Kings
- Company typePrivate
- Founded1907
- HeadquartersSharjah, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Kings firmographics
Firmographics- Name
- Kings
- Legal name
- Kings Gold Smith
- Website
- https://kings.net
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kings industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
Keywords
Where Kings is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Kings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Sales: One-time purchase of handmade fine jewelry including gold rings, bracelets, and bespoke pieces. All items are made to order. Prices range from $300 (sterling silver) to $9,600 (premium gold bracelets).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sterling Silver Items - Entry level pricing |
| Unit Pricing | Pay-as-you-go | Gold Rings - Mid-tier pricing |
| Unit Pricing | Pay-as-you-go | Diamond Rings - Premium pricing |
| Unit Pricing | Pay-as-you-go | Gold Bracelets - Premium pricing |
| Unit Pricing | Pay-as-you-go | Fusion Rings - Premium multi-tone |
| Unit Pricing | Multi-year contract | Bespoke/Custom Pieces - Highest tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Kings product offering
Product offeringCore offering
Kings designs and sells handmade fine jewelry including 18K gold bracelets, 18K gold rings, sterling silver bracelets, and a Bespoke Collection of custom-made pieces (brooches, cufflinks, keychains, shoe buckles, pet pendants). All items are made-to-order with a 1-3 week turnaround for standard items and approximately 3 weeks for custom orders. Products are sold exclusively direct-to-consumer via the kings.net e-boutique and a phone-based Client Relations Center.
Product overview
Kings is a fine jeweler established in 1907, offering a luxury jewelry e-commerce platform. The core offering consists of men's and women's jewelry including gold bracelets (18K in rose, white, yellow gold), gold rings (wedding bands and diamond rings), and sterling silver bracelets (925). The brand provides a Bespoke Collection for custom-made pieces. The portfolio includes multiple branded sub-collections such as Signature™, Castle™, Crown™, Diamante™, Billionaire™, The Knight™, Time Travel™, Visionary™, and specialized sterling silver collections (Tetrahedron™, Zig Zag™, The Waves™). Products are primarily sold through the Kings e-boutique website with shipping worldwide via FedEx.
Differentiator
Problem solved
Functional benefit
Brands
- Signature: Collection featuring faceted gold and silver cuff bracelets and rings
- Castle
- Crown
- Time Travel
- The Knight
- Visionary
- Billionaire
- Ambition
- Dignity
- Hero
- Self Made
- Roméo
- Iron Hand
- Dynavision
- Grandé
- Majestueux
- L'amour de ma vie
- Mon étoile
- Seulement Toi
- Strategy
- Pinky
- Divine
- The Prince
- Legend
- Black Castle
- Bling It On
- Tetrahedron
- Twisted
- Zig Zag
- The Waves
- Ups and Downs
- Neptune
- Pluto
- Titan
Products and services
- Gold Bracelets Handmade 18K gold cuff bracelets in rose, white, and yellow gold with various textures and finishes (twisted, cable, faceted, spiked, two-tone). Pricing ranges from $6,000 to $9,600. Made-to-order with a 1-3 week turnaround.
- Gold Rings Handmade 18K gold wedding bands and rings with comfort fit, available in various styles including hexagon, facet, snake skin texture, and fusion designs. Pricing ranges from $1,100 to $1,500. Made-to-order.
- Silver Bracelets Sterling silver (925) cuff bracelets available in 3mm, 4mm, 6mm, and 7mm widths with various finishes including black ruthenium coated options. Pricing ranges from $300 to $350. Made-to-order.
- Bespoke Collection Custom-made jewelry pieces including gold brooches ($1,400), cufflinks ($3,800), keychains ($4,800), shoe buckles ($6,500), and pet pendants ($6,500) made to customer specifications. Approximately 3-week turnaround. Customers may provide their own designs.
- Diamond Rings 18K gold diamond rings with brilliant cut diamonds ranging from 0.5 to 1.3 carats. Collections include Billionaire, Dignity, Prince, Self Made, Visionary, and Hero. Pricing starts at approximately $5,000. Made-to-order with rigorous diamond quality standards.
- Fusion Rings Multi-tone 18K gold fusion rings combining white, yellow, and rose gold. Collections include Dynamite, Entrepreneur, Strategy, Mon étoile, L'amour de ma vie, and Seulement Toi. Pricing ranges from $3,000 to $3,500.
