What Miller Paint does

Miller Paint is a Portland, Oregon-based manufacturer of architectural coatings that has produced paints, primers, stains, and specialty coatings specifically formulated for the Pacific Northwest climate since 1890. The portfolio spans premium interior and exterior lines (Acro Pure, Acro HP, Evolution Interior and Exterior, Premium Interior, Pro-Jex Zero, Performance Plus), metal and wood finishes (Acrimetal DTM, Acriclear, Acrinamel), primers (Acro Pure Wallboard, Kril, Miller Prime, Stain Blocking), the Northwest Color Collection, and decorative products including wallpaper and window coverings. Underlying technology centers on proprietary acrylic resin systems — including high-quality acrylic, 100% acrylic cross-linking, and 100% pure acrylic co-polymer resins — engineered for early moisture resistance, UV protection, and durability under regional weather conditions, with several lines certified for ultra-low VOC content (less than 6 g/L) and Indoor Advantage Gold indoor air quality standards.

The company operates a vertically integrated go-to-market model combining direct-to-consumer retail, professional contractor services, B2B contract manufacturing, and international licensing. Distribution runs through 50+ company-owned retail stores across Oregon, Washington, and Idaho, supplemented by authorized dealers and dedicated Pro services including Pro Color Service, sample ordering, technical documentation access, and a Property Management program targeting institutional accounts. Revenue is generated through one-time retail purchases of architectural coatings, recurring volume sales to professional contractors, toll manufacturing and private-label production for third parties, and an exclusive distribution licensing arrangement with Yulan Group for the China market. Customer segments span homeowners and DIY consumers, professional painters and contractors, property management firms, and institutional buyers in healthcare and education.

Miller Paint was employee-owned (ESOP) for most of its 130+ year history until December 2, 2024, when it was acquired by Rodda Paint Co. in partnership with the Cloverdale Group (Surrey, BC, Canada), uniting two iconic Northwest paint brands. Following the transaction, operations continue under the combined Rodda-Miller Paint identity at certain locations, with the existing product portfolio, retail footprint, and customer programs maintained. Manufacturing remains centralized at the Portland facility, located near two major West Coast ports to support both domestic distribution and cost-effective international container shipping.

Name

Miller Paint

Legal name

Miller Paint Co., Inc.

Website

https://millerpaint.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

251–500 employees

Short description

Miller Paint manufactures premium architectural coatings, primers, and stains formulated specifically for the Pacific Northwest climate. Founded in 1890 in Portland, Oregon, the company sells through 50+ owned retail stores and B2B channels to homeowners, contractors, and institutions.

Ownership category

akta.pro rank

Product category

Architectural Paint Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (44412)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Architectural paint manufacturing
• Interior exterior coatings
• Paint primers stains
• Paint retail stores
• Contract paint manufacturing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Coatings Retail Sales: Direct retail sales of premium paints, primers, stains, and specialty coatings through company-owned stores and authorized dealers throughout Oregon, Washington, and Idaho.
2. Toll Manufacturing and Private Label: Contract manufacturing services where Miller Paint produces paint products to third-party specifications under confidentiality, and private label arrangements using Miller Paint bases with customer branding.
3. International Distribution Licensing: Exclusive distribution licensing agreements for international markets, including the Yulan Group partnership for China distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Miller Paint manufactures and sells premium architectural paints, primers, stains, specialty coatings, and wallpaper through a network of 50+ company-owned retail stores across Oregon, Washington, and Idaho. The company also offers contract (toll) manufacturing, private-label production, and dedicated Pro services including color matching and property management programs for professional contractors and commercial accounts.

Product overview

Miller Paint is a manufacturer of premium architectural paints and coatings serving the Pacific Northwest since 1890. The product portfolio is organized across multiple categories including interior paints (Acro Pure, Acro HP, Premium, Evolution Interior, Pro-Jex Zero, Performance Plus), exterior paints (Evolution Exterior, Acri-Lite, Super Color, Acrinamel), metal coatings (Acrimetal, Acrimetal DTM), wood finishes (Acriclear Interior), specialty coatings (HP Max), and primers (Acro Pure Wallboard, Kril, Miller Prime, Stain Blocking). Key product lines include Acro Pure (ultra-low VOC for indoor air quality), Evolution (advanced resin system with Ceramic Technology), and Acrimetal DTM (direct-to-metal rust-inhibitive coating). The company also offers color collections including the Northwest Color Collection with annual Color of the Year selections. Products are available through company-owned stores throughout Oregon, Washington, and Idaho, with international distribution through Yulan Group in China.

Differentiator

Problem solved

Functional benefit

Brands

• Rodda Paint Co. Acquired brand - another iconic Northwest paint company acquired alongside Miller Paint in December 2024 by Rodda Paint Co. and Cloverdale Group.

