Alanson Public School

What Alanson Public School does

Alanson Public School is a public K-12 school district headquartered at 7400 North Street, Alanson, Michigan, operating within the Charlevoix-Emmet Intermediate School District under Michigan Department of Education oversight. The district serves a defined local catchment plus students enrolled through the Michigan School of Choice program, offering educational programs from the Great Start Readiness Program (GSRP) preschool for 3- and 4-year-olds through Grade 12, including Elementary (K-4), Middle School (5-8), and High School (9-12), plus dedicated special education services across all grade bands. Core academic offerings are supplemented by K-12 music (Mr. Loomis), K-12 physical education (Ms. Hicks), high-school AgriScience (Mrs. Magill), and an Aviation program (Calvin Gillett), with athletic programs operating under the Vikings brand.

The district's technology stack centers on a one-to-one device program, with every classroom equipped with Smart Boards and Elmo document cameras and technology refreshed on an ongoing basis. Administrative and operational systems include PowerSchool for grading and student information, Red Rover for school management (OAuth2 login), SafeSchools for staff safety training, and LunchApp.com for family meal payments. A distinctive feature is the Viking P.A.W.S. (Providing Academic & Wellness Support) facility dog program, which embeds a professionally trained dog as a 40-hour-per-week staff member dedicated to lowering anxiety, de-escalating stress, and supporting student wellness. The district is led by Superintendent Rachelle Cook, who also serves as K-12 Principal and Special Education Director, supported by a 36-person staff including a full-time counselor, social worker, school nurse, athletic director, and student success coordinator.

As a government state entity, Alanson Public Schools is funded through a combination of state foundation allowance, local property taxes, and federal education funding, with a seven-member elected Board of Education setting policy. The district provides education at no direct cost to enrolled students, generates no commercial revenue, and markets itself through community channels — a Facebook page, a community newsletter via Issuu/Mitchell Graphics, and active participation in the Village of Alanson and local business community. The strategic plan covers 2026-2031, and the 2026-2027 academic calendar is published, indicating active ongoing operations.

Name

Alanson Public School

Legal name

Alanson Public Schools

Website

https://alansonvikings.net

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Alanson Public School is a small, rural Michigan public K-12 district serving local families and School of Choice enrollees with GSRP preschool through Grade 12, special education, athletics, and distinctive wellness programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Public Special Education Schools & Programs (EDAJAAAH), District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ)

Keywords

• Public K-12 education
• Elementary school programs
• Preschool education services
• Special education programs
• Student counseling services

Headquarters

HQ city

Alanson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public School Funding: As a public school district, Alanson Public Schools is funded through a combination of state funding, local property taxes, and federal education funding. The school board has responsibility for approving a budget and seeking tax dollars to improve school facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Alanson Public School is a public K-12 school district that delivers preschool (GSRP), elementary, middle school, and high school education to local families and School of Choice enrollees in Alanson, Michigan. Its core offering is in-person classroom instruction supplemented by special education services, full-time counseling and social work support, a full-time facility dog wellness program (Viking P.A.W.S.), and extracurricular programs in athletics, music, physical education, AgriScience, and aviation. Instruction is delivered with small class sizes, one-to-one student devices, Smart Boards, and Elmo document cameras in every classroom.

Product overview

Alanson Public School is a small, rural K-12 public school district located in Alanson, Michigan. The school offers a unified educational program encompassing preschool (GSRP), elementary, middle school, and high school education with small class sizes for personalized learning. Core academic offerings are supplemented by special education services, counseling/social work support, and technology-enhanced classrooms. The school has developed a distinctive Viking P.A.W.S. wellness program featuring a full-time facility dog. Extracurricular offerings include athletics, K-12 music, K-12 physical education, AgriScience, and Aviation programs. Administrative operations are supported by PowerSchool for grading and student information, LunchApp.com for meal payments, and various staff management tools.

Differentiator

Problem solved

Functional benefit

Brands

• Vikings: The school mascot and athletic teams nickname for Alanson Public Schools, representing the school's athletic programs and school spirit.
• Viking P.A.W.S.

