Midwest Printing Services Inc

What Midwest Printing Services Inc does

Midwest Printing Services, Inc. is a privately held Wisconsin commercial printing company founded in 1983 and headquartered in Franklin, WI, with branches throughout the state. The firm operates as a co-owned business led by Stephen Fenney (President/Co-owner/CFO/Operations Manager) and Sandy Wagie-Troemel (Vice-President/Co-owner/CEO/Sales Manager), supported by a team of approximately eight employees including account executives, customer service representatives, a marketing director, and a transportation specialist.

The company's product portfolio spans five core lines: business forms and envelopes (one-time and recurring); financial products including MICR-encoded checks, tax forms, cash tickets, thermal rolls, and instant-issue debit cards via the Card@Once sub-brand; direct mail services (EDDMs, postcards, newsletters, targeted lists); promotional products (apparel, drinkware, tech accessories, branded merchandise, including a Company Stores feature); and variable data processing and statement processing delivered through a core partnership with Primadata. Underlying capabilities include digital and laser printing, embossing, foil stamping, embroidery, screen printing, and in-house delivery across Wisconsin.

Midwest Printing generates revenue through a custom quote-based pricing model across all product lines, with no publicly disclosed rates. Its go-to-market is primarily sales-led and relationship-driven, combining direct field outreach by co-owners, inside sales via phone and email, and a self-serve e-commerce storefront at midwestprinting.logoshop.com for promotional products. The firm serves four primary customer segments: financial services institutions (the lead vertical for security-sensitive forms), general businesses needing marketing collateral and stationery, marketing teams running targeted direct mail campaigns, and companies procuring promotional merchandise and corporate gifts.

Name

Midwest Printing Services Inc

Legal name

Midwest Printing Services, Inc.

Website

https://midwestprinting.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Printing Services is a privately held Wisconsin-based commercial printer founded in 1983, offering business forms, financial products, direct mail, promotional merchandise, and variable data processing to financial institutions, general businesses, and marketing teams across Wisconsin.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)

SIC

Commercial Printing (2750)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Commercial printing services
• Business form printing
• Variable data printing
• Promotional products printing
• Direct mail services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Printed Business Forms: One-time and recurring orders for business forms, financial forms, continuous and snap forms, checks, tax forms, and envelopes. Professional forms build trust and deliver repeat business.
2. Direct Mail Services: Custom targeted direct mail campaigns including EDDMs, newsletters, postcards, and special offer letters. Services include list purchasing, zip code targeting, and professional mailing.
3. Promotional Products: Custom imprinted promotional items including apparel, drinkware, bags, tech accessories, and branded merchandise. Includes Company Store feature for ongoing brand merchandise.
4. Financial Products: Financial forms including Card@Once debit cards, cash tickets, coin wraps, deposit bags, mortgage statements, stamps, and thermal rolls with security features.
5. Variable Data/Statement Processing: Statement processing and variable data printing through partnership with Primadata for financial services, healthcare, utilities, and other regulated industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Midwest Printing Services produces and distributes printed materials for Wisconsin businesses and financial institutions. Its core offerings span business forms, financial forms (including MICR-encoded checks and Card@Once instant-issue debit cards), direct mail campaigns, variable data/statement processing (via Primadata partnership), and custom promotional products (apparel, drinkware, branded merchandise). The company provides full-service production from design through inventory management, warehousing, imaging, mailing, and delivery.

Product overview

Midwest Printing Services offers a comprehensive suite of printing and marketing products and services, centered around printed materials but expanded to include promotional products, financial forms, direct mail campaigns, and variable data processing. The core offerings include: Promotional Products (custom imprinted items, branded apparel, and merchandise), Financial Products (debit cards via Card@Once, checks, tax forms, and security-enhanced forms), Direct Mail (targeted campaigns using EDDM and custom mailing lists), and Data Processing (variable data processing through Primadata partnership for invoices, statements, and billing). Additional services include an Online Shop for corporate gifts and Company Stores for brand consistency. The company operates with 125+ years of combined printing experience, offering annual reports, booklets, brochures, business cards, calendars, checks, continuous forms, digital and laser printing, embossing, foil stamping, embroidery, screen printing, envelopes, flyers, labels, letterhead, newsletters, postcards, and variable date products including ID cards and refund checks.

