NORTHERN SALT INCORPORATED

What NORTHERN SALT INCORPORATED does

Northern Salt Incorporated is a Forest Lake / St. Paul, Minnesota-based private company founded in 2009 that supplies bulk and packaged deicing, dust control, and related salt-based products for municipal, commercial, and consumer use. Its portfolio spans pink-colored bulk road salt built on a proprietary blend of four chlorides and fifteen trace minerals, industrial bagged deicers (North Pro, North Pro Plus, North Pro Extreme), consumer ice melt SKUs (North Pro Paw, North Pro Nature, North Pro Heat) distributed via Amazon Prime, a lineup of winter liquid deicers and anti-icers (Prelude, Ignite, Eclipse, Beet Heet, Brooks 32, Brooks 32 GT, NEWDEAL Runway Deicer), and year-round specialty products including feed salt, road stabilization chlorides, concrete additives, and dust control services. The company's differentiation is anchored in proprietary chloride and additive formulations that claim faster melt times, lower effective temperatures (down to -40F), reduced product usage (30-35% versus standard rock salt), and lower corrosion and vegetation impact (up to 70-75% less corrosive than sodium chloride).

The company operates a hybrid B2B and B2C go-to-market model. Bulk and bagged deicing products are sold direct to municipalities, contractors, airports, and commercial accounts from two Minnesota locations (St. Paul headquarters at 602 Prior Ave N and Glyndon operations at 129 Highway 336), supported by quote-based, pay-as-you-go pricing with delivery, on-site storage, no annual contracts, and extended emergency hours. Consumer ice melt SKUs are sold through Amazon Prime to homeowners nationwide. Revenue streams are transactional product sales rather than recurring contracts, with a year-round mix of winter deicing and summer dust control / specialty products designed to reduce seasonality. Customers span municipalities and government facilities, contractors, individual homeowners, recreation and hospitality venues (RV parks, fairgrounds, Allianz Field), commercial real estate (Simon Property Group), healthcare (Hazelden), and agriculture / livestock buyers, primarily across Minnesota and the upper Midwest.

Name

NORTHERN SALT INCORPORATED

Legal name

Northern Salt Inc

Website

https://northernsalt.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Northern Salt Inc is a Minnesota-based, founder-led private supplier of bulk and packaged deicing, dust control, and specialty salt products for municipalities, contractors, airports, and consumers across the upper Midwest and via Amazon Prime.

Ownership category

akta.pro rank

Product category

Deicing Products and Dust Control Services

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

De-Icing & Anti-Icing (Salt, Brine, Sand Application) (HSAIAIAE)

Keywords

• Bulk road salt
• Ice melt products
• Liquid deicer
• Dust control services
• Snow management solutions

Headquarters

HQ city

Forest Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Road Salt Sales: Bulk road salt sold in large quantities (50 lb bags, 2,000 lb super sacks) to municipalities, contractors, and businesses. Revenue generated from per-unit/product volume sales with delivery available.
2. Bagged/Consumer Ice Melt Products: Bagged and jug de-icing products sold to individual consumers via Amazon Prime and to contractors via direct sales. Products include North Pro, North Pro Plus, North Pro Extreme (industrial) and North Pro Paw, North Pro Nature, North Pro Heat (consumer).
3. Liquid De-icer Products: Liquid products including Prelude, Ignite, Eclipse, Beet Heet, Brooks 32, Brooks 32 GT, and NEWDEAL sold to municipalities, airports, and contractors for pre-treatment and anti-icing applications.
4. Dust Control Services: Year-round dust control services using calcium chloride and magnesium chloride for gravel roads, RV parks, fairgrounds, and municipal applications. Provides ongoing service revenue alongside product sales.
5. Specialty Products: Specialty products including feed salt (livestock additive), road stabilization chlorides, and concrete additives sold to various industries year-round.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Northern Salt Incorporated manufactures and distributes premium deicing salt products, liquid de-icers, dust control solutions, and related specialty products under the North Pro brand family. The company sells bulk road salt, industrial bagged deicers, consumer ice melt products (via Amazon Prime), and a full line of liquid chloride-based anti-icing agents to municipalities, contractors, and individual homeowners across the upper Midwest.

