Milestone Bath Products Inc

What Milestone Bath Products Inc does

Milestone Bath Products Inc is a privately held Canadian wholesale distributor and manufacturer of bath and shower renovation products, headquartered and operating a manufacturing facility in Belleville, Ontario. The company serves bathroom renovation contractors and product dealers across North America (USA and Canada) through a B2B wholesale model with no franchise fees, no minimum order requirements, and no inventory stocking commitments. Its proprietary Bella Stone™ line of acrylic bath and shower wall systems is manufactured in-house, featuring tile and stone aesthetic patterns with a lifetime warranty and 2–3 hour single-technician installation. The product portfolio spans 10,000+ SKUs, combining proprietary manufacturing with complementary third-party branded products from manufacturers including Moen, American Standard, Maax, and Fleurco.

The company operates an integrated dealer technology stack including the ProfitMaker mobile sales app for in-home quoting and customer management, the Easy Match cloud ordering platform available 24/7, the Showroom to Shipping dealer portal for order management, and an online Bathroom Builder visualization tool. These tools are offered to dealers at no additional cost under standard wholesale, or as part of an annual Platinum Membership subscription tier that provides enhanced access and support services. The company handles cross-border logistics between the US and Canada, designates "quick ship" products for one-week-or-less delivery, and maintains a lifetime guarantee on its in-house acrylic products.

Revenue mechanics are split between transactional wholesale product sales (primary) and recurring Platinum Membership subscriptions. The customer base is horizontally distributed across independent contractors and dealers with no disclosed anchor accounts, supported by inside sales for onboarding and customer success teams for ongoing account management. The company operates with 11–50 employees and was founded circa 2005, originally as a bath remodeling and installation business before evolving into a manufacturer and wholesaler.

Name

Milestone Bath Products Inc

Legal name

Milestone Bath Products Inc.

Website

https://milestonebathproducts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Milestone Bath Products Inc is a Canadian wholesale distributor and manufacturer of bath and shower renovation products, serving bathroom contractors and dealers across North America with its proprietary Bella Stone™ acrylic wall systems and 10,000+ complementary branded products.

Ownership category

akta.pro rank

Product category

Bathroom Renovation Products

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industries

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Bathroom renovation products
• Acrylic shower walls
• Wholesale bath distribution
• Barrier-free solutions
• Bath fixtures accessories

Headquarters

HQ city

Belleville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Primary revenue from selling bath and shower wall systems, fixtures, vanities, and accessories to registered dealers and contractors at wholesale pricing. Products include proprietary Bella Stone™ acrylic wall systems and third-party branded products (Moen, American Standard, Maax, etc.).
2. Platinum Membership: Optional premium dealer membership providing enhanced access to sales technology platform (ProfitMaker), online showroom builder, order management system, and additional support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Milestone Bath Products Inc manufactures its proprietary Bella Stone™ line of acrylic bath and shower wall panels in Belleville, Ontario and wholesale-distributes a 10,000+ product catalog of bathroom renovation items (tub-to-shower conversions, bathtubs, walk-in tubs, barrier-free accessibility solutions, faucets, sinks, toilets, vanities, lighting, flooring, and glass doors from brands such as Moen, American Standard, Maax, and Fleurco) to registered dealers and contractors across North America. The company supports its dealer channel with an integrated sales-technology stack including the ProfitMaker mobile sales app, Easy Match ordering software, online Bathroom Builder visualizer, and a Showroom-to-Shipping order management portal.

Product overview

Milestone Bath Products Inc is a wholesale bath distributor and manufacturer offering a portfolio of bathroom renovation products. Their core offering is the proprietary Bella Stone™ line of acrylic bath and shower wall systems, which they manufacture in-house. The portfolio also includes tub-to-shower conversions, bathtub replacements, walk-in bathtubs, and barrier-free solutions. They complement their in-house products with over 10,000 third-party products including faucets/fixtures (Moen, Delta, Kalia), sinks, toilets, countertops, vanities, lighting, flooring, windows, shutters, and glass doors from brands like American Standard, Maax, and Fleurco. The company operates a dealer-facing platform with sales software (ProfitMaker), an online builder/showroom tool, and order management system. They also offer kitchen backsplash products using the same acrylic technology as their bath walls.

