Ocean and San

What Ocean and San does

Ocean and San is a privately held, founder-led Los Angeles-based cycling and outdoor apparel company operating as Ocean and San LLC (EIN 88-3531986) from its headquarters at 228 Main Street, Suite 1, Venice, CA. The brand designs and sells a focused line of performance-meets-casual apparel — including the All Day Shirt ($79 short sleeve, $87 long sleeve), Classic Tee ($45), Fleetwood Shorts V1 ($45-$89), Solution Two Cargo Bibs ($255), and the Deltapeak UtiliTee ($99) and Sun Shirt ($119) — built around proprietary DriRelease fabric technology (an 85/15 polycotton blend with hydrophobic/hydrophilic fibers), Deltapeak fabric, Japanese micro-grid ripstop, and OEKO-TEX certified Italian performance fabrics. The company was founded at the intersection of Ocean Avenue and San Vicente Boulevard in Los Angeles, and its products are cut, sewn, and assembled in California in small batches.

The business operates a direct-to-consumer-first model: a Shopify storefront at oceanandsan.com is the primary sales channel, supported by social media on Instagram, TikTok, and YouTube, editorial content via the Journal blog, an email newsletter, a customer referral program, and an affiliate program on AvantLink. A B2B Custom Shirt Program serves events, teams, and organizations with a 30-piece minimum and screen-printing customization, and a wholesale program supplies independent bike shops and cycling retailers. Free domestic shipping is offered on orders above $100 and free size exchanges within 30 days; all products are backed by a lifetime warranty and crash replacement program. The customer base is recreational and commuter cyclists (primary), supplemented by cycling teams/events/organizations and bike shop channels.

Sustainability and locality are central operating principles rather than marketing veneer: 95% of orders ship in Sway seaweed-based compostable mailers (target 100% by 2026), fair wages are paid to named factory workers, packaging, fabric sourcing, and labor practices are publicly disclosed, and product durability is structurally protected through the lifetime warranty. The company has no disclosed institutional investors, no parent company, no subsidiaries, and no public revenue figures; the founder, Alec, participates publicly in sustainability communications. Distribution is single-country domestic (USA), with no claimed global footprint.

Name

Ocean and San

Legal name

Ocean and San LLC

Website

https://oceanandsan.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocean and San is a Venice, California-based DTC cycling apparel brand that designs and sells casual-aesthetic performance shirts, bibs, shorts, and tees using DriRelease and Deltapeak fabrics, serving recreational and commuter cyclists via Shopify, wholesale bike shops, and a B2B custom shirt program.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Cycling apparel
• Casual cycling shirts
• Performance bike shorts
• Outdoor cycling wear
• Cycling jerseys

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through own online storefront at oceanandsan.com. Customers purchase individual apparel items directly. Shopify-powered e-commerce platform with 1-2 business day shipping.
2. Custom Shirt Program (B2B): B2B custom shirt orders for events, teams, organizations, and individuals. Minimum order quantity of 30 pieces. Screen printing customization on back, front pocket, or sleeves. Production typically 2-3 weeks. Includes physical sample before production at discounted rate.
3. Wholesale to Bike Shops/Retailers: Wholesale accounts for bike shops and retailers. Bike shops can become stockists by contacting [email protected].
4. Affiliate Program: Partner affiliate program through AvantLink for marketing referrals and commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ocean and San designs, manufactures, and sells casual cycling and outdoor apparel combining technical performance materials with a laid-back SoCal aesthetic. Core products include the All Day Shirt (short sleeve and long sleeve), Classic Tee, Fleetwood Shorts, Solution Two Cargo Bibs, and DeltaPeak UtiliTee and Sun Shirt, all made in small batches in Los Angeles with sustainability commitments such as seaweed-based compostable packaging and lifetime warranty coverage.

