Modern Rebel

What Modern Rebel does

Modern Rebel is a privately-held wedding consulting practice founded circa 2014-2015 by Amy Shack Egan and based in Brooklyn, New York. The company originally offered full-service wedding planning and design under the 'Modern Rebel' brand, positioning itself as a disruptor of conventional wedding industry norms through what the founder calls 'Love Parties' — non-traditional, relationship-first celebrations. As of 2025, the business has been deliberately scaled back: full-service wedding planning is no longer offered, and the company now provides only one-on-one Zoom consulting sessions priced at $350 per hour, with capacity capped at 1 couple per month. Customers seeking full-service support are referred to a personally curated network of 'rebel-energy' wedding planners or to the founder's separate company, Cheersy.

The business has no proprietary technology platform; service delivery is conducted via Zoom with pre-session and post-session support via email. The firm's other monetized asset is The Rebel Wedding Planning Guidebook, a published book available on Amazon that translates the founder's wedding planning methodology into a self-serve product. Distribution is entirely direct-to-consumer, driven by Amy's personal brand and earned media coverage in The New York Times, TIME, Vogue, BRIDES, CNBC, USA Today, and TechCrunch, supplemented by an Instagram presence (@ModernRebel) and a newsletter (currently on hiatus).

Modern Rebel is operated as a sole proprietorship-style practice by Amy Shack Egan, who simultaneously serves as Founder and CEO of Cheersy, a separate digital marketplace for booking vetted day-of wedding coordinators that closed a pre-seed round in 2025 led by Kerry Washington. Cheersy is not a subsidiary of Modern Rebel but a related entity sharing the same founder. Modern Rebel itself has not raised institutional capital, and the founder has explicitly stated that Modern Rebel is no longer her primary venture. Headcount is effectively 1 (the founder).

Name

Modern Rebel

Legal name

Modern Rebel

Website

https://modernrebelco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Rebel is a Brooklyn-based wedding consulting practice offering limited one-on-one Zoom sessions ($350/hour, 1 couple per month) to modern couples planning non-traditional weddings. Founded by Amy Shack Egan, it operates as a personal-brand side venture alongside her primary company, Cheersy.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Partial Wedding Planning (HSACABAB)

akta.pro secondary industries

Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning consulting
• Wedding design services
• Event planning consulting
• Wedding vendor recommendations
• Wedding planning guidebook

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: One-on-one consulting sessions with Amy Shack Egan, priced at $350 per hour. Sessions include pre-work, Zoom consultation, vendor recommendations, creative brainstorming, and follow-up notes. Availability is extremely limited (1 couple per month).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Modern Rebel provides limited one-on-one wedding planning consultation sessions via Zoom at $350 per hour, with availability capped at one couple per month. The company also sells "The Rebel Wedding Planning Guidebook" on Amazon as a published book covering inclusive, relationship-first wedding planning methodology. Full-service wedding planning and design are no longer offered; clients seeking those services are referred to a curated network of wedding planners.

Product overview

Modern Rebel offers a focused portfolio of wedding planning services centered on the founder Amy's personal brand. The core offerings include The Rebel Wedding Planning Guidebook (a published book providing relationship-first wedding planning methodology) and one-on-one consultation sessions conducted via Zoom. The company no longer provides full-service wedding planning, instead referring clients to a curated network of rebel-energy planners. A related company called Cheersy, which Amy founded in February 2025, operates as a separate marketplace for booking day-of wedding coordinators and is referenced as a recommended resource for clients seeking coordinated support.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Consultation Sessions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• CheersycoreOthers · 1 February 2025Amy Shack Egan is the Founder and CEO of Cheersy, a digital marketplace for booking vetted day-of wedding coordinators. Modern Rebel serves as a referral source for Cheersy when couples need full-service planning support beyond Modern Rebel's limited consulting offerings. The two companies are closely aligned businesses serving the same customer base.
• Lensy Michelle PhotographyminorOthersFeatured photographer on Modern Rebel's website, contributing portfolio images. Listed among credited photographers including Natura Collective, Chellise Michael, Taylor Heby, and others.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zola: Direct-to-consumer wedding planning platform offering registry, website, checklist, and vendor tools. Targets the same digitally native, modern couple persona as Modern Rebel's consulting service.
• A Practical Wedding: Editorial brand and community focused on non-traditional, inclusive weddings. Closely aligned philosophically with Modern Rebel's 'anti-wedding' positioning and serves overlapping audience.

Broad incumbents

• Here Comes The Guide: Wedding vendor directory and planning resource with national reach. Competes at the vendor-discovery stage of planning that Modern Rebel's consulting sessions directly address.
• The Knot Worldwide: Dominant wedding planning marketplace and media brand. Operates broadly across planning content, vendor directory, registry, and wedding websites — a much larger incumbent that competes for the same 'modern couple' planning journey.
• Brides: Major wedding media brand under Condé Nast that frequently features Modern Rebel's founder. Operates at the editorial layer overlapping Modern Rebel's content and inspiration positioning.
• WeddingWire: Large wedding vendor marketplace connecting couples with planners and vendors. Competes for the vendor-recommendation use case that is core to Modern Rebel's consulting deliverable.

Emerging players

• Joy: Wedding planning app offering websites, RSVPs, and registries. Targets modern, design-conscious couples and competes for the planning-attention share that Modern Rebel's consulting helps allocate.
• Cheersy: Digital marketplace for booking vetted day-of wedding coordinators, founded by the same founder as Modern Rebel. Serves the same modern couple buyer at the execution stage; functions as both a partner and a sibling brand.
• Aisle Planner: Wedding planning software for professional wedding planners and their clients. Comparable because it sits in the same wedding-planning workflow that Modern Rebel's consulting addresses, though from a SaaS angle.

Regional players

• Rock My Wedding: UK-based wedding planning blog and styled-shoot platform championing non-traditional weddings. Comparable philosophy and target audience to Modern Rebel, though serving a UK/European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/modernrebel
• Facebookfacebook.com/modernrebelco
• LinkedInlinkedin.com/company/modern-rebel-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Rebel