Differentiator

Problem solved

Functional benefit

Brands

• Bella Stone™: Premium acrylic bath and shower wall systems manufactured in-house. Includes Illusions Series, Stone Series (Venatino, Calcutta, Calcutta Gold, Calcutta Vintage, Carrara, White, Limestone, Silverstone, Sandstone, Ridgestone), and moulded bath wall systems.

Products and services

• Bella Stone™ Bath and Shower Wall Systems Proprietary acrylic bath and shower wall panels manufactured in-house by Milestone. Replicate the look of marble, granite, or tile, are warrantied for life, stain- and discoloration-resistant, resistant to bacterial growth, and can be installed in 2-3 hours by a single technician. Offered in Smooth Stone, Illusions Tiles, and Stone Tile patterns including the Illusions Series and Stone Series (Venatino, Calcutta, Carrara, Limestone, Sandstone, Ridgestone, etc.). Sold wholesale to dealers and contractors.
• Kitchen Backsplash (Bella Stone™)

Quantifiable outcome

• Acrylic wall systems install in 2-3 hours by one technician vs. multi-day traditional tile installation
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bath Fitter: Bath Fitter manufactures and installs acrylic bath and shower liners and wall systems and serves residential bathroom renovation customers through a national dealer/installer network — the same demand pool Milestone's dealer channel addresses, with overlapping core acrylic wall technology.
• Maax Bath Inc. Maax manufactures and distributes acrylic bath systems, shower bases, and tub-to-shower conversion products that overlap directly with Milestone's Bella Stone™ wall systems, tubs, and shower bases. Maax is itself a brand that Milestone resells, making it both a supplier and a direct competitive manufacturer in the same trade channel.
• Aquatic: Aquatic manufactures acrylic bath and shower wall systems, tub-to-shower conversions, and walk-in tubs for residential remodels. Its trade-focused distribution model and product overlap with Milestone's Bella Stone™ line make it a direct comparable manufacturer-distributor.
• Re-Bath: Re-Bath is a bathroom remodeling franchise that manufactures and distributes acrylic bath wall systems and complete bathroom renovation products through a North American dealer network — a directly comparable trade distribution model with overlapping acrylic wall systems.
• Fleurco: Fleurco manufactures bath and shower glass doors, enclosures, and acrylic bases that Milestone distributes, and also sells direct through its own dealer network in North America — a directly comparable specialty manufacturer-distributor.
• Luxury Bath: Luxury Bath manufactures and distributes acrylic bath liners, wall surrounds, and walk-in tubs through a regional dealer network, competing for the same bathroom renovation contractors and dealers that Milestone serves.

Broad incumbents

• American Standard: American Standard is a major OEM whose bath fixtures, faucets, toilets, and tubs Milestone resells; it also sells direct to trade through its own programs, making it both a supplier and a broad incumbent competitor across the bath product category.
• Delta Faucet: Delta Faucet manufactures plumbing fixtures, faucets, and accessories that overlap with Milestone's third-party product mix, and operates direct-to-trade programs serving the same bath renovation contractor base.
• Moen: Moen is a leading OEM of faucets, fixtures, and accessories that Milestone distributes to dealers; Moen also operates its own Pro trade program, positioning it as a broad incumbent competing for the same contractor-driven demand.
• Jacuzzi: Jacuzzi manufactures walk-in tubs, jetted baths, and shower systems and sells through dealers and retailers — overlapping directly with Milestone's walk-in tub and bath replacement categories and competing for premium renovation projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/milestone-bath-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milestone Bath Products Inc