Magnolia Events
- Company typePrivate
- Founded2019
- HeadquartersHowell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Magnolia Events firmographics
Firmographics- Name
- Magnolia Events
- Legal name
- Magnolia Event Rentals
- Website
- https://magnoliaeventrentals.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Magnolia Events industry classification
Industry- Product category
- Event Rental Services
- NAICS
- Florists (45931)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)
Keywords
Where Magnolia Events is headquartered
LocationHeadquarters
- HQ city
- Howell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnolia Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Event Equipment Rentals: Rental of furniture, décor, tableware, linens, lighting, and other event pieces on a per-event basis. Pricing varies piece-by-piece based on item type and rental duration. Revenue is transactional per event with minimum order requirements by geography.
- Floral Design Services: Custom floral designs created by expert florist team for events including weddings, celebrations, and special occasions.
- Installation and Retrieval Services: Delivery, setup, and pickup of rental items including Standard, Priority, and Specialized service tiers with associated fees based on location and order complexity.
- Event Planning Services: Full event design and planning services taking clients from beginning to end with collaborative curation of event visuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Lounge Area (seats 4-6) |
| Unit Pricing | Pay-as-you-go | Large Lounge Area (seats 8-10) |
| Unit Pricing | Pay-as-you-go | Upholstered Sofas |
| Unit Pricing | Pay-as-you-go | Upholstered Chairs |
| Unit Pricing | Pay-as-you-go | Dining Tables |
| Unit Pricing | Pay-as-you-go | Dining Chairs |
| Unit Pricing | Pay-as-you-go | Bars |
| Unit Pricing | Pay-as-you-go | Tableware |
| Unit Pricing | Pay-as-you-go | Large Architectural Pieces (Arbors & Backdrops) |
| Other | Pay-as-you-go | Damage Waiver (Delivery Orders) |
| Other | Pay-as-you-go | Damage Waiver (Will-Call Orders) |
| Other | Pay-as-you-go | Geographic Minimums - Will Call |
| Other | Pay-as-you-go | Geographic Minimums - New Jersey |
| Other | Pay-as-you-go | Geographic Minimums - New York |
| Other | Pay-as-you-go | Geographic Minimums - Pennsylvania |
| Other | Pay-as-you-go | Geographic Minimums - Delaware |
| Other | Pay-as-you-go | Installation & Retrieval - New Jersey |
| Other | Pay-as-you-go | Installation & Retrieval - New York |
| Other | Pay-as-you-go | Installation & Retrieval - Pennsylvania |
| Other | Pay-as-you-go | Installation & Retrieval - Delaware |
| Other | Pay-as-you-go | Deposit Requirement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Magnolia Events product offering
Product offeringCore offering
Magnolia Events rents luxury furniture, vintage décor, tableware, linens, lighting, and architectural pieces to couples and event hosts for weddings and private celebrations in the Northeast US. The company also designs custom florals, provides full-service event planning, and delivers logistics support including installation, retrieval, and unique specialty rentals such as a vintage camper mobile bar and a mini golf cart.
Product overview
Magnolia Event Rentals is a luxury boutique event rental and floral company offering a curated collection of vintage furniture, decor, and unique pieces for weddings and events. The core offerings include furniture rentals (sofas, chairs, lounge areas, dining sets), custom event florals designed by expert florists, and an extensive decor inventory spanning tableware, candlesticks, lanterns, architectural backdrops, and vintage props. The company also provides specialty unique pieces including Scotty (a vintage 1967 camper converted into a mobile bar) and Maggie (a mini golf cart), plus add-on services for pricing consultation, installation and retrieval with multiple service tiers, and full event planning. Services are delivered through a combination of in-warehouse browsing and full delivery/installation at event venues across New Jersey, New York, Pennsylvania, Delaware, Connecticut, and Maryland.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Furniture Rentals Rental of luxury furniture including upholstered sofas, chairs, lounge areas (small and large), dining tables, and dining chairs for weddings and events.
- Event Decor Rentals Rental of vintage and unique décor pieces including tableware, candlesticks, lanterns, frames, mirrors, and architectural elements such as arbors and backdrops.
- Event Florals Custom floral design services and arrangements for weddings and events, curated by an in-house team of expert florists.
- Event Planning Services Full event design and planning services taking clients through the entire event, including venue collaboration and custom proposals.
- Installation and Retrieval Services Full delivery, setup, and pickup services with three service tiers: Standard (within 48 hours of event), Priority (4-hour window within 48 hours), and Specialized (specific requested time), available across NJ, NY, PA, DE, CT, and MD.
