Marti Auto Works
Marti Auto Works is the exclusive licensee to Ford Motor Company's 1967-2020 production database, selling vehicle documentation reports, reproduction parts, replacement tags, and window stickers to classic Ford, Lincoln, and Mercury restoration hobbyists in the US and Canada.
- Company typePrivate
- Founded1980
- HeadquartersEl Mirage, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Marti Auto Works does
Marti Auto Works is a privately held, bootstrapped specialty retailer founded in 1980 by Kevin and Shelli Marti and headquartered in El Mirage, Arizona. The company supplies restoration parts, documentation, and factory-style reproductions for classic Ford, Lincoln, and Mercury vehicles produced between 1967 and 2020 model years. Its primary customers are enthusiast hobbyists restoring classic Ford vehicles, with a secondary user base of classic car buyers and sellers who rely on its documentation services for authentication and valuation support.
The company's core technology is its exclusive licensee status (contract #5012) to Ford Motor Company's entire production database for the 1967-2020 model years. This access enables Marti Auto Works to generate vehicle-specific Marti Reports containing verified production information including option lists, production dates, DSO codes, axle ratios, dealer information, and original order details. The company also uses original factory stamping equipment to produce replacement tags and data plates that match original factory specifications, providing an authenticity standard competitors cannot replicate.
Marti Auto Works operates a direct-to-consumer e-commerce model through its website (www.martiauto.com). Revenue is generated through one-time purchases of Marti Reports (Standard at $15, plus Deluxe and Elite tiers), reproduction parts (fan belts, radiator hoses, spark plug wires, battery cables), NOS parts, replacement tags, original production invoices, window stickers, and reference books. Digital products are delivered as PDFs by email; physical items are shipped via standard mail with rush service available by phone. The company serves US and Canadian customers only and explicitly excludes model years 1966 and earlier and vehicles built outside the United States or Canada.
Marti Auto Works firmographics
Firmographics- Name
- Marti Auto Works
- Legal name
- Marti Auto Works
- Website
- https://martiauto.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marti Auto Works is the exclusive licensee to Ford Motor Company's 1967-2020 production database, selling vehicle documentation reports, reproduction parts, replacement tags, and window stickers to classic Ford, Lincoln, and Mercury restoration hobbyists in the US and Canada.
- Ownership category
- akta.pro rank
Marti Auto Works industry classification
Industry- Product category
- Classic Automotive Restoration Parts and Documentation
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Labeling, Coding & Marking Systems (IMAHAOAE)
Keywords
Where Marti Auto Works is headquartered
LocationHeadquarters
- HQ city
- El Mirage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marti Auto Works business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Marti Reports: Vehicle history and production reports for specific serial numbers, available in Standard, Deluxe, and Elite tiers. Reports include option lists, production dates, DSO codes, axle ratios, dealer information, and personalized statistics. Delivered as PDFs by email.
- Reproduction Parts: Mass-produced reproduction parts for classic Ford, Lincoln, and Mercury vehicles including fan belts, radiator hoses, spark plug wires, battery cables, and other engine compartment components. Made to original factory specifications and standards.
- NOS (New Old Stock) Parts: Rare and unique original equipment parts for classic Ford, Lincoln, or Mercury vehicles sourced from库存.
- Replacement Tags: Data plates, door tags, VIN tags, and other identification tags made using original factory stamping equipment to match original production specifications.
- Original Invoices: Actual production invoices from Ford Motor Company's records for billing purposes, providing historical documentation of original vehicle orders.
- Window Stickers: Exact replicas and reproductions of original factory window stickers for Ford, Lincoln, and Mercury vehicles.
- Books: By the Numbers books containing data, charts, specifications, and statistics for various Ford vehicle models including Mustang and Cougar Tagbook.
