ICE, Inc. - International Construction Equipment, Inc

What ICE, Inc. - International Construction Equipment, Inc does

International Construction Equipment (ICE) is a privately held wholesale distributor of used construction and earthmoving equipment, founded in 2001 and operating under the principals Rob Williams, David Williams, and Matthew Williams following the passing of co-founder Bob Williams ("Bulldozbob"). The company stocks and sources a broad portfolio of equipment categories — with motor graders as its signature focus and a leading export line — alongside compactors, wheel loaders, crawler loaders, skid steers, excavators, dozers, articulated trucks, off-highway trucks, soil stabilizers, and paving equipment from brands such as Caterpillar, Komatsu, Volvo, Terex, Hitachi, and Deere. ICE is also the exclusive North American dealer for IronQuip attachments (rippers, push blocks, compaction shell kits, tailgates, dozer rippers), and maintains an internal computer system for inventory management and website updates as its core technology platform.

ICE makes money through four interconnected revenue streams: (1) wholesale resale of used equipment at low-overhead markup to dealers and construction companies globally, (2) consignment sales where ICE partners with equipment owners and earns transaction commissions by leveraging its global placement network, (3) long-term monthly rentals of compactors (84" and 66" smooth drum rollers, Caterpillar 815F soil compactors) to affiliated dealers including re-rental arrangements, and (4) hardware sales of IronQuip attachments. The company serves three primary B2B segments — equipment dealers (primary), construction companies/end-users, and equipment owners seeking consignment — and reports active business relationships in 40 countries with over 1,500 machines imported and exported in recent years, supported by Ro/Ro and container shipping logistics and EPA compliance documentation expertise.

Name

ICE, Inc. - International Construction Equipment, Inc

Legal name

International Construction Equipment

Website

https://icequipment.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Wholesale B2B distributor of used construction equipment (motor graders, compactors, excavators, loaders, dozers) serving equipment dealers and construction companies in 40 countries, with exclusive North American IronQuip attachment distribution and consignment/rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Equipment Sales: Primary revenue stream - buying and reselling used construction equipment (motor graders, compactors, wheel loaders, excavators, dozers, etc.) at wholesale prices to dealers and end-users globally.
2. Consignment Sales: Partnering with equipment owners to sell their machinery on consignment, earning a commission on successful sales.
3. Equipment Rentals: Long-term rental of compactors (84" and 66" smooth drum rollers, Caterpillar 815F soil compactors) at competitive monthly rates. Also offers re-rental to dealers.
4. Attachment Distribution: As exclusive North American dealer for IronQuip attachments, distributing motor grader rippers, push blocks, compaction shell kits, and other attachments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ICE, Inc. is a wholesale supplier and exporter of used construction and earthmoving equipment, sourcing inventory from vetted global suppliers and selling to dealers and end users in the U.S. and abroad. The company also serves as the exclusive North American distributor for IronQuip attachments, operates a consignment program for equipment owners, and rents compactors to construction customers.

