Innovative Design Labs Inc.
Innovative Design Labs is a Minneapolis R&D company founded in 2010 that develops embedded sensors, wearable platforms, and medical simulation technologies, primarily funded by federal SBIR grants and commercialized through partners such as RealityWorks for medical, education, and defense markets.
- Company typePrivate
- Founded2010
- HeadquartersMinneapolis, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Innovative Design Labs Inc. does
Innovative Design Labs Inc. (IDL) is a Minneapolis, Minnesota-based research and development company founded in 2010 that develops embedded sensor, wearable, and medical simulation technologies for medical, consumer, and education markets. Its core expertise spans embedded electronic systems, wireless communications, sensor fusion, computer vision, machine learning, high-frequency radar, and projective augmented reality. The flagship commercial product is the PhySens ecosystem, anchored by the PhySens-IMM compact motion sensing module that integrates a MEMS accelerometer, high-g accelerometer, gyroscope, magnetometer, barometer, microSD storage, a rechargeable LiPo battery, and a Cortex M4F processor with wireless communication, supported by web and mobile applications that convert raw sensor data into behavioral insights for sleep, exercise, cognitive state, and gait monitoring.
Innovative Design Labs Inc. firmographics
Firmographics- Name
- Innovative Design Labs Inc.
- Legal name
- Innovative Design Labs
- Website
- https://innovativedesignlabs.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Innovative Design Labs is a Minneapolis R&D company founded in 2010 that develops embedded sensors, wearable platforms, and medical simulation technologies, primarily funded by federal SBIR grants and commercialized through partners such as RealityWorks for medical, education, and defense markets.
- Ownership category
- akta.pro rank
Innovative Design Labs Inc. industry classification
Industry- Product category
- Sensor Technology & Medical Device R&D
- NAICS
- Research and Development in the Physical, Engineering, and Life Sciences (54171), Industrial Design Services (54142), Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Services-Commercial Physical & Biological Research (8731), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Simulation-Based Learning & Virtual Labs (EDAGAEAG)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Innovative Design Labs Inc. is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Innovative Design Labs Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SBIR Federal Research Grants: IDL operates primarily as a research and development company funded through Small Business Innovation Research (SBIR) grants from various NIH institutes (NIA, NIGMS, NIDDK, NICHD, NIAMS, NIDCD) and Department of Defense (US Army). These grants fund development of specific technologies with commercialization potential.
- Technology Transfer / Commercialization Partnerships: IDL works with third-party commercialization partners to bring products from concept to manufacturing. Revenue is generated through technology development services and licensing of developed technologies to partner companies.
- PhySens Product Sales: Sale of PhySens-IMM hardware and related sensor modules. The company sells motion sensing platforms and ecosystem components to customers for applications in exercise recognition, camera orientation, wheelchair monitoring, and other use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | PhySens-IMM Motion Module - Quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Innovative Design Labs Inc. product offering
Product offeringCore offering
Innovative Design Labs is an R&D company that develops sensor-based technologies from concept through manufacturing for medical, consumer, and education markets. Its work centers on embedded systems, wireless communications, sensor fusion, computer vision, machine learning, mmWave radar, and augmented reality, with hardware products such as the PhySens-IMM motion-sensing platform and a portfolio of medical training simulators, non-contact sleep monitors, and wearable monitoring devices developed under federal SBIR grants and brought to market via commercialization partners.
Product overview
Innovative Design Labs operates as an R&D company that develops technology from concept to manufacturing for medical, consumer, and education markets, working with third-party commercialization partners rather than selling products directly. The core product offering is the PhySens ecosystem, centered around the PhySens-IMM compact motion sensing platform with complementary sensor types, supported by web and mobile applications that provide actionable insights into sleep, exercise, cognitive state, and gait.
Differentiator
Problem solved
Functional benefit
Brands
- PhySens™: PhySens is IDL's sensor ecosystem brand encompassing motion sensing platforms, web and mobile applications that transform raw sensor data into actionable insights about sleep, exercise, cognitive state, gait, and other health metrics.
Products and services
- PhySens Intelligent Motion Module (PhySens-IMM)
Companies that use Innovative Design Labs Inc.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Innovative Design Labs Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Innovative Design Labs Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RealityWorkscoreRealityWorks is a key commercialization partner for IDL-developed products. IDL developed the bariatric mannequin system (NIH/NIDDK R44DK123905) and Knee and Ankle Sports Injury Assessment Trainer (R44AR080503) that RealityWorks commercializes. This partnership enables IDL's training technologies to reach medical and educational institutions.
- University of MinnesotacoreIDL is located less than 2 miles from University of Minnesota's East Bank Campus, enabling close collaboration with academic researchers. The company works with cross-institutional teams combining talent from leading hospitals, rehabilitation centers, and academic institutions.
- Leading Hospitals and Rehabilitation CenterscoreIDL collaborates with leading hospitals and rehabilitation centers as part of their cross-institutional development teams for medical and healthcare technology products.
