Misia
Misia is a Madrid-based direct-to-consumer boutique selling curated fashion, footwear, bags, jewelry, accessories, swimwear, gifts, and archive products from over 40 international designers to fashion-conscious consumers via e-commerce and a showroom.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Misia does
Misia is a private fashion and lifestyle retailer serving fashion-conscious consumers who want curated access to independent and international designer labels. Its assortment spans clothing and knitwear, dresses, skirts, trousers, outerwear, bags, shoes, jewelry, accessories, swimwear, gifts, and past-season archive items from more than 40 brands, including Bernadette Antwerp, Rejina Pyo, Extreme Cashmere, and Studio Nicholson.
Misia generates revenue through one-time retail product sales rather than subscriptions. It combines a Shopify-based e-commerce storefront with a physical showroom at C/ de Amaniel 19 in Madrid, offers in-person shopping and digital appointments, and uses individual unit pricing across product categories. The evidence does not indicate proprietary software, a public API, or a membership model; the disclosed technology supports standard direct-to-consumer retail operations.
Misia firmographics
Firmographics- Name
- Misia
- Legal name
- Misia
- Website
- https://misiamadrid.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Misia is a Madrid-based direct-to-consumer boutique selling curated fashion, footwear, bags, jewelry, accessories, swimwear, gifts, and archive products from over 40 international designers to fashion-conscious consumers via e-commerce and a showroom.
- Ownership category
- akta.pro rank
Misia industry classification
Industry- Product category
- Specialty Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where Misia is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Misia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fashion Retail Sales: Misia generates revenue through retail sales of curated fashion products including clothing, accessories, shoes, bags, jewelry, and swimwear from designer brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Misia product offering
Product offeringCore offering
Misia operates a curated multi-brand fashion boutique based in Madrid, Spain, retailing apparel, knitwear, dresses, trousers, outerwear, bags, shoes, jewelry, accessories, swimwear, and archive items from over 40 independent international designer brands. The offering is delivered through both a Shopify-powered e-commerce storefront (misiamadrid.com) and a physical retail location at C/ de Amaniel 19 in Madrid, with in-store and digital appointments available on request.
Product overview
Misia is a fashion boutique retail platform and physical store located in Madrid, Spain, operating as a curated multi-brand fashion retailer. The offering consists of a unified e-commerce platform built on Shopify that provides access to a carefully selected portfolio of international designer fashion brands across multiple categories. The core product is the Misia Fashion Retail Platform, which serves as the digital storefront and point of sale. The product portfolio encompasses thirteen distinct product categories: ALL CLOTHING (general apparel), KNITWEAR (cashmere and knit items), TOPS (shirts and blouses), DRESSES, SKIRTS, TROUSERS, OUTERWEAR (coats and jackets), STYLISH GIFTS (gift selections), BAGS (handbags and accessories), SHOES (footwear), JEWELRY (from brands like Alighieri and Sophie Buhai), ACCESSORIES (scarves, belts, home goods), SWIMWEAR, and ARCHIVE (past season items). The platform aggregates designer brands including RÓHE, Extreme Cashmere, Batsheva, Bernadette Antwerp, Studio Nicholson, Rejina Pyo, Flore Flore, High Sport, and over 40 other fashion labels. The store also maintains a physical retail location at C/ de Amaniel 19, 28015 Madrid, Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Misia Curated Multi-Brand Fashion Retail Storefront The core Misia retail offering — a Madrid-based curated multi-brand boutique and e-commerce storefront (misiamadrid.com) selling apparel, accessories, bags, shoes, jewelry, and swimwear from over 40 independent international designer brands to fashion-conscious individual consumers.
- Clothing Collection General apparel collection including tops, dresses, outerwear, and other ready-to-wear items from various designer brands.
- Knitwear Collection Cashmere sweaters, cardigans, and knit tops from brands including Extreme Cashmere, B.B. Wallace, and Lisa Yang.
- Dresses Collection Dresses in various styles from brands including Bernadette Antwerp, Batsheva, Sea New York, and Rejina Pyo.
- Bags Collection Handbags including straw bags, designer handbags, and mini bags from brands such as Inès Bressand, Frenzlauer, and Little Liffner.
- Shoes Collection Footwear including sandals, flats, slippers, and Mary Janes from brands such as Le Monde Beryl, Carel, and K. Jacques St. Tropez.
