Café du Cycliste
Café du Cycliste is a French premium cycling and outdoor apparel brand selling technical jerseys, bib shorts, jackets, and accessories to style-conscious road, gravel, and endurance cyclists worldwide through DTC e-commerce, five owned retail stores with cafés, and select wholesale partners.
- Company typePrivate
- Founded2010
- HeadquartersNice, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Café du Cycliste does
Café du Cycliste is a private French premium cycling and outdoor apparel brand founded in 2010 and headquartered in Nice, with 11-50 employees. It designs and sells technical cycling apparel — including jerseys, bib shorts, jackets, gilets, base layers, footwear, and accessories — organized into six distinct collections (Classic, Race, Audax, Outlands, Active, Explore) that span road cycling, gravel, endurance, and outdoor lifestyle use cases. Products are built with technical fabrics and are sold at premium price points ranging from roughly $56 for basic t-shirts to $365 for high-end jackets, with a lifetime warranty and crash replacement program reinforcing the quality positioning.
The company operates a direct-to-consumer model anchored by its own e-commerce platform cafeducycliste.com, which ships globally to 11 countries with duties and taxes prepaid, complemented by five owned retail stores with integrated cafés in prime European cycling destinations (Nice, Paris, Mallorca, Munich, and Ventoux). A wholesale relationship with Sporthaus Schuster in Munich provides limited third-party distribution. Brand-building is driven by content and community assets including the La Gazette editorial platform, the Outsiders Club annual membership (with WhatsApp community access), regional Outsiders Guides, and a sponsored Gravel Racing Team, alongside sustainability commitments such as B Corp certification and 1% for the Planet membership, plus the Recycliste apparel take-back program. The Outsiders Club annual subscription is the only recurring-revenue layer on top of transactional product sales.
Café du Cycliste firmographics
Firmographics- Name
- Café du Cycliste
- Legal name
- Café du Cycliste
- Website
- https://cafeducycliste.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Café du Cycliste is a French premium cycling and outdoor apparel brand selling technical jerseys, bib shorts, jackets, and accessories to style-conscious road, gravel, and endurance cyclists worldwide through DTC e-commerce, five owned retail stores with cafés, and select wholesale partners.
- Ownership category
- akta.pro rank
Café du Cycliste industry classification
Industry- Product category
- Premium Cycling Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Recreational Goods Rental (532284)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Café du Cycliste is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Café du Cycliste business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer sales of premium cycling and outdoor apparel through e-commerce and owned retail stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium cycling apparel with technical fabrics |
| Subscription | Annual | Outsiders Club membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Café du Cycliste product offering
Product offeringCore offering
Café du Cycliste designs and sells premium technical cycling and outdoor apparel — including jerseys, bib shorts, jackets, gilets, base layers, footwear, and accessories — under multiple use-case collections (Classic, Race, Audax, Outlands, Active, Explore). The brand also operates The Outsiders Club membership, the Recycliste circular-economy recycling program, sponsored gravel racing, and content/community platforms targeting style-conscious road, gravel, and endurance cyclists.
Product overview
Café du Cycliste is a premium cycling and outdoor apparel brand that operates as a single unified product offering across multiple categories. The portfolio consists of performance cycling apparel (jerseys, bib shorts, jackets, footwear) and off-bike lifestyle wear (tops, outerwear, trousers), organized into six distinct sub-brands: Classic ( Côte d'Azur-inspired timeless pieces), Race (competitive cycling), Audax (endurance), Outlands (gravel/adventure), Active (high-stretch active wear), and Explore (outdoor lifestyle). The brand also offers accessories including bags, socks, gloves, caps, eyewear, and warmers. Café du Cycliste maintains physical retail presence through five Store & Café locations across Europe (Nice, Paris, Mallorca, Munich, Ventoux) and operates community programs including The Outsiders Club membership, Gravel Racing Team sponsorship, and the Recycliste sustainability initiative. The brand sells through its e-commerce platform as a direct-to-consumer model.
Differentiator
Problem solved
Functional benefit
Brands
- The Outsiders Club: Community membership program offering exclusive access to products, limited drops, events, and archive content with 10% discount benefits.
- Recycliste
- La Maison
Products and services
- Cycling Jerseys Performance cycling jerseys designed for road cycling, featuring technical fabrics and ergonomic fit; sold to individual cyclists via e-commerce and retail stores.
- Bib Shorts & Tights Cycling bib shorts and tights designed for comfort during long rides with premium support and technical fabrics.
- Jackets & Gilets Outerwear including cycling jackets and gilets for various weather conditions.
- Base Layers Foundation cycling garments worn under jerseys for temperature regulation.
- Cycling Footwear Cycling footwear with ultralight carbon footbeds for performance riding.
- Speedsuits One-piece cycling suits designed for time trials and racing.
- Cycling Eyewear Cycling eyewear for eye protection during rides.
- Caps & Hats Cycling caps and hats for sun protection and style.
- Cycling Socks Specialized cycling socks designed for comfort and performance.
- Bike Bags & Luggage Bike bags and luggage for carrying essentials during rides.
- Cycling Gloves & Mitts Cycling gloves and mitts for grip and hand protection.
- Cycling Warmers Arm warmers, leg warmers, and other cycling accessories for temperature management.
- Off-Bike Tops & Jumpers Casual tops and jumpers for off-bike wear.
- T-Shirts Casual t-shirts for everyday wear (entry price ~$56).
- Casual Outerwear Casual outerwear for everyday use.
- Shorts & Trousers Casual shorts and trousers for everyday wear.
