Perth Theatre And Concert Hall

What Perth Theatre And Concert Hall does

Perth Theatre and Concert Hall is a dual-venue performing arts organization based in Perth, Scotland, operated by Horsecross Arts Ltd, a registered Scottish charity (SC022400) and company (SC301328) established to deliver cultural programming and venue services. The organization operates two principal venues: Perth Concert Hall, opened in 2005 with a 1,200-seat (1,600 standing) Gannochy Trust Auditorium; and Perth Theatre, restored and reopened in November 2017 following a £16.6m redevelopment designed by Richard Murphy Architects, comprising a Main Auditorium and the 200-seat Joan Knight Studio. Programming spans classical music, comedy, dance, drama, film, kids & families, music, talks, and theatre, including co-productions with partners such as the BBC Scottish Symphony Orchestra, Royal Scottish National Orchestra, and Scottish Chamber Orchestra, plus commissioned work from Scottish writers.

The business operates a hybrid revenue model combining earned and public funding income. Earned income is generated through ticket sales (with booking fees on tickets above £8.50 and a £1.95 refund-protection fee), corporate and performance venue hire across auditoriums, studios, meeting rooms, and a 500-capacity foyer, weddings and private hire, food and beverage operations (Perth Theatre Café, venue bars, £29 charcuterie pre-orders), gift vouchers, and a six-concert season subscription (Perth Concert Series) offering a 25% bundle discount. Public and charitable funding is sourced from Creative Scotland, Perth and Kinross Council, and The Gannochy Trust, and accounts for less than 50% of total income. Distribution is direct via an in-house box office (in-person, telephone, and online through Spektrix ticketing) and dedicated corporate-hire sales. The technology stack is commercial off-the-shelf — Spektrix for ticketing, Sennheiser Mobile Connect for assistive listening, Nimbus Disability Access Card for accessibility-linked seating, AccessAble for venue access guides, Dot Digital for email, and Google Analytics/Purple Seven for audience insights — with no proprietary AI or ML capabilities disclosed. The organization is governed as a non-profit charity and is subject to the Freedom of Information (Scotland) Act 2002.

Name

Perth Theatre And Concert Hall

Legal name

Horsecross Arts Ltd

Website

https://www.perththeatreandconcerthall.com

Company type

Private

Operating status

Operating

Short description

Perth Theatre and Concert Hall, operated by Scottish charity Horsecross Arts Ltd, runs two performing arts venues in Perth, Scotland: Perth Concert Hall (1,200 seats) and Perth Theatre (reopened 2017 after a £16.6m restoration). It programs classical music, theatre, comedy, dance, film, and family events, funded by ticket sales, venue hire, F&B, and public/charitable grants.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Performing arts venue
• Live entertainment programming
• Concert hall hire
• Theatre productions
• Corporate event venues

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for performances and events across both Perth Theatre and Perth Concert Hall venues. Booking fees apply to all tickets priced above £8.50.
2. Corporate Venue Hire: Revenue from renting venue spaces for conferences, events, weddings, and corporate functions. Spaces include Gannochy Trust Auditorium (capacity 1200), Norie-Miller Studio (120), various meeting rooms, and Perth Theatre Main Auditorium.
3. Food & Beverage: Revenue from Perth Theatre Café (sandwiches, wraps, soups, bakes, coffees, teas, soft drinks, alcoholic beverages) and bars at both venues. Also includes Charcuterie Box pre-orders at £29 and interval drink pre-orders.
4. Government and Trust Funding: As a registered charity (SC022400), Horsecross Arts receives funding from Creative Scotland, Perth and Kinross Council, and The Gannochy Trust, with less than 50% of income generated through public support.
5. Gift Vouchers and Account Credit: Sale of gift vouchers valid for 2 years, with consumer cancellation rights within 14 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Perth Theatre and Concert Hall, operated by Horsecross Arts Ltd (a registered Scottish charity), operates two performing arts venues — Perth Concert Hall and Perth Theatre — presenting live music, theatre, dance, comedy, film, and family events. The organization earns revenue primarily through ticket sales for performances, supplemented by corporate venue hire, weddings, food and beverage at the on-site café and bars, gift vouchers, and government/trust funding.

