Menking Tutoring Llc
Menking Tutoring LLC is an online-only test preparation company founded in 2020 by Steven Menking, selling self-serve digital SAT and ACT prep courses ($99-$1,500) to college-bound high school students and their parents worldwide, with free memberships funded for partner schools in Africa, Asia and Eastern Europe.
- Company typePrivate
- Founded2020
- HeadquartersWeston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Menking Tutoring Llc does
Menking Tutoring LLC is a privately held, online-only test preparation company founded in 2020 by Steven Menking, a Williams College graduate (2010) and former Morgan Stanley professional with over a decade of private tutoring experience. The company sells self-serve digital courses for the Digital SAT and ACT through its website menkingtutoring.com, offering five products: an SAT Crash Course ($99), SAT and ACT 12-month courses ($750 each), and SAT and ACT unlimited-access courses ($1,500 each). All purchases are one-time fees for time-bound or lifetime access rather than recurring subscriptions.
The underlying platform delivers video-based instruction structured around a proprietary five-phase methodology (Mindset, Techniques, Content, Experience, Mastery), full-length adaptive practice tests aligned to the Digital SAT format, and immediate individualized score reports. Instructional content integrates guidance on third-party tools including the College Board Bluebook testing interface, the Desmos calculator embedded in the Digital SAT, and Khan Academy practice. There is no proprietary AI/ML infrastructure; "adaptive" refers to alignment with the exam's native adaptive module design.
The go-to-market is product-led and self-serve: students discover courses organically through the website, social media (YouTube, Instagram, Facebook, LinkedIn), a content-marketing blog, and earned media (CNBC, Forbes). Revenue is generated solely from individual consumer course purchases. A social mission component provides free memberships to roughly eight international partner schools and non-profits across Africa, Asia and Eastern Europe, subsidized by paying families. The company is entirely founder-owned with no disclosed external funding and operates with a headcount of one.
Menking Tutoring Llc firmographics
Firmographics- Name
- Menking Tutoring Llc
- Legal name
- Menking Tutoring LLC
- Website
- https://menkingtutoring.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Menking Tutoring LLC is an online-only test preparation company founded in 2020 by Steven Menking, selling self-serve digital SAT and ACT prep courses ($99-$1,500) to college-bound high school students and their parents worldwide, with free memberships funded for partner schools in Africa, Asia and Eastern Europe.
- Ownership category
- akta.pro rank
Menking Tutoring Llc industry classification
Industry- Product category
- Test Preparation Services
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industry
- Certification & Exam Prep Course Marketplaces (EDAFAIAJ)
Keywords
Where Menking Tutoring Llc is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Menking Tutoring Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Course Subscriptions: Menking Tutoring generates revenue primarily through membership-based online course subscriptions. Students purchase time-bound or unlimited access to SAT and ACT prep courses. The 12-month access model is the primary tier at $750. The unlimited tier at $1,500 serves students planning to use materials beyond one year. The SAT Crash Course at $99 serves as an entry-level, abbreviated version with an upgrade discount on the full course. All revenue is one-time purchase-based rather than recurring billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | SAT Crash Course – 12 Months Access |
| One time/ perpetual license | Annual | SAT Course – 12 Months Access |
| One time/ perpetual license | Annual | ACT Course – 12 Months Access |
| One time/ perpetual license | Multi-year contract | SAT Course – Unlimited Access |
| One time/ perpetual license | Multi-year contract | ACT Course – Unlimited Access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Menking Tutoring Llc product offering
Product offeringCore offering
Menking Tutoring LLC delivers online test preparation courses for the SAT, Digital SAT, and ACT. The company offers five distinct course tiers, including a Crash Course, a 12-month course, and an Unlimited access course, serving individual students preparing for college-admissions standardized tests.
Product overview
Menking Tutoring offers a suite of online test preparation courses for the Digital SAT and ACT examinations. The product portfolio consists of five distinct course offerings: SAT Crash Course (an affordable entry-level option at $99), SAT Course - 12 Months ($750), SAT Course - Unlimited ($1,500), ACT Course - 12 Months, and ACT Course - Unlimited. All courses follow a five-phase methodology (Mindset, Tutorials/Techniques, Content, Experience, and Mastery) and feature video-based instruction, practice tests with immediate score reports, and a focus on test psychology alongside academic content. The Crash Course serves as a gateway product with upgrade discounts available for the full SAT course.
Differentiator
Problem solved
Functional benefit
Products and services
- Crash Course
Quantifiable outcome
- Students have improved their SAT scores by up to 480 points from their first practice test
- +3 more outcomes
Companies that use Menking Tutoring Llc
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Menking Tutoring Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Menking Tutoring Llc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Yale Young African Scholars – AfricacoreYale Young African Scholars is a partner organization receiving free Menking Tutoring course memberships for students. The partnership enables access to premium test prep for students who would otherwise be unable to afford it, advancing the company's mission of expanding educational opportunity.