- Swimwear Swimwear for triathlon and casual swimming.
- Classic Collection Signature pieces developed and tested on the roads of the Côte d'Azur, featuring timeless design and premium quality.
- Race Collection Premium support, technical fabrics, and optimum ergonomics for speed and grace during competitive cycling.
- Audax Collection Designed for longer rides and harder roads, packed with distance details for endurance cycling.
- Outlands Collection Inspired by out there, somewhere and built for all the routes less ridden, targeting gravel and adventure cycling.
- Active Collection Breathable and high-stretch pieces designed to move more, suitable for active lifestyle wear.
- Explore Collection Everyday apparel inspired by a life outdoors and designed without compromise.
- The Outsiders Club Membership Annual subscription-style membership providing first access to new collections, limited drops, archive access, exclusive content via WhatsApp, and 10% off next order.
- Bike Rental Service Bike rental service available at the company's retail store locations in cycling destinations.
- Store & Café Locations Five physical retail stores with integrated cafés across Europe: Nice (HQ at 16 Quai des Docks 06300), Paris, Mallorca, Munich, and Ventoux.
- Backpacks & Bags Backpacks and bags for everyday use and travel.
Companies that use Café du Cycliste
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Café du Cycliste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Café du Cycliste partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sporthaus SchusterminorSporthaus Schuster is a family-owned sporting goods retailer based in Munich, Germany. They reorganized their cycling department with a head-to-toe retail approach covering road cycling, mountain biking, and commuting, offering approximately 50 brands. Café du Cycliste is included as a textile brand in their road bike segment.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Café du Cycliste competitors and assessment
Company assessmentDirect peers
- Rapha: Rapha is the benchmark premium cycling apparel brand, combining technical performance wear with strong lifestyle positioning and a global network of Rapha Clubhouses (cycling cafés). Directly comparable in product, customer (style-conscious road cyclists), and DTC-plus-physical-store model to Café du Cycliste.
- Le Col: Le Col is a British premium cycling apparel brand known for performance and style-led kit. Directly comparable to Café du Cycliste on premium road and endurance apparel, European cyclist base, and DTC-plus-wholesale go-to-market.
- Assos: Assos is a Swiss premium cycling apparel maker specializing in high-end road and gravel kit. Directly comparable to Café du Cycliste on technical performance apparel for discerning road and endurance cyclists at premium price points.
- Isadore: Isadore is a Slovak premium cycling apparel brand with strong aesthetic and lifestyle positioning. Comparable to Café du Cycliste on design-led premium apparel, European cyclist base, and growing global DTC reach.
- Pas Normal Studios: Pas Normal Studios is a Danish premium cycling apparel brand with strong aesthetic and Scandinavian design language. Closely comparable to Café du Cycliste on style-conscious premium positioning, DTC model, and growing European/global retail and wholesale footprint.
- MAAP: MAAP is an Australian premium cycling apparel brand with strong design and community positioning. Comparable to Café du Cycliste on premium price points, direct-to-consumer plus selective wholesale, and lifestyle-meets-performance positioning for road and gravel cyclists.
- Q36.5: Q36.5 is an Italian premium cycling apparel brand focused on technical innovation and design-led performance wear. Comparable to Café du Cycliste on premium technical apparel for serious cyclists, European origin, and DTC model.
- Castelli: Castelli is a heritage Italian cycling apparel brand focused on high-performance road and racing wear. Comparable to Café du Cycliste on technical product category, premium positioning, and European cyclist customer base, though more race-oriented and less lifestyle-driven.
Broad incumbents
- Sportful: Sportful is an established Italian cycling apparel manufacturer with broader product portfolio and deeper wholesale distribution. Comparable to Café du Cycliste on technical cycling apparel for road and endurance, but at a more accessible price point and with wider retail presence.
- Pearl Izumi: Pearl Izumi is a broad sporting goods brand with a significant cycling apparel line, including road, mountain, and gravel categories. Comparable to Café du Cycliste on cycling apparel product but at mainstream price points and much broader retail/wholesale distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Café du Cycliste social profiles
Digital presenceCafé du Cycliste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Café du Cycliste leadership team
Management profileNumber of profiles
Café du Cycliste funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Café du Cycliste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Café du Cycliste
What does Café du Cycliste do?
Café du Cycliste designs and sells premium technical cycling and outdoor apparel — including jerseys, bib shorts, jackets, gilets, base layers, footwear, and accessories — under multiple use-case collections (Classic, Race, Audax, Outlands, Active, Explore). The brand also operates The Outsiders Club membership, the Recycliste circular-economy recycling program, sponsored gravel racing, and content/community platforms targeting style-conscious road, gravel, and endurance cyclists.
Is Café du Cycliste a public or private company?
Café du Cycliste is a private company. It is classified as unknown and is currently operating.
When was Café du Cycliste founded?
Café du Cycliste was founded in 2010. It employs 11 to 50 people.
Where is Café du Cycliste based?
Café du Cycliste is headquartered in Nice, France, in the Europe region.
How does Café du Cycliste make money?
One revenue line is on record: product Sales.
Who are Café du Cycliste's main competitors?
Direct peers on record are Rapha, Le Col, Assos, Isadore, Pas Normal Studios, MAAP, Q36.5 and Castelli. Broad incumbents are Sportful and Pearl Izumi.
Does Café du Cycliste have an API?
No public API is recorded for Café du Cycliste.
What industry is Café du Cycliste in?
Café du Cycliste's product category is Premium Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 45911 and its SIC code is 2300.