Longoria Wines

What Longoria Wines does

Longoria Wines is a family-owned artisanal winery founded in 1982 by Rick Longoria in Santa Barbara County, California, and acquired in 2022 by Brooke and Lindsey Christian, who continue operations as a family-operated establishment. The company sources fruit from vineyards across Santa Barbara County, with notable emphasis on Sta. Rita Hills and single-vineyard sites including Fe Ciega, Bien Nacido, La Encantada, and Sanford & Benedict. The portfolio spans Pinot Noir (including multiple single-vineyard offerings), Spanish varietals (Albariño, Tempranillo, Graciano, Mencía, Grenache), other reds (Cabernet Franc, Syrah, Nebbiolo), whites (Chardonnay, Pinot Grigio), rosés (Matinee Rosé, Pink Wine), and red blends (Blues Cuvée, Tangled Up in Red, Marston's Cuvée), with bottle retail pricing ranging from $39 to $75 per 750ml.

The company's physical footprint consists of two company-owned locations: a winery and tasting room at 415 E. Chestnut Ave in Lompoc (the production site) and an urban tasting room at 732 State Street in downtown Santa Barbara. Distribution is exclusively direct-to-consumer; there is no evidence of third-party wholesale, distributor, or retail partnerships. E-commerce operates on the Commerce7 platform for direct-to-consumer bottle sales across current releases, library wines, and magnums.

The business model rests on four revenue streams: retail bottle sales (online and in tasting rooms), a four-tier wine club subscription delivering 12 to 36 bottles per member per year in three annual shipments with 15-30% member discounts and access to library wines, on-premise tasting room by-the-glass sales including Friday Happy Hour specials, and private event hosting (weddings, corporate, celebrations). Marketing channels are concentrated on Instagram, Facebook, an email newsletter, and an active on-premise event calendar (Happy Hour Fridays, Karaoke Fridays, weekly Longoria Live music Sundays, and the annual Cellar to State Party winemaker-led tasting event). A "Longoria Local Pairings" program places Longoria wines by the glass at Santa Barbara-area restaurants including The Boathouse at Hendry's Beach and Aegean. Winemaker Eric Wilson leads production.

Name

Longoria Wines

Legal name

Longoria Wines

Website

https://longoriawine.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Longoria Wines is a family-owned Santa Barbara County winery founded in 1982, producing artisanal Pinot Noir and Spanish varietal wines and selling direct-to-consumer through two tasting rooms, an e-commerce site, and a three-tier wine club subscription program.

Ownership category

akta.pro rank

Product category

Artisan Winemaking

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Artisan winemaking
• Wine club subscriptions
• Tasting room experiences
• Vineyard wine sourcing
• Private event hosting

Headquarters

HQ city

Los Olivos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Bottle Sales: Online and in-person retail sales of wines across multiple varietals including Pinot Noir, Spanish varietals, whites, and rosés. Prices range from $39-$75 per 750ml bottle.
2. Wine Club Memberships: Recurring subscription-style memberships delivering 3 shipments per year. Four tiers: 4-bottle (12 bottles/year), 6-bottle (18 bottles/year), 12-bottle (36 bottles/year), and More Than Friends club. Members receive 15-30% discounts on all purchases plus exclusive benefits.
3. Private Events: Hosting of private events including weddings, celebrations, corporate occasions, and large group gatherings at tasting room venues. Revenue from event bookings and associated wine sales.
4. Tasting Room Sales: On-site wine sales by the glass and bottle at tasting rooms in Santa Barbara and Lompoc. Includes Happy Hour specials ($10 glasses of Rosé and Pinot Noir, 20% off bottles) on Fridays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Longoria Wines produces artisanal wines from Santa Barbara County vineyards across multiple varietals (Pinot Noir, Spanish varietals, whites, rosés, and other reds). The company sells bottles directly to consumers via two company-owned tasting rooms in Santa Barbara and Lompoc, a wine club subscription program delivering three shipments per year, and an e-commerce website.

