The Kindness Campaign
The Kindness Campaign is a 501(c)(3) nonprofit that teaches emotional literacy to children starting at age three through a vertically integrated SEL portfolio of books, curriculum kits, live experiences, and programs built around the trademarked Enoughie Buddy® character, serving schools, libraries, families, and corporate partners nationally.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Kindness Campaign does
The Kindness Campaign (TKC) is a 501(c)(3) nonprofit organization founded in 2016 and headquartered in Austin, Texas, that teaches emotional literacy and kindness as practical life skills beginning at age three. TKC operates under the legal entity Katelle Foundation Inc (Tax ID 81-2144973) and is led by Founder & CEO Andra Liemandt with a small staff of 9 plus a 12-member board. Its core offering is a vertically integrated social-emotional learning (SEL) portfolio anchored on the trademarked Enoughie Buddy® character universe, spanning children's books (the debut 'Enoughie Buddy® Finds His Superpower' and the 2026 pre-ordered sequel 'Superpowers Activate!'), the KindTools® curriculum resource kit for Pre-K through 4th grade (English and Spanish), grade-specific student journals, Pre-K/K coloring books, and the live Enoughie's Magic Mirror® experience (with a DIY self-service kit variant). Programs extend the offering to older audiences through KindMusic® songwriting workshops (starting at $1,500 for K-12 schools), KindArt video art lessons, the Kind Leadership four-year program for high school students ($500/year), and the Enoughie Buddy Literacy Program deployed through public libraries and healthcare partners.
TKC generates revenue through a hybrid nonprofit model combining unit-priced product sales (books, plush dolls, journals, Kind Packs, and merchandise priced $5-$125), curriculum licensing ($250 per KindTools kit), professional services (KindMusic workshops with custom corporate pricing), and philanthropic support including donations, corporate partnerships (Baylor Scott & White, AMC Theatres, HEB, Tito's, Nordstrom, YETI), and the Sapphire Circle multi-year giving program ($1,000-$10,000/year, 3-year minimum). Distribution spans direct-to-consumer e-commerce, school partnerships, library literacy programs, corporate engagements, and community events (World Kindness Day, Walks of Kindness). The organization reports serving 224,460 individuals in 2026 across a national footprint with limited international reach, and holds a 2026 Platinum Seal of Transparency from Candid.
The Kindness Campaign firmographics
Firmographics- Name
- The Kindness Campaign
- Legal name
- Katelle Foundation Inc
- Website
- https://tkckindness.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Kindness Campaign is a 501(c)(3) nonprofit that teaches emotional literacy to children starting at age three through a vertically integrated SEL portfolio of books, curriculum kits, live experiences, and programs built around the trademarked Enoughie Buddy® character, serving schools, libraries, families, and corporate partners nationally.
- Ownership category
- akta.pro rank
The Kindness Campaign industry classification
Industry- Product category
- Social Emotional Learning Programs
- NAICS
- Educational Support Services (611710), Child and Youth Services (624110)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
- akta.pro secondary industry
- Accessibility & Assistive Learning Tools for Early Childhood (AAC, sensory supports) (EDACANAL)
Keywords
Where The Kindness Campaign is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Kindness Campaign business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Infrastructure
Revenue model
- Product Sales: Direct sales of books, plush dolls, journals, coloring books, Kind Packs, and merchandise through TKC's e-commerce storefront and the Kind Store
- Curriculum Licensing: Sale of KindTools® Resource Kits to schools containing grade-level journals, plush dolls, posters, and resource guides for emotional literacy programming
- Book Sponsorship: Donors can sponsor the placement of Enoughie Buddy books into the hands of children for $12.99 per book
- Corporate Partnerships & Donations: Financial support from corporate partners, individual donors through The Sapphire Circle giving program, and general donations
