Leave A Legacy Financial Llc

What Leave A Legacy Financial Llc does

Leave A Legacy Financial LLC is a privately held insurance agency headquartered in Tampa, Florida, operating under the DBA "LAL Financial LLC." The company distributes insurance products on a commission basis through licensed agents, offering Life Insurance (term and permanent), Medicare Options (Parts A through D), and Youth Sports Insurance. Its go-to-market is sales-led and primarily relationship-driven, relying on phone-based inside sales (888-682-1325), a corporate website with contact forms, free assessments, and an Agent Portal for licensed producers. The company's stated mission centers on serving marginalized communities and addressing historical exploitation in insurance sales to those populations.

The business serves a fragmented customer base across three segments: individual consumers seeking health and life coverage (including Medicare beneficiaries), small businesses needing insurance assessments, and youth sports organizations seeking liability protection. Revenue is generated exclusively through commissions paid by insurance carriers on policies sold, with no disclosed pricing, subscription, or fee-for-service components. The company's product pricing is set by carriers and varies based on individual eligibility, health assessments, and coverage selection.

The team consists of six named individuals led by CEO Aubrette Johnson and COO Kia Johnson, each with 25+ years of industry experience, supported by a CFO, Marketing Director, and two additional team members handling compliance and agent support. The firm is founder/management-owned with no disclosed institutional investors, parent company, or external capital. Geographic reach is currently limited to Central Florida, with no evidence of multi-state expansion or technology platform development. No patents, regulatory actions, awards, partnerships, or AI/ML capabilities are disclosed.

Name

Leave A Legacy Financial Llc

Legal name

Leave A Legacy Financial LLC

Website

https://lalfinancial.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Finance and Insurance (52), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industry

Survivorship / Second-to-Die Life Insurance (FSAIABAE)

Keywords

• Insurance brokerage
• Life insurance
• Medicare insurance
• Youth sports insurance
• Insurance agency

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Product Sales: Company acts as an insurance agency/broker earning commissions from selling insurance products including Life Insurance, Medicare Options, and Youth Sports Insurance. Revenue is generated through commissions paid by insurance carriers on policies sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Leave A Legacy Financial LLC is a licensed insurance agency that sells Life Insurance (term and permanent/whole life), Medicare Options (Parts A, B, C, and D), and Youth Sports Insurance products through its in-house licensed insurance agents. The company provides free personalized assessments to match individuals, families, and small organizations with appropriate coverage from multiple carriers.

Product overview

Leave A Legacy Financial LLC offers a portfolio of insurance products including Life Insurance (term life and permanent/whole life), Medicare Options (Parts A, B, C, and D), and Youth Sports Insurance. The company serves individuals and organizations in the Tampa, Florida area, providing personalized assessments to match clients with appropriate insurance coverage. Products are accessed through direct consultation with agents, with pricing and quotes provided based on carrier assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Term life and permanent or whole life insurance policies offered through licensed agents, with coverage cost determined by the carrier. The appropriate policy type depends on individual needs and may be a combination of products.
• Medicare Options Medicare coverage including Parts A, B, C, and D. Each part covers different services, and the company helps clients understand which types they need to make informed decisions.
• Youth Sports Insurance Insurance coverage for youth sports administrators, coaches, and officials that protects organizations and volunteers from personal liability and financial disaster caused by incidents during play.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mutual of Omaha: Diversified insurer with strong Medicare Supplement and life insurance portfolios; broad incumbent offering overlapping Life and Medicare products that LAL distributes on a multi-carrier basis.
• New York Life: Large mutual life insurer with career-agent distribution; comparable in its emphasis on life insurance products and agent-led, relationship-based selling targeting individuals and families.
• Bankers Life: Established insurance carrier and agency focused on middle-income Americans approaching retirement — directly comparable Life and Medicare product focus and agent-led distribution model, with much larger scale and geographic reach.
• Humana: Major Medicare Advantage and insurance carrier; comparable in the Medicare and senior-focused product space that anchors LAL's offering, though operating as a carrier rather than brokerage.

Emerging players

• Lemonade: Digital-first insurance carrier with a mission-driven brand appealing to younger, socially conscious consumers; an emerging adjacency with similar cultural-credibility appeal that could compete for the same diversifying customer base.

Direct peers

• SelectQuote: Public insurance distribution platform specializing in term life, final-expense, and Medicare products sold through inside-sales agents; comparable business model and product mix to LAL across Life and Medicare.
• Assurance IQ: Tech-enabled insurance brokerage selling Medicare, life, and supplemental products through phone-based agents; directly comparable agent-led, multi-product consumer insurance distribution approach.
• GoHealth: National Medicare-focused insurance brokerage that sells health and Medicare products via a licensed agent call-center model — directly comparable to LAL's Medicare-led, agent-driven GTM, but at vastly greater scale.
• HealthMarkets: Multi-carrier health, Medicare, and life insurance agency network serving individuals and small businesses via licensed agents; operates a similar agent-portal-driven distribution model and product breadth to LAL.
• eHealth: Online health insurance marketplace and brokerage offering Medicare, individual, and family plans across multiple carriers — a comparable multi-carrier agency model, though delivered through digital channels rather than LAL's phone-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/leave-a-legacy-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leave A Legacy Financial Llc