Products and services

• Acro Pure Interior Low-odor, ultra-low VOC interior acrylic paint certified Indoor Advantage Gold for indoor air quality. High-quality acrylic resin system providing excellent coverage and durability for interior residential and commercial spaces. Ideal for homes, schools, and healthcare environments. Available in Flat, Eggshell, Satin, and Semigloss sheens.
• Acro HP Interior wall coating using an advanced ultra-low VOC resin with 100% acrylic cross-linking resin technology. Provides a highly scrubbable finish with excellent stain resistance and antimicrobial enhancement for homes, commercial, industrial, and healthcare environments.
• Premium Interior Classic high-quality acrylic interior paint trusted by Northwest professionals. Formulated for rich, lasting color in deep-toned colors, with low splatter, great durability, washability, and easy application. Available in Flat, Eggshell, Satin, and Semigloss sheens.
• Acrimetal DTM Premium rust-inhibitive interior/exterior acrylic direct-to-metal coating formulated for application to bare metal and metal with tight rust. Contains rust-inhibitive pigments and excellent adhesion to metal and galvanized surfaces. Water clean-up and VOC compliant. Available in Velvet/Primer, Satin, Semigloss, and Gloss finishes.
• Acrimetal Premium rust-inhibitive interior/exterior acrylic coating for clean metal surfaces. Provides extremely durable finish with excellent adhesion to ferrous and galvanized metals including bare metal and surfaces with light rust. Contains no lead or mercury, with soap and water clean-up.
• Acriclear Interior Crystal clear water-based non-yellowing blend of polyurethane and acrylic resins formulated for interior wood applications such as furniture, woodwork, and craft items. Features exceptional scratch resistance and low odor. Available in Matte, Satin, Semi-Gloss, and Gloss finishes.
• Evolution Interior Premium interior paint formulated with advanced resin system for enhanced performance. Superior coverage and exceptional hide with smooth, luxurious finish. Enhanced with Ceramic Technology for durable flat finish with increased washability. Includes excellent splatter and stain resistance. Available in Matte, Soft Sheen, Satin Cabinet & Trim, and Semigloss Cabinet & Trim.
• Evolution Exterior Advanced exterior coating with 100% pure acrylic co-polymer resin system developed for prolonged adhesion. Features early moisture resistance, enhanced UV protection, superior coverage, and long-lasting durability. Flexible smooth finish retains color brilliance and resists fade. Includes limited lifetime warranty.
• HP Max Durable water-based cross-linked acrylic urethane coating with excellent adhesion to a variety of properly prepared surfaces. Outstanding scrub-resistance and resists hand-oils. Suitable for interior/exterior doors, trim, woodwork, foot-traffic floors, cabinetry, and prepared ferrous and non-ferrous metals. Inhibits growth of mold and mildew.
• Pro-Jex Zero Professional quality latex interior paint with ultra-low VOCs (less than 2 g/L). Designed for dependable performance in residential, commercial, and maintenance applications. Can be used on drywall, plaster, masonry, metal, wood, and hardboard. Available in Flat, Low Sheen, Eggshell, Satin, and Semigloss sheens.
• Performance Plus Interior Interior finish designed for professional and homeowner use with consistent, reliable quality. Modified PVA resin for good coverage and value. Easy application to smooth or textured walls and ceilings. Low odor and low VOC formulation. MPI certified. Ideal for new wallboard in living rooms, bedrooms, hallways, and ceilings.
• Acri-Lite Quality standard for exterior painting in the Northwest for more than 50 years. Made from highest quality acrylic resin with 100% acrylic formulation. Superb adhesion, washability, coverage, excellent color retention, high build and flexible coating. Ideal for showcase buildings and residential/commercial applications. Includes limited 25-year warranty.
• Acrinamel Multi-purpose acrylic enamel for both exterior and interior projects. Exceptionally durable moisture-resistant washable coating ideal for exterior hardwood, pressure-treated wood, interior wood, masonry, and metal surfaces. 100% acrylic enamel with excellent color and sheen retention, early block resistance in darker colors, and water clean-up.
• Super Color Exterior Exterior paint combining superior performance with high-hiding power. Provides exceptional hide and easy application in brighter and lighter colors. 100% acrylic suitable for interior and exterior use. Available in Velvet, Satin, and Semigloss sheens for exterior applications.
• Northwest Color Collection Curated color collection rooted in the Pacific Northwest region reflecting the unique style of the area. Colors feel comfortable, casual, layered, and complex reflecting the forests, coastlines, peaks, and trails of the region. Includes Color of the Year selections.
• Acro Pure Wallboard Primer Low odor, ultra low VOC interior acrylic latex primer designed for unprimed interior surfaces of residential, commercial, institutional, and industrial environments. Enhanced with antimicrobial protection to inhibit growth of odor causing mold and mildew bacteria.
• Kril Primer/Sealer 100% acrylic penetrating pigmented primer/sealer suitable for exterior or interior use. Alkalinity resistance up to pH of 13, making it the best primer for concrete and stucco surfaces. Also suitable for non-staining wood, plaster, wallboard, and fiber cement.
• Stain Blocking Primer 100% acrylic water-based primer designed to seal and block most bleeding type stains on interior and exterior surfaces. Effective on stains including ink, crayon, lipstick, food stains, water and smoke damage. Excellent adhesion to most surfaces and can be used as all-purpose primer.
• Exterior Miller Prime Pure Paint Primer Premium quality penetrating alkyd primer for wood siding, trim, plywood, pressed board, and other porous wood surfaces. Stain resistant with excellent adhesion and holdout. Formulated to accept both water and oil based top coats. May be tinted with up to 4 oz colorant.
• Evolution Interior Satin Trim Interior trim paint with unique silky texture that captures and reflects deeper tones and richer hues. Formulated for application on doors, cabinets, and trim. Durable coating resists blocking and stains while providing elegance of the ColorEvolution Collection. Excellent splatter resistance.
• Evolution Interior Semigloss Trim Premium interior coating for doors, trim, and cabinets where durable semi-gloss finish is desired. Unique cross-linking acrylic resin system, enhanced antimicrobial protection, superior stain resistance, durability, and washability. Lifetime warranty included.
• Pro Color Service Dedicated color matching and specification service for professional painters and contractors. Supports commercial and residential projects with technical color matching, custom color formulation, and specification documentation.
• Property Management Program Dedicated program serving property management companies with multi-unit and recurring painting needs. Provides volume procurement, account-based ordering, and specification support for residential and commercial property portfolios.
• Toll Manufacturing and Private Label Contract manufacturing services producing paint products to third-party specifications under confidentiality, plus private label arrangements using Miller Paint bases with customer branding. Leverages Portland manufacturing facility and proximity to West Coast ports.