Product overview

Northern Salt Inc is a provider of premium deicing products and dust control solutions serving Minnesota and the upper Midwest. The company offers a multi-category product portfolio comprising bulk road salt products (North Pro Bulk, North Pro Treated Bulk, North Pro Extreme Bulk), industrial-grade bagged deicers (North Pro, North Pro Plus, North Pro Extreme), consumer ice melt products sold via Amazon Prime (North Pro Paw, North Pro Nature, North Pro Heat in both bag and jug formats), winter liquid deicers (Prelude, Ignite, Eclipse, Beet Heet, Brooks 32, Brooks 32 GT, NEWDEAL Runway Deicer), summer dust control services, and specialty products (Feed Salt, Road Stabilization, Concrete Additive). The products are differentiated by unique chloride and mineral blends that provide superior ice melting performance at lower temperatures while reducing environmental impact compared to standard rock salt.

Differentiator

Problem solved

Functional benefit

Brands

• North Pro: Premium solid crystal de-icer blend of four chlorides and 15 trace minerals, melting to -5 degrees Fahrenheit.
• North Pro Plus
• North Pro Extreme
• North Pro Paw
• North Pro Nature
• North Pro Heat
• Prelude
• Eclipse
• Beet Heet
• Brooks 32 GT
• NEWDEAL

Products and services

• North Pro Bulk Salt Premium bulk road salt deicer combining four chlorides (calcium, magnesium, sodium, and potassium chloride) with 15 trace minerals; melts ice to -5°F while requiring up to 35% less product than standard rock salt. Available in 50 lb bags and 2,000 lb super sacks for municipal and contractor use.
• North Pro Treated Bulk Salt High-performance treated bulk salt combining natural salts with organic liquid enhancers for faster ice melting. Effective to -30°F and requires 30% less salt than standard rock salt, suited for the coldest Midwest climates.
• North Pro Extreme Bulk Salt One of the hottest and fastest-acting road salts on the market due to a higher concentration of granular enhancers; effective to -30°F and provides immediate deicing in the harshest winter conditions.
• North Pro Paw Veterinarian-approved, cruelty-free pet-safe ice melter formulated for sensitive pet paws, skin, and tummy. US FDA approved solid crystal deicer melting to sub-zero temperatures, reducing corrosion by 70% and using 35% less product than standard ice melt. Available in 12 lb jugs and 25 lb bags for individual homeowners.
• North Pro Nature 100% chloride-free, eco-friendly ice melt safe for concrete, landscape, and vegetation. Cruelty-free formula melting to sub-zero temperatures, reducing corrosion by 70% and using 35% less product. Available in 8 lb jugs and 25 lb bags for residential use.
• North Pro Heat Ultra-fast acting premium calcium chloride ice melt blend melting to -30°F without sunlight. Environmentally responsible proprietary blend with minimal residue, reduced tracking, and optimal crystal size that reduces bounce and scatter. Available in bag and jug formats.
• Prelude Liquid De-Icer Performance-enhancing salt brine used as anti-icing pretreat or pre-wet application with granular deicers; working temperature of 5°F. Reduces application rates, enhances granular deicer performance, and lowers environmental chloride impact with no tracking.
• Ignite Liquid De-Icer Innovative anti-icing and deicing liquid product for winter extremes; reduces application rates and enhances the performance of granular deicers while reducing environmental chloride impact.
• Eclipse Liquid De-Icer High-performance calcium and corrosion-inhibiting liquid used as pre-wet or stockpile treatment. Composed of 32% liquid calcium chloride; melts ice 2x as fast and is 10x less harmful to vegetation with a working temperature of -30°F.
• Beet Heet Concentrate 99% biodegradable liquid deicer containing four chlorides and four carbohydrates (sucrose, glucose, fructose, raffinose sugar) derived from refined sugar beet molasses. Reduces corrosion rate while kickstarting the melting process and using less salt.
• Brooks 32 Liquid Deicer Liquid deicer product line for winter snow and ice management; used by municipalities, airports, and contractors for pre-treatment and anti-icing applications.
• Brooks 32 GT Liquid Deicer Inhibited blend of proprietary organic corn-based additive and Brooks 32. Homogeneous, scent-free, colorless liquid with rust inhibition; up to 75% less corrosive than sodium chloride in lab tests and effective to -40°F.
• NEWDEAL Runway Deicer Non-chloride, low corrosion, environmentally friendly runway deicer suitable for helipads, parking garages, universities, hospitals, and corporate campuses where chloride use is restricted or pavement corrosion is a concern.
• Summer Dust Control Services Year-round dust control service using calcium chloride and magnesium chloride for unpaved roads, gravel roads, campgrounds, fairgrounds, and recreational areas. Delivered on-site at customer locations including municipalities, RV parks, fairgrounds, and private properties throughout the Midwest.
• Road Stabilization Chlorides Road maintenance chlorides (calcium chloride or magnesium chloride) for optimal base stabilization. Mixed with aggregate before blading and shaping to achieve maximum density; low freezing point protects against frost heave in winter and low vapor pressure retains moisture and binds dust in summer.
• Feed Salt