- Gift Certificates: Email-delivered gift certificates available in any amount, perfect for car enthusiasts and collectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Report - $15 |
| One time/ perpetual license | Pay-as-you-go | Standard, Deluxe, and Elite Reports |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Marti Auto Works product offering
Product offeringCore offering
Marti Auto Works supplies classic Ford, Lincoln, and Mercury restoration parts, documentation, and factory-style reproductions through a direct-to-consumer e-commerce model. Its signature offering is the Marti Report, a customized vehicle production report generated under exclusive license (contract #5012) to Ford Motor Company's entire production database for 1967-2020 model years. The company also sells original Ford production invoices, window sticker reproductions, replacement tags made using original factory stamping equipment, reproduction engine-compartment parts, NOS parts, and reference books.
Product overview
Marti Auto Works operates as a specialized Ford restoration products and vehicle documentation company offering a portfolio of interconnected products. The core offering centers on Marti Reports — the exclusive licensee to Ford Motor Company's production database for 1967-2020 model years, providing vehicle-specific production data. This core documentation service is supported by Original Invoices (actual Ford production billing documents), Window Stickers (factory sticker reproductions), and Replacement Tags (factory-stamped identification plates using original equipment). These documentation products serve restoration enthusiasts seeking to verify vehicle authenticity. The company also offers Reproduction Parts (engine compartment components meeting factory specs), NOS Parts (new old stock components), and reference Books (including the Mustang and Cougar Tagbook) for physical restoration. Personalized Stats and Gift Certificates round out the portfolio. All products are available through the company's e-commerce platform with order processing and fulfillment based in El Mirage, Arizona.
Differentiator
Problem solved
Functional benefit
Brands
- Marti Report: The signature product of Marti Auto Works - customized vehicle production reports based on Ford Motor Company's official production database for 1967-2020 model years
Products and services
- Marti Reports Customized vehicle history reports for Ford, Lincoln, and Mercury vehicles built in the United States or Canada from 1967-2020 model years, providing production data including option lists, production dates, DSO codes, axle ratios, dealer information, and original order details. Available in Standard, Deluxe, and Elite tiers with increasing levels of detail, delivered as PDFs by email.
- Original Invoices Actual production invoices used by Ford Motor Company's production managers to confirm final vehicle options during assembly, providing historical documentation of original vehicle orders for billing purposes.
- Window Stickers Exact replicas and reproductions of the original factory window stickers for Ford, Lincoln, and Mercury vehicles, used by restorers to document and present original vehicle configuration.
- Replacement Tags Factory-style replacement tags including door data plates, VIN tags, and other identification tags for classic Ford, Lincoln, and Mercury vehicles, made using the same stamping equipment originally used at Ford factories to match original production specifications.
- Reproduction Parts Mass-produced reproduction automotive parts for classic Ford, Lincoln, and Mercury vehicles, including fan belts, radiator hoses, spark plug wires, battery cables, and other engine compartment components, made to original factory specifications and standards.
- NOS Parts Rare and unique new old stock (NOS) original equipment parts for classic Ford, Lincoln, or Mercury vehicles sourced from original inventory.
- Books Reference books containing data, charts, and general specifications for classic Ford vehicles, including titles such as "The Mustang and Cougar Tagbook" and other "By the Numbers" publications covering Ford vehicle model data.
- Personalized Stats Customized production statistics tailored to specific vehicle serial numbers and options, showing how a particular vehicle compares to overall production numbers for its model year.
- Gift Certificates Email-delivered gift certificates available in any amount, marketed as gifts for car enthusiasts and collectors served by Marti Auto Works.
Companies that use Marti Auto Works
Customer profileSegments2 records
Ideal customer profiles2 records
Marti Auto Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Marti Auto Works partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Historic Vehicle AssociationminorKevin Marti, Founder of Marti Auto Works, was interviewed by the Historic Vehicle Association as part of the Cars at the Capital event featured on The Drive with Alan Taylor podcast. The event, organized by the Historic Vehicle Association, showcases historic vehicles on the National Mall in Washington D.C., attracting approximately 500,000 viewers.
- National Vehicle RegisterminorPartnered with the National Vehicle Register as part of the Cars at the Capital event organized by the Historic Vehicle Association. The event honors automotive heritage by displaying historically significant vehicles on the National Mall.