Quantifiable outcome

• Products formulated specifically for Pacific Northwest climate with early moisture resistance
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rodda Paint CompanycoreOthers · 2 December 2024Rodda Paint Co., in partnership with the Cloverdale Group (based in Surrey, BC, Canada), announced acquisition of Miller Paint Company on December 2, 2024. The acquisition unites two iconic Northwest brands, with Miller Paint becoming part of the Rodda-Miller Paint entity.
• Cloverdale GroupcoreOthers · 2 December 2024Cloverdale Group, based in Surrey, BC, Canada, partnered with Rodda Paint Company for the acquisition of Miller Paint, uniting two iconic Northwest paint brands.
• Yulan GroupcoreChannel Partner/ Reseller/ Distributor · 31 December 2023Exclusive distribution agreement established December 31st, 2023 for Miller Paint products in China. Yulan Group serves as the exclusive distributor leveraging Miller Paint's 130-year brand heritage and manufacturing capability near West Coast ports for cost-effective full container shipping.
• PaintCareminorStrategic or Co-development PartnerMiller Paint participates in PaintCare paint stewardship programs operating on behalf of paint manufacturers in states with paint stewardship laws. Oregon was the first state to pass PaintCare legislation in 2009.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Global leader in architectural and industrial coatings with extensive company-owned store network, pro contractor programs, and premium positioning. Direct competitive overlap with Miller Paint's architectural paint portfolio and contractor/retail customer base.
• Benjamin Moore: Premium architectural paint brand distributed through independent retailers across North America. Competes with Miller Paint in premium interior/exterior coatings, color expertise, and pro/DIY segments via its dealer network.
• Behr: Architectural coatings brand owned by Masco and exclusively sold through The Home Depot, capturing significant DIY and pro share. Direct competitor to Miller Paint's retail architectural coatings, particularly in the Pacific Northwest.
• PPG Industries: Global coatings manufacturer with major architectural paint presence (Glidden, Olympic, PPG brand). Competes broadly with Miller Paint across architectural coatings, including pro/DIY and commercial specifications.

Direct peers

• Rodda Paint Co. Pacific Northwest paint manufacturer and Miller Paint's new parent company post-December 2024 acquisition. Operates as sister brand under Cloverdale Group with overlapping product lines and combined distribution.
• Cloverdale Paint: Canadian architectural coatings manufacturer (Surrey, BC) and parent company of Rodda Paint; now ultimate parent of Miller Paint. Operates in adjacent PNW and Western Canadian markets with similar product mix and pro/retail customer overlap.
• Kelly-Moore Paints: Western U.S. architectural coatings manufacturer with retail and contractor focus, founded in California. Highly comparable regional peer with similar product positioning, pro/retail split, and climate-specific formulations.
• Dunn-Edwards Paints: Western U.S. architectural paint manufacturer with company-owned retail stores, strong in California and Southwest. Comparable regional direct-to-consumer retail paint model with pro/DIY segmentation.

Emerging players

• Backdrop: Direct-to-consumer premium paint startup selling online with sample-first model. Represents the digital-native competitive threat to Miller Paint's in-store consultation model, though at much smaller scale.
• Clare Paint: Premium paint brand with direct-to-consumer online ordering, designer-curated colors, and ultra-low VOC positioning. Adjacent competitor in premium interior segment, illustrating the DTC model Miller Paint does not currently operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/millerpaint
• Facebookfacebook.com/MillerPaint

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Paint