Little Pheasant

What Little Pheasant does

Pheasant Catering is a privately held, founder-led full-service event catering company headquartered at 57 Driggs Avenue in Brooklyn, New York, founded in 2016 by Cat Alexander, a former Film & TV coordinator, production manager, and line producer. The company designs and executes catering for weddings, corporate events, private celebrations, and on-set production work, with a menu built around locally sourced, seasonal, and organic ingredients and an operational ethos centered on sustainability, including biodegradable/compostable packaging and food donation partnerships.

Its core product set spans bespoke full-service event catering (plated, family-style, stations, floating service), drop-off and staffed office catering, specialized production and backstage catering (including New York Fashion Week), and a full liquor-license bar program featuring natural wines and craft cocktails. Tiered packaged offerings (Continental, Basic, Pheasant, Deluxe breakfast and lunch packages, boxed lunches, and interactive food stations such as East Asia, Mediterranean, Taco, Sushi, and Raw Bar) provide more standardized, repeatable units. Technology is conventional catering operations — supply sourcing from named farms (Upstate Farms, Brooklyn Grange, Goffle Farm), local bakeries, and small-batch beverage producers, plus a Squarespace-built website and content marketing blog.

The business model is professional-services, event-based revenue: per-event custom quotes determined by guest count, menu, and service level, sold directly through website inquiries and a structured network of event planner, florist, and photographer collaborators. Customers are concentrated in NYC's premium event market, with named clients spanning luxury fashion (Hermes, Aimé Leon Dore, Prada), media/publishing (BDG), and production companies (AP Studio). There is no disclosed external funding, no parent company, and no public pricing, and the company operates exclusively within the NYC metro area.

Name

Little Pheasant

Legal name

Pheasant Catering

Website

https://pheasantnyc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pheasant is a Brooklyn-based, founder-led full-service event caterer serving NYC weddings, corporate events, private celebrations, and film/fashion production crews with seasonal, locally sourced menus and eco-friendly practices.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Production catering
• Sustainable catering

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Event Catering: Full-service catering for weddings, corporate events, and private events including menu planning, food preparation, on-site service, and bar services. Revenue generated through per-event pricing based on guest count, menu selection, and service requirements.
2. Drop-off and Staffed Office Catering: Flexible catering solutions for corporate functions and meetings, including drop-off catering and staffed office catering options. Offered alongside larger events with same quality standards.
3. Production/On-Set Catering: Catering services for film, fashion, and photoshoot productions in NYC, including breakfast and lunch catering for crews with individually boxed meals and buffet options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pheasant is a New York City full-service catering company that prepares, delivers, and serves food and beverages for weddings, corporate events, private celebrations, and on-set production shoots. Menus are built from seasonal, locally sourced, and organic ingredients, with a full bar program, drop-off and staffed office catering options, and eco-friendly compostable packaging for to-go items.

Product overview

Pheasant is a New York City premier catering company offering full-service event catering with a focus on seasonal, locally sourced, and organic ingredients. The core offering includes full-service event catering, drop-off and staffed office catering, and specialized production/on-set catering for film and fashion. The portfolio spans corporate events, weddings, private celebrations, cocktail events with full bar services, and production catering for NYC's fashion and entertainment industry. Key products include wedding catering (with plated, family-style, floating, and station-based options), corporate catering packages, boxed lunches, breakfast catering tiers, and interactive food stations such as East Asia Station and Mediterranean Station. The company began catering industry shoots in 2016 and also provides backstage catering for New York Fashion Week.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Catering End-to-end catering service for high-end events including menu planning, food preparation, on-site service, and bar services, with seasonal locally sourced menus and flexible service styles (plated, family-style, stations, floating).
• Weddings Catering Comprehensive wedding catering including plated dinners, family-style feasts, floating passed small plates, interactive food stations, and late-night bites with full bar programs for couples and private hosts.
• Corporate Events Catering Catering for corporate functions including brand launches, annual holiday parties, conferences, and client meetings, with branding incorporation, professional front-of-house service, and custom cocktail and dessert programs.
• Production & On-Set Catering On-set catering for film, fashion, and commercial productions in NYC, offering individually boxed meals and buffet-style service with weekly rotating menus, dietary accommodation, and eco-friendly packaging.
• Private Events Catering Catering for private celebrations including cocktail parties, outdoor barbecues, formal seated multi-course dinners, and buffet brunches tailored to individual client needs and dietary requests.
• Drop-off and Staffed Office Catering Flexible catering solutions for corporate functions and meetings, offering drop-off and fully staffed options with the same level of care and quality as larger events, including breakfast, lunch, and meeting packages.
• Cocktail Events & Bar Services Full-service bar experience with custom cocktails, mocktails, curated natural wine selections, craft beers and ciders, plus professional bartenders and bar setup, available standalone or paired with food catering.
• Backstage Catering Specialized backstage catering services for New York Fashion Week and runway events, featuring marble and ceramic displays with diverse menus accommodating all dietary needs.
• Boxed Lunch Catering
• Breakfast Catering Packages
• Corporate Lunch Packages
• Interactive Food Stations
• Farm + Field Table

Quantifiable outcome

• Since 2016, Pheasant has built a reputation as a producer and crew favorite for production catering in NYC
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered preferred and core.

