New Zealand Immigration Limited

What New Zealand Immigration Limited does

New Zealand Immigration Limited, trading as New Zealand Immigration Partners (NZIP), is a privately held, licensed immigration advisory firm headquartered in Auckland, New Zealand. Founded in 1985 and originally operating as Malcolm Pacific Immigration, the firm rebranded to NZIP in 2024 and celebrated 40 years in business in 2025. NZIP is licensed by the Immigration Advisers Authority under New Zealand's regulatory Code of Conduct and holds Privacy Act 2020 compliance status. The firm operates four offices across Auckland, Wellington, Tauranga, and Queenstown, and supports both domestic and international clients through NZ toll-free and international phone lines plus inbound web lead capture.

The firm's service portfolio spans temporary visas (visitor, student, work, including AEWV), residence pathways (Skilled Migrant, Partnership, Parent, Dependent Child, Work to Residence, Straight to Residence, Business Investor, Active Investor Plus, Pacific Policies, Humanitarian, Special Cases and Appeals, Approval in Principle), citizenship applications, employer services (accreditation, job checks, AEWV sponsorship), and a niche sports-visa practice led by Special Operations Manager Stephen Haigh. The firm is organized around specialized sub-teams (investor, student, business investor, employer services, sports) and reports having assisted more than 100,000 people and families since 1985. There is no proprietary technology platform, mobile app, API, or disclosed AI capability; the offering is human-expertise-led advisory rather than software.

NZIP generates revenue on a fee-for-service professional advisory basis, charging per visa category and engagement, with pricing not publicly disclosed. Go-to-market is sales-led, anchored by free initial eligibility assessments as the primary lead-generation and conversion mechanism, complemented by content marketing, email/newsletter outreach, Google reviews, and direct phone consultation. Distribution is omnichannel: in-person across four regional offices, phone-led inside sales, and digital top-of-funnel acquisition. The customer base is predominantly long-tail individual migrants, supplemented by enterprise employer clients (notably via an EMA partnership) and sports clubs. Ownership is independent with no disclosed institutional investors, parent entity, or funding rounds.

Name

New Zealand Immigration Limited

Legal name

New Zealand Immigration Partners

Website

https://nzimmigrationpartners.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

New Zealand Immigration Partners (NZIP) is a privately held, licensed immigration advisory firm in New Zealand, founded 1985, operating from four offices (Auckland, Wellington, Tauranga, Queenstown) and serving individuals, families, employers, and sports clubs with visa, residence, and citizenship advisory services on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Immigration Advisory Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAL

Immigration Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYTHACAKAF

Immigration Legal Services & Representation (Law Firms)

Travel & Hospitality/Business Travel & Corporate Travel Management/Visa, Immigration & Work Permit Services

SECONDARYTHACAKAB

Work Permit & Employment Authorization Services

Travel & Hospitality/Business Travel & Corporate Travel Management/Visa, Immigration & Work Permit Services

SECONDARYHSAKAJAF

Immigration, Visa & Work Authorization Support

Home & Personal Services/Moving, Storage & Relocation Services/Corporate & Employee Relocation Management Services

SECONDARYTHACAKAH

Immigration Support Services (Translations, Certified Copies, Biometrics, Medicals)

Travel & Hospitality/Business Travel & Corporate Travel Management/Visa, Immigration & Work Permit Services

Keywords

• Immigration advisory services
• Visa application services
• Licensed immigration advice
• Residence visa assistance
• Employer immigration compliance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Immigration Advisory and Consulting Services: Fee-for-service professional advisory model where the company charges clients for immigration advisory services, visa application assistance, and consultation. The company assists with various visa categories including temporary visas (student, visitor, work), residence visas (skilled migrant, partnership, parent, investor, business investor), and employer services. Revenue is generated through professional service fees for each client engagement.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

New Zealand Immigration Partners is a licensed immigration advisory firm that provides end-to-end visa application and immigration services for individuals, families, students, workers, investors, and employers. Service offerings span temporary visas (visitor, student, work), residence pathways (Skilled Migrant, Partnership, Parent, Business Investor, Active Investor Plus), employer-sponsored immigration (Accredited Employer Work Visa, employer accreditation, job checks), and citizenship applications. The firm is regulated by the Immigration Advisers Authority and delivers its services through licensed advisers across four New Zealand offices.