- KindMusic® Workshops: Beginner-friendly songwriting workshops for schools ($1,500 starting price) and corporate groups (custom pricing), producing studio-quality songs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-order book: Enoughie Buddy® and Friends: Superpowers Activate! |
| Unit Pricing | Pay-as-you-go | Student Journals: I Am Enough Adventure Series |
| Unit Pricing | Pay-as-you-go | Enoughie Buddy® Finds His Superpower Book |
| Unit Pricing | Pay-as-you-go | Enoughie Buddy® Plush Doll |
| Unit Pricing | Pay-as-you-go | TKC® KindTools™ Resource Kit |
| Unit Pricing | Pay-as-you-go | DIY Magic Mirror Packages |
| Subscription | Multi-year contract | KindMusic® School Workshops |
| Subscription | Multi-year contract | KindMusic® Corporate Workshops |
| Subscription | Multi-year contract | Kind Leadership Program |
| Subscription | Annual | The Sapphire Circle Giving Program |
| Unit Pricing | Pay-as-you-go | Book Sponsorship |
| Unit Pricing | Pay-as-you-go | I Am Enough Journal for Teens & Adults |
| Unit Pricing | Pay-as-you-go | Enoughie Buddy® Kind Pack: Family Pack |
| Unit Pricing | Pay-as-you-go | Enoughie Buddy® Kind Pack: Group Pack |
| Unit Pricing | Pay-as-you-go | Enoughie Buddy® Kind Pack: Group Pack + 30-Minute Consultation |
| Unit Pricing | Pay-as-you-go | Limited Edition World Kindness Day Hat |
| Unit Pricing | Pay-as-you-go | Merchandise (Hats, Totes, T-Shirts) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Kindness Campaign product offering
Product offeringCore offering
The Kindness Campaign is a 501(c)(3) nonprofit that builds emotionally healthy humans by teaching emotional literacy and kindness as practical life skills beginning at age three. Its core offering is a multi-channel portfolio centered on the Enoughie Buddy® character and universe, comprising children's books, a PreK–5th grade emotional health curriculum (KindTools®) available in English and Spanish, grade-specific student journals, coloring books, interactive live experiences (Enoughie's Magic Mirror®), and supplementary programs such as KindMusic® songwriting workshops, KindArt video lessons, Kind Leadership, and a national library literacy program. The organization sells products through its e-commerce Kind Store and licenses curriculum/resource kits to schools, while also receiving donations and corporate partnership support.
Product overview
The Kindness Campaign (TKC) is a nonprofit organization offering a multi-product emotional health education portfolio centered on its mascot character Enoughie Buddy®. The core offering consists of children's books (Enoughie Buddy® Finds His Superpower and the upcoming Superpowers Activate sequel) and curriculum products (TKC® KindTools™ Resource Kit, grade-specific Student Journals for grades 1st-4th, and coloring books for Pre-K/K). These are complemented by interactive experiences including Enoughie's Magic Mirror® (live two-way mirror sessions) and the DIY Magic Mirror (self-service kit). TKC extends its reach through programs like KindMusic® (songwriting workshops), KindArt (video art lessons), and Kind Leadership (four-year entrepreneurial program for high school students), plus the Enoughie Buddy Literacy Program for libraries. The product line includes merchandise bundles (Enoughie Buddy® Kind Packs in Family, Group, and Group+Zoom tiers), plush dolls, accessories like the Tool Box Magnet, and apparel. The organization operates a donor program (Sapphire Circle) and community initiatives (Walks of Kindness). All offerings are grounded in TKC's four pillars: self-image, emotional awareness, empathy, and community.
Differentiator
Problem solved
Functional benefit
Brands
- KindMusic: A beginner-friendly songwriting platform and workshop that helps turn feelings into music for schools, companies, and other groups.
- KindArt
- DIY Magic Mirror
- Kind Leadership
- Enoughie's Magic Mirror
- KindTools
Products and services
- Enoughie Buddy® Finds His Superpower Debut children's book from founder Andra Liemandt about a blue child named Enoughie Buddy who discovers his superpower is understanding and communicating his feelings while supporting others. Teaches emotional literacy through a story of self-acceptance and community; priced at $15.00 per hard copy.
- Enoughie Buddy® and Friends: Superpowers Activate! Sequel children's book featuring Enoughie Buddy and friends demonstrating how to use emotional superpowers (bravery, kindness, self-acceptance, problem solving, mindfulness) through a neighborhood adventure with joyful chants and affirmations; available for pre-order.