• Mixed CompanypreferredStrategic or Co-development PartnerEvent planning company featured as a collaborator on Pheasant's website. Mixed Company is highlighted as one of Pheasant's favorite partners who are talented, experienced, warm, and a joy to work with.
• Modern Rebel CopreferredStrategic or Co-development PartnerEvent planning company featured as a collaborator on Pheasant's website, specializing in wedding and event planning services.
• Apotheosis EventspreferredStrategic or Co-development PartnerPremier event planning company featured as a collaborator. Pheasant showcases their partnership with featured quote image on the main website homepage.
• The Get TogetherpreferredStrategic or Co-development PartnerEvent planning company featured as a collaborator on Pheasant's website.
• The Wild BunchpreferredStrategic or Co-development PartnerFloral and design studio featured as a collaborator on Pheasant's website, offering wedding and event floral services.
• Mariposa StudiopreferredStrategic or Co-development PartnerFloral and design studio featured as a collaborator on Pheasant's website.
• RosehippreferredStrategic or Co-development PartnerFloral and design studio featured as a collaborator on Pheasant's website.
• Little Sister CreativepreferredStrategic or Co-development PartnerCreative studio featured as a collaborator on Pheasant's website.
• Justin McCallumpreferredStrategic or Co-development PartnerPhotographer featured as a collaborator on Pheasant's website, specializing in wedding and event photography.
• Forged in the NorthpreferredStrategic or Co-development PartnerPhotography studio featured as a collaborator on Pheasant's website.
• Ein PhotographypreferredStrategic or Co-development PartnerPhotography studio featured as a collaborator on Pheasant's website.
• Upstate FarmscoreOthersSourcing partner for seasonal vegetables and ethically raised meats. Part of Pheasant's commitment to local farms and sustainable farming practices.
• NYC BakeriescoreOthersSourcing partners for fresh breads and pastries, featuring women-owned businesses as part of Pheasant's commitment to supporting local vendors.
• Small-Batch Vineyards & DistilleriescoreOthersPartnerships with natural wine-makers whose organic and/or biodynamic practices align with Pheasant's ethos of sustainability for their bar program.
• Brooklyn GrangecoreOthersFarm partnership for sourcing fresh greens and vegetables. Featured in catering menus as a key local supplier.
• Goffle FarmcoreOthersFarm partnership for sourcing poultry, specifically Goffle Farm Chicken Provençal featured in event menus.
• Highly-Acclaimed Pastry ChefspreferredStrategic or Co-development PartnerPartnership with pastry chefs to create exquisite dessert selections for corporate events that satisfy taste buds and leave lasting impressions on guests.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Creative Edge Parties: High-end NYC event design and catering company focused on luxury weddings, galas, and corporate events. Comparable to Pheasant in serving ultra-premium NYC clients with bespoke food and event design.
• Pinch Food Design: NYC boutique event catering company known for innovative presentation, weddings, and corporate events. Directly comparable to Pheasant in premium positioning, show-stopping visual displays, and wedding/corporate mix.
• Great Performances: NYC-based catering and events company serving cultural institutions, corporate, weddings, and social events. Comparable to Pheasant across full-service event catering, locally sourced menus, and large NYC footprint.
• Bentley's Catering: NYC-area off-premise caterer serving weddings, corporate, and private events. Comparable to Pheasant in off-premise full-service model, wedding and corporate focus, and NY metro geographic scope.
• Olivier Cheng Catering & Events: NYC-based event catering company for weddings, corporate, and social events with a focus on seasonal, ingredient-driven menus. Comparable to Pheasant in segment mix (weddings, corporate, private) and emphasis on locally sourced cuisine.
• Abigail Kirsch Catering Collections: Long-established NYC premier off-premise caterer serving weddings, corporate, and social events at high-end venues. Directly comparable to Pheasant in service model, vertical segmentation, and premium NYC positioning.

Emerging players

• The Raging Skillet: NYC farm-to-table catering company focused on seasonal, locally sourced menus for events. Comparable to Pheasant in sustainability/seasonal sourcing narrative and NYC event-catering niche, but with smaller scale.

Others

• Marcy Blum Associates: NYC luxury wedding and event planning firm that works closely with premium caterers. Comparable as an ecosystem player in the same premium NYC wedding market, though offering planning services rather than catering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pheasantnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Pheasant