- Library of CongressminorPartnered with the Library of Congress as part of the Cars at the Capital event organized by the Historic Vehicle Association. The event was created to honor automotive heritage.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Marti Auto Works competitors and assessment
Company assessmentDirect peers
- National Parts Depot (NPD): Largest US-based reproduction parts specialist for classic Ford and Mopar vehicles. Most directly comparable to Marti Auto Works in serving classic Ford restorers with reproduction parts, though NPD operates at far greater scale and across multiple brands.
- Classic Industries: Major restoration parts retailer covering multiple American classics including Chevrolet, Ford, Mopar, and GM. Comparable as a DTC e-commerce retailer of reproduction parts serving hobbyist restorers, though broader in brand coverage.
- Mustangs Plus: Restoration and reproduction parts specialist focused on classic Ford Mustangs. Overlaps directly with Marti's Mustang and Shelby restoration customer base and product mix.
- Year One: Restoration parts and reproduction panels for classic GM, Ford, Mopar, and Chevrolet Camaro. Overlaps with Marti Auto Works in classic Ford restoration parts and direct-to-consumer e-commerce model.
- Mac's Antique Auto Parts: Specializes in restoration parts for classic Ford passenger cars and trucks from the 1930s-1970s. Directly comparable in product category (classic Ford reproduction parts) and customer base (hobbyist restorers).
- Mustang Restoration Parts: Specialty e-commerce retailer of Ford Mustang restoration and performance parts. Comparable as a digital-first seller focused on classic Ford Mustang enthusiasts, a key Marti Auto Works customer segment.
Broad incumbents
- Mecum Auctions: Large classic and collector car auction company. Relevant comparable because buyers at Mecum auctions rely on documentation services like Marti Reports to authenticate Ford consignments.
- Hemmings: Long-running classic car marketplace, classifieds, and editorial publication serving the broader collector vehicle community. Comparable as a discovery and transaction platform that classic Ford enthusiasts use alongside Marti Reports.
- Barrett-Jackson: Premier classic and collector car auction house. Comparable touchpoint because Marti Reports are commonly used to verify and value Ford vehicles sold at Barrett-Jackson and similar auctions.
Emerging players
- Cars & Bids: Modern online auction platform focused on enthusiast modern and classic cars. Emerging player addressing a younger collector audience with overlapping classic Ford demand, though documentation services are not yet integrated as Marti does.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Marti Auto Works social profiles
Digital presenceMarti Auto Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marti Auto Works leadership team
Management profileNumber of profiles
Profiles2 records
Marti Auto Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marti Auto Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marti Auto Works
What does Marti Auto Works do?
Marti Auto Works supplies classic Ford, Lincoln, and Mercury restoration parts, documentation, and factory-style reproductions through a direct-to-consumer e-commerce model. Its signature offering is the Marti Report, a customized vehicle production report generated under exclusive license (contract #5012) to Ford Motor Company's entire production database for 1967-2020 model years. The company also sells original Ford production invoices, window sticker reproductions, replacement tags made using original factory stamping equipment, reproduction engine-compartment parts, NOS parts, and reference books.
Is Marti Auto Works a public or private company?
Marti Auto Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marti Auto Works founded?
Marti Auto Works was founded in 1980. It employs 1 to 10 people.
Where is Marti Auto Works based?
Marti Auto Works is headquartered in El Mirage, United States, in the North America region.
How does Marti Auto Works make money?
Eight revenue lines are on record. Marti Reports are the primary driver. The others are reproduction Parts, NOS (New Old Stock) Parts, replacement Tags, original Invoices, window Stickers, books and gift Certificates.
Who are Marti Auto Works's main competitors?
Direct peers on record are National Parts Depot (NPD), Classic Industries, Mustangs Plus, Year One, Mac's Antique Auto Parts and Mustang Restoration Parts. Broad incumbents are Mecum Auctions, Hemmings and Barrett-Jackson. Cars & Bids is listed as an emerging player.
Does Marti Auto Works have an API?
No public API is recorded for Marti Auto Works.
What industry is Marti Auto Works in?
Marti Auto Works's product category is Classic Automotive Restoration Parts and Documentation. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of IMAHAOAE, Labeling, Coding & Marking Systems. Its NAICS code is 42312 and its SIC code is 5013.