NIKKIE / NP Fashion BV

What NIKKIE / NP Fashion BV does

N-Brands Online B.V., operating under the NIKKIE and N BRANDS trade names, is a privately held Dutch multi-brand fashion retailer founded in 2012 by fashion entrepreneur Nikkie Plessen. The company's core business is the design, sale, and distribution of women's apparel, footwear, bags, and accessories under the flagship NIKKIE label, complemented by a portfolio of sub-brands: NIK&NIK (children's), FIFTH HOUSE (modern classic women's), Selected by Kate Moss (co-branded line launched in 2017), N BEAUTY (cosmetics), N HOME (lifestyle/home, launched 2022), SKIWEAR, SPORTSWEAR, and LOUNGEWEAR. Products are organized around four seasonal collections plus two flash collections (High Summer and Party) with weekly new-item drops.

Distribution is hybrid: 14 owned N-BRANDS Brand Stores of approximately 400m2 each function as multi-brand fashion houses selling all N-BRANDS labels under one roof across the Netherlands and Belgium, supplemented by three outlet locations (Roosendaal, Roermond, Maasmechelen Village), department store shop-in-shops, and selected Belgian fashion boutiques. The DTC e-commerce storefront (nikkie.com), built on the Shopware platform with Pay.nl payment processing, Voyado email automation, and Loyyo-powered N-Membership loyalty programme, ships to 15 European countries and offers next-day delivery in the Netherlands and Belgium. The revenue model is primarily one-time retail sales with a licensing/co-branding layer for the Kate Moss collaboration and influencer capsule lines with Anna Nooshin and Franka Vedder. No subscription or tiered SaaS pricing is used; the loyalty programme is free and rewards are spending-based with a 30-day validation period.

Name

NIKKIE / NP Fashion BV

Legal name

N-Brands Online B.V.

Website

https://nikkie.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

N-Brands Online B.V. (NIKKIE / N BRANDS) is a Dutch multi-brand fashion retailer founded in 2012 by Nikkie Plessen, selling women's, children's, beauty, and home products via 14 owned stores in the Netherlands and Belgium and a DTC e-commerce site shipping to 15 European countries.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fast Fashion Intimates & Sleepwear (CRAAAGAH)

akta.pro secondary industry

Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)

Keywords

• Women's fashion retail
• Multi-brand fashion house
• Designer apparel ecommerce
• Children's clothing brand
• Beauty lifestyle products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fashion and lifestyle product sales: Core revenue from direct sale of clothing, shoes, bags, belts, jewelry, accessories, beauty products, home goods, and skiwear through e-commerce and physical retail stores. Four main seasonal collections (Spring, Summer, Fall, Winter) plus flash collections (High Summer and Party). New items launched weekly.
2. Selected by Kate Moss collaboration: Licensed collaboration line with supermodel Kate Moss, launched in 2017. Collections reflect Kate Moss identity: tough and feminine with an edgy twist. Complete line with coats, dresses, skirts, pants, blouses and tops.
3. Brand collaborations and limited editions: Brand extensions through collaborations with influencers Anna Nooshin (NIKKIE x Anna Nooshin) and Franka Vedder (NIKKIE X Franka Vedder). Sub-brands including NIK&NIK (kids), FIFTH HOUSE (Modern Classic women's), N BEAUTY (cosmetics), N HOME (lifestyle), and SKIWEAR and SPORTSWEAR categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

N-Brands Online B.V. designs, curates and retails multi-brand women's fashion, kids' clothing, cosmetics, home lifestyle products and skiwear through its nikkie.com e-commerce platform and 14 physical N-BRANDS Brand Stores across the Netherlands and Belgium. Core offerings span core NIKKIE women's apparel, NIK&NIK children's line, FIFTH HOUSE modern classic label, the Selected by Kate Moss celebrity collaboration, N BEAUTY cosmetics, and N HOME lifestyle products, released across four seasonal plus two flash collections with weekly new arrivals.

Product overview

NIKKIE is a multi-brand fashion e-commerce platform operated by N-Brands Online B.V., founded by fashion entrepreneur Nikkie Plessen in 2012. The company operates as a platform-plus-sub-brands architecture with the core NIKKIE women's fashion brand at the center, supplemented by NIK&NIK (children's clothing), FIFTH HOUSE (Modern Classic women's label), Selected by Kate Moss (collaboration line), N BEAUTY (cosmetics), and N HOME (lifestyle/home products). Additional collections include SKIWEAR, SPORTSWEAR, and LOUNGEWEAR, as well as influencer collaborations with Anna Nooshin and Franka Vedder. The platform sells clothing, shoes, bags, accessories, beauty products, and home items through the nikkie.com e-commerce website and 14 physical N-BRANDS stores across the Netherlands and Belgium, with products launching weekly across four main seasonal collections plus two flash collections.

Differentiator

Problem solved

Functional benefit

Products and services

• NIKKIE (core women's fashion brand) Core women's fashion brand offering clothing, shoes, bags, belts, jewelry and accessories across four main seasonal collections (Spring, Summer, Fall, Winter) and two flash collections (High Summer and Party), with new items launched weekly online and in stores.
• NIK&NIK (children's clothing) Children's fashion brand for boys and girls covering tops, bottoms, outerwear, dresses, sets, accessories, swimwear and skiwear.
• FIFTH HOUSE (modern classic women's label) Modern Classic women's label offering sophisticated, timeless wardrobe pieces targeting women seeking classic workwear and occasion dressing.
• Selected by Kate Moss (collaboration line) Celebrity collaboration line co-created with supermodel Kate Moss, offering coats, dresses, skirts, pants, blouses, tops, leather items and distinctive prints reflecting Kate Moss's tough, feminine, edgy identity.
• N BEAUTY (cosmetics line) Cosmetics and beauty line covering face, eye, lip and body products, perfume and beauty tools as part of the expanded lifestyle offering.
• N HOME (lifestyle label)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Kate MossflagshipStrategic or Co-development Partner · 1 January 2017World's most famous supermodel Kate Moss has been working with Nikkie Plessen since 2017 on her own 'Selected by Kate Moss' clothing line. Collections reflect Kate Moss' identity: tough and feminine with an edgy twist. Includes coats, dresses, skirts, pants, blouses, tops, leather items, and distinctive prints. The good dynamic between Moss and Plessen results every season in a fantastic collection with strong designs.
• ShopwarecoreTechnology or IntegrationE-commerce platform provider powering nikkie.com and all N-BRANDS web shops. Handles product listings, order management, customer accounts, and checkout. Shopware provides (technical) support and has access to data under the agreement. SSL encryption and strong password policy implemented. Shopware may share collected data within its own group to further improve services.
• VoyadocoreTechnology or IntegrationThird-party email service provider handling all email traffic from the N-BRANDS website including confirmation emails and newsletters. Voyado tracks email open/click rates using cookies. May use data to improve services and share information with third parties. N-BRANDS email unsubscribe functionality managed through Voyado.
• Pay.nlcoreTechnology or IntegrationPayment service provider handling all payments in the web shop. Processes name, address, payment data (bank account or credit card). Pay.nl uses appropriate technical and organisational measures to protect personal data. May share anonymised data with third parties to improve services. Works with post-payment service providers for deferred payment (Riverty/Afterpay) applications.
• Loyyo B.V.coreTechnology or IntegrationSoftware partner powering the N-Membership loyalty programme. Collects order and payment data to ensure automatic saving after in-store or online purchases. Collected data is stored encrypted and only accessible by N-Brands Online B.V.
• Promese Logistics, DHL, GLS, DPD, BtC EuropecoreTechnology or IntegrationShipping and logistics partners used to execute deliveries. N-BRANDS shares customer name, address, and residence details with these partners for order delivery. In case subcontractors are engaged, data is shared accordingly. Primary carrier is DHL, with DPD for most European countries, and GLS for some deliveries.
• Anna NooshinminorStrategic or Co-development PartnerNIKKIE x Anna Nooshin is a named collaboration line featured on nikkie.com, indicating a product collaboration or endorsement partnership with Dutch influencer Anna Nooshin.
• Franka VedderminorStrategic or Co-development PartnerNIKKIE X Franka Vedder is a named collaboration line featured on nikkie.com, indicating a product collaboration with Dutch influencer Franka Vedder.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• C&A: Family-owned Dutch-origin apparel retailer with broad European store footprint and multi-category women's, men's, kids' lines. Comparable on Benelux heritage, vertical retail model, and accessible fashion positioning.
• Esprit: European multi-category fashion brand (women's, men's, kids) sold through DTC e-commerce and partner stores. Comparable on broad lifestyle portfolio and seasonal collection cadence targeting similar demographics.
• G-Star RAW: Dutch-founded premium denim and fashion brand selling through DTC e-commerce and own-brand stores across Europe. Comparable as a Dutch-origin fashion house with celebrity/creative-collaboration heritage and international DTC ambition.
• Massimo Dutti: Inditex-owned modern classic women's label with European store network and DTC e-commerce. Comparable to FIFTH HOUSE sub-brand in classic/premium women's positioning and to NIKKIE on European multi-channel retail execution.
• Mexx: Dutch-origin lifestyle fashion brand (historically strong in NL/BE) operating across women's, men's, kids, and home/fragrance categories. Closest comparable on Dutch heritage, multi-category lifestyle positioning, and European footprint.
• Vero Moda: Bestseller-owned Danish women's fashion brand with multi-brand sister labels (Only, Jack & Jones) sold across European physical retail and DTC. Comparable on multi-brand house architecture and women's fashion core.
• WE Fashion: Dutch value-to-mid fashion retailer with multi-brand portfolio and strong NL/BE presence, DTC and physical stores. Directly comparable on geography, customer demographic (women 18-45), and price positioning.

Broad incumbents

• Zara: Inditex-owned fast-fashion leader with European flagship store density and DTC e-commerce in 15+ countries. Comparable on weekly drop cadence, women's apparel dominance, and Benelux retail density, though at much larger scale.
• H&M: Global fast-fashion incumbent with massive European store network and DTC. Comparable on accessible fashion, women's apparel core, and weekly new-item drops, but operates at vastly larger scale and broader geographic reach.

Emerging players

• Guess: Lifestyle fashion brand with celebrity/ambassador-driven marketing (similar to Kate Moss collaboration model) and multi-channel EU distribution. Comparable on celebrity-endorsement-driven brand positioning and broad women's apparel/home/beauty adjacency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nikkie_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIKKIE / NP Fashion BV