Product overview

Longoria Wines is a family-owned winery founded in 1982, producing artisanal wines sourced from Santa Barbara County vineyards. The product portfolio centers on a diverse collection of wines including Pinot Noir (with multiple single-vineyard offerings from Fe Ciega, Bien Nacido, La Encantada, Sanford & Benedict, and Lovely Rita vineyards), Spanish Varietals (Albariño, Graciano, Mencía, Tempranillo, Grenache), and Other Reds (Cabernet Franc, Syrah). Additional offerings include Chardonnay, Pinot Grigio, rosé wines (Matinee Rosé, Pink Wine), and red blends (Blues Cuvée, Tangled Up in Red, Marston's Cuvée). The winery operates two wine clubs: Four Bottle Club (12 bottles/year), Six Bottle Club (18 bottles/year), and Twelve Bottle Club (36 bottles/year), providing members with discounts, complimentary tastings, and access to library wines. The company also offers large-format bottles (Magnums), merchandise, and hosts private events at its Santa Barbara and Lompoc tasting rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Collection A collection of Pinot Noir wines sourced from renowned Santa Barbara County vineyards including Fe Ciega, Bien Nacido, La Encantada, Sanford & Benedict, and Lovely Rita. Available by the bottle and at local restaurants by the glass.
• Spanish Varietals Collection A collection of wines made from Spanish grape varietals including Albariño, Tempranillo, Graciano Two Wolves, Mencía, Grenache, and Fiesta? Fiesta!. Reflects the founder's specialty in Spanish-style winemaking.
• Whites and Rosé Collection A collection of white and rosé wines including Chardonnay (with Cuvée Diana reserve), Pinot Grigio (with Golden Hour Pinot Grigio), Matinee Rosé, and Pink Wine (Cuvée JV).
• Other Reds Collection A collection of red wines including Cabernet Franc, Syrah, and Nebbiolo sourced from Santa Barbara County vineyards.
• Library Wines A collection of aged and rare wines from the winery's reserves, including Blues Cuvée, Evidence, and Marston's Cuvée. Available at discounted prices during special events like the Cellar to State Party.
• Magnums Large-format 1.5L wine bottles available as part of the product portfolio, including access via the 12-bottle wine club tier.
• Wine Club - Just a Crush (4-Bottle) Wine club membership delivering 12 bottles per year (4 bottles per shipment, 3x yearly) with a 15% discount on all wine and merchandise purchases, $5 off glasses, shipping discounts, complimentary tastings monthly, and access to small-production and library wines.
• Wine Club - Going Steady (6-Bottle) Wine club membership delivering 18 bottles per year (6 bottles per shipment, 3x yearly) with a 20% discount on all wine and merchandise purchases, $5 off glasses, shipping discounts, complimentary tastings monthly, and access to small-production and library wines.
• Wine Club - Soul Mates (12-Bottle) Wine club membership delivering 36 bottles per year (12 bottles per shipment, 3x yearly) with a 30% discount on all wine and merchandise purchases, $5 off glasses, shipping discounts, complimentary tastings monthly, and access to small-production, large-format, and rare library wines.
• Wine Club - More Than Friends An additional wine club tier offering exclusive member benefits and discounts beyond the standard tiered options.
• Santa Barbara Tasting Room Tasting room located at 732 State Street, Santa Barbara, CA, offering wine flights, glass pours, and bottle sales. Features a sun-splashed patio and hosts live music on Sundays (Longoria Live) and Karaoke on Fridays.
• Lompoc Tasting Room Tasting room located at 415 E. Chestnut Ave., Lompoc, CA, attached to the winery and production facility. Features Happy Hour on Fridays with $10 glasses of Rosé and Pinot Noir and 20% off bottles. Originally the winery clubhouse famous for legendary parties.
• Private Events Event hosting services including weddings, celebrations, corporate events, and large group gatherings at the Longoria tasting room venues. Pricing varies by event type.
• Merchandise Branded merchandise including apparel and accessories sold at the tasting rooms and online.

Quantifiable outcome

• 40+ years of winemaking heritage

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bob's Well BreadminorGTM or Marketing PartnerProvides focaccia bread for Happy Hour events at the Lompoc tasting room every Friday. Partnership enhances the tasting room experience with complimentary food pairings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tablas Creek Vineyard: Paso Robles winery renowned for Rhône and Spanish-influenced varietals (Mourvèdre, Grenache, Tannat) — directly comparable to Longoria's Spanish varietal differentiation and estate/DTC focus.
• Booker Vineyard: Highly allocated Paso Robles boutique winery producing Rhône-style reds with a cult mailing list — comparable in small-scale, premium-priced craft production and DTC-only distribution model.
• Fess Parker Winery: Historic Santa Barbara County winery with a comparable DTC focus, multiple tasting rooms, and a portfolio spanning Pinot Noir and Rhône-style varietals — directly comparable in geography, heritage, and business model.
• Kistler Vineyards: Boutique Sonoma winery specializing in single-vineyard Chardonnay and Pinot Noir with a hard-to-allocate mailing list — comparable in small-batch Burgundy-style craft positioning and high-end pricing.
• Zaca Mesa Winery: Santa Barbara County estate winery with a strong Rhône-varietal program and DTC tasting room experience, similar in scale and varietal philosophy to Longoria's Spanish/Rhône-leaning portfolio.
• Cambria Estate Winery: Santa Barbara County winery specializing in cool-climate Pinot Noir and Chardonnay with a tasting room focus — closely comparable in regional positioning and varietal emphasis on Pinot Noir.
• Sanford Winery: Pioneering Sta. Rita Hills winery with Pinot Noir and Chardonnay focus and a tasting room in the Santa Barbara region — comparable in heritage, sub-region sourcing, and DTC tasting room model.

Broad incumbents

• Caymus Vineyards: Large, established Napa Valley producer with a portfolio spanning Cabernet Sauvignon and specialty wines — relevant as a benchmark for premium DTC wine brand-building at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/longoriawines
• Instagraminstagram.com/longoriawines
• LinkedInlinkedin.com/company/longoria-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longoria Wines