ORAMA Marketing

What ORAMA Marketing does

ORAMA Marketing inc. is a privately held, Quebec-based marketing research and survey firm founded in 2000 by Éric Martin, headquartered at 772 rue Sherbrooke Ouest in Montréal. The firm delivers full-service survey and strategic consulting to large enterprises, operating approximately 100 projects annually through five core methodologies — computer-assisted telephone interviewing (CATI) via an in-house call center, face-to-face interviews using an Android tablet/iPad field fleet, web surveys via panels or client lists, mobile-optimized surveys, and qualitative in-depth interviews. Underlying infrastructure includes computerized interview tools with real-time data collection monitoring, sample-plan validation, and a dashboard reporting layer.

The company's service catalog spans survey execution plus a suite of analytical modules, including customer knowledge and segmentation, price elasticity studies, economic impact studies, NPS/satisfaction tracking, brand awareness and positioning, marketing mix analysis, and usage-and-attitude studies. A recent example is the multi-wave Sondage Relance COVID-19 tracker, which delivered three waves of Quebec consumer-behavior data at ~1,000 respondents per wave. The firm is differentiated primarily by its senior talent: three senior consultants each with 25+ years of experience, a founding President with the same tenure, and a field team of 25+ interviewers averaging 7–11 years with ORAMA and individually completing over 20,000 interviews.

ORAMA's business model is project-based professional services. Revenue is generated through custom engagements priced per wave, per sample size, and per custom question (e.g., Wave 1 at $2,750, follow-on waves at $1,975, custom question additions at $375). The go-to-market is direct and consultative, with no resellers or intermediaries; client acquisition occurs through the company website, direct contact, and inbound referrals. Customer segments are concentrated among large enterprise buyers in Québec, with no named logos disclosed and no recurring subscription or SaaS revenue layer. The firm has no institutional investors, no parent company, and operates as a founder-led independent.

Name

ORAMA Marketing

Legal name

ORAMA Marketing inc.

Website

https://orama.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ORAMA Marketing is a Montreal-based, founder-led marketing research firm that delivers survey solutions (telephone, face-to-face, web, mobile, in-depth interviews) and strategic consulting to large enterprise clients in Québec, executing approximately 100 projects per year.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Telemarketing & Survey/Market Research Calling (BPAAADAD)

Keywords

• Market research services
• Survey solutions
• Consumer behavior analysis
• Strategic consulting
• Customer segmentation

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Survey Services: Project-based survey services including telephone surveys, in-person surveys, web surveys, and mobile surveys. Revenue is generated on a per-project basis with pricing varying by wave and sample size.
2. Market Research and Analysis: Custom market research projects including customer knowledge, segmentation, price elasticity studies, and economic impact studies. Billed as standalone projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ORAMA Marketing delivers customized market research, survey solutions, and strategic consulting services to large enterprises. The firm operates five survey methodologies (telephone, face-to-face, web, mobile, and in-depth interviews) supported by a computerized call center and tablet field infrastructure, and complements these with analytical modules covering customer knowledge, segmentation, price elasticity, economic impact, NPS, brand tracking, and usage and attitude studies. Services are project-based and tailored to each client's research objectives.

Product overview

ORAMA Marketing is a survey, market research, and strategic advisory firm operating a portfolio of survey delivery services and analytical solutions. Its core offerings span five survey methodologies — telephone, face-to-face, web (panel-based), mobile, and in-depth interviews — supported by a computerized call center and Android tablet/iPad field infrastructure. These primary services are supplemented by a suite of analytical and advisory modules including customer experience/experiential marketing, customer knowledge and segmentation, price elasticity studies, economic impact studies, NPS tracking, brand awareness and positioning, commercial mix analysis, dashboard reporting, and usage & attitude studies. The company also operates a structured Covid-19 survey program (Sondage Relance) offering longitudinal three-wave panel tracking. ORAMA Marketing's technology stack includes computerized interviewing tools with real-time collection monitoring, sample plan management, and data validation — but the firm does not operate a unified software platform or sell products independently; its offerings are professional services delivered by a team of senior consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Telephone Survey (Sondage téléphonique)

Quantifiable outcome

• 100 survey projects completed annually
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and public opinion firm with a substantial Montreal office. Competes with ORAMA on enterprise custom research in Quebec but offers a far broader syndicated and global portfolio.
• Kantar: Global research and insights group operating across brand, consumer, and media research. Competes for the same enterprise buyers as ORAMA in Canada but at vastly greater scale and a much wider service portfolio.
• NielsenIQ: Global consumer intelligence firm with established Canadian operations. Overlaps with ORAMA on consumer survey and shopper research for large CPG and retail clients but is dominated by syndicated data products.

Direct peers

• Léger: Largest Canadian-owned market research firm, headquartered in Montreal. Operates CATI, online panel, and qualitative research services with a strong Quebec enterprise and government client base — directly comparable to ORAMA on methodology, geography, and target customer.
• SOM (Société de sondage et d'analyse): Quebec-based survey and market research firm offering telephone, web, and face-to-face studies to public- and private-sector clients. Closely comparable on multi-modal methodology and Quebec-centric customer base.
• Abacus Data: Ottawa-based full-service research firm offering online survey, qualitative, and analytics services to Canadian organizations. Directly comparable on methodology mix and Canadian enterprise/government targeting.
• Maru/Blue: Canadian research firm running online panel communities, custom quantitative and qualitative research. Comparable to ORAMA on custom survey execution for Canadian enterprise clients, with a stronger emphasis on community/panel products.
• Mainstreet Research: Canadian polling and market research firm offering telephone, online, and hybrid survey services. Comparable to ORAMA on multi-modal custom research delivery and Canadian enterprise/political client base.
• Ad Hoc Research: Montreal-based market research firm providing custom quantitative and qualitative research to Quebec and Canadian clients. Closely comparable on multi-modal methodology, geography, and enterprise client focus.
• Environics Research: Toronto-based public opinion and market research firm with strong quantitative survey capabilities. Comparable on custom survey methodology and Canadian enterprise/public-sector client base, though broader in social and public-policy research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orama-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORAMA Marketing