M-36 Coffee Roasters, Llc

Name

M-36 Coffee Roasters, Llc

Legal name

M36 Coffee Roasters LLC

Website

https://m36coffeeroasters.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro industry

PRIMARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRADAHAG

Coffee (Roasted, Ground, Whole Bean)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFADAB

Coffee Roasting & Grinding

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Cafe operations
• Wholesale coffee supply
• Small batch roasting

Headquarters

HQ city

Whitmore Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Coffee Sales: One-time purchase of roasted coffee beans in various sizes (16oz, 4oz, 5lb bulk). Products include signature blends like Home Roast and Ahhh!, single origins like FTO Colombian, Sumatra Mandheling, FTO Honduran, Direct Trade Rwandan, and specialty items like Bourbon Barrel Coffee and SUPER JACK'D ultra-high caffeine blend.
2. Subscription Coffee Service: Recurring subscription model offering 10% discount on weekly, bi-weekly, tri-weekly, or monthly delivery schedules. Auto-renews with ability to skip or cancel anytime.
3. Wholesale B2B: Bulk sales to workspaces (5lb bags), cafes/restaurants (50+ lbs/week pricing), and specialty food retailers. Includes Michigan State Parks wholesale line with products like S'More Roast, Paddler's Brew, Trail Busting, Red Sky at Night, and Ramble Roast.
4. Fundraising Program: Community support through fundraisers for teams, groups, and non-profits. M36 provides coffee products and a portion of State Park coffee sales supports Michigan Department of Natural Resources youth education programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

M-36 Coffee Roasters is a specialty coffee roaster and cafe operator that small-batch roasts coffee beans and sells them direct-to-consumer via an online store, through subscription plans, in bulk wholesale, and through its cafe locations in Michigan. The company operates a roastery in Whitmore Lake, MI and a cafe in Ann Arbor, MI, serving both retail and wholesale customers with freshly roasted single-origin and blended coffees.

Product overview

M-36 Coffee Roasters is a specialty coffee company offering a portfolio of roasted coffee products centered around its core M-36 Home Roast line and expanded through multiple sub-brands and product categories. The product lineup consists of signature dark roast blends (M-36 Home Roast, Ahhh!), single-origin coffees (FTO Colombian, Sumatra Mandheling, FTO Honduran, Direct Trade Rwandan), specialty offerings (Bourbon Barrel Coffee, SUPER JACK'D ultra-high caffeine), bulk wholesale options (5lb bags across varieties), the Michigan State Parks Coffee line supporting conservation, the heritage Espresso Royale line, flavored coffees and samplers, fresh pastries, and merchandise. The company operates a direct-to-consumer e-commerce platform with integrated payment processing, offers cafe services at its Ann Arbor location, provides wholesale programs for businesses, and supports fundraising initiatives for community organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Michigan Parks Coffee: A product line where a portion of each bag sold is donated to the Michigan Department of Natural Resources for youth education programs in parks and schools.
• Espresso Royale

Products and services

• 16oz Roasted Coffee Bags
• 5lb Bulk Coffee Bags
• Coffee Subscription Service
• Ann Arbor Cafe Service
• Wholesale Coffee Supply

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Michigan State Parks / Michigan Department of Natural ResourcescoreStrategic or Co-development PartnerM36 Coffee Roasters is partnered with Michigan State Parks and donates a portion of each State Park Coffee bag sold to youth education programs in Michigan State Parks and schools. Product line includes themed coffees: S'More Roast, Paddler's Brew, Trail Busting, Red Sky at Night, Ramble Roast, and Camp Park Host.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Colombe Coffee Roasters: Specialty roaster operating cafes, wholesale, and DTC subscription at scale. Comparable omnichannel specialty coffee model — roastery, cafe, and subscription — relevant for understanding how a craft roaster scales into a national brand.
• Onyx Coffee Lab: Award-winning specialty roaster competing on quality and origin transparency. Comparable craft roaster positioning in the third-wave/specialty segment where M-36 also competes.
• Counter Culture Coffee: Specialty roaster focused on sustainability, single-origin transparency, and education — directly comparable to M-36's Fair Trade Organic and Direct Trade positioning, with training programs for wholesale cafe partners.
• Intelligentsia Coffee: Direct-trade specialty coffee roaster with cafe retail, wholesale accounts, and subscription — comparable small-batch roasting model with strong single-origin and ethical-sourcing identity, similar to M-36's craft roastery-plus-cafe structure.
• Blue Bottle Coffee: Specialty coffee roaster with cafe locations and DTC subscription. Comparable in combining roastery, cafe retail, and subscription D2C channels, though at substantially larger scale and capital intensity.
• Verve Coffee Roasters: Specialty small-batch roaster with cafe retail and wholesale, sourcing single-origins with provenance stories. Closely comparable craft-roastery + multi-channel model to M-36 with similar target customer.
• Madcap Coffee Company: Specialty small-batch roaster emphasizing direct trade, light roasts, and cafe/wholesale. Closely aligned with M-36 in small-batch approach, ethical-sourcing emphasis, and limited regional footprint model.
• Stumptown Coffee Roasters: Specialty coffee roaster offering direct-trade single-origins, blends, and subscription services with nationwide wholesale and DTC presence. Most directly comparable to M-36 in product mix and specialty positioning, only at much larger scale.

Broad incumbents

• Peet's Coffee: Larger established specialty coffee brand mentioned explicitly in M-36's value proposition as an inspiration. Represents the broad incumbent in specialty coffee that M-36 operates against.

Regional players

• Espresso Royale: Michigan-based coffee cafe chain whose roasting business M-36 acquired in 2020. The historical link makes this a directly comparable Michigan specialty coffee operator and the natural benchmark for M-36's retail-wholesale mix in its home market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m36-coffee-roasters-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-36 Coffee Roasters, Llc