PARK SSC
PARK SSC (PARK) is a privately held, Melbourne-based direct-to-consumer football brand that designs and sells sustainable footballs, apparel, and accessories globally through its online store, with a buy-one-give-one Pass-a-ball donation program.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PARK SSC does
PARK SSC, doing business as PARK, is an Australia-based, privately held direct-to-consumer football brand founded in 2015. The company designs and sells footballs, performance apparel, and accessories — including men's and women's kits, training wear, warm-up gear, socks, caps, and gloves — distributed exclusively through its Shopify-powered online storefront with global shipping. Headcount is reported at 1-10 employees and the company is independently owned with no disclosed external funding or institutional investors.
The company's technical differentiation sits in proprietary sustainable materials science rather than software. Its trademarked "Plant Powered Performance" platform combines ocean-kelp-derived OceanMesh fabric, organic cotton, and recycled inputs to manufacture apparel, while the "Carbon Zero Football" locks away 5kg of CO2e per ball — more than the production emissions. Independent certifications from the World Federation of the Sporting Goods Industry (WFSGI Pledge), the Global Recycle Standard (GRS), and Bluesign validate these material claims. Product prices range from $15 for socks to $125 for the Radian Pro League match ball.
Revenue is generated entirely through one-time unit-priced DTC e-commerce sales, with a "buy one, give one" Pass-a-ball Project donating footballs to underserved communities — documented at 11,000+ balls across 36 countries and 1,000,000+ games started. Commercial reach is amplified through partnerships with the San Marino Football Federation (official ball partner), Sacramento Republic FC, United Soccer League, Street Soccer USA, Red Bull, Ubuntu Football Academy, and SHANITA. The customer base spans individual male and female football players, impact-oriented NGOs, and football clubs seeking sustainable teamwear.
PARK SSC firmographics
Firmographics- Name
- PARK SSC
- Legal name
- PARK SSC
- Website
- https://parkssc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PARK SSC (PARK) is a privately held, Melbourne-based direct-to-consumer football brand that designs and sells sustainable footballs, apparel, and accessories globally through its online store, with a buy-one-give-one Pass-a-ball donation program.
- Ownership category
- akta.pro rank
PARK SSC industry classification
Industry- Product category
- Football Apparel & Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Soccer/Football Footwear & Apparel Retail (CRAMACAC