Differentiator

Problem solved

Functional benefit

Brands

• Card@Once: Card@Once® is quick and flexible card printing service. From the time a card order is entered, the process takes minutes, and your cardholder walks away with their card in hand.

Products and services

• Promotional Products Custom imprinted promotional items including apparel, drinkware, tech accessories, bags, and branded merchandise used by businesses for trade shows, corporate gifts, employee incentives, and marketing campaigns.
• Financial Products Specialized printed financial forms including Card@Once Instant Issue Debit Cards, Cash Tickets, Coin and Cash Wraps, Deposit Bags, Mortgage Statements, Tax Form Processing, and Thermal Rolls with security features, sold to banks and financial institutions.
• Direct Mail Targeted personalized direct mail campaigns including EDDMs (Every Door Direct Mail), newsletters, postcards, and special offer letters utilizing customer-provided or purchased mailing lists with zip code targeting.
• Data Processing / Variable Data Processing Variable data processing for financial services, healthcare, insurance, utility billing, retail, hospitality, education, and B2B communications, including statement processing and imaging with mailing capabilities delivered through the Primadata partnership.
• Card@Once Quick and flexible instant issue debit card printing solution that processes card orders in minutes, allowing cardholders to receive cards in hand same-day; distributed through Midwest Printing Services as a Card@Once partner.
• Online Shop Self-serve e-commerce storefront offering curated branded quality gifts, corporate gifts, and merchandise for business gift-giving, with customer loyalty discounts and a Value Shop for budget options.

Quantifiable outcome

• Card@Once processes card orders in minutes, enabling same-day cardholder delivery
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PrimadatacoreTechnology or IntegrationPrimadata handles all statement processing and variable data processing for Midwest Printing Services. Partnership enables processing for financial services, healthcare, insurance, utility billing, associations, retail, hospitality, education, and B2B sectors. All variable data is processed securely and mailed in Wisconsin through Primadata.
• Card@Once (CPICardGroup)coreTechnology or IntegrationCard@Once enables quick and flexible instant issue debit card processing integrated into business operations. From order entry to cardholder receipt takes minutes. Midwest Printing Services serves as distribution and integration partner for this solution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MOO: DTC online print brand specializing in business cards, marketing collateral, and branded merchandise. Overlaps with Midwest Printing's small-business and promotional product segments with a modern digital-first experience.

Broad incumbents

• 4Over: Online wholesale printing marketplace connecting trade customers with commercial print capacity. Competes for SMB commercial print and promotional product jobs that Midwest Printing serves through its e-commerce shop.
• Taylor Corporation: Large Minnesota-based diversified printing and marketing services company. Overlaps in commercial print, direct mail, financial forms, and personalized customer communications across the Midwest.
• Trend Offset Printing: Large California-based commercial printer offering high-end commercial print, variable data, and direct mail. Comparable on variable data and direct mail services though geographically broader.
• Cimpress (VistaPrint): Global online printing platform serving SMBs and consumers with business cards, marketing materials, and promotional products. Competes with Midwest Printing's online shop and small-business print jobs, but at a national scale.
• Quad/Graphics: Large, publicly traded commercial printer also headquartered in Wisconsin (Sussex). Overlaps with Midwest Printing across commercial print, direct mail, and marketing services but operates at vastly greater scale across the U.S.

Direct peers

• Johnson Printing & Packaging: Mid-sized commercial printer based in Racine, WI offering commercial printing, direct mail, and packaging services to Midwest businesses — closely comparable in geography, scale, and service mix.
• The Flesh Company: Wisconsin-based commercial printer offering digital printing, direct mail, and fulfillment services to regional businesses. Closely matched in geography and mid-market customer focus.
• Walsworth Publishing: Family-owned commercial and publication printer operating in the Midwest, with print, direct mail, and variable data capabilities. Similar multi-generation ownership and customer base to Midwest Printing.

Others

• Staples Print Services: National retail and business print provider competing for SMB business cards, flyers, and promotional product spend — overlaps at the small-business end of Midwest Printing's customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Printing Services Inc