- Liger Leadership Academy – CambodiacoreLiger Leadership Academy in Cambodia receives free course memberships from Menking Tutoring for its students. This partnership extends the company's reach into Southeast Asia and supports students at a leadership-focused educational institution.
- Our Moon Education – ZambiacoreOur Moon Education in Zambia is a partner receiving free access to Menking Tutoring courses for students, supporting the company's mission to expand test prep access across Africa.
- Haile-Manas Academy – EthiopiacoreHaile-Manas Academy in Ethiopia receives free Menking Tutoring course access for its students as part of the company's global mission to provide premium test prep to underserved communities.
- UWC Dilijan College – ArmeniacoreUWC Dilijan College in Armenia is a partner school receiving free course memberships. The partnership connects Menking Tutoring with students at a United World College committed to international education.
- Abaarso School – SomalilandcoreAbaarso School in Somaliland receives free access to Menking Tutoring's test prep courses, supporting students at this boarding school who aspire to attend top universities globally.
- The School of St Jude – TanzaniacoreThe School of St Jude in Tanzania is a partner organization receiving free course memberships from Menking Tutoring. This partnership is part of the company's effort to serve students across East Africa.
- Ashinaga Kokoro-Juku – UgandacoreAshinaga Kokoro-Juku in Uganda is a partner receiving free access to Menking Tutoring's courses. Ashinaga supports orphaned youth and students in need, aligning with Menking Tutoring's mission to expand access.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Menking Tutoring Llc competitors and assessment
Company assessmentDirect peers
- Magoosh: Magoosh provides affordable online test prep for the SAT, ACT, GRE, GMAT, and other exams via video lessons and practice questions. It targets a similar value-conscious, self-paced learner with comparable digital delivery.
- The Princeton Review: The Princeton Review is a long-established premium SAT/ACT test prep brand offering courses, tutoring, and books across multiple price points. It competes head-on with Menking Tutoring in the standardized test prep category.
- Kaplan Test Prep: Kaplan is a major established player offering SAT, ACT, and other standardized test prep courses both online and in-person. It competes directly with Menking Tutoring across similar digital course formats and student segments.
- PrepScholar: PrepScholar offers online, adaptive SAT and ACT prep programs with personalized study plans. It is a direct competitor to Menking Tutoring in the online, self-paced test prep category with similar pricing tiers.
- Khan Academy: Khan Academy is the College Board's official free SAT prep partner and offers online SAT practice and personalized study plans. It is the most direct competitor in the online SAT prep space and explicitly integrates with the materials Menking Tutoring recommends.
- Revolution Prep: Revolution Prep provides online and in-person SAT/ACT tutoring and group classes. It competes with Menking Tutoring in the premium online SAT/ACT prep market for college-bound students.
- TestMasters: TestMasters offers SAT and ACT prep courses with both live classroom and online options. It is a comparable standardized test prep provider targeting college-bound high school students.
Broad incumbents
- Wyzant: Wyzant is an online tutoring marketplace connecting students with private tutors, including SAT/ACT prep tutors. It competes with Menking Tutoring's private tutoring heritage but as a much broader, marketplace-based incumbent.
- Varsity Tutors: Varsity Tutors is a large online tutoring marketplace offering SAT/ACT prep among many subjects. It overlaps with Menking Tutoring on standardized test prep but operates a much broader tutoring portfolio.
Emerging players
- CollegeVine: CollegeVine combines SAT/ACT prep with admissions counseling and an AI-driven study platform. It overlaps with Menking Tutoring on the SAT/ACT prep side while extending into broader college admissions services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Menking Tutoring Llc social profiles
Digital presenceMenking Tutoring Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menking Tutoring Llc leadership team
Management profileNumber of profiles
Profiles1 record
Menking Tutoring Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menking Tutoring Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menking Tutoring Llc
What does Menking Tutoring Llc do?
Menking Tutoring LLC delivers online test preparation courses for the SAT, Digital SAT, and ACT. The company offers five distinct course tiers, including a Crash Course, a 12-month course, and an Unlimited access course, serving individual students preparing for college-admissions standardized tests.
Is Menking Tutoring Llc a public or private company?
Menking Tutoring Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menking Tutoring Llc founded?
Menking Tutoring Llc was founded in 2020. It employs 1 to 10 people.
Where is Menking Tutoring Llc based?
Menking Tutoring Llc is headquartered in Weston, United States, in the North America region.
How does Menking Tutoring Llc make money?
One revenue line is on record: online Course Subscriptions.
Who are Menking Tutoring Llc's main competitors?
Direct peers on record are Magoosh, The Princeton Review, Kaplan Test Prep, PrepScholar, Khan Academy, Revolution Prep and TestMasters. Broad incumbents are Wyzant and Varsity Tutors. CollegeVine is listed as an emerging player.
Does Menking Tutoring Llc have an API?
No public API is recorded for Menking Tutoring Llc.
What industry is Menking Tutoring Llc in?
Menking Tutoring Llc's product category is Test Preparation Services. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAFAIAJ, Certification & Exam Prep Course Marketplaces. Its NAICS code is 611691 and its SIC code is 8200.