Quantifiable outcome
- Rigorous quality control ensures every piece meets exacting standards before shipping
Companies that use Kings
Customer profileSegments2 records
Ideal customer profiles2 records
Kings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kings partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Kings competitors and assessment
Company assessmentBroad incumbents
- Bvlgari: Italian luxury jewelry and watch house (LVMH-owned) with iconic gold and gemstone designs and a strong men's jewelry line. Comparable to Kings on heritage gold craftsmanship, men's luxury positioning, and global DTC/retail distribution.
- Boucheron: French heritage luxury jeweler (Kering-owned) founded in 1858, producing high-end gold and diamond fine jewelry. Comparable to Kings on long-established heritage, precious-metal craftsmanship, and diamond expertise, but operating at a far larger scale and price ceiling.
- Pomellato: Italian heritage fine jewelry house (Richemont-owned) known for gold-centric, hand-crafted designs and strong women's jewelry assortment. Comparable to Kings on heritage positioning, gold craftsmanship, and Italian/Mediterranean luxury aesthetic, though it operates a much broader retail footprint.
- Cartier: Global luxury jewelry leader (Richemont-owned) with heritage dating to 1847, producing gold, diamond, and precious-stone jewelry including men's wedding bands. Comparable to Kings on long heritage, men's gold jewelry, and diamond quality, though operating at significantly larger scale and price points.
- Tiffany & Co. Iconic American luxury jeweler (LVMH-owned) selling gold, silver, and diamond fine jewelry through a global DTC e-commerce and flagship store network. Comparable to Kings on direct-to-consumer gold/silver/diamond jewelry, men's and wedding bands, and brand-driven premium pricing.
Regional players
- Malabar Gold & Diamonds: Middle East and India-based heritage jewelry retailer selling gold, diamond, and platinum jewelry with strong bespoke and bridal offerings. Comparable to Kings on UAE/India regional footprint, gold-and-diamond fine jewelry assortment, and bespoke custom services, though operating through extensive physical retail rather than DTC e-commerce.
Direct peers
- Mejuri: Digitally native fine jewelry brand selling 14K/18K gold and sterling silver pieces directly to consumers via its own e-commerce platform. Comparable to Kings on DTC-only distribution, fine-jewelry materials, and overlap in gold rings and bracelets at accessible-to-mid luxury price points.
- David Yurman: American heritage fine jewelry brand with a strong DTC and flagship retail presence, signature cable-inspired gold and silver designs, and an explicit men's luxury focus. Directly comparable to Kings on materials (gold/silver), craftsmanship positioning, price points, and men's jewelry emphasis.
- AUrate: New York-based DTC fine jewelry brand offering 14K/18K gold and ethically sourced diamond pieces via its own website. Directly comparable to Kings on direct-to-consumer gold jewelry, diamond-studded designs, and a similar accessible-luxury price ladder.
- Gurhan: Handmade 24K and 18K gold jewelry brand with heritage-inspired designs sold through its own e-commerce site and select wholesale. Closely comparable to Kings on artisanal handmade goldsmith positioning, gold-only material focus, and DTC-led fine jewelry distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Kings social profiles
Digital presenceKings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kings leadership team
Management profileNumber of profiles
Kings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kings
What does Kings do?
Kings designs and sells handmade fine jewelry including 18K gold bracelets, 18K gold rings, sterling silver bracelets, and a Bespoke Collection of custom-made pieces (brooches, cufflinks, keychains, shoe buckles, pet pendants). All items are made-to-order with a 1-3 week turnaround for standard items and approximately 3 weeks for custom orders. Products are sold exclusively direct-to-consumer via the kings.net e-boutique and a phone-based Client Relations Center.
Is Kings a public or private company?
Kings is a private company. It is classified as unknown and is currently operating.
When was Kings founded?
Kings was founded in 1907. It employs 11 to 50 people.
Where is Kings based?
Kings is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does Kings make money?
One revenue line is on record: jewelry Sales.
Who are Kings's main competitors?
Broad incumbents on record are Bvlgari, Boucheron, Pomellato, Cartier and Tiffany & Co.. Malabar Gold & Diamonds is listed as a regional player. Direct peers are Mejuri, David Yurman, AUrate and Gurhan.
Does Kings have an API?
No public API is recorded for Kings.
What industry is Kings in?
Kings's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAHAG, Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones). Its NAICS code is 458310 and its SIC code is 3911.