Paint N Puff

What Paint N Puff does

Puff Pass and Paint, operating under the consumer-facing brand Paint N Puff (with related DBAs including Puff, Pass & Paint, Puff Pass n Paint, and P3), is a Denver, Colorado-based experiential entertainment company founded in 2014 by Heidi Keyes. It runs cannabis-friendly painting and creative classes where adult attendees consume cannabis while participating in guided painting instruction, and has expanded the format to eight or more U.S. cities including Denver (headquarters), St. Louis, Brooklyn, Washington D.C., Orlando, Los Angeles, Las Vegas, Chicago, and Boston. Its customers are adult recreational cannabis consumers in jurisdictions where cannabis is legal, plus private-group clients such as bachelor/bachelorette parties and corporate teams.

The core product is a guided in-person painting class priced at $39 per attendee, capped at 20 students per session. Product extensions include a blacklight painting class at $49, private group events at $50 per person, cannabis-infused cooking classes at $84 led by chef Jarod Farina, virtual classes at $99, and bundled packages priced up to $179. The company runs no proprietary technology stack — booking is handled through the third-party Peek platform — and the offering is operational and physical rather than software-based.

Revenue is generated per ticket through public classes, private bookings, cooking and virtual sessions, and ancillary gift cards and merchandise. Marketing is largely organic, supported by earned media coverage in Time Magazine, CNN, the New York Times, Vice, Rolling Stone, BuzzFeed, and Playboy, and a 4.8-star Google rating with a #1 TripAdvisor position in Denver. Distribution is concentrated in U.S. states with legal recreational cannabis, and the company maintains an email list, blog content, and social media presence as low-cost retention and acquisition channels. A referral partnership with Colorado Cannabis Tours extends its reach into cannabis tourism.

Name

Paint N Puff

Legal name

Puff, Pass & Paint

Website

https://puffpassandpaint.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Puff Pass and Paint (Paint N Puff) is a Denver-based experiential entertainment company founded in 2014 that operates cannabis-friendly painting, cooking, and virtual classes across 8+ U.S. cities, serving adult recreational cannabis consumers and private-group clients in legal-cannabis states.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Painting Classes: Standard 2-hour cannabis-friendly painting classes priced at $39/person (Denver) or $49/person (Blacklight class). Classes include all supplies (paints, brushes, 11x14 canvas panel). Local residents receive 15% discount using code 'local15'.
2. Private Group Sessions: Private events for groups of 8+ people priced at $50/person for 2-hour sessions. Includes all art supplies, instructor, and setup/cleanup. Travel fees may apply for off-site events. Additional add-ons available including karaoke, tie-dye, vaporizer rental, and infused dinners (Colorado only).
3. Cannabis Cooking Classes: Friday afternoon group cooking classes with 420 chef Jarod Farina at $84/person for 2.5-hour session. Private cooking classes available at $149/person. Package deals combining painting and cooking classes available.
4. Package Deals: Combined painting and cooking package at $99/person (minimum 2 tickets each). Full 2-day cannabis extravaganza package with painting, cooking, and tour at $179/person, offering savings over $100.
5. Gift Cards: Digital gift cards available for purchase online with instant email delivery. Redeemable for up to one year from purchase date. Special promotions offered 50% extra value during certain periods.
6. Virtual At-Home Classes: Virtual classes with art kit delivery including canvas panels, brushes, acrylic paints, rolling papers, lighter, and 1/8 smokeable hemp for $99. Allows customers to participate from home.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Puff, Pass and Paint (brand of Paint N Puff) operates cannabis-friendly painting classes where small groups (capped at 20) follow step-by-step instructor guidance to recreate a featured artwork in 420-friendly, BYOC (bring your own cannabis) lounge settings across 8+ U.S. cities. The company complements its core painting classes with blacklight painting sessions, cannabis-infused cooking classes (Puff, Pass & Bake), pottery workshops, cannabis karaoke nights, wine-and-weed tours, private group events, gift cards, and nationwide virtual at-home classes with shipped art kits.

Product overview

Puff Pass and Paint operates as a multi-location cannabis-friendly entertainment company offering primarily in-person experiential art classes. The core product is the Puff, Pass & Paint Class, a 2-hour group painting session where participants follow step-by-step instructor guidance to create artwork while consuming cannabis in a 420-friendly lounge. The company has expanded into complementary verticals including Blacklight Painting (neon glow-in-the-dark classes), Puff Pass & Bake (cannabis cooking instruction), POTtery classes, and Cannabis Karaoke Night. The business also offers virtual at-home classes with delivered supply kits and various multi-day package deals combining painting, cooking, and cannabis tours. All classes are held across 8+ U.S. locations including Denver (HQ), Brooklyn, Orlando, St. Louis, Las Vegas, Los Angeles, Chicago, and Washington DC. Private group bookings and corporate events are available as a separate service line.

