Mi.optics S.r.o.
MI.OPTICS s.r.o. is a Czech B2B wholesale optical supplier, founded 1995, distributing branded frames, sunglasses, and prescription lenses — plus its PASKAL 3D vision measurement device — to opticians in the Czech Republic and Slovak Republic, with supporting lens grinding and repair services.
- Company typePrivate
- Founded1995
- HeadquartersPlzen, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mi.optics S.r.o. does
MI.OPTICS s.r.o. is a privately held Czech wholesale supplier of optical products, incorporated in 1995 as a Společnost s ručením omezeným (s.r.o.) and headquartered at Jindřichova 308, Domažlice, Czech Republic, with a secondary office in Bratislava serving the Slovak Republic. The company distributes branded dioptric frames, sunglasses, clip-on glasses, and prescription lenses to eye-care professionals and optical retail stores across the two CEE markets. Its own-brand portfolio spans at least eight sub-brands (Prague Eyewear, Cubista, Horsefeathers, Hannah, Point, Mondoo, Alfa, Bonlux/Bonlux Eco), and it holds exclusive distribution rights in the region for two foreign premium lens manufacturers — Swiss-based Optiswiss and Austrian-based Michael Pachleitner Group (MPO). Beyond wholesale, the company operates an in-house lens grinding and cutting service capable of processing all lens types including polycarbonate and Trivex, and offers eyeglass repair services including titanium soldering and frame dyeing.
The company's proprietary hardware line centers on PASKAL 3D, a 3D vision measurement device offering an immersive eye-examination experience controlled via Apple iPad, with specialized refraction modules — Standard Tests (eight-step refraction), PASKAL N (near refraction), and Com Visus (in-customer refraction verification). The business model is B2B wholesale with two primary revenue streams: (1) one-time wholesale sale of frames, lenses, and sunglasses to opticians via a field sales representative network and a dedicated B2B portal (cz.mi-optics.cz), and (2) professional services revenue from precision lens grinding/cutting and warranty/post-warranty repair. Customers are horizontal — eye-care professionals and optical stores — and go-to-market relies on direct field sales plus a digital B2B ordering platform; no consumer-facing retail or subscription model is in evidence. Marketing is conducted through organic social channels (LinkedIn, Facebook, Instagram, YouTube) and Google Reviews. No revenue, headcount, ownership, or external financial backing is disclosed, and no AI/ML capabilities, patents, M&A activity, or funding rounds are referenced.
Mi.optics S.r.o. firmographics
Firmographics- Name
- Mi.optics S.r.o.
- Legal name
- MI.OPTICS s.r.o.
- Website
- https://mi-optics.cz
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MI.OPTICS s.r.o. is a Czech B2B wholesale optical supplier, founded 1995, distributing branded frames, sunglasses, and prescription lenses — plus its PASKAL 3D vision measurement device — to opticians in the Czech Republic and Slovak Republic, with supporting lens grinding and repair services.
- Ownership category
- akta.pro rank
Mi.optics S.r.o. industry classification
Industry- Product category
- Wholesale Optical Distribution
- NAICS
- Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Sunglasses (Non-Prescription) (CRAAAKAB), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Mi.optics S.r.o. is headquartered
LocationHeadquarters
- HQ city
- Plzen
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Mi.optics S.r.o. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Eyewear Distribution: Wholesale supplier of branded dioptric frames, sunglasses, and dioptric lenses to opticians in Czech and Slovak Republic. Products distributed through network of sales representatives.
- Lens Grinding and Cutting Services: Precision lens grinding and cutting services according to customer requirements, including all types of eyeglass lenses (even from other suppliers and manufacturers), polycarbonate and Trivex grinding.
- Eyeglass Repair Services: Quality warranty and post-warranty repair services, replacement of damaged parts, titanium soldering and coloring.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mi.optics S.r.o. product offering
Product offeringCore offering
MI.OPTICS s.r.o. is a wholesale B2B distributor of branded dioptric frames, sunglasses, clip-on glasses and prescription lenses to opticians across the Czech and Slovak Republics, operating since 1995 through a sales representative network and a B2B portal. In addition to eyewear distribution, the company provides precision lens grinding for all lens types including polycarbonate and Trivex, eyeglass repair services with titanium soldering and dyeing, and the proprietary PASKAL 3D vision measurement device.
Product overview
MI.OPTICS s.r.o. is a wholesale supplier of optical products established in 1995, serving opticians in Czech and Slovak Republic. The company offers a portfolio of products organized around two core pillars: (1) Eyewear including dioptric frames, clip-on glasses, and sunglasses under own brands (Prague Eyewear, Cubista Eyewear, Horsefeathers Eyewear, Hannah Eyewear) and distributed brands (POINT, MONDOO, ALFA, BONLUX/BONLUX ECO); and (2) Eyeglass lenses from exclusive distributors Optiswiss (Swiss) and Michael Pachleitner Group/MPO (Austrian). Supporting services include lens grinding (zábrus) and eyeglass repairs including titanium soldering and dyeing. The company also offers PASKAL 3D, a 3D vision measurement device with Apple iPad control for an immersive eye examination experience, featuring modules for standard refraction tests, near refraction (PASKAL N), and refraction verification (Com Visus).
