OutKick
OutKick is a sports and culture digital media brand owned by Fox News Media, covering NFL, NBA, MLB, NCAA, NASCAR, UFC, and other leagues, plus sports betting content, distributed via foxnews.com, Fox News Radio podcasts, and Fox Nation.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What OutKick does
OutKick is a sports and culture digital media brand owned and operated by Fox News Media, the news and digital media division of Fox News Network, LLC. Founded in 1996 and based in New York, OutKick produces sports news coverage, commentary, and cultural content spanning major U.S. sports leagues and events including NFL, college football, NBA, MLB, NASCAR, INDYCAR, NHL, UFC, WWE, golf, and tennis, as well as sports betting content. The brand is organized into sub-brands — OutKick Sports and OutKick Culture — to differentiate pure sports journalism from broader cultural commentary within the sports media context.
The platform operates as a digital property within Fox News Media's broader ecosystem. Distribution is primarily through the Fox News website (foxnews.com/outkick), the Fox News Radio podcast network (available on Apple Podcasts, Spotify, iHeartRadio, Audacy, Amazon Music, and TuneIn), and content placement within Fox Nation's subscription streaming service. OutKick does not maintain a standalone mobile application, does not publish APIs, and is not disclosed to have proprietary technology beyond its standard content management and publishing operations. The technology stack is described as a digital content platform without documented AI/ML capabilities.
OutKick's business model is advertising-supported: content is made available to consumers at no direct charge, and revenue is generated through advertising on Fox News Media's digital properties and through Fox's broader subscription services (Fox Nation). No direct pricing, subscription tiers, or paywall mechanisms are disclosed for OutKick itself. The target audience is sports fans and general news consumers, particularly those aligned with the conservative-leaning editorial perspective of the Fox News Media portfolio. The company has no publicly disclosed funding rounds, no independent financial reporting, and operates as a fully integrated subsidiary of Fox News Media, with no independent M&A, leadership, or regulatory actions documented.
OutKick firmographics
Firmographics- Name
- OutKick
- Legal name
- OutKick
- Website
- https://foxnews.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OutKick is a sports and culture digital media brand owned by Fox News Media, covering NFL, NBA, MLB, NCAA, NASCAR, UFC, and other leagues, plus sports betting content, distributed via foxnews.com, Fox News Radio podcasts, and Fox Nation.
- Ownership category
- akta.pro rank
OutKick industry classification
Industry- Product category
- Digital Sports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
- akta.pro secondary industry
- Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where OutKick is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
OutKick business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels3 records
Marketing channels2 records
OutKick product offering
Product offeringCore offering
OutKick operates a digital sports and culture media brand covering sports news, sports betting commentary, and cultural analysis. The brand encompasses two sub-verticals — OutKick-Sports and OutKick-Culture — and delivers written articles, videos, podcasts, and multimedia content across NFL, college football, MLB, NBA, NASCAR, INDYCAR, NHL, golf, tennis, UFC, and WWE.
Product overview
OutKick is a single unified sports and culture media brand operating under Fox News Media. The brand encompasses sports news coverage, sports betting commentary, and cultural content delivered through its website and associated Fox News channels.
Differentiator
Problem solved
Functional benefit
Brands
- OutKick Sports: Sports news coverage including NFL, college football, MLB, NBA, and other sports topics
- OutKick Culture
Products and services
- OutKick A unified sports and culture media brand under Fox News Media covering sports news, sports betting commentary, and cultural content delivered through its website and associated Fox News channels.
- OutKick Sports Sports news coverage including NFL, college football, MLB, NBA, and other major sports topics delivered as part of the OutKick digital platform.
- OutKick Culture Cultural commentary and analysis content delivered within the OutKick sports media context.
Companies that use OutKick
Customer profileSegments1 record
Ideal customer profiles1 record
OutKick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OutKick partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
OutKick competitors and assessment
Company assessmentDirect peers
- Bleacher Report: Bleacher Report is a leading digital sports media brand producing articles, video highlights, and social-first sports content for younger audiences. It is a direct competitor to OutKick in digital sports news, commentary, and multimedia distribution.
- SB Nation: SB Nation is a network of sports blogs and digital sports media properties covering leagues, teams, and commentary. It overlaps with OutKick in sports commentary and analysis, though organized around fan-team communities rather than a unified editorial brand.
- Barstool Sports: Barstool Sports is a digital sports and pop culture media brand producing commentary, multimedia, and lifestyle content targeted at younger sports audiences — directly comparable to OutKick as a personality-driven, digitally native sports media property with a distinct editorial voice.
- Deadspin: Deadspin is a digital sports media outlet producing sports news, commentary, and cultural coverage with a distinctive editorial perspective — comparable to OutKick as a digitally native sports commentary brand with strong editorial voice.
- The Athletic: The Athletic is a subscription-based digital sports media outlet producing deep sports journalism and analysis across leagues. It competes with OutKick for digital sports content audiences, though differentiated by subscription model and premium journalism positioning.
Emerging players
- The Ringer: The Ringer is a digital sports and pop culture media brand producing commentary, podcasts, and written content with a distinct editorial voice. It is comparable to OutKick as a personality-led digital sports commentary brand, though with a younger, more entertainment-focused audience.
Broad incumbents
- Sports Illustrated: Sports Illustrated is a legacy sports media brand producing digital news, long-form journalism, and multimedia. It overlaps with OutKick in sports journalism and audience targeting, though with a broader, more mainstream positioning.
- ESPN Digital: ESPN is the dominant US sports media incumbent operating digital, TV, and streaming properties across all major sports. It competes broadly with OutKick for digital sports audiences and ad dollars, though at vastly larger scale and as a portfolio rather than a niche brand.
- CBS Sports: CBS Sports operates digital sports news, video, and fantasy properties as part of Paramount's broader portfolio. It competes with OutKick in digital sports news and commentary, particularly for NFL and college football audiences.
- Fox Sports: Fox Sports is the established sports broadcasting and digital arm of Fox Corporation, holding major league rights and producing sports content. It is a sibling property to OutKick under the same parent corporate umbrella, with overlapping coverage and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OutKick social profiles
Digital presenceOutKick financial estimates
Financial estimateRevenue estimate
Valuation estimate
OutKick leadership team
Management profileNumber of profiles
Profiles1 record
OutKick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OutKick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OutKick
What does OutKick do?
OutKick operates a digital sports and culture media brand covering sports news, sports betting commentary, and cultural analysis. The brand encompasses two sub-verticals — OutKick-Sports and OutKick-Culture — and delivers written articles, videos, podcasts, and multimedia content across NFL, college football, MLB, NBA, NASCAR, INDYCAR, NHL, golf, tennis, UFC, and WWE.
Is OutKick a public or private company?
OutKick is a private company. It is classified as corporate owned and is currently operating.
When was OutKick founded?
OutKick was founded in 1996. It employs 1,001 to 5,000 people.
Where is OutKick based?
OutKick is headquartered in New York, United States, in the North America region.
Who are OutKick's main competitors?
Direct peers on record are Bleacher Report, SB Nation, Barstool Sports, Deadspin and The Athletic. The Ringer is listed as an emerging player. Broad incumbents are Sports Illustrated, ESPN Digital, CBS Sports and Fox Sports.
Does OutKick have an API?
No public API is recorded for OutKick.
What industry is OutKick in?
OutKick's product category is Digital Sports Media. Its primary akta.pro industry code is MPAKAOAF, Sports Highlights, Clips & VOD Libraries, with a secondary code of MPACAHAJ, Short-Form Video for News, Sports & Highlights Platforms. Its NAICS code is 51621 and its SIC code is 7990.