Mackinaw City Public Schools

What Mackinaw City Public Schools does

Mackinaw City Public Schools (MCPS) is a Class D public K-12 school district operating a single campus at 609 W Central Ave, Mackinaw City, in rural northern Michigan. The district serves approximately 145-155 students across two organizational units: an elementary school covering grades K-5 with about 60 students plus a pre-school program for four-year-olds, and a middle/high school covering grades 6-12 with about 85 students. MCPS is governed by an elected seven-member Board of Education (Steve Powers as President) under Michigan education law, with day-to-day operations led by Superintendent Jeffrey Curth (in role since 2004) and Assistant Principal Rebecca Valot (dual role since 2021). The district employs roughly 24 named staff members, with Katherine Yoder directing a distinctive music program that serves grades preK-12 and participates in MSBOA events.

The district's instructional and operational technology stack is composed entirely of third-party commercial platforms: PowerSchool serves as the student information system for grades and attendance; Schoology functions as the learning management system; NWEA Illuminate (with DRC eTesting) handles assessment including NWEA MAP and Michigan state testing; Class Dojo supports elementary family communication; Google Workspace provides email; and GoFan plus NFHS Network power athletics ticketing and live streaming. The product surface therefore is configured rather than built — MCPS is a consumer of educational technology, not a producer, with no proprietary technology, no public API, no mobile applications, and no software patents or trademarks.

The business model is a public-funding model with no tuition charged to in-district families. Revenue is generated through three government channels: per-pupil State School Aid under Michigan's School Aid Act, local property tax receipts, and federal program funding (Title programs, special education, school nutrition). The go-to-market motion is community-led rather than commercial: students register to attend based on geographic residence, with the Schools of Choice program providing a modest channel for out-of-district enrollment. Marketing is conducted through the district website, a Facebook page, and an athletics microsite, all serving community-engagement rather than demand-generation purposes.

Name

Mackinaw City Public Schools

Legal name

Mackinaw City Public Schools

Website

https://mackcity.k12.mi.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mackinaw City Public Schools is a Class D public K-12 district operating a single campus in rural northern Michigan, serving approximately 155 students across elementary and middle/high school grades. It is funded by Michigan state school aid, local property taxes, and federal programs, with no tuition charged.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public K–12 Combined Schools (EDAJAAAE), Public Elementary Schools (EDAJAAAB), Public High Schools (EDAJAAAD)

Keywords

• K-12 public education
• Elementary education
• Secondary education
• Music education program
• College preparation counseling

Headquarters

HQ city

Mackinaw City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. State School Aid: Primary funding from Michigan State School Aid Act, distributed per-student based on enrollment
2. Local Property Taxes: Local property tax revenue supporting district operations
3. Federal Programs: Federal funding including Title programs, special education, and school nutrition programs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mackinaw City Public Schools operates a single-campus K-12 public school district in rural northern Michigan, serving approximately 145 students through an elementary school (grades K-5 with a pre-school program for four-year-olds) and a middle/high school (grades 6-12). The district delivers standard K-12 instruction along with music education (grades preK-12), athletics, college/career counseling, scholarship navigation, and food services. Enrollment is tuition-free for in-district families, with out-of-district enrollment handled through the Michigan Schools of Choice program.

Product overview

Mackinaw City Public Schools operates as a small Class D district with approximately 155 students in rural northern Michigan, serving grades K-12. The district provides educational services through a portfolio of interconnected technology platforms: PowerSchool serves as the core Student Information System for grades and attendance tracking; Schoology functions as the learning management system; NWEA Illuminate handles assessment and progress monitoring; Class Dojo enables elementary family communication; Google Workspace (Gmail) powers school email; and specialized platforms including GoFan for athletic ticketing and NFHS Network for event streaming. The district also participates in Michigan's state testing program via DRC eTesting. This is not a software product company but rather a public education provider utilizing various educational technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Elementary School Education (K-5) Core K-5 public education program serving approximately 60 students, including an afternoon pre-school program for four-year-olds, delivered on the district's single Mackinaw City campus.
• Middle/High School Education (6-12) Middle and high school public education program covering grades 6-12 for approximately 85 students, including college/career counseling, scholarship navigation, and transcript services.
• Music Education Program (preK-12) PreK-12 music education program led by a dedicated Music Director, including band courses for grades 4-12, MSBOA event participation, and pep band support for athletics.
• College and Career Counseling Services Counseling services for high school students and families including FAFSA assistance, scholarship navigation, transcript services, and college/technical school advising.
• Athletics Program (Comets) School athletics program with schedules, ticketing through GoFan, and live streaming through NFHS Network for community fans.
• Food Service Program School food service program providing daily meals to students, supported by federal school nutrition funding and published lunch menus.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Petoskey Public Schools: Larger established public school district in the same northern Michigan region; relevant comparator on funding dynamics and family choice behavior, though with materially more scale.

Direct peers

• Pellston Public Schools: Small rural Class D Michigan public school district in Emmet County, directly comparable in scale, governance model, and rural northern Michigan operating context.
• Wolverine Public Schools: Very small Class D northern Michigan public school district with comparable enrollment size and operating footprint.
• Alanson Public Schools: Small Class D Michigan public school district in northern lower Michigan with comparable enrollment scale and single-campus K-12 operations.
• Inland Lakes Schools: Neighboring northern Michigan public school district serving Indian River area with similar K-12 district structure and rural enrollment profile.

Regional players

• Boyne City Public Schools: Northern Michigan public school district with similar rural operating profile and K-12 combined structure; competitor for Schools of Choice enrollment.
• Harbor Springs School District: Northern Michigan public school district serving a comparable rural/tourism economy; relevant peer for funding sources and family demographics.
• Cheboygan Area Schools: Larger but geographically adjacent public school district in northern Michigan; comparable in mission but with materially greater enrollment and program breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MackCityComets
• Facebookfacebook.com/MackCityComets
• LinkedInlinkedin.com/company/mackinaw-city-public-schools

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackinaw City Public Schools