Theoni Collection
- Company typePrivate
- Founded2019
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Theoni Collection does
Theoni Collection is a Napa, California-based luxury event rental company founded by Betsy Stone, operating across five by-appointment design studios in Napa, Beverly Hills, Santa Barbara, San Francisco, and Sacramento. The company rents a curated inventory of linens, tabletop (dishes, chargers, flatware, glassware), serveware, table décor (candelabra, lanterns, candles), chairs, specialty and folding tables, and lounge furniture (couches, bars, DJ booths, heaters), organised into named collections such as Manhattan (Spun Poly), Munich (Topaz), Jaipur (Faux Dupioni), and Iris (Pretty Prints & Florals), augmented by seasonal lines like Summer Love, Raine, Romy, Floral Batik, and the 2026 Spring Collection.
The business monetises primarily through per-unit rental fees with tiered extended-rental pricing (8-14 days at 2x rate, 15-21 days at 3x, 22-31 days at 4x), supplemented by consumable candle sales and a sample-sales program for pre-approved industry accounts. Orders are taken via website, email, or in-studio consultation, with 50% deposits required and own-crew delivery and pickup throughout California and select out-of-state venues; the firm also offers Net 30 terms to qualified event professionals. Logistics rely on specialised transport boxes, crates, and racks for delicate items, supporting a high-touch service model rather than a software-platform model.
Customer segments are led by wedding planners and couples in luxury wine country and urban California markets, with secondary exposure to corporate event planners and a growing base of pre-approved industry accounts. The go-to-market blends sales-led in-studio design consultations with brand-driven demand generation through Instagram, Pinterest, YouTube, blog content, and styled-shoot collaborations with celebrity event designers, planners, venues, and complementary rental houses.
Theoni Collection firmographics
Firmographics- Name
- Theoni Collection
- Legal name
- Theoni Collection
- Website
- https://theonicollection.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Theoni Collection industry classification
Industry- Product category
- Wedding and Event Rental Services
- NAICS
- Formal Wear and Costume Rental (532281)
- akta.pro primary industry
- Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Decor Props & Themed Set Rentals (HSACAFAK)
Keywords
Where Theoni Collection is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Theoni Collection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Event Equipment Rental: Core rental business offering dishes, flatware, glassware, linens, furniture, and décor for events. Standard rental period is up to 7 days, with extended periods available at increased fees (8-14 days: 2x rate; 15-21 days: 3x rate; 22-31 days: 4x rate). Requires 50% deposit to confirm order.
- Sample Sales: Provides rental samples for account holders with conditions: up to $400 in comped product for tabletop samples; complimentary delivery/pickup for up to 5 full-size linens and 5 napkins (different items).
- Consumable Sales: Sells flameless tea lights, pillar candles (3, 6, 9 inch in white/ivory), and taper candles. Disposable 5-hour tea lights provided free with votives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rental pricing by product type |
| Subscription | Multi-year contract | Net 30 terms for pre-approved accounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Theoni Collection product offering
Product offeringCore offering
Theoni Collection rents luxury event furnishings and décor for weddings, galas, and corporate events. Its inventory spans table linens and napkins, dishes/chargers, flatware, glassware, serveware, candles and table décor, chairs, specialty and folding tables, and lounge furniture (couches, ottomans, bars, DJ booths, heaters, greenery and backdrops). Items are offered on a standard 7-day rental period (with transparent extended-period tiers up to 31 days) and reserved through by-appointment showrooms, email ordering, and website quote requests, with company crews handling delivery, pickup, and specialized transport of fragile tabletop items.
Product overview
Theoni Collection is a luxury event rental company offering a comprehensive portfolio of event furnishings and décor. The core offering consists of multiple product categories: Linens (table linens, napkins, table runners, pillows & ottomans), Tabletop (dishes, chargers, flatware, glassware), Serveware, Table Décor (candelabra, candles, lanterns), Chairs, Tables, and Furniture (lounge seating, bars, DJ booths, heaters). The company manages these rentals across multiple showrooms in California (Napa, Beverly Hills, Santa Barbara, San Francisco, Sacramento) and delivers throughout the state and nationally. The product portfolio is organized into material-based linen collections including the Manhattan Collection (Spun Poly), Munich Collection (Topaz material), Jaipur Collection (Faux Dupioni), and Iris Collection (Pretty Prints & Florals), with seasonal collections like the 2026 Spring Collection and limited edition releases like Summer Love. Individual products like the Turner Ottoman ($49.75), Tina Pillow ($19), Manor Napkin Collection ($4.90), and Table Pad ($25-30) represent the rental inventory available across these categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Linen Rentals
Companies that use Theoni Collection
Customer profileSegments3 records
Ideal customer profiles3 records
Theoni Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Theoni Collection partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Paul LeducminorFeatured vendor partner at Sacramento Design Studio Grand Opening event. Contributed to the grand opening celebration event.
- Mindy Rice DesignminorFeatured vendor partner at Sacramento Design Studio Grand Opening event.
- Heartcrafted SocialminorFeatured vendor partner at Sacramento Design Studio Grand Opening event.
- Nubo StudiominorFeatured vendor partner at Sacramento Design Studio Grand Opening event.
- USA Valet ParkingminorService partner at Sacramento Design Studio Grand Opening event.
- David TuteracoreFeatured event designer and personality in Theoni Collection's styled shoot content. Hosted 'My Great Big Live Wedding' collaboration.
- Bright Event RentalsminorRental industry partner frequently featured in styled shoots. Co-rented for events.
- Wild Heart EventsminorPlanning and design partner featured in Pinterest content. Collaborates on styled events.
- Meadowood Napa ValleyminorLuxury venue partner featured in styled shoots and events.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Theoni Collection competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Theoni Collection social profiles
Digital presenceTheoni Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theoni Collection leadership team
Management profileNumber of profiles
Profiles1 record
Theoni Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theoni Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theoni Collection
What does Theoni Collection do?
Theoni Collection rents luxury event furnishings and décor for weddings, galas, and corporate events. Its inventory spans table linens and napkins, dishes/chargers, flatware, glassware, serveware, candles and table décor, chairs, specialty and folding tables, and lounge furniture (couches, ottomans, bars, DJ booths, heaters, greenery and backdrops). Items are offered on a standard 7-day rental period (with transparent extended-period tiers up to 31 days) and reserved through by-appointment showrooms, email ordering, and website quote requests, with company crews handling delivery, pickup, and specialized transport of fragile tabletop items.
Is Theoni Collection a public or private company?
Theoni Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Theoni Collection founded?
Theoni Collection was founded in 2019. It employs 11 to 50 people.
Where is Theoni Collection based?
Theoni Collection is headquartered in Napa, United States, in the North America region.
How does Theoni Collection make money?
Three revenue lines are on record. Event Equipment Rental is the primary driver. The others are sample Sales and consumable Sales.
Does Theoni Collection have an API?
No public API is recorded for Theoni Collection.
What industry is Theoni Collection in?
Theoni Collection's product category is Wedding and Event Rental Services. Its primary akta.pro industry code is HSACAFAC, Tabletop & Linens Rentals (China, Glassware, Flatware, Linen), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 532281.