Luxéol
Luxéol is a French hair care brand (founded 2016, Mougins) that sells 90+ dietary supplements and cosmetic products across 15+ need-based ranges using an 'In & Out' methodology, distributed via DTC e-commerce and pharmacies to 20+ countries.
- Company typePrivate
- Founded2016
- HeadquartersMougins, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Luxéol does
Luxéol is a French hair care company founded in 2016 in Mougins, Alpes-Maritimes, that develops and sells dietary supplements (gélules, gummies, capsules) combined with cosmetic hair care products (shampoos, conditioners, serums, masks, mousses, gels, creams) under a proprietary 'In & Out' methodology addressing internal and external hair needs simultaneously. The portfolio spans 90+ product references across 15+ need-based ranges covering growth, density, thickening, anti-hair loss (reactive and progressive), curl definition, repair, shine, volume, nutrition, strengthening, color care, and anti-dandruff, with proprietary formulation elements including KERANAT (millet, wheat germ, sunflower, rosemary oils) and Acetyl Tetrapeptide-3. All R&D, formulation, and manufacturing is conducted in France (100% Made in France), with a minimum of 85% natural-origin ingredients in new cosmetics and over 150 clinical studies supporting product claims.
The company operates a dual go-to-market model: direct-to-consumer e-commerce via luxeol.com (with diagnostic tool, loyalty program integrated via Loyoly, and seasonal promotional campaigns) and third-party distribution through pharmacies and parapharmacies primarily in France. Product pricing ranges from €9.90 for entry-level shampoos to €138.60 for complete routines, with structured bundles (e.g., Routine Croissance In&Out at €113.20) and protocols (€66-€138). Geographic reach extends to 20+ countries across Western/Southern Europe, Canada, and French overseas territories, with the United States explicitly excluded from shipping. The company is privately held and founder-controlled, led by co-founder Michel as CEO, with no disclosed external institutional investment or parent company. Luxéol has accumulated 25+ beauty and pharmacy industry awards since 2020, holds AFNOR Engagé RSE Confirmed level certification (2025), and reports 80,000+ customer reviews averaging 4.6/5 across its owned and third-party platforms.
Luxéol firmographics
Firmographics- Name
- Luxéol
- Legal name
- Luxéol
- Website
- https://luxeol.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Luxéol is a French hair care brand (founded 2016, Mougins) that sells 90+ dietary supplements and cosmetic products across 15+ need-based ranges using an 'In & Out' methodology, distributed via DTC e-commerce and pharmacies to 20+ countries.
- Ownership category
- akta.pro rank
Luxéol industry classification
Industry- Product category
- Hair Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)
Keywords
Where Luxéol is headquartered
LocationHeadquarters
- HQ city
- Mougins
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Luxéol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through luxeol.com website, selling hair care products and supplements directly to end customers across multiple European countries
- Pharmacy and Parapharmacy Distribution: Distribution through pharmacies and parapharmacies in France and potentially other markets, selling Luxéol products through retail partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and supplements |
| Unit Pricing | Pay-as-you-go | Complete routines and protocols |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Luxéol product offering
Product offeringCore offering
Luxéol develops and sells French-manufactured hair care cosmetics (shampoos, conditioners, serums, masks, sprays, mousses, creams) and dietary supplements (capsules, gummies) under its proprietary "In & Out" methodology, combining internal supplements with external cosmetic treatments. The portfolio of 90+ references addresses growth, density, anti-hair loss, curl definition, repair, brightness, volume, nutrition, anti-dandruff, and color care, with efficacy backed by 150+ clinical and consumer tests.
Product overview
Luxéol is a French hair care brand (created 2016 in Mougins) offering a comprehensive portfolio of dietary supplements (gélules, gummies, capsules) and cosmetic hair care products (shampoos, conditioners, masks, serums, mousses, gels, creams, oils, sprays) organized into 15+ need-based ranges covering hair growth, thickening, density, anti-hair loss, curl definition, repair, shine, volume, nutrition, strengthening, coloring, and anti-dandruff. The brand pioneered an 'In & Out' approach combining internal supplements with external cosmetic products for comprehensive hair care solutions. Key product lines include the flagship Pousse Croissance & Fortification supplements, Protocole Croissance (clinically proven to accelerate growth up to 6 cm in 3 months), comprehensive Routine ranges (Boucles, Densité, Brillance, Volume), and specialized protocols (Réparateur Moléculaire, Épaississant, Antichute). With over 90 product references across more than 10 hair needs, the brand emphasizes scientific validation through 150+ clinical studies and consumer tests, natural ingredients (85%+ natural origin), and 100% French manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Pousse Croissance & Fortification Flagship dietary supplement in capsule form targeting hair growth, strengthening and fortification, formulated with rocket extract, copper, arginine, amla fruit extract, ginseng root extract, provitamin B5 and biotin.