Product overview

Perth Theatre and Concert Hall operates as a dual-venue performing arts organization in Perth, Scotland, managed by Horsecross Arts charity. The core offering consists of two venue brands: Perth Concert Hall (opened 2005) featuring the acclaimed Gannochy Trust Auditorium for classical music and major events, and Perth Theatre (restored and reopened 2017) housing the Main Auditorium and Joan Knight Studio. Event programming spans multiple genres including classical music, theatre, comedy, dance, film, and family entertainment. The organization layers additional revenue-generating products including venue hire for corporate events and performances, on-site food and beverage services (Perth Theatre Café and venue bars), gift vouchers, ticket refund protection (Secure My Booking), and accessibility services via the Access Card scheme. Ticketing is powered by Spektrix, with accessibility integrations through AccessAble and Nimbus Disability.

Differentiator

Problem solved

Functional benefit

Products and services

• Perth Concert Hall The primary concert and events venue featuring the Gannochy Trust Auditorium with a 1,200-seat capacity (1,600 standing) and flexible staging configurations. Offers acclaimed acoustics for classical music and symphonic performances.
• Perth Theatre A historical theatre venue featuring the restored Main Auditorium and Joan Knight Studio, offering a blend of Edwardian architecture with modern facilities including a café, studio theatre, and community spaces.
• Joan Knight Studio A 200-seat or standing versatile performance space within Perth Theatre, suitable for intimate performances, workshops, and community events.
• Corporate Venue Hire Conference and events hire services for corporate clients utilizing Perth Concert Hall and Perth Theatre spaces. Includes the Gannochy Trust Auditorium (capacity 1,200), Norie-Miller Studio (120), and various meeting rooms. Services include technical production, catering, and event planning support.
• Performance Hire Rental of venue spaces for external productions and performances, including the Main Auditorium, Joan Knight Studio, and community/rehearsal spaces at Perth Theatre, and the Gannochy Trust Auditorium at Perth Concert Hall.
• Wedding Venue Hire Wedding ceremony and reception services hosted in venue spaces. Perth Theatre offers the Main Auditorium and restored studio theatre for ceremonies and dinners (up to 120 guests). Perth Concert Hall accommodates larger receptions with its grand auditorium and glass foyer.
• Perth Concert Series A season subscription series featuring 6 classical music concerts in the Perth Concert Hall. Customers can book all 6 concerts and save 25%. The series showcases symphonies, concertos, and soloists in the venue's acclaimed acoustic environment.
• Gift Vouchers Gift vouchers valid for 2 years from purchase date, usable for tickets at box office, online, or by phone. Consumer cancellation rights apply within 14 days of purchase.
• Secure My Booking Ticket Protection Ticket refund protection service offered at £1.95 per ticket. Allows ticket holders to recover 100% of the paid ticket price (including booking fees) for covered reasons including accident, injury, illness, severe weather, or travel delays.
• Perth Theatre Café and Venue Bars On-site café offering fresh, locally sourced food including sandwiches, wraps, soups, bakes from Hazelnuts Catering, barista coffees, teas, and alcoholic beverages. Pre-show and interval refreshment bars at Perth Concert Hall and Perth Theatre offer drinks and bar snacks. Interval drinks can be pre-ordered via QR code.
• Charcuterie Boxes Pre-orderable charcuterie boxes (sharing for 2 or more) priced at £29, featuring oat cakes, chorizo, prosciutto, salami, kielbasa sausage, selection of cheeses, fruit, olives, hummus, and caramelised onion chutney. Supplied by The Auchter Larder. Available with season subscription performances.
• Access Card / Digital Access Pass Accessibility service provided in partnership with Nimbus Disability. Access Card (£15 for 3 years, usable at thousands of events) or free PTCH Digital Access Pass (Perth Theatre and Concert Hall only, 3 years) conveys access requirements to the venue's ticketing system automatically.
• Event Programming Curated programming of live performances across categories including Classical Music, Comedy, Dance, Drama, Film, Kids & Families, Music, Talks & Events, and Theatre. Includes productions, concerts, and special festivals such as HOOT! children's comedy festival.
• Learning and Engagement Programmes Creative groups, workshops, and activities programmes offering opportunities for community participation in the arts. Includes take-part programmes for various age groups and skill levels.
• 125 Live! From Street to Screen A commemorative on-demand film documenting Perth's street party experience, launched as a digital content offering.