- Scotty - Mobile Mixer Renovated 1967 vintage camper converted into a customizable bar on wheels and mobile event bar, available with generator, customizable florals, and event accessories for weddings and parties.
- Maggie - Mini Golf Cart One-of-a-kind vintage mini golf cart in deep green paint available for transportation or as a decorative photo backdrop at weddings and parties.
- Champagne Cart Mobile champagne service cart for events featuring welcome drinks and beverage service.
- Sugar Shack Candy Rentals Candy display and concession-style rentals for sweet stations at events.
- Vintage Vehicles Collection of vintage vehicles including golf carts and classic cars available for event decoration and transportation.
- Warehouse Collection (In-Person Shopping) Appointment-based in-person browsing of the extended rental collection at the Howell, New Jersey warehouse, available Monday through Friday 9:00 AM to 4:00 PM.
Quantifiable outcome
- Stress-free event experience through full-service support from proposal to pickup
Companies that use Magnolia Events
Customer profileSegments4 records
Ideal customer profiles3 records
Magnolia Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magnolia Events partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Magnolia Events competitors and assessment
Company assessmentDirect peers
- Revelry Event Designers: Luxury event design, floral, and rental company serving weddings and high-end social events, with a strong custom fabrication studio. Directly comparable on full-service event design, florals, and in-house custom builds.
- Theoni Collection: Luxury vintage and specialty event furniture rental company serving weddings and high-end events. Closely comparable to Magnolia Events in curated vintage aesthetic, luxury wedding focus, and Northeast/coastal market presence.
- Party Reflections: Mid-Atlantic event rental company based in the DC/Baltimore region offering tents, furniture, and décor for weddings and events. Directly comparable regional peer with overlapping service area (DE/MD/PA) and similar wedding rental focus.
- Nuage Designs: Luxury event design and rental company producing custom-built lounges, bars, and specialty pieces for high-end weddings and brand activations. Comparable on the in-house custom fabrication capability and luxury event positioning.
- Embellish Vintage Rentals: Boutique vintage and specialty event rental company curating unique furniture and décor for weddings and styled events. Comparable to Magnolia on the curated vintage positioning and luxury wedding customer segment.
- Something Vintage Rentals: Vintage event furniture and prop rental company serving weddings, film, and editorial productions. Comparable on the curated vintage inventory model and wedding customer base, though with broader entertainment-industry exposure.
Broad incumbents
- Bright Event Rentals: Large national event rental provider offering furniture, tabletop, tents, and décor for weddings, corporate, and social events. Overlaps with Magnolia on the rentals and décor product categories, though with a much broader, less curated catalog.
- AFR Furniture Rental: National furniture rental company with event and trade show divisions supplying household and event-grade furniture. Comparable on the furniture rental product line and delivery/logistics capabilities, though primarily serving residential and corporate rather than weddings.
- CORT Events: National furniture rental company with a dedicated event rental division supplying furniture and accessories for corporate events, weddings, and trade shows. Comparable on the furniture-rental product line and full-service delivery model.
- Reserve Event Rental: One of the largest event rental companies in the US (formerly Classic Party Rentals), offering tents, furniture, tabletop, and décor for weddings and corporate events. Comparable as a broad-spectrum event rental incumbent with overlapping product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnolia Events social profiles
Digital presenceMagnolia Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnolia Events leadership team
Management profileNumber of profiles
Profiles1 record
Magnolia Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnolia Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnolia Events
What does Magnolia Events do?
Magnolia Events rents luxury furniture, vintage décor, tableware, linens, lighting, and architectural pieces to couples and event hosts for weddings and private celebrations in the Northeast US. The company also designs custom florals, provides full-service event planning, and delivers logistics support including installation, retrieval, and unique specialty rentals such as a vintage camper mobile bar and a mini golf cart.
Is Magnolia Events a public or private company?
Magnolia Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnolia Events founded?
Magnolia Events was founded in 2019. It employs 1 to 10 people.
Where is Magnolia Events based?
Magnolia Events is headquartered in Howell, United States, in the North America region.
How does Magnolia Events make money?
Four revenue lines are on record. Event Equipment Rentals are the primary driver. The others are floral Design Services, installation and Retrieval Services and event Planning Services.
Who are Magnolia Events's main competitors?
Direct peers on record are Revelry Event Designers, Theoni Collection, Party Reflections, Nuage Designs, Embellish Vintage Rentals and Something Vintage Rentals. Broad incumbents are Bright Event Rentals, AFR Furniture Rental, CORT Events and Reserve Event Rental.
Does Magnolia Events have an API?
No public API is recorded for Magnolia Events.
What industry is Magnolia Events in?
Magnolia Events's product category is Event Rental Services. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge), with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931 and its SIC code is 7900.