Product overview

Ocean and San is an outdoor cycling apparel brand based in Los Angeles, CA that creates products combining technical materials with a laid-back SoCal design aesthetic. The company offers a focused product portfolio centered on the All Day Shirt line (available in short sleeve and long sleeve variants with multiple colorways including Black, Sea Moss, Dark Navy, Twilight Mauve, Eucalyptus, Sequoia, Summer Edition, Reflection Edition, and Slow By Edition), complemented by the Classic Tee, Fleetwood Shorts V1, Solution Two Cargo Bibs, and the DeltaPeak line (UtiliTee and Sun Shirt). The company also offers a Custom Shirt Program for bulk orders and maintains a Gear Shed accessories collection. All products are manufactured in Los Angeles with sustainability commitments including seaweed-based packaging and lifetime warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• All Day Shirt - Short Sleeve The flagship cycling shirt combining casual shirt comfort with cycling jersey performance for recreational and commuter cyclists. Features DriRelease fabric with moisture-wicking, three rear pockets including a zippered center pocket, and 30+ UPF sun protection.
• All Day Shirt - Long Sleeve Long sleeve version of the flagship All Day Shirt with sleeves extending past the wrists for full coverage when riding. Features same DriRelease fabric technology and pocket configuration as the short sleeve version.
• Classic Tee Refined essential t-shirt with timeless silhouette, crafted from 100% organic cotton in a relaxed fit, pre-shrunk and garment-washed for softness. Side-seam construction for better fit retention. Used as everyday cycling and casual wear.
• Fleetwood Shorts V1 Unlined and uncomplicated shorts made from premium Japanese micro-grid ripstop fabric with four-way stretch, Durable Water Repellent (DWR) finish that is PFA-free, single side zippered pocket, and 40+ UPF protection. Cut, sewn, and assembled in California.
• Solution Two Cargo Bibs Versatile performance bib shorts made from OEKO-TEX certified Italian fabric with triple density chamois, zippered cargo pockets, four-way stretch compressive fit, and moisture-wicking properties. Designed as an all-in-one bib for any riding style.
• DeltaPeak UtiliTee Cult classic shirt featuring DeltaPeak fabric technology, available in multiple colorways including Obsidian, Fern, San(d), Balsam, and Vapor. Designed for versatile cycling and outdoor use.
• DeltaPeak Sun Shirt Sun protection shirt in the DeltaPeak line, available in Obsidian, Fern, San(d), Balsam, Yucca, and Vapor colorways. Designed for sun protection during cycling and outdoor activities.
• Custom Shirt Program Customization service for All Day Shirts (short sleeve and long sleeve) for events, teams, organizations, and individuals. Minimum order of 30 pieces with screen printing on back, front pocket, or sleeves. Production typically 2-3 weeks with physical sample provided at discounted rate before full production.

Quantifiable outcome

• 4.9 out of 5 star average rating on flagship products based on 550+ reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Handles payment processing, checkout, order management, and customer data. Provides analytics and fraud prevention features.
• Shopify AudiencesminorGTM or Marketing PartnerTargeted advertising feature that helps show ads to buyers who made purchases with other Shopify merchants and may be interested in Ocean and San products.
• AvantLinkminorGTM or Marketing PartnerAffiliate marketing platform for partner referrals and commission-based marketing programs.
• Bike Shops and Retailers (Stockists)coreChannel Partner/ Reseller/ DistributorWholesale accounts for bike shops and cycling retailers who resell Ocean and San products. Bike shops can become stockists by contacting [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velocio: Premium DTC cycling apparel brand with similarly elevated price points and a performance-meets-aesthetic positioning. Closely comparable in target customer, pricing strategy, and product breadth (jerseys, bibs, outerwear).
• Attaquer: Australian cycling apparel brand with a distinctly casual, design-forward aesthetic and direct-to-consumer model. Comparable as a younger, founder-led premium cycling apparel brand competing on style rather than race credentials.
• Kitsbow: US-made cycling apparel brand emphasizing domestic manufacturing, premium materials, and a casual aesthetic. Highly comparable on the 'made in America + lifestyle' axis and product overlap.
• Pedla: Premium Australian cycling apparel brand also selling casual jerseys, bibs, and accessories through DTC. Closely comparable product mix and customer profile of style-conscious recreational cyclists.
• Café du Cycliste: French cycling apparel label built around casual, café-society cycling lifestyle and coastal/cosmetic aesthetic. Highly analogous to Ocean and San's 'slow by nature' positioning and use cases (coffee stops, leisure riding).

Broad incumbents

• Rapha: Premium cycling apparel brand that pioneered the casual-aesthetic, lifestyle-positioned cycling kit. Direct category peer and the dominant incumbent in the segment Ocean and San targets; validates the market with much larger scale, global DTC, and Rapha Cycling Club retail.
• Giro Sport Design: Established cycling helmet, apparel, and footwear brand distributing through extensive bike-shop wholesale channels. Relevant because Ocean and San's wholesale program targets the same independent bike-shop stockists.
• Pearl Izumi: Long-established performance cycling apparel and footwear brand. Competes in the same category with broader product depth and global wholesale distribution; relevant as the mass-market benchmark Ocean and San is differentiated against.
• Castelli: Italian heritage cycling apparel maker serving performance-oriented riders globally. Relevant as the technical benchmark for bibs and jerseys (Ocean and San's Solution Two Cargo Bibs competes in this segment).

Emerging players

• Mission Workshop: San Francisco-based bag, apparel, and cycling accessory brand with a similar urban/comradery cycling DNA and made-in-USA ethos. Adjacent peer relevant for the Gear Shed accessories line and commuter-cyclist overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oceanandsan
• Instagraminstagram.com/oceanandsan
• TikToktiktok.com/@ocean_and_san
• LinkedInlinkedin.com/company/oceanandsan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean and San