Differentiator
Problem solved
Functional benefit
Brands
- Cubista eyewear: Eyewear brand operated by MI.OPTICS
- Horsefeathers
- Prague eyewear
- Hannah eyewear
- Point
- Mondoo
- Alfa
- Bonlxu Eco
Products and services
- Dioptric Frames Wholesale supply of branded prescription eyeglass frames distributed to opticians for retail resale to consumers needing vision correction, covering own and partner brands.
- Sunglasses Wholesale supply of branded sunglasses distributed to opticians for retail resale to end consumers.
- Clip-on Glasses
Companies that use Mi.optics S.r.o.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Mi.optics S.r.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mi.optics S.r.o. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OptiswisscoreMI.OPTICS s.r.o. is the distributor of Swiss company Optiswiss for Czech and Slovak Republic. Optiswiss provides high-quality eyeglass lenses distributed through MI.OPTICS network to optical stores.
- Michael Pachleitner Group (MPO)coreMI.OPTICS s.r.o. is the exclusive distributor of Austrian company Michael Pachleitner Group (MPO lenses) for Czech and Slovak Republic. MPO provides premium eyeglass lenses distributed exclusively through MI.OPTICS.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mi.optics S.r.o. competitors and assessment
Company assessmentDirect peers
- Safilo Group: Global eyewear manufacturer and wholesale distributor producing branded and licensed frames and sunglasses. Directly comparable wholesale-to-optician business model across multiple geographies, though at vastly larger scale than MI.OPTICS.
- Marcolin: Italian eyewear company manufacturing and distributing branded frames and sunglasses worldwide through optical wholesale channels. Closely aligned B2B wholesale model distributing both own and licensed brands to opticians.
- Silhouette International: Austrian premium eyewear manufacturer (Silhouette, adidas Eyewear) distributing wholesale to opticians globally. Direct geographic adjacency to MI.OPTICS's Austrian supplier relationships and similar premium eyewear distribution approach.
- De Rigo: Eyewear manufacturer and wholesaler producing licensed and proprietary brands (Police, Lozza, Sting) distributed through optical retail. Comparable wholesale distribution model with portfolio of distributed brand franchises.
- Charmant Group: Japanese-origin global eyewear manufacturer and wholesaler distributing own-brand and licensed frames through optical retail. Comparable B2B wholesale model with multi-brand portfolio strategy.
Others
- Optiswiss: Swiss premium eyeglass lens manufacturer and a key principal partner of MI.OPTICS (which holds exclusive CZ/SK distribution rights). Comparable as an upstream lens producer/distributor relationship and lens product portfolio overlap.
Emerging players
- Mister Spex: European online optical retailer selling prescription eyewear directly to consumers across multiple markets including CZ/SK. Represents the digital DTC channel that structurally threatens traditional wholesale optical intermediaries like MI.OPTICS.
Regional players
- Lentiamo: Central European online optical retailer (headquartered in Czech region) selling contact lenses, eyewear, and sunglasses directly to consumers. Comparable regional geographic footprint and overlap with MI.OPTICS's CZ/SK market, representing direct competitive pressure on the optical value chain.
Broad incumbents
- EssilorLuxottica: Global eyewear and lens giant combining lens manufacturing (Essilor) with frame brands and retail (Luxottica, Ray-Ban, Oakley, LensCrafters). Overlaps with MI.OPTICS in optical products distribution and through its lens technology business; vastly larger scale with integrated vertical model.
- Fielmann: Europe's largest optical retailer with vertically integrated wholesale, manufacturing, and retail operations across Germany and neighboring markets. Adjacent B2B wholesale activities through its lens and frame sourcing arm make it a comparable optical distribution player.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mi.optics S.r.o. social profiles
Digital presenceMi.optics S.r.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mi.optics S.r.o. leadership team
Management profileNumber of profiles
Mi.optics S.r.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mi.optics S.r.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mi.optics S.r.o.
What does Mi.optics S.r.o. do?
MI.OPTICS s.r.o. is a wholesale B2B distributor of branded dioptric frames, sunglasses, clip-on glasses and prescription lenses to opticians across the Czech and Slovak Republics, operating since 1995 through a sales representative network and a B2B portal. In addition to eyewear distribution, the company provides precision lens grinding for all lens types including polycarbonate and Trivex, eyeglass repair services with titanium soldering and dyeing, and the proprietary PASKAL 3D vision measurement device.
Is Mi.optics S.r.o. a public or private company?
Mi.optics S.r.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mi.optics S.r.o. founded?
Mi.optics S.r.o. was founded in 1995. It employs 11 to 50 people.
Where is Mi.optics S.r.o. based?
Mi.optics S.r.o. is headquartered in Plzen, Czechia, in the Europe region.
How does Mi.optics S.r.o. make money?
Three revenue lines are on record. Wholesale Eyewear Distribution is the primary driver. The others are lens Grinding and Cutting Services and eyeglass Repair Services.
Who are Mi.optics S.r.o.'s main competitors?
Direct peers on record are Safilo Group, Marcolin, Silhouette International, De Rigo and Charmant Group. Optiswiss is listed as an others. Mister Spex is listed as an emerging player. Lentiamo is listed as a regional player. Broad incumbents are EssilorLuxottica and Fielmann.
Does Mi.optics S.r.o. have an API?
No public API is recorded for Mi.optics S.r.o..
What industry is Mi.optics S.r.o. in?
Mi.optics S.r.o.'s product category is Wholesale Optical Distribution. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 42346 and its SIC code is 3851.