Plus Bolig

What Plus Bolig does

Plus Bolig is a Danish non-profit housing association (almennyttigt boligselskab, CVR 27422039) headquartered at Alexander Foss Gade 7, 9000 Aalborg, operating 45+ housing departments across the Aalborg region and surrounding municipalities including Svenstrup J., Gistrup, Farsø, Hobro, and Nørresundby. Founded in 2004, the organization manages rental housing for diverse tenant segments — youth and student housing (including DSI Kollegiet), senior housing (Ældreboliger) for residents aged 55+, family apartments, and row houses — with monthly rents ranging from approximately 1,963 DKK for small youth units to over 9,000 DKK for larger family homes. Through its membership in the Bo i Nord housing cooperative, Plus Bolig channels applications and provides tenants access to a network of more than 14,000 rental units across northern Denmark.

The digital platform supporting these operations is a conventional web-based stack comprising a public-facing website (plusbolig.dk) with property search and multi-criteria filtering, a tenant self-service portal (MinSide) for account and tenancy management, and an online common-room booking system (lokalebooking.plusbolig.dk) with QuickPay payment processing. No mobile app, public API, or SDK is offered. Resident services are augmented by an on-site beboerrådgiver (resident advisor), elected department boards (afdelingsbestyrelser), shared common facilities, EV charging in newer developments, and active renovation programs including the ~400M DKK total renovation of Afdeling 1047 (270 dwellings, completed late 2022) and ongoing projects at Afdeling 1057, 1025, and 1063.

Revenue is generated primarily through recurring monthly rental subscriptions (plus move-in deposits) and a secondary transactional stream from common-room and guest-room rentals to both residents and external parties. The customer base is highly distributed across thousands of individual tenants, with no anchor accounts and no enterprise contracts. There are no funding rounds, no parent company, and no disclosed executive team; ownership and governance reside within the traditional Danish housing-association structure, with no equity, venture, or private capital exposure indicated in the source data.

Name

Plus Bolig

Legal name

Plus Bolig

Website

https://plusbolig.dk

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Plus Bolig is a Danish non-profit housing association managing 45+ rental-housing departments across the Aalborg region, serving youth, families, and seniors through monthly rent subscriptions and common-room rentals via its Bo i Nord cooperative membership.

Ownership category

akta.pro rank

Product category

Social Housing / Residential Property Management

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Social housing services
• Rental property management
• Residential housing association
• Affordable rental housing
• Housing cooperative membership

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Residential Rent Payments: Monthly rental income from tenants occupying housing units across 45+ departments in Aalborg and surrounding areas. Rent amounts vary by unit size, location, and amenities, ranging from approximately 2,000 DKK for small youth units to over 9,000 DKK for larger family homes. In addition to monthly rent, tenants pay a deposit (indskud) upon moving in.
2. Common Room Rental: Revenue from renting common rooms and guest rooms to both residents and external parties for events, celebrations, and gatherings. Pricing varies by location and capacity, with deposits collected at reservation and final payment due 30 days before rental period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Plus Bolig is a Danish non-profit housing association (almennyttigt boligselskab) that owns and manages residential rental properties across 45+ departments in Aalborg and surrounding municipalities. The association rents apartments, row houses, and senior housing units to tenants, supplemented by bookable common rooms and guest rooms, and operates a tenant self-service portal (MinSide) for housing services.

Product overview

Plus Bolig is a Danish housing association offering rental housing units distributed across multiple departments in Aalborg and surrounding areas. The organization provides an integrated digital platform enabling housing search, resident self-service portal (MinSide), common room rentals, and building project information. The core offering consists of rental apartments and houses, supported by a website-based portal that aggregates housing listings, resident services, and booking functionality.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Access to 14,000+ rental units through Bo i Nord membership

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bo i NordcoreStrategic or Co-development PartnerBo i Nord is a housing cooperative that partners with Plus Bolig and other housing associations to provide members access to over 14,000 rental units across northern Denmark. Prospective tenants must become members of Bo i Nord to access Plus Bolig housing. The partnership enables cross-association housing applications through a unified waitlist system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lejerbo: Lejerbo is a Danish almennyttigt boligselskab operating across multiple municipalities, providing affordable rental housing and resident democracy structures directly comparable to Plus Bolig's model.
• KAB: KAB is a large Copenhagen-based housing organization providing administration and management services to almene housing associations. It serves a comparable function to Plus Bolig but at significantly greater scale, offering direct operational comparability.
• DAB (Dansk Almennyttigt Boligselskab): DAB is a major Danish non-profit housing association managing thousands of rental units, primarily in the Copenhagen region. It shares Plus Bolig's almennyttigt model, departmental structure, and resident democracy governance.
• Boligselskabet Danmark: Boligselskabet Danmark is a Danish social housing association managing rental properties in multiple regions. It mirrors Plus Bolig's departmental structure, non-profit status, and tenant-democracy model.
• AAB (Almindelig Andels Boligforening): AAB is one of Denmark's largest almennyttigt boligselskaber, operating rental housing across multiple Danish cities. It directly competes with Plus Bolig in the social housing segment under the same Danish legal and operational framework.
• Domea: Domea provides administration, management, and development services to Danish housing associations. It is functionally comparable to Plus Bolig's back-office operations, supporting housing associations with shared services and property management.

Others

• BoligPortal: BoligPortal is Denmark's leading rental housing marketplace. While it is not a housing operator, it is a critical adjacent distribution channel through which Danish rental demand — including Plus Bolig's prospective tenants — is matched to supply.
• BL – Danmarks Almene Boliger: BL is the industry trade association representing Danish almene housing associations. It is not an operator but provides the policy, regulatory, and benchmarking context in which Plus Bolig operates, making it a critical ecosystem peer.

Regional players

• FællesBo: FællesBo is an Aarhus-area Danish housing association operating under the same almennyttigt framework as Plus Bolig. It serves a comparable tenant base in a different geographic region, making it a strong operational reference even where it does not directly compete.

Broad incumbents

• Heimstaden: Heimstaden is a major Nordic residential real estate company with a significant Danish portfolio. While for-profit and broader in scope than Plus Bolig, it competes for tenants in overlapping Danish rental markets and provides a useful scale benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plus-bolig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Bolig