Laurel Lanes Bowling

What Laurel Lanes Bowling does

Laurel Lanes Bowling, operating as Splitz Bowling Bar & Grill, is a family-owned entertainment center located at 2825 Route 73 South in Maple Shade, New Jersey, founded in 1990 and operated continuously by the founding family for 35 years. The venue is built around 60 state-of-the-art bowling lanes equipped with interactive scoring and HD projection screens, and is augmented with full-body OMNI Virtual Reality treadmills, an arcade and billiards area, two private VIP event suites (Splitz Luxury Suite with 6 lanes for 200+ guests and the 2025-launched Splitz City with 5 lanes for 90 guests), a full-service American grill and bar (Splitz Bar & Grill) with Happy Hour programming, and the on-site Lickety Splitz handcrafted ice cream shop. The technology footprint is composed of commercial entertainment hardware including OMNI VR, YouToons photo animation, and Mirror X photo experiences, with no proprietary AI or ML systems in evidence.

The business operates a multi-stream revenue model combining per-person and per-lane bowling rentals (Monday–Thursday from $11.99/pp, weekend peak up to $21.99/pp), arcade credit cards sold in $5–$100 denominations, tiered birthday party packages ($249.95 to $799.95), private suite rentals on custom quotes, bowling league fees starting at $22/week across 14+ year-round leagues, fundraising packages from $15/person, and pool table hourly rentals. Go-to-market is direct-to-consumer via walk-in traffic, an integrated PartyWirks online booking system, email newsletter, and an active presence on Facebook, Instagram, TikTok, and LinkedIn.

Customer segmentation is horizontal and consumer-facing, with primary segments being families and general consumers, birthday party hosts, and corporate groups, supplemented by bowling league participants, adult party celebrants, and nonprofit/school fundraising organizers. The company serves a regional South Jersey catchment from a single physical location, with no second site, e-commerce shipping, or institutional investment disclosed. There are no named enterprise customers, no disclosed revenue figures, and no M&A or leadership changes in the input data.

Name

Laurel Lanes Bowling

Legal name

Splitz Bowling Bar & Grill

Website

https://laurellanesnj.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Family-owned Maple Shade, NJ entertainment center operating as Splitz Bowling Bar & Grill with 60 lanes, OMNI VR, arcade, two private event suites, and a full bar and grill, serving families, corporate groups, party hosts, and league bowlers across South Jersey.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Bowling Centers (71395)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Bowling entertainment center
• Family entertainment venue
• Private event hosting
• Bowling league programs
• Arcade and virtual reality

Headquarters

HQ city

Maple Shade

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bowling Lane Rentals: Hourly and unlimited bowling packages charged per person. Peak and off-peak pricing with shoe rental add-ons.
2. Food and Beverage Sales: Splitz Bar & Grill featuring American grill fare, seasonal craft beers, cocktails, wine, and beer. Includes Happy Hour specials Monday-Friday 4-7pm. Lickety Splitz ice cream shop with handcrafted ice cream, milkshakes, and ice cream cocktails.
3. Arcade and VR Attractions: Revenue from arcade game credits sold in card denominations ($5, $10, $25, $50) and VR experiences with Omni Arena. Includes bonus credit promotions.
4. Birthday Party Packages: Five different birthday party packages for kids and teens ranging from $249.95 to $799.95 total. Includes bowling, food, arcade credits, and private room access. Premier teen packages available daily.
5. Fundraising Events: Fundraiser packages starting at $15 per person. Organizations charge guests $25+ and keep the margin. Venue organizes and runs events.
6. Bowling League Fees: Weekly league fees ranging from $22 per week for seniors. Multiple leagues available including NFL League, Monday Night Mixed, senior leagues, LGBTQ leagues, and junior programs. USBC Sanctioned options available.
7. Private Event Venue Rental: Two private VIP suites available: Splitz Luxury Suite (6 lanes, accommodates 200+ guests) and Splitz City (5 lanes, accommodates 90 guests). Custom quote-based pricing with catering and beverage packages.
8. Pool Table Rentals: Four pool tables available with hourly rates ranging from $15-$22 depending on day and time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Laurel Lanes Bowling (operating as Splitz Bowling Bar & Grill) is a family-owned entertainment center offering 60 state-of-the-art bowling lanes, a full-service American grill restaurant and bar, OMNI virtual reality attraction, arcade and billiards, two private VIP event suites, and an on-site handcrafted ice cream shop. The venue hosts birthday parties, corporate team-building events, fundraising events, and year-round bowling leagues for diverse demographics.