Quantifiable outcome

• Saves up to 30% in salt usage over standard rock salt
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• OcreationsminorGTM or Marketing PartnerOcreations is a design partner credited for their partnership on the consumer ice melt product line branding and design work. They designed the North Pro consumer line packaging and marketing materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Rock Salt: Largest US producer of rock salt, supplying the New York State Thruway and other major Northeast highway contracts. Closely comparable business model to Northern Salt's bulk road salt line in terms of large-volume highway and municipal de-icing, though concentrated in the Northeast rather than the Upper Midwest.
• Cryotech Deicing Technology: Iowa-based manufacturer of liquid de-icing fluids including sodium acetate, potassium acetate, and specialty runway products such as Cryotech E-36. Direct overlap with Northern Salt's Eclipse, Brooks 32 GT, and NEWDEAL runway de-icer liquid product lines and a similar specialty-chemical profile.
• EnviroTech Services: Specialty chemical manufacturer focused on dust control, de-icing, and road stabilization products, including magnesium chloride and calcium chloride formulations. Mirrors Northern Salt's product set across winter liquid de-icers, summer dust control, and road stabilization chlorides.
• Inland Technologies: Canadian-based specialty chemicals and environmental services company producing aircraft de-icing fluids and environmentally sensitive-area de-icers. Comparable to Northern Salt's NEWDEAL non-chloride runway de-icer line targeting airports, helipads, and sensitive paved surfaces.
• US Salt: US-based salt producer supplying industrial, water-treatment, and de-icing customers with bulk and packaged products. Operates a comparable bulk-and-packaged industrial salt business model to Northern Salt's core road salt and bagged industrial lines.
• Kissner Group: North American manufacturer and packager of ice-melt and de-icing products under brands including Greenovations, Ice Fighter, and Morton Pro. Highly comparable product portfolio across bulk, bagged, and consumer de-icing and a similarly regional-to-national operating footprint.

Broad incumbents

• Morton Salt: Iconic US consumer and industrial salt brand owned by K+S Group, selling rock salt, ice melt, pet-safe formulations, and specialty salts nationwide. Comparable to Northern Salt's North Pro consumer and industrial lines, though Morton operates as a broad incumbent with significant national retail shelf presence.
• Compass Minerals: Publicly traded global salt and plant nutrition company that produces de-icing salt under multiple brands including Safe Step for consumers and bulk highway de-icing for municipalities. Direct overlap with Northern Salt across bulk, bagged, liquid, and consumer de-icing categories, but at vastly greater scale and broader geographic reach.

Emerging players

• Snow Joe: DTC and retail brand for residential snow and ice management products, including ice-melt formulations and electric snow equipment. Comparable to Northern Salt's consumer North Pro Paw, Nature, and Heat product line sold on Amazon Prime, with a stronger consumer brand presence but limited bulk highway exposure.

Others

• Hawkins, Inc. Specialty chemical distributor handling bulk industrial chemicals including de-icing-grade sodium chloride, calcium chloride, magnesium chloride, and related products. Comparable bulk industrial chemical go-to-market motion in de-icing and water-treatment chemicals, though distributed rather than formulated under proprietary branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Northern-Salt-Incorporated-107150747868133
• LinkedInlinkedin.com/company/northern-salt-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTHERN SALT INCORPORATED