- Swimwear Collection Bikinis, maillots, and beachwear from brands including Alipo, Casa Raki, and Denizeri.
- Accessories Collection Scarves, belts, gloves, hats, and home goods from various designer brands.
- Stylish Gifts Collection Curated gift selection including accessories, jewelry, and apparel items suitable for gifts.
- Archive Collection Archive selection featuring past season items and discontinued styles from various designer brands.
Companies that use Misia
Customer profileSegments1 record
Ideal customer profiles1 record
Misia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Misia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 40+ Designer Brands (including BERNADETTE ANTWERP, REJINA PYO, EXTREME CASHMERE, STUDIO NICHOLSON, BATSHEVA, HIGH SPORT, FLORE FLORE)coreMisia stocks and retails products from over 40 independent designer brands including BERNADETTE ANTWERP, REJINA PYO, EXTREME CASHMERE, STUDIO NICHOLSON, BATSHEVA, HIGH SPORT, FLORE FLORE, ALIGHIERI, CAREL, KASSL EDITIONS, LITTLE LIFFNER, SOPHIE BUHAI, and many others. These are vendor relationships where Misia purchases and resells products from these fashion brands.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Misia competitors and assessment
Company assessmentDirect peers
- Browns: London-based multi-brand luxury boutique with a strong track record of championing independent and emerging designers. Closely comparable to Misia in curating niche designer labels alongside established luxury brands.
- Farfetch: Global luxury fashion platform aggregating independent boutiques and designer brands. Highly comparable to Misia's curated multi-brand assortment and premium positioning.
- 10 Corso Como: Milan-originated concept store combining curated fashion, art, and design with a multi-brand retail selection. Comparable to Misia in positioning curation and lifestyle storytelling at the heart of the shopping experience.
- NET-A-PORTER: Global multi-brand luxury fashion retailer offering curated designer apparel, shoes, bags, and accessories. Directly comparable to Misia's curated multi-brand model and high-end designer assortment.
- Mytheresa: Multi-brand luxury e-commerce retailer curating premium designer fashion for women, men, and children. Directly comparable to Misia in selling curated designer apparel and accessories at premium price points.
- MatchesFashion: Multi-brand luxury fashion retailer curating designer labels across clothing, accessories, and footwear. Directly comparable to Misia's multi-brand boutique model with an emphasis on independent and contemporary designer brands.
- LuisaViaRoma: Italian-founded multi-brand luxury fashion retailer operating both online and through a physical boutique in Florence. Closely comparable to Misia in curating premium designer brands across apparel, shoes, bags, and accessories for style-conscious consumers.
- Tessabit: Italian family-owned multi-brand luxury boutique based on Lake Como with a strong e-commerce presence. Directly comparable to Misia as an independent, founder-led curated luxury multi-brand retailer.
Broad incumbents
- Bergdorf Goodman: Iconic New York luxury department store offering an extensive curated assortment of designer fashion and accessories. Comparable to Misia in catering to luxury fashion consumers but as a much larger broad-line incumbent.
- Saks Fifth Avenue: Established luxury department store carrying a wide assortment of designer fashion, accessories, and beauty. Comparable to Misia in selling premium designer brands but operating at significantly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Misia social profiles
Digital presenceMisia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Misia leadership team
Management profileNumber of profiles
Misia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Misia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Misia
What does Misia do?
Misia operates a curated multi-brand fashion boutique based in Madrid, Spain, retailing apparel, knitwear, dresses, trousers, outerwear, bags, shoes, jewelry, accessories, swimwear, and archive items from over 40 independent international designer brands. The offering is delivered through both a Shopify-powered e-commerce storefront (misiamadrid.com) and a physical retail location at C/ de Amaniel 19 in Madrid, with in-store and digital appointments available on request.
Is Misia a public or private company?
Misia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Misia founded?
Misia was founded in 2019. It employs 1 to 10 people.
Where is Misia based?
Misia is headquartered in Madrid, Spain, in the Europe region.
How does Misia make money?
One revenue line is on record: fashion Retail Sales.
Who are Misia's main competitors?
Direct peers on record are Browns, Farfetch, 10 Corso Como, NET-A-PORTER, Mytheresa, MatchesFashion, LuisaViaRoma and Tessabit. Broad incumbents are Bergdorf Goodman and Saks Fifth Avenue.
Does Misia have an API?
No public API is recorded for Misia.
What industry is Misia in?
Misia's product category is Specialty Fashion Retail. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.