- Routine Croissance - In&Out
Quantifiable outcome
- Hair growth acceleration: up to 6 cm in 3 months with Protocole Croissance
- +4 more outcomes
Companies that use Luxéol
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles1 record
Luxéol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Luxéol partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Luxéol competitors and assessment
Company assessmentDirect peers
- Forte Pharma: French laboratory selling beauty supplements (hair, skin, nails) through pharmacies and DTC. Comparable to Luxéol on French-pharmacy supplement distribution, nutricosmetic positioning, and dual-channel model.
- Ducray: Pierre Fabre's French dermo-cosmetic hair care brand with strong anti-hair-loss franchise (Anaphase+, Neoptide). Directly comparable to Luxéol on pharmacy-channel dermo-cosmetic positioning and clinical anti-hair-loss offering.
- René Furterer: Pierre Fabre's premium French botanical hair care brand sold through salons and pharmacies. Comparable to Luxéol on premium plant-based formulation, ritual-based routines, and French-pharmacy distribution.
- Olaplex: US-origin clinical hair care brand built on patented bond-building chemistry with strong DTC and salon distribution. Comparable to Luxéol on clinical-claim-driven marketing, before/after proof, and direct-to-consumer-plus-professional model.
- Phyto: French botanical hair care brand (Alès Group) sold through pharmacies and DTC with plant-based clinical positioning. Directly comparable to Luxéol on French-pharmacy distribution, botanical claims, and product breadth across hair needs.
- Klorane: Pierre Fabre's French plant-based hair care brand distributed in pharmacies and parapharmacies across Europe. Comparable on French-pharmacy channel strategy, natural-ingredient positioning, and clinically tested hair care ranges.
- Oenobiol: Pierre Fabre-owned French nutricosmetics brand for skin and hair sold through pharmacies. Directly comparable to Luxéol on French-pharmacy supplement distribution and beauty-from-within positioning.
- ACM Laboratoire: French dermo-cosmetic laboratory with hair loss, anti-dandruff and scalp care ranges distributed through pharmacies in Europe. Comparable to Luxéol on pharmacy-channel dermo-cosmetic positioning and clinical hair-loss/scalp portfolio.
Broad incumbents
- Vichy Dercos: L'Oréal-owned Vichy brand's clinical hair care line (Dercos) sold in pharmacies. Comparable on clinical anti-hair-loss positioning but a broader incumbent with substantially larger R&D and marketing resources.
- Kérastase: L'Oréal-owned premium professional hair care brand with salons and DTC. Comparable on premium French hair care positioning and clinical efficacy narrative, but at a higher price tier and larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Luxéol social profiles
Digital presenceLuxéol compliance and trust
Trust signalCompliance3 records
Luxéol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxéol leadership team
Management profileNumber of profiles
Profiles1 record
Luxéol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxéol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxéol
What does Luxéol do?
Luxéol develops and sells French-manufactured hair care cosmetics (shampoos, conditioners, serums, masks, sprays, mousses, creams) and dietary supplements (capsules, gummies) under its proprietary "In & Out" methodology, combining internal supplements with external cosmetic treatments. The portfolio of 90+ references addresses growth, density, anti-hair loss, curl definition, repair, brightness, volume, nutrition, anti-dandruff, and color care, with efficacy backed by 150+ clinical and consumer tests.
Is Luxéol a public or private company?
Luxéol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luxéol founded?
Luxéol was founded in 2016.
Where is Luxéol based?
Luxéol is headquartered in Mougins, France, in the Europe region.
How does Luxéol make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are pharmacy and Parapharmacy Distribution.
Who are Luxéol's main competitors?
Direct peers on record are Forte Pharma, Ducray, René Furterer, Olaplex, Phyto, Klorane, Oenobiol and ACM Laboratoire. Broad incumbents are Vichy Dercos and Kérastase.
Does Luxéol have an API?
No public API is recorded for Luxéol.
What industry is Luxéol in?
Luxéol's product category is Hair Care Products. Its primary akta.pro industry code is CRABABAE, Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth), with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.