Little Legs Ltd

What Little Legs Ltd does

Little Legs Ltd is a Nottingham, UK-based private company founded in 2017 by Kirstie Mackintosh that delivers family-focused wellbeing classes and accredited training across three interconnected lines. First, it runs in-person classes for parents, expectant parents, carers and their children from pregnancy through age 11 — including pregnancy yoga, hypnobirthing, baby massage, baby and postnatal yoga, sensory and messy play, baby sign, toddler/preschool yoga and mindfulness, Zumbini (licensed from Zumba) and Zumba Kids — primarily through a network of independent franchisees each granted exclusive territorial rights. Second, it sells six IPHM-accredited Practitioner Diplomas (Pregnancy Yoga, Baby Massage, Baby Sign, Baby and Postnatal Yoga, Mindfulness for Children, and Toddler/Preschool/Children's Yoga and Mindfulness) as self-paced online training with optional 0% interest-free payment plans over 3, 6, 9 or 12 months. Third, it operates as an FAIB-accredited Training Centre (number 85/24/1061), recognised by the HSE, Department of Education and OFSTED, offering Emergency First Aid at Work, First Aid at Work, Outdoor First Aid and Paediatric First Aid courses.

The underlying technology is modest: a get-online.io-powered website that combines marketing content with a class finder/booking system and direct enrolment for diploma and first aid courses. There is no proprietary platform, mobile app or API; the company also holds no patents. All intellectual property is brand-based — registered trading names "Little Legs," "Little Legs First Aid" and "Little Paws" — plus licensed use of the Zumba/Zumbini marks.

Commercially, the company operates a multi-stream model. In-person classes are paid per-class or per-term at prices set by individual franchisees. Practitioner diplomas are sold as one-time perpetual licences with optional payment plans. First aid training is sold as one-off certified courses. The franchise line generates licence/royalty-style fees from independent operators, with marketing handled primarily through Instagram and Facebook, Google reviews, and the website. The company remains a single-region operator, founder-controlled with no external funding raised, and its 2023-2025 award wins are all regional (Nottingham).

Name

Little Legs Ltd

Legal name

Little Legs Ltd

Website

https://littlelegsltd.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Legs Ltd is a Nottingham-based private company that delivers in-person baby, toddler and children's wellbeing classes through a UK franchise network, sells IPHM-accredited practitioner diploma courses online, and runs FAIB-accredited first aid training for employers and childcare settings.

Ownership category

akta.pro rank

Product category

Family and Children's Wellness Services

NAICS

Educational Services (61), Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industries

Kids & Family Yoga (HSADACAK), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Children's wellness classes
• Baby and toddler activities
• Practitioner diploma training
• Paediatric first aid training
• Family wellness franchise

Headquarters

HQ city

West Bridgford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-person classes: Revenue from in-person classes delivered across various categories including baby massage, baby yoga, pregnancy yoga, sensory play, messy play, Zumbini, and mindfulness classes. Classes are typically booked individually or per term.
2. First Aid training courses: FAIB-accredited first aid training including Emergency First Aid at Work, First Aid at Work, Outdoor First Aid, and Paediatric First Aid. Delivered as certified training programs.
3. Zumba Kids classes: Kid-friendly Zumba fitness classes for children ages 4-11, featuring original Zumba choreography adapted for children.
4. Practitioner diploma courses: IPHM-accredited professional diplomas in Pregnancy Yoga, Baby Massage, Baby Sign, Baby and Postnatal Yoga, Mindfulness for Children, and Toddler/Preschool/Children's Yoga and Mindfulness. Self-paced online learning with payment plans available (3, 6, 9, or 12 months).
5. Franchise fees: Revenue from franchise opportunities where individuals pay to operate their own Little Legs business with exclusive territory rights, training, mentorship, and marketing resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Little Legs Ltd delivers family-focused wellness classes for expectant parents, babies, toddlers, and children up to age 11, including pregnancy yoga, hypnobirthing, baby massage, baby yoga, baby sign, sensory and messy play, Zumbini, Zumba Kids, and toddler/children's yoga and mindfulness. It also sells IPHM-accredited practitioner diploma courses and FAIB-accredited first aid training (Paediatric, Emergency First Aid at Work, First Aid at Work, and Outdoor First Aid). Classes are delivered by franchisees operating in exclusive UK territories, with bookings and enrolments processed through the company's website.

Product overview

Little Legs Ltd operates as a family-focused wellness company offering two interconnected service lines: public classes for families with babies, toddlers, and young children (including Pregnancy Yoga, Hypnobirthing, Baby Massage, Baby & Postnatal Yoga, Baby & Toddler Sensory, Baby Sign, Toddler and Pre-school Yoga & Mindfulness, Mindfulness & Yoga for Children, Messy Play, Zumbini®, and Zumba Kids®); and professional training programmes for practitioners wanting to deliver these services (IPHM-accredited Practitioner Diplomas in Pregnancy Yoga, Baby Massage, Baby Sign, Baby and Postnatal Yoga, Mindfulness for Children, and Toddler/Preschool/Children's Yoga and Mindfulness). Additionally, the company serves as an FAIB-accredited training centre (FAIB Training Centre number 85/24) offering First Aid qualifications (Emergency First Aid at Work, First Aid at Work, Outdoor First Aid at Work, and Paediatric First Aid). The company operates through a franchise model, enabling franchisees to run local classes under the Little Legs brand with exclusive territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Yoga Gentle yoga sessions for pregnant women designed to prepare the body for birth through breathing techniques and birthing poses, delivered in person to expectant mothers.
• Hypnobirthing A course teaching science-based relaxation techniques, breathing exercises, self-hypnosis, and tools for managing labour and birth, aimed at expectant parents.
• Baby Massage Infant massage classes teaching parents and caregivers gentle massage techniques to promote bonding and provide physical and emotional benefits for babies.
• Baby & Postnatal Yoga Yoga classes designed for babies and parents featuring interactive stories, songs and movement to encourage physical and cognitive development, with postnatal recovery focus for mothers.
• Baby & Toddler Sensory Dark-room sensory classes with LED activities, songs and interaction, suitable for babies from birth to active toddlers.
• Baby Sign Classes teaching vocabulary from British Sign Language to support early communication between babies and caregivers before spoken language develops.
• Toddler and Pre-school Yoga & Mindfulness Yoga and mindfulness programme for toddlers (18 months to 3 years) and pre-school children (3-5 years) using stories, songs and relaxation techniques.
• Mindfulness & Yoga for Children Workshops for children featuring stretches, postures, breathing exercises and relaxation techniques to manage stress, improve focus and support emotional wellbeing.
• Messy Play Sensory play sessions for active babies to preschoolers using various materials to explore senses (touch, taste, see, hear, feel) with themes linked to EYFS framework.
• Zumbini Early childhood education program created by Zumba and BabyFirst using original music and movement to promote cognitive, social, fine/gross motor skill and emotional development for children ages 0-4.
• Zumba Kids Dance fitness classes for children ages 4-11 featuring kid-friendly routines based on original Zumba choreography with games and activities.
• Practitioner Diploma in Pregnancy Yoga IPHM-accredited practitioner-level qualification enabling participants to safely deliver pregnancy yoga classes across all trimesters, contributing up to 75 CPD hours.
• Practitioner Diploma in Baby Massage IPHM-accredited practitioner-level qualification in baby massage techniques, infant anatomy and professional teaching skills, contributing up to 65 CPD hours.
• Practitioner Diploma in Baby Sign IPHM-accredited practitioner-level qualification in baby sign language teaching, covering over 100 baby signs and professional delivery skills, contributing up to 70 CPD hours.
• Practitioner Diploma in Baby and Postnatal Yoga IPHM-accredited practitioner-level qualification enabling participants to deliver baby yoga sessions, contributing up to 70 CPD hours.
• Practitioner Diploma in Mindfulness for Children IPHM-accredited practitioner-level qualification for teaching mindfulness techniques to children in school settings, approved by IPTI and contributing to CPD hours.
• Practitioner Diploma in Toddler, Pre-School & Kids Yoga and Mindfulness IPHM-accredited practitioner-level qualification for planning and delivering yoga and mindfulness sessions for toddlers and children, contributing up to 80 CPD hours.
• Emergency First Aid at Work One-day first aid training course covering basic emergency response skills, valid for three years with annual refresher option.
• First Aid at Work Comprehensive three-day first aid training course covering a wide range of workplace emergencies, valid for three years.
• Outdoor First Aid at Work Specialized first aid training for outdoor environments covering emergencies in remote locations where access to medical facilities may be limited, valid for three years.
• Paediatric First Aid Two-day blended learning course specifically tailored for those working with infants and children, covering CPR, AED use, choking management and childhood illness recognition, valid for three years.
• Little Legs Franchise Franchise opportunity allowing individuals to run their own Little Legs business with exclusive territory, accredited training, resources and support for delivering classes, parties and workshops.

Quantifiable outcome

• Up to 80 CPD hours available through IPHM-accredited practitioner diplomas
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baby Sensory: UK-origin franchise offering structured baby and toddler sensory development classes from birth to age 4. Most directly comparable as a national franchise of parent-and-baby classes delivered by licensed instructors in exclusive territories.
• Toddler Sense: Sister concept to Baby Sensory targeting toddlers with structured activity classes. Directly comparable as a UK franchise of age-specific movement and sensory classes for young children and parents.
• Zumbini (Zumba): Zumba's licensed early-childhood programme for ages 0–4. Little Legs is itself a licensee of this brand, so Zumbini represents the underlying brand owner/operator whose other licensees are direct peers in the same licensed-class category.
• Jo Jingles: UK franchise offering music and sensory classes for babies, toddlers, and pre-schoolers. Comparable in franchise-based delivery, age-segmented curriculum (birth–5), and weekly class booking model.
• Monkey Music: Established UK franchise delivering structured music and movement classes for children from birth to age 4. Comparable in target customer (parents with young children), franchise delivery model, and weekly class format.
• Daisy First Aid: UK franchise delivering paediatric and adult first-aid training to parents, childcare professionals, and workplaces. Closest peer to Little Legs' first-aid training revenue stream, with comparable FAIB accreditation and franchise delivery.
• Tumble Tots: Long-running UK franchise providing structured physical activity classes for children from 6 months to school age. Comparable as a national franchise of structured movement classes for young children, sold via exclusive territories.

Broad incumbents

• Rugbytots: Established UK franchise offering sports-based activity classes for young children. Comparable in franchise-delivered, age-segmented weekly classes for pre-schoolers, though focused on a single sport rather than multi-discipline wellness.
• Little Kickers: UK and international franchise offering football-based classes for children from 18 months to 7 years. Comparable as a large-scale franchise operator in the parent-and-young-child activity class market with similar territorial franchise economics.

Emerging players

• Birth & Baby Academy: UK provider of accredited practitioner training in pregnancy, baby, and postnatal services. Comparable to Little Legs' IPHM-accredited practitioner diploma portfolio as a competing training source for aspiring instructors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearelittlelegs
• Instagraminstagram.com/wearelittlelegs
• LinkedInlinkedin.com/company/little-legs-ltd

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Legs Ltd