Quantifiable outcome

• Venue has accommodated orchestra and chorus of 280 on stage simultaneously
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Nimbus DisabilitycoreStrategic or Co-development PartnerSocial enterprise operating the Access Card Scheme. Partnership enables disabled patrons to convey access requirements confidentially without carrying supporting documents. Access Card: £15/3 years; PTCH Digital Access Pass: Free.
• BBC Scottish Symphony OrchestrastrategicStrategic or Co-development PartnerJoint partnership between SCO, RSNO, and BBC SSO in collaboration with Horsecross Arts. When purchasing tickets to concerts, personal details shared for event information and marketing communications.
• Royal Scottish National Orchestra (RSNO)strategicStrategic or Co-development PartnerJoint partnership between SCO, RSNO, and BBC SSO in collaboration with Horsecross Arts for concert programming.
• Scottish Chamber Orchestra (SCO)strategicStrategic or Co-development PartnerJoint partnership between SCO, RSNO, and BBC SSO in collaboration with Horsecross Arts for concert programming.
• SpektrixcoreTechnology or IntegrationTicketing system software provider for online ticket sales, booking management, and order processing. Also used for Access Card integration.
• Richard Murphy ArchitectsstrategicStrategic or Co-development PartnerAward-winning architecture firm that designed the £16.6m restoration and redevelopment of Perth Theatre reopened in 2017.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Usher Hall: Edinburgh's principal concert hall (~2,200 capacity) presenting classical, rock, pop, comedy, and events. Most directly comparable mid-size Scottish concert venue with similar programming mix, ticketing model, and audience profile to Perth Concert Hall.
• Citizens Theatre: Glasgow-based producing theatre presenting drama, dance, and community engagement programming. Comparable as a Scottish producing/receiving theatre charity with similar learning & engagement programmes and heritage brand positioning.
• Edinburgh Festival Theatre: Edinburgh's main receiving house for opera, ballet, and large-scale touring theatre/musical productions (~1,900 capacity). Comparable as a Scottish theatre/concert hybrid venue with similar mixed-genre programming strategy to Perth Theatre and Concert Hall.
• Royal Lyceum Theatre Edinburgh: Edinburgh's principal producing theatre presenting drama, musicals, and Christmas productions. Comparable as a Scottish producing theatre of similar scale with mixed classical/contemporary programming and similar audience demographics.
• Glasgow Royal Concert Hall: Glasgow's flagship concert venue (~2,500 capacity), operated by Glasgow Life on behalf of the city council. Directly comparable as a publicly-supported Scottish concert hall hosting BBC SSO, RSNO, and touring productions, but at larger scale.
• Traverse Theatre: Edinburgh's leading new-writing theatre. Comparable as a Scottish producing theatre commissioning contemporary Scottish writers (e.g., Zinnie Harris, Rona Munro) and developing new audiences — directly relevant to PTCH's commissioning model.
• Queen's Hall Edinburgh: Edinburgh's 900-capacity concert venue specializing in classical, jazz, folk, and world music. Comparable as a mid-size Scottish concert venue with similar acoustic-quality positioning and chamber-orchestra programming.

Broad incumbents

• Sadler's Wells: London's leading dance venue producing and presenting contemporary dance. Comparable as a UK performing arts charity with strong commissioning/producing model, learning programmes, and mixed ticket/corporate hire revenue mix.
• Royal Albert Hall: London's iconic 5,000+ capacity concert and events venue. Comparable as a UK concert venue with mixed classical/popular programming, corporate hire, and charitable funding structure, though at materially larger scale.
• The Bridgewater Hall: Manchester's principal concert venue (~2,400 capacity), home of the Hallé and BBC Philharmonic. Comparable as a UK regional concert hall of similar design vintage (opened 1996) hosting major UK orchestras with acclaimed acoustics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Theatre And Concert Hall