Old Western Paint Co., Inc.

What Old Western Paint Co., Inc. does

Old Western Paint Co., Inc. is a privately held, family-owned paint and coatings manufacturer incorporated in Denver, Colorado, in 1961. It sells commercial and residential paints, polyurethane floor finishes, specialty industrial coatings, and painting supplies to professional contractors, property owners, homeowners, and toll-manufacturing clients. Its 21,000-square-foot Denver site combines manufacturing, a walk-in retail store, office, and warehouse. The company also reports serving customers in the United States, Canada, and Mexico and describes itself as the last independent paint manufacturer in Colorado.

The product portfolio includes the Old Western Paint 500 Series, Colorado Pro 600 and 700 interior lines, Elevation exterior coatings, Poly Var, Poly Faux, and Poly Glow floor products, as well as direct-to-metal, epoxy, traffic-marking, athletic-field, stain, and wood-finish products. Technical capabilities center on coatings formulation, custom color matching and tinting, product development support, and quality control. Toll manufacturing includes private labeling and custom formulation for water- and oil-based paints and coatings, with stated batch capability of 100 to 1,000 gallons.

Revenue comes from product and supply sales through a physical store and e-commerce platform, direct contractor relationships, and B2B toll-manufacturing services. Products are sold by units such as gallons, quarts, and 5-gallon containers on a pay-as-you-go basis, while specific prices are not publicly disclosed. The company also acts as an authorized Rustoleum dealer, supports a PaintCare drop-off site, and offers an email newsletter and rewards program. No disclosed revenue, customer-concentration, or recent growth data is available in the supplied materials.

Name

Old Western Paint Co., Inc.

Legal name

OLD WESTERN PAINT CO INC.

Website

https://oldwesternpaint.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Western Paint is a family-owned Denver manufacturer founded in 1961 that sells commercial, residential, industrial, and floor coatings, painting supplies, and toll-manufacturing services to contractors, homeowners, and private-label clients.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

akta.pro secondary industry

Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Paint manufacturing
• Polyurethane floor finishes
• Toll manufacturing services
• Architectural coatings
• Commercial paints

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Coating Product Sales: Sale of manufactured commercial and residential paints, polyurethane floor finishes, and specialty coatings through direct retail and online store
2. Toll Manufacturing: Contract manufacturing services for other companies requiring private labeling and custom paint/coating production. Senior staff works with customers under mutual confidentiality agreements to manufacture products to specifications.
3. Paint Supplies Sales: Sale of extensive inventory of painting supplies, tools, and equipment. Authorized Rustoleum dealer carrying brushes, rollers, tape, safety equipment, and specialty products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Old Western Paint Co., Inc. manufactures and sells a full line of commercial and residential paints, polyurethane floor finishes, and specialty coatings out of its 21,000 sq.ft. Denver facility. It also offers toll (contract) manufacturing with private labeling and custom tinting for other companies, retails an extensive inventory of painting supplies, and serves as an authorized Rustoleum dealer.

Product overview

Old Western Paint Co., Inc. is a family-owned paint manufacturer offering a comprehensive portfolio of commercial and residential paints, polyurethane floor coatings, and specialty industrial coatings. The core product lines include: Interior paints (500 Series latex enamel and Colorado Pro 700 Series in various sheens), Exterior paints (Elevation 1200 Series with flat, semi-gloss, satin, and elastomeric finishes, plus Graffiti Abatement coatings), Floor coatings (Poly Var polyurethane finishes, Poly Faux pigmented polyurethane system in 8 colors, and Poly Glow maintenance products), and Specialty coatings (Rock Hard DTM industrial coatings, Athletic Field Marking Paint, Epoxies, Traffic Paints, and Wood Stains). The company also provides toll manufacturing services from its 21,000 sq.ft. Denver facility and operates as an authorized Rustoleum dealer. The portfolio is complemented by an extensive paint supplies inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Poly Var: Polyurethane floor finish available in gloss, velvet, and satin sheens, for use on wood, terracotta tile, and concrete floors.
• Poly Glow
• Poly Faux
• Elevation
• Old Western Paint 500 Series
• Colorado Pro 600 Series
• Colorado Pro 700 Series
• Elevation 1200 Series
• Rock Hard 1300 Series
• 175 Athletic Field Marking Paint