- TKC® KindTools™ Resource Kit
Quantifiable outcome
- 224,460+ individuals served in 2026
- +3 more outcomes
Companies that use The Kindness Campaign
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
The Kindness Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Kindness Campaign partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Baylor Scott & White HealthcoreCommunity partnership supporting emotional health initiatives. BSW Health logo appears on TKC community partnerships page indicating collaborative relationship.
- AMC Theatrescore2022 Kind Company partner helping spread awareness for emotional health programming. AMC Cares program supporting TKC mission.
- HEBcoreMajor Texas retailer partner (2022 Kind Company) with 'HEB Helping Here' community program supporting TKC's emotional health initiatives.
- Tito's Vodkacore2022 Kind Company partner supporting TKC's mission to promote kindness and emotional health in communities.
- National Charity LeagueminorCommunity partnership supporting volunteer efforts and awareness for children's emotional health programs.
- Austin Public LibrarycoreLibrary partner in the Enoughie Buddy Literacy Program providing turnkey storytime kits to children and families for emotional health education.
- Leander Public LibrarycoreLibrary partner in the Enoughie Buddy Literacy Program delivering emotional literacy through community storytime experiences.
- Round Rock Public LibrarycoreLibrary partner in the Enoughie Buddy Literacy Program expanding reach of emotional health resources in Central Texas communities.
- Texas Children's HospitalcoreHealthcare partner in the Enoughie Buddy Literacy Program bringing emotional health resources to families in healthcare settings.
- Nordstromcore2022 Kind Company partner supporting TKC through community engagement and awareness campaigns.
- Amy's Ice CreamsminorAustin-based ice cream company and 2022 Kind Company supporting community kindness initiatives.
- BK Beautyminor2021/2022 Kind Company partner in beauty/consumer goods space supporting emotional health awareness.
- Notleyminor2022 Volunteer Company partner supporting TKC volunteer initiatives and community engagement programs.
- YETIminor2021/2022 Kind Company partner supporting TKC mission through community partnerships.
- Bumpsuitminor2022 Volunteer Company partner contributing to TKC volunteer programs and community outreach.
- Erin CondrencoreCollaboration on I Am Enough Journal for Teens & Adults, a Petite Planner co-created product available through TKC store. Represents product co-development partnership with consumer brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Kindness Campaign competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Kindness Campaign social profiles
Digital presenceThe Kindness Campaign compliance and trust
Trust signalCompliance2 records
The Kindness Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kindness Campaign leadership team
Management profileNumber of profiles
Profiles18 records
The Kindness Campaign funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kindness Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kindness Campaign
What does The Kindness Campaign do?
The Kindness Campaign is a 501(c)(3) nonprofit that builds emotionally healthy humans by teaching emotional literacy and kindness as practical life skills beginning at age three. Its core offering is a multi-channel portfolio centered on the Enoughie Buddy® character and universe, comprising children's books, a PreK–5th grade emotional health curriculum (KindTools®) available in English and Spanish, grade-specific student journals, coloring books, interactive live experiences (Enoughie's Magic Mirror®), and supplementary programs such as KindMusic® songwriting workshops, KindArt video lessons, Kind Leadership, and a national library literacy program. The organization sells products through its e-commerce Kind Store and licenses curriculum/resource kits to schools, while also receiving donations and corporate partnership support.
Is The Kindness Campaign a public or private company?
The Kindness Campaign is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Kindness Campaign founded?
The Kindness Campaign was founded in 2016. It employs 1 to 10 people.
Where is The Kindness Campaign based?
The Kindness Campaign is headquartered in Austin, United States, in the North America region.
How does The Kindness Campaign make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are curriculum Licensing, book Sponsorship, corporate Partnerships & Donations and kindMusic® Workshops.
Does The Kindness Campaign have an API?
No public API is recorded for The Kindness Campaign.
What industry is The Kindness Campaign in?
The Kindness Campaign's product category is Social Emotional Learning Programs. Its primary akta.pro industry code is EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines), with a secondary code of EDACANAL, Accessibility & Assistive Learning Tools for Early Childhood (AAC, sensory supports). Its NAICS code is 611710 and its SIC code is 8200.