Products and services

• GSRP Preschool Great Start Readiness Program (GSRP) public preschool for 3- and 4-year-old children, with separate programs for each age group and limited enrollment available.
• K-12 General Education Comprehensive K-12 public school education covering Elementary (K-4), Middle School (5-8), and High School (9-12) grade bands, delivered with small class sizes that enable one-on-one learning opportunities.
• Special Education Special education services provided across all grade bands (PreK-4th, 5th-8th, and 9th-12th), staffed by dedicated special education teachers and directed by the Superintendent/K-12 Principal/Special Education Director.
• Viking P.A.W.S. Facility Dog Wellness Program Providing Academic & Wellness Support (P.A.W.S.) full-time facility dog program in which a professionally trained dog serves as a 40-hour-per-week staff member to lower anxiety, de-escalate high-stress moments, boost morale, and foster a joyful school culture.
• Counseling and Social Work Services Full-time counselor and social worker services supporting student academic achievement, social-emotional well-being, and family/staff wellness, supplemented by school-based health programs through the Health Department of Northwest Michigan.
• Viking Athletics District athletic program operated under the Vikings mascot, overseen by the Athletic Director with supporting coaching and athletic handbooks.
• K-12 Music Program K-12 music education program taught by Mr. Loomis across all grade levels.
• K-12 Physical Education K-12 physical education program taught by Ms. Hicks across all grade levels.
• AgriScience Program Agricultural science education taught by Mrs. Magill at the high school level.
• Aviation Program Aviation education program housed under Support Staff with Calvin Gillett.

Quantifiable outcome

• Classroom environments designed for everyone with flexible seating and soft lighting
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Health Department of Northwest MichigancoreStrategic or Co-development PartnerSchool-based health programs through the Health Department of Northwest Michigan support students, their families, and school staff to promote health and wellness in the school environment. Services include health screenings and wellness support.
• PowerSchoolcoreTechnology or IntegrationPowerSchool provides the district's grading and student information system, used by teachers for grade submission and administrators for student records management.
• EDUStaffminorChannel Partner/ Reseller/ DistributorExternal staffing service used by Alanson Public Schools for recruiting and managing substitute teachers.
• Michigan Department of Education (MDE)coreStrategic or Co-development PartnerOversight and regulatory agency providing state funding, safety guidelines including Safe Storage Law resources, and educational standards compliance.
• Michigan Department of Health and Human ServicesminorStrategic or Co-development PartnerProvides safe storage law information and resources for parents regarding firearm safety, as required by Michigan law.
• Nye's Web DesignminorImplementation/ SI/ Consulting PartnerWebsite development vendor responsible for designing and maintaining the Alanson Public Schools website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harbor Springs Public Schools: Northwest Michigan K-12 district within the same Charlevoix-Emmet ISD, operating under identical state oversight and ISD coordination.
• Petoskey Public Schools: Charlevoix-Emmet ISD peer district offering the same K-12 public school model in northwest Michigan, though larger, providing a useful scale comparison.
• Johannesburg-Lewiston Area Schools: Small rural northern Michigan K-12 district with comparable single-community identity, state funding dependence, and K-12 program scope.
• Boyne Falls Public School: Small rural northern Michigan K-12 district sharing the same public funding structure, ISD oversight, and small-community identity as Alanson.
• Onaway Area Community School: Rural northeastern lower peninsula Michigan K-12 district serving a small community with comparable funding model and program scope.
• Pellston Public Schools: Small rural Michigan K-12 public school district in the same northern lower peninsula region, comparable in size, scope (preschool through 12), and reliance on state funding and School of Choice recruitment.
• Vanderbilt Area School: Tiny rural Michigan K-12 district in Otsego County with similarly small enrollment and a comparable single-campus operating model.
• Wolverine Community Schools: Rural northern Michigan K-12 district operating under similar state funding, ISD alignment, and small-student-body dynamics.
• Mackinaw City K-12 School: Very small northern Michigan K-12 district similar in scale, single-campus footprint, and dependence on tourism-area demographics.
• Inland Lakes Schools: Northern Michigan public K-12 district in the same Charlevoix-Emmet region/adjacent ISDs, comparable in size and rural community positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alansonpublicschools
• LinkedInlinkedin.com/school/alanson-public-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alanson Public School