Products and services

• Old Western Paint 500 Series Interior Paint Interior latex enamel paint line including 501 Semi-Gloss and 550 Eggshell finishes for residential and commercial interior applications.
• Colorado Pro 700 Series Interior Paint Professional interior paint line including 730 Semi-Gloss, 740 Eggshell, 750 Flat, 777 Satin Brush and Roll, and 780 Satin finishes.
• Colorado Pro 600 Series Primers Interior drywall primers including 605 First Coat Drywall Primer, 610 Drywall Primer, and 710 Sandable Drywall Primer.
• Elevation 1200 Series Exterior Paint Premium acrylic latex exterior paint line including 1260 Flat, 1270 Semi-Gloss, 1280 Satin, 1284 Satin Black, and 1296 Elastomeric finishes.
• Graffiti Abatement 1200 Series Coatings Exterior graffiti abatement coatings including 1205 Neutral, 1206 White, and 1206 Gray latex paints for graffiti removal and prevention.
• Solid Cover Latex Stain (1215/1216) Solid cover latex stains for exterior wood and cement applications, available in neutral and pastel bases.
• Poly Var Polyurethane Floor Finish Oil-modified polyurethane floor finish for wood, terracotta tile, and concrete floors. Available in Gloss, Velvet, and Satin sheens with low VOC formulation (VOCs do not exceed 450).
• Gloss Gym Floor Finish Single-component, oil-modified, light-colored pure urethane finish for gymnasium floors.
• Poly Faux Pigmented Polyurethane Coating Pigmented polyurethane coating for interior hardwood or cement floors. Covers stains and imperfections to create a faux stain look. Made with 100% pure polyurethane resin. Available in 8 colors: Mahogany Sensation, Natural Walnut, Caramel Coffee, Royal Brown, Imperial Gold, Silky Chocolate, Silhouette Black, Modern Gray.
• Poly Glow Hardwood Floor Cleaner Hardwood floor cleaner and maintainer. Sold in gallons and quarts through the online store.
• Rock Hard 1300 Series DTM Industrial Coating Direct-to-metal semi-gloss coating for industrial applications. Part of the 1370 series.
• Athletic Field Marking Paint (175 AFM) White athletic field marking paint for sports field line striping.
• Epoxy Coatings Industrial epoxy coating products including Rustoleum S60 activator and gloss base systems for floor and surface protection.
• Traffic Paint (Swarco 1160 Series) Traffic marking paints available in white, red, blue, yellow, and black for road and parking lot striping.
• Stains and Oils (Wood Finishes) Wood finishing products including Wood Iron Generations, Wood Iron Exterior Oil, Messmer's UV Plus, Messmer's Simple Seal, Old Masters Fast Dry, and Varathane tint base.
• Rustoleum DTM Industrial Coatings (3700/3800/5200/9100/9800/CV740) Direct-to-metal industrial coatings including Rustoleum 3700, 3800, 5200, 9100, 9800 series and CV740 line in various safety colors.
• Paint Supplies and Equipment Extensive inventory of painting supplies including brushes, rollers, tape, sandpaper, dropcloths, gloves, respirators, caulking, stains, and equipment from brands like Corona, Wooster, Titan, Graco, and 3M.
• Toll Manufacturing Services Contract paint and coating manufacturing services. Operates a 21,000 sq.ft. facility in Denver with capacity to manufacture 100 to 1,000 gallons. Offers private labeling, custom tinting, lab support, and quality control for water and oil-based paints.

Quantifiable outcome

• 61 years in business
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RustoleumcoreChannel Partner/ Reseller/ DistributorOld Western Paint Co. is an authorized Rustoleum dealer, offering one of the largest paint and coatings manufacturer's product lines alongside their own manufactured products. This partnership expands their product offerings to include industrial coatings, rust prevention products, and specialty paints.
• PaintCareminorOthersOld Western Paint Co. serves as a paint drop-off site for recycled paint as part of PaintCare's paint recycling program, supporting environmental sustainability and meeting green goals.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Benjamin Moore: One of North America's largest architectural paint manufacturers, offering a full range of interior/exterior paints and stains through independent retailers. Comparable as a competing paint brand that Old Western Paint competes against in its local market.
• Sherwin-Williams: The largest paint and coatings manufacturer in North America, operating company-owned paint stores. Comparable as a major competitor with proprietary architectural and industrial coatings that Old Western Paint competes against daily.
• RPM International (Rust-Oleum): Parent company of Rust-Oleum and other coatings brands; Old Western Paint is an authorized Rust-Oleum dealer. Comparable as a major coatings brand whose products Old Western Paint both distributes and competes against.
• PPG Industries: Global paints and coatings manufacturer offering architectural, industrial, and specialty coatings through independent dealers and home centers. Comparable as a major national competitor supplying similar product categories.

Direct peers

• California Paints: Independent paint manufacturer producing architectural coatings including interior, exterior, and specialty finishes. Comparable as an independent regional manufacturer offering custom-tinting and contractor-focused products.
• Kelly-Moore Paints: Independent regional paint manufacturer serving the Western U.S. with a similar business model combining proprietary paint manufacturing, retail stores, contractor sales, and custom color tinting. Comparable as another employee-owned regional manufacturer competing against national brands.
• Miller Paint: Independent employee-owned paint manufacturer serving the Pacific Northwest with proprietary paint lines, retail stores, and contractor relationships. Closely comparable in independent manufacturer positioning and regional service model.
• Hirshfield's Paints: Family-owned regional paint manufacturer serving the Upper Midwest since 1894. Operates company-owned retail stores and manufactures proprietary architectural coatings, directly comparable to Old Western Paint's structure.
• Dunn-Edwards Paints: Independent paint manufacturer serving the Western U.S. with architectural and industrial coatings, retail stores, and contractor focus. Highly comparable in product mix, regional positioning, and independent manufacturer status.

Emerging players

• General Finishes: Independent wood finishes manufacturer focused on specialty stains, topcoats, and polyurethane floor coatings. Comparable in product overlap with Old Western Paint's Poly Var and Poly Faux floor finish lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oldwesternpaintco
• Instagraminstagram.com/oldwesternpaintco
• LinkedInlinkedin.com/company/old-western-paint-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Western Paint Co., Inc.