Product overview

International Construction Equipment (ICE) operates as a wholesale supplier and exporter of used construction and earthmoving equipment. The company offers a portfolio of equipment categories including Motor Graders (their primary focus and leading export product), Compactors, Wheel Loaders, Crawler Loaders, Skid Steers, Excavators, Dozers, Articulated Trucks, Off-Highway Trucks, Soil Stabilizers, and Paving Equipment. ICE carries major brands such as Caterpillar, Komatsu, Volvo, Terex, Hitachi, and Deere. As the exclusive North American dealer for IronQuip attachments, they also offer construction equipment attachments including rippers, push blocks, compaction shell kits, and tailgates. The company provides related services including equipment consignment, long-term rentals of compactors, and auction services through Auction Time partnerships. ICE emphasizes wholesale pricing through a low overhead structure and handles worldwide shipping logistics with over 1,500 machines imported/exported in recent years.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Motor Graders Wholesale resale of late-model and dealer-quality used motor graders (notably Caterpillar-equivalent models, the company's specialty) to dealers and contractors in the U.S. and internationally.
• Used Compactors Wholesale resale of used soil and landfill compactors for road building, site prep, and landfill operations customers.
• Used Wheel Loaders Wholesale resale of used wheel loaders (front-end loaders) to construction dealers, aggregate operators, and contractors.
• Used Crawler Loaders Wholesale resale of used crawler/tracked loaders for construction and earthmoving buyers needing low-ground-pressure machines.
• Used Skid Steers Wholesale resale of used skid steer loaders for landscaping, construction, and agricultural customers.
• Used Excavators Wholesale resale of used hydraulic excavators to construction and demolition contractors and equipment dealers.
• Used Dozers Wholesale resale of used crawler bulldozers for earthmoving, grading, and site clearing buyers.
• Used Articulated Trucks Wholesale resale of used articulated haul trucks for off-highway material movement in mining, quarrying, and heavy construction.
• Used Off-Highway Trucks Wholesale resale of used rigid-frame off-highway trucks for mining, quarry, and large infrastructure buyers.
• Used Soil Stabilizers Wholesale resale of used soil stabilizer/reclaimer machines for road construction and reclamation contractors.
• Used Paving Equipment Wholesale resale of used asphalt pavers and related paving equipment for road construction contractors.
• Used Backhoe Loaders Wholesale resale of used tractor-loader-backhoes for utility, site prep, and small construction buyers.
• Used Scrapers Wholesale resale of used earthmoving scrapers for large site work and road construction projects.
• IronQuip Attachments Exclusive North American distribution of IronQuip brand attachments for heavy construction equipment, providing buyers in the U.S. and Canada direct access to this specialty line.
• Compactor Rental Services Rental of compactors to construction and paving contractors at competitive rates, providing short-term equipment access without purchase.
• Equipment Consignment Services Full-service consignment program through which ICE markets and sells consigned used equipment on behalf of owners via its international buyer network.
• International Equipment Export Services Export and shipping coordination services for buyers and consignors moving used construction equipment across borders to 40 countries.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IronQuipcoreChannel Partner/ Reseller/ DistributorICE is the exclusive North American dealer for IronQuip attachments, including motor grader rippers, motor grader push blocks, compaction shell kits, articulated truck tailgates, dozer rippers, and more. IronQuip is a leading manufacturer of construction equipment attachments with a focus on compaction and ground engaging products.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Machinery Trader: Long-standing online marketplace for new and used construction equipment. Directly parallels ICE's listing-based, quote-driven sales model for used heavy machinery and is operated by the same parent company as TractorHouse.
• TractorHouse: Leading online marketplace for new and used farm, construction, and heavy equipment listings. Functions as both a competing channel and a discovery surface for ICE's inventory, making it a directly comparable used-equipment listing platform.
• Sandhills Global: Parent of TractorHouse, Machinery Trader, Auction Time, and Truck Paper. Operates the marketplace and auction technology stack that ICE leverages, making it a key channel partner and a directly comparable digital listings/advertising business.
• RB Global (Ritchie Bros. Auctioneers): Public global auctioneer and marketplace for used heavy equipment, trucks, and agricultural assets. Directly competes with ICE in the cross-border resale of used construction and earthmoving equipment, albeit at significantly larger scale and via an online auction model.

Broad incumbents

• Terex Corporation: Global manufacturer of aerial work platforms, materials processing equipment, and construction machinery. Overlaps with ICE's product portfolio (compactors, crushing/screening) and competes for similar dealers and end-user buyers in the used market.
• Komatsu: Global construction and mining equipment OEM with a sizable used-equipment program. Comparable to ICE in that its equipment flows into ICE's resale inventory, and competes indirectly for fleet buyers considering new vs. used alternatives.
• H&E Equipment Services: Large US equipment rental and sales company with a used-equipment resale operation. Competes with ICE for industrial and construction customer budgets across new, used, and rental channels, with a much larger branch footprint.
• United Rentals: World's largest equipment rental company with a significant used-equipment sales arm (United Rentals Used Equipment). Adjacent rather than identical to ICE, but a structural competitor for the same end-customers' equipment budgets and a price-setter in the used market.
• Caterpillar Inc. Largest construction equipment OEM and a major influencer of used-equipment pricing through its Cat Certified Used program. ICE's deep Caterpillar focus (active purchasing of 12H, 140H, 140K, 140M, 14M, 16H, 16M graders) makes Cat a critical OEM counterpart rather than a pure competitor.
• Volvo Construction Equipment: Global construction equipment OEM producing wheel loaders, excavators, and articulated haulers. Sells into the same end markets and dealer networks as ICE, and through its used-equipment channel competes for used-equipment buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ICEquipment
• Facebookfacebook.com/ICEquipment
• LinkedInlinkedin.com/company/ice-inc-international-construction-equipment-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE, Inc. - International Construction Equipment, Inc