Kevin Pater And Associates Inc

Name

Kevin Pater And Associates Inc

Legal name

Kevin Pater and Associates Inc

Website

https://kpaterassoc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sales Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Manufacturers representative services
• Sporting goods sales agency
• Key account management
• Channel sales management
• National sales representation

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commission-based Sales Representation: KPA operates on a commission-based model as manufacturers' representatives. Fixed and fair commission rates provide manufacturers with predictable sales expenses. The commission-based structure motivates reps to sell and partner with factories and customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Core offering

Kevin Pater and Associates (KPA) is a commission-based manufacturers' representative sales agency serving the U.S. sporting goods industry since 1985. The firm represents multiple non-competing sporting goods brand manufacturers and provides key account management, new business development, channel management, and national sales management services to drive retail distribution through major sporting goods retailers.

Product overview

Kevin Pater and Associates (KPA) is a full-service sales agency operating in the sporting goods industry since 1985. The company does not offer software products; instead, it provides a portfolio of professional sales agency services including Key Account Management, New Business Development, Channel Management, and National Sales Management. These services are offered to manufacturing partners seeking representation in the sporting goods retail channel. KPA acts as an intermediary between manufacturers and retailers, providing consultative selling, relationship management, and sales strategy expertise to create financially successful programs for both parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Account Management Services
• New Business Development Services
• Channel Management Services
• National Sales Management Services

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dick's Sporting GoodscoreChannel Partner/ Reseller/ DistributorMajor sporting goods retailer serving as one of KPA's primary retail partners. Described as 'truly our best resume' by KPA.
• Academy SportscoreChannel Partner/ Reseller/ DistributorKey sporting goods retail partner for KPA manufacturer lines.
• Hibbett SportscoreChannel Partner/ Reseller/ DistributorRegional sporting goods retailer partner working with KPA-represented brands.
• LidscoreChannel Partner/ Reseller/ DistributorHeadwear and apparel focused retailer partner for KPA brands.
• Finish LinecoreChannel Partner/ Reseller/ DistributorAthletic footwear and apparel retailer partner.
• ScheelscoreChannel Partner/ Reseller/ DistributorSporting goods and outdoor retailer partner.
• EastbaycoreChannel Partner/ Reseller/ DistributorAthletic footwear and apparel retailer partner.
• Bass Pro / Cabela'scoreChannel Partner/ Reseller/ DistributorMajor outdoor and hunting gear retail chain serving as key partner for relevant KPA brands.
• Truck Stops of AmericaminorChannel Partner/ Reseller/ DistributorSpecialty retail channel for relevant product categories.
• DASminorChannel Partner/ Reseller/ DistributorDistribution partner for KPA-represented brands.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Others

• Repsly: Sales execution and field management software built for manufacturers' reps and CPG brands. Relevant to KPA as an enabling technology vendor that could augment or compete with traditional rep agencies in sporting goods.

Direct peers

• The Mars Agency: Independent sales and marketing agency representing consumer brands in key retail accounts, including sporting goods and outdoor channels. Closely mirrors KPA's manufacturers' rep model and emphasis on key account management.
• Sports Inc: Sporting goods-specific buying/marketing group and distributor that works with retailers and brands across the same sporting goods channel as KPA. Comparable as a channel intermediary serving sporting goods brands and retailers.

Broad incumbents

• Crossmark: Sales and marketing services firm delivering retail sales representation, in-store execution, and shopper marketing for consumer brands. Operates the same manufacturers' rep dynamic as KPA in retailers like Dick's Sporting Goods and Walmart.
• Acosta: One of the largest US sales and marketing agencies, providing outsourced retail sales representation and category management across consumer goods. Directly comparable to KPA's manufacturers' rep model, but at far greater scale and across multiple categories including sporting goods.
• Advantage Solutions: Public consumer goods sales and marketing services company offering headquarter sales, retail merchandising, and category management for major CPG and sporting goods brands. Closely aligned with KPA's outsourced sales rep model across retailer categories.
• Daymon: Specialty sales and marketing agency focused on private label and emerging brands, with explicit emphasis on helping brands gain retail traction. Comparable to KPA in serving brand clients as their outsourced channel sales partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kevin-pater-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kevin Pater And Associates Inc