Product overview

New Zealand Immigration Partners is a licensed immigration advisory firm offering a comprehensive suite of immigration and visa services. The firm provides assistance across temporary visa categories (Visitor, Student, Work Visas), residence pathways (Skilled Migrant, Partnership, Parent, Business Investor, Active Investor Plus), employer-sponsored immigration (AEWV, employer accreditation), and citizenship applications. They also offer settlement information services covering housing, healthcare, education, banking, and employment in New Zealand. The firm operates as a service-based advisory practice rather than a technology platform, providing personalized guidance through their team of licensed immigration advisers. Their services range from individual visa applications to employer compliance support, with offices in Auckland, Tauranga, Wellington, and Queenstown.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Visas Advisory and application assistance for visitor visas and NZeTA for individuals intending to visit New Zealand for tourism or short-term stays.
• Student Visas Guidance and support for student visa applications for individuals planning to study in New Zealand, including post-study work rights.
• Work Visas Support for work visa applications, including Accredited Employer Work Visa (AEWV), essential skills visas, and seasonal work visas for individuals planning to work in New Zealand.
• Skilled Migrant Category Assistance with the points-based residence application system for skilled workers seeking permanent residency in New Zealand.
• Partnership Visas Support for partnership-based residence and work visas for partners of New Zealand citizens or residents.
• Parent Visas Residence visa assistance for parents of New Zealand citizens or residents, including the Parent Boost Visa.
• Active Investor Plus Visa Investment-based residence visa for individuals investing in New Zealand, including Growth and Balanced categories with options for philanthropy.
• Business Investor Visa Immigration support for business investors seeking to establish or invest in New Zealand businesses.
• Employer Services Specialized immigration support for employers, including employer accreditation, job checks, AEWV applications, and workforce immigration compliance for New Zealand businesses hiring overseas talent.
• Citizenship Assistance with New Zealand citizenship applications for individuals who have achieved residence status.
• Residence from Work Pathway to residence for workers who have been employed in New Zealand on work visas.
• Dependent Child Visas Support for reuniting children with their parents in New Zealand through dependent child residence visas.
• Pacific Policies Special immigration policies and visa options for Pacific Island nations' citizens.
• Humanitarian Visas Immigration assistance for individuals in special humanitarian situations requiring New Zealand's protection.
• Approval in Principle Preliminary residence approval service that assesses eligibility before a full application is submitted.
• Straight to Residence Immediate residence application pathway for eligible individuals meeting specific criteria.
• Special Cases and Appeals Assistance with fixing visa problems, appeals, and complex immigration cases.

Quantifiable outcome

• 100,000+ people and families successfully helped with NZ visas since 1985
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Employers & Manufacturers Association (EMA)minorStrategic or Co-development Partner · 1 January 2025Partnership providing immigration support services and exclusive member benefits to EMA members. New Zealand Immigration Partners offers preferential pricing and specialized services for employers associated with the EMA seeking immigration assistance for their workforce.
• New Zealand Sports Codes (Various)minorStrategic or Co-development PartnerLong-standing relationships with sports clubs across rugby, football, cricket, and other codes. Stephen Haigh leads the sports visa practice, helping clubs recruit international players and coaches. Works with clubs competing at national, regional, and community levels.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Envoy Global: Tech-enabled corporate immigration and global mobility platform serving employers and individuals; comparable as a competing channel for cross-border immigration advisory, though with more technology and less in-person presence than NZIP.
• Fragomen: Global immigration law firm with a broad corporate-focused practice across dozens of countries; while not NZ-specialist, it competes for multinational employer immigration mandates globally and is a useful benchmark for scaled immigration advisory.
• Berry Appleman & Leiden (BAL): Large US-rooted global immigration law firm serving corporate clients across many jurisdictions; comparable as a scaled, employer-focused immigration advisory player, though its geographic footprint is far broader than NZIP's.

Emerging players

• VisaPlace: Online immigration advisory platform focused on investor and entrepreneur visas; overlaps with NZIP's Active Investor Plus / Business Investor Visa practice as a digital-first competitor in the high-value immigration segment.

Regional players

• Smith Stone Walters: UK-based immigration law firm serving individuals and employers; comparable in business model (licensed advisers, fee-for-service) but operates in a different geography, useful as a same-model peer in another country.
• Migrate World / Licensed Immigration Adviser firms (NZ regional): Smaller NZ-based licensed immigration advisers typically operating from a single office in a region like Christchurch or Hamilton; comparable in service offering but smaller in scale and reach than NZIP's four-city footprint.

Direct peers

• Immigration New Zealand (INZ) Licensed Adviser Practices (multiple small firms): Other licensed immigration advisory practices operating in New Zealand that compete for the same individual migrant and employer clients on visa categories across temporary, residence, and investor pathways.
• Malcolm Pacific Immigration (legacy) / NZ Immigration Law Association peers: This is the same firm's former brand; relevant peers are other NZ-licensed immigration advisory firms of comparable scale offering similar licensed immigration advice and visa services across temporary and residence categories within New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Immigration Limited