 9,500+ individuals annually through educational and social services programs for Latino families
• Lewis Ginter Botanical GardenminorStrategic or Co-development PartnerVenue partner for Milagros performance interpreting Meg Medina's book as part of community programming
• Richmond SymphonyminorStrategic or Co-development PartnerCollaborative partner for Southside Community Festival and community programming
• Capitol Opera RichmondminorStrategic or Co-development PartnerTheatrical collaboration partner for Dido and Aeneas opera production
• Quill TheaterminorStrategic or Co-development PartnerTheatrical collaboration partner providing stage and technical support for Dido and Aeneas
• Virginia Commonwealth University School of the ArtsminorStrategic or Co-development PartnerCollaboration partner for VCU Flamenco Festival VII: Spanish Soul performance
• Hylton Performing Arts CenterminorStrategic or Co-development PartnerVenue partner for Alma Latina performance in Manassas, VA
• Piedmont Virginia Community CollegeminorStrategic or Co-development PartnerVenue for Alma Latina performance featuring guest artists Ginna Milena Pedraza and Francisco Mesa
• Virginia Hispanic Chamber of Commerce (VAHCC)minorStrategic or Co-development PartnerPartner for ¿Que Pasa? Festival performances celebrating Hispanic culture

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• GALA Hispanic Theatre: Washington, D.C.-based performing arts organization dedicated to producing Latino theater, including original works and adaptations of Latin American literature. Comparable in cultural mission, original-work development model, and community education emphasis, though theater rather than dance-specific.
• Dance Theatre of Harlem: New York-based professional dance company that combines classical and contemporary dance with a strong education and community outreach program. Comparable as a mission-driven dance company that pairs touring productions with intensive school and community programming.
• Richmond Ballet: Regional professional ballet company headquartered in Richmond, Virginia, with a school and touring programs. Directly comparable as a Richmond-based dance company running an integrated performance and dance education business; competing for the same local venues, donors, and audiences.
• Ballet Hispánico: New York-based Latino dance company that produces and tours original dance works rooted in Latin American and Spanish cultural traditions while running an extensive school and educational outreach program. Directly comparable to Latin Ballet of Virginia in mission, content specialization, and dual performance-plus-education model.
• National Dance Institute: New York-based organization that brings dance education into schools through in-school residencies and performances, with a model focused on K-12 access. Closely comparable to Latin Ballet's Be Proud of Yourself school residency model and field trip programming.

Broad incumbents

• Mark Morris Dance Group: Established American dance company with integrated performance, school, and community programs, including dance for Parkinson's. Comparable in dual performance-plus-education operating model, though with broader contemporary repertoire and a much larger national footprint.
• Alvin Ailey American Dance Theater: Iconic American modern dance company with a large school (Ailey Extension) and national education programs including school residencies. Comparable as a dance company with deep community/educational programming, but operating at far greater national scale and brand recognition.
• National Hispanic Cultural Center: Albuquerque-based cultural institution presenting visual, performing, and literary arts programming centered on Hispanic culture, with a larger venue and grant scope. Comparable in Latin cultural programming focus but operates at significantly larger institutional scale.
• Hubbard Street Dance Chicago: Major mid-sized professional contemporary dance company with an established school and touring operation. Comparable as a dance company running dual performance and education arms, but with broader contemporary repertoire rather than Latin cultural specialization.

Others

• CultureWorks: Richmond's regional arts agency providing grants, training, and collaborative support to local cultural organizations including Latin Ballet of Virginia. Comparable as an ecosystem enabler in the same regional arts infrastructure rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LatinBalletofVirginia
• LinkedInlinkedin.com/company/latin-ballet-of-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latin Ballet of Virginia