Product overview

Laurel Lanes Bowling (operated as Splitz Bowling Bar & Grill) is a family entertainment center offering a diversified portfolio of products centered around bowling entertainment. The core offering is 60 state-of-the-art bowling lanes with interactive scoring and HD projection screens, complemented by Splitz Bar & Grill (American grill fare and craft beverages), OMNI Virtual Reality (full-body VR attraction), Arcade & Billiards, and Lickety Splitz (handcrafted ice cream). The company operates two private event venues (Splitz Luxury Suite and Splitz City) for parties and corporate events, with five distinct birthday party packages ranging from basic to premium VIP experiences. Year-round bowling leagues serve various demographics including youth, seniors, LGBTQ, and casual bowlers. Fundraising packages and corporate team building services round out the offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Splitz Bar & Grill: American grill fare restaurant with seasonal craft beers, cocktails, wine, and beer with indoor and outdoor seating.
• Lickety Splitz
• Splitz Luxury Suite
• Splitz City
• OMNI Virtual Reality

Products and services

• Splitz Luxury Suite Premium private VIP event space featuring six cherry wood bowling lanes, a private game center with billiards, foosball, PlayStation 5 and Nintendo Switch, large screen TVs, DJ booth, and Mirror X photo experience. Accommodates 200+ guests with a dedicated server and host, targeted at corporate events, large parties, and private celebrations.
• Splitz City City-themed private bowling event space with five lanes featuring interactive scoring and HD projection screens, private dining and lounge seating, mirror photo experience, premium sound system, and exclusive arcade games. Accommodates up to 90 guests, targeted at medium-sized parties, corporate events, and private celebrations.
• Lickety Splitz Ice Cream Shop Handcrafted ice cream shop located on-site at the bowling center offering traditional ice cream, milkshakes, ice cream cocktails with shots, and ice cream flights. Targeted at families, kids, and sweet-toothed patrons visiting the entertainment center.
• OMNI Virtual Reality Attraction Full-body virtual reality attraction featuring four OMNI VR treadmills allowing users to walk, run, kneel, jump and back up in 360 degrees within virtual environments. Includes built-in ESports leaderboards and player video sharing capabilities. Minimum height requirement of 50 inches. Targeted at families, teens, and adults seeking immersive entertainment.
• Birthday Party Packages Five all-inclusive birthday party packages for kids and teens ranging from $249.95 to $799.95, including bowling, food, arcade credits, private room access, and a dedicated party host. Targeted at parents and guardians organizing celebrations for children and teens.
• Bowling Leagues Year-round organized bowling leagues including NFL League, Monday Night Mixed, Tuesday Afternoon Mixed, Tuesday Mixed Trios, Tuesday Night Out, Rainbow Rollers (LGBTQ), Wednesday Seniors, Lousy Bowlers Club, Thursday Afternoon Seniors, Rainbow Ladies, Friday Seniors, Friday Night No Tap, and Laurel Juniors. Includes USBC Sanctioned league options. Targeted at recreational and competitive bowlers across age groups and demographics.
• Fundraising Packages Turnkey bowling fundraiser packages starting at $15 per person for schools, charities, and community organizations. Includes pizza, beverages, rental shoes, ball ramps, wheelchair accessibility, and bumper setup with event organization handled by Laurel Lanes staff. Organizations charge guests $25+ and keep the margin.
• Corporate Events and Team Building Corporate event hosting service with a private Corporate Meeting Center for presentations, team-building activities including the YouToons photo feature, and full catering services. Targeted at companies and organizations seeking team-building, corporate celebrations, and meeting venues.
• Arcade and Billiards On-site gaming area featuring classic and modern arcade games including World's Biggest Pacman, Nitro Trucks, Avengers Pinball, Skeeball, and Knock Out Pong, plus four pool tables with hourly rates ranging from $15 to $22. Arcade cards available in denominations from $5 to $100 with bonus credit promotions.
• Bowling Specials and Bundled Packages Discounted bundled bowling packages including Friday Fun Afters at $94.95 per lane, Pizza Pins & Pop starting at $94.95 per lane for up to 6 guests, and Save Big Sunday at $89.95 per lane. Each package includes bowling time, shoe rentals, pizza, and beverages.
• Splitz Bar and Grill Restaurant Full-service American grill fare restaurant with two full bars featuring seasonal craft drafts, cocktails, wine, and beer. Offers indoor and outdoor dining with delivery to lanes, Happy Hour Monday-Friday 4-7PM, and 20+ HD screens for sports viewing. Targeted at bowling patrons, local diners, and adult social gatherings.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pitch-A-Friend South JerseyminorGTM or Marketing PartnerPitch-A-Friend South Jersey hosts social matchmaking events at Splitz venue. This is a third-party event organizer renting the venue space for their viral speed-dating style event. The partnership brings new foot traffic and adult social events to the venue.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Splitsville Luxury Lanes: Upscale bowling + dining concept operating in Disney Springs and select premium venues, combining boutique bowling lanes with full-service restaurants and bars. Comparable premium positioning, private event focus, and bowling-plus-F&B model.
• Bowlero Corporation: The largest operator of bowling entertainment centers in North America with hundreds of locations including the Lucky Strike and AMF brands. Directly comparable business model combining bowling, F&B, arcades, and private events at similar multi-lane venues serving families, leagues, and corporate groups.
• Kings Dining & Entertainment: Boutique bowling + dining + nightlife entertainment venues with full-service kitchens, craft beverages, and event hosting. Closely comparable F&B-anchored bowling entertainment positioning targeting adult and corporate clientele.
• Main Event Entertainment: National chain of entertainment centers combining bowling with arcade, laser tag, billiards, and F&B under one roof. Directly comparable offering mix and family/corporate/event target market to Splitz Bowling Bar & Grill.
• AMF Bowling: Long-established U.S. bowling center chain (now part of Bowlero) operating traditional and modernized bowling facilities with leagues and party offerings. Same core product (bowling lanes with league and event programming) and similar operational footprint.
• Round1 Entertainment: Multi-national bowling + arcade + karaoke entertainment chain with strong U.S. presence. Closest peer in combining bowling lanes with arcade, VR-adjacent attractions, and bar/dining—directly competing for the same family and party-booking demographics.
• Stars and Strikes: Regional bowling entertainment chain in the U.S. Southeast offering bowling, arcade, laser tag, bumper cars, and full-service F&B. Very comparable multi-attraction entertainment center model targeting families, parties, and corporate events.
• CEC Entertainment (Chuck E. Cheese): National family entertainment center chain combining arcade games, rides, food, and birthday party packages. Highly comparable birthday-party-driven business model and family/kids target segment, though without bowling as a core lane.
• Pinstripes: Bowling, bocce, and bistro concept combining casual recreational sport lanes with Italian-American dining and private event hosting. Similar upscale-boutique positioning and private suite/corporate event model to Splitz Luxury Suite and Splitz City.

Broad incumbents

• Dave & Buster's: Large publicly-traded chain of arcade-and-F&B entertainment venues (does not offer bowling) competing for the same family entertainment, birthday party, and corporate group spend with broader entertainment menus and national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/laurellanesnj
• Facebookfacebook.com/laurellanesnj1
• LinkedInlinkedin.com/company/laurel-lanes
• Instagraminstagram.com/laurellanesnj
• TikToktiktok.com/@laurellanesnj

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurel Lanes Bowling