Differentiator

Problem solved

Functional benefit

Products and services

• Puff, Pass & Paint Classes Step-by-step instructor-led cannabis-friendly painting classes in 420-friendly lounge settings, where small groups (capped at 20 participants) recreate a featured artwork; all supplies are included and participants take home their finished piece. Available across 8+ U.S. cities including Denver, San Francisco, Los Angeles, Portland, Boulder, Seattle, and San Diego, for adult individuals, couples, and groups.
• Blacklight Painting Class Cannabis-friendly painting class held under blacklight illumination using UV-reactive neon paints for a glow-in-the-dark painting experience, following the same step-by-step instructor format as the standard class. Targeted at adult individuals, couples, and groups seeking a nightlife-style creative experience.
• Puff, Pass & Bake Cooking Class Cannabis-infused cooking class led by Chef Jarod Farina (4:20 Chef Hef), teaching participants how to prepare cannabis-infused food and beverages in a 420-friendly group setting. Targeted at adult cannabis-curious consumers interested in culinary education.
• Private Group Sessions Bookable private painting and cannabis-friendly experiences for birthdays, bachelor/bachelorette parties, family reunions, and other private celebrations, with format and content customized to the group. Targeted at event organizers and hosts of adult private celebrations.
• Cannabis Karaoke Night 420-friendly karaoke night event combining a cannabis-friendly social atmosphere with group singing entertainment. Targeted at adult individuals and groups seeking a social, cannabis-friendly nightlife activity.
• Puff Pass POTtery Cannabis-friendly pottery workshop where participants create pottery pieces in a 420-friendly setting, applying the company's cannabis-friendly experiential format to a different craft medium. Targeted at adult individuals, couples, and groups seeking creative cannabis-friendly experiences beyond painting.
• CannaVines Wine & Weed Tour Curated cannabis and wine tour experience combining wine tastings with cannabis experiences and creative activities. Targeted at cannabis tourists, hospitality concierges, and adult consumers seeking a packaged multi-stop cannabis-culture experience.
• Virtual At-Home Classes Remote, live online painting class with a shipped art kit containing the supplies needed to follow along with an instructor at home, enabling nationwide participation in the company's cannabis-friendly creative experience. Targeted at adult consumers in regions without a physical studio location.
• Gift Cards Value-based gift cards redeemable toward the company's classes, private events, and other experiences, enabling third parties to gift a cannabis-friendly creative experience. Targeted at friends, family members, and partners purchasing an experience as a gift for an attendee.

Quantifiable outcome

• Rated #1 Fun Thing to Do in Denver Colorado
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Colorado Cannabis TourscoreGTM or Marketing PartnerColorado Cannabis Tours is a strategic partner offering cannabis tourism packages. Puff Pass and Paint is featured alongside Colorado Cannabis Tours with co-branded presence on the main website. Colorado Cannabis Tours offers complementary services including 420-friendly hotels, famous Denver cannabis tours, airport pickups/drop-offs, and cannabis hospitality services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pinot's Palette: National paint-and-sip franchise with a similar two-hour, step-by-step guided class model serving couples, groups, and private parties. Highly comparable in format, pricing tier, and target customer segments.
• My 420 Tours: Cannabis tourism operator running 420-friendly tours, tastings, and curated experiences in Colorado and other legal states. Highly comparable in cannabis-tourism positioning, target customer, and partnership-based bundling strategy.
• Painting with a Twist: Established paint-and-sip franchise with hundreds of studio locations across the U.S. Direct comparison to Puff Pass and Paint's core painting class offering, minus the cannabis-friendly positioning. Represents the scaled incumbent that Puff Pass and Paint would compete against as cannabis stigma fades.
• Wine & Design: Paint-and-sip franchise offering two-hour public and private group classes across multiple U.S. markets. Closely mirrors the group booking, BYO concept (BYOB for them), and private event structure of Puff Pass and Paint.
• Colorado Cannabis Tours: Puff Pass and Paint's strategic partner offering cannabis tours, 420-friendly hotels, and airport transfers in Colorado. Operates in the same cannabis-hospitality space with complementary rather than overlapping offerings.
• Splatter: Paint-and-sip studios operating in the Northeast U.S., including New Jersey, targeting similar group, couple, and private event customers. Directly comparable class format and customer experience.
• Muse Paintbar: Multi-location paint-and-sip concept operating in major U.S. cities including New York, Brooklyn, and other markets where Puff Pass and Paint also operates. Overlaps directly in format and urban customer base.

Broad incumbents

• Board & Brush: DIY wood-sign workshop franchise with hundreds of locations serving couples, private parties, and corporate events. Directly comparable in target customer mix (date nights, bachelorette parties, corporate team-building) and group-event pricing model.
• AR Workshop: DIY and craft workshop franchise offering hands-on home decor classes across the U.S. Comparable format to Puff Pass and Paint's class-based experiential model and private group bookings.
• Color Me Mine: Established ceramics and pottery-painting studio franchise with nationwide presence. Comparable to Puff Pass and Paint's Puff Pass POTtery add-on product and represents a scaled incumbent in the pottery-class space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/puffpassnpaint
• Facebookfacebook.com/puffpassandpaint
• Instagraminstagram.com/puffpassandpaint
• LinkedInlinkedin.com/company/puff-pass-and-paint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paint N Puff