- US Army (SBIR Programs)coreIDL has received multiple SBIR awards from US Army including Phase II for Female Casualty Care Training (combat trauma training manikin) and Phase I from Army Applications Laboratory SPARTN Program for female manikin with Mixed Reality capabilities.
- NIH Institutes (NIA, NIGMS, NIDDK, NICHD, NIAMS, NIDCD)coreIDL has received numerous SBIR grants from various NIH institutes funding development of healthcare technologies including sleep monitoring, hearing health, exoskeletons, musculoskeletal training, wheelchair informatics, and various medical training simulators.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Innovative Design Labs Inc. competitors and assessment
Company assessmentDirect peers
- Xsens (Movella): Industrial motion-sensing specialist producing MEMS-based inertial modules and wearable motion-capture systems. Comparable to IDL because both sell multi-sensor motion modules (accelerometer/gyro/magnetometer) used in sports, gait, and health applications.
- Limbs & Things: UK-based medical training simulator manufacturer specializing in task trainers for musculoskeletal, soft tissue, and procedural skills. Directly comparable to IDL because both develop hands-on musculoskeletal and skills-training simulators for medical and health-science education.
- Charles River Analytics: SBIR-heavy R&D firm delivering sensing, AI, and human-performance solutions across DoD, NIH, and commercial customers. Directly comparable to IDL because both operate as technology R&D houses funded primarily through federal SBIR grants while building sensor and human-performance technologies.
- Surgical Science: Provider of virtual reality surgical simulation and medical training tools used by hospitals and medical schools. Comparable to IDL because both build simulation-based training products for medical and health-science education, with adjacent AR/VR delivery formats.
- Laerdal Medical: Global leader in medical training manikins and simulation. Directly comparable to IDL because both develop patient simulators (including bariatric and trauma manikins) for nursing, medical, and emergency-care education markets.
- Vivosense: Developer of wearable biosensors and digital biomarkers for clinical trials and remote patient monitoring. Comparable to IDL because both build sensor platforms targeting clinical and health-research use cases, including gait and motion analysis.
- Intelligent Automation Inc. Mid-sized R&D company delivering sensor, AI, and human-systems engineering for DoD, NIH, and commercial clients. Comparable to IDL because both are diversified SBIR-funded R&D shops building sensor, AR, and human-performance technologies for federal customers.
- Empatica: Medical-grade wearable sensor company producing devices for seizure detection, stress monitoring, and digital health research. Comparable to IDL because both build FDA/health-focused wearable sensor ecosystems with companion apps that turn motion/physiological data into behavioral insights.
Broad incumbents
- CAE Healthcare: Division of CAE Inc. providing a broad medical simulation portfolio including manikins, ultrasound trainers, and patient simulators. Comparable to IDL because both serve healthcare simulation, but CAE is much larger and offers a wider portfolio than IDL's niche manikin/AR work.
Emerging players
- Sensics: Specialist in augmented and virtual reality head-mounted displays and situational-awareness systems for defense and training. Comparable to IDL because both develop AR/VR technology for training and education applications, though Sensics focuses on the display hardware layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Innovative Design Labs Inc. social profiles
Digital presenceInnovative Design Labs Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovative Design Labs Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Innovative Design Labs Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovative Design Labs Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovative Design Labs Inc.
What does Innovative Design Labs Inc. do?
Innovative Design Labs is an R&D company that develops sensor-based technologies from concept through manufacturing for medical, consumer, and education markets. Its work centers on embedded systems, wireless communications, sensor fusion, computer vision, machine learning, mmWave radar, and augmented reality, with hardware products such as the PhySens-IMM motion-sensing platform and a portfolio of medical training simulators, non-contact sleep monitors, and wearable monitoring devices developed under federal SBIR grants and brought to market via commercialization partners.
Is Innovative Design Labs Inc. a public or private company?
Innovative Design Labs Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovative Design Labs Inc. founded?
Innovative Design Labs Inc. was founded in 2010.
Where is Innovative Design Labs Inc. based?
Innovative Design Labs Inc. is headquartered in Minneapolis, United States, in the North America region.
How does Innovative Design Labs Inc. make money?
Three revenue lines are on record. SBIR Federal Research Grants are the primary driver. The others are technology Transfer / Commercialization Partnerships and phySens Product Sales.
Who are Innovative Design Labs Inc.'s main competitors?
Direct peers on record are Xsens (Movella), Limbs & Things, Charles River Analytics, Surgical Science, Laerdal Medical, Vivosense, Intelligent Automation Inc. and Empatica. CAE Healthcare is listed as a broad incumbent. Sensics is listed as an emerging player.
Does Innovative Design Labs Inc. have an API?
No public API is recorded for Innovative Design Labs Inc..
What industry is Innovative Design Labs Inc. in?
Innovative Design Labs Inc.'s product category is Sensor Technology & Medical Device R&D. Its primary akta.pro industry code is EDAGAEAG, Simulation-Based Learning & Virtual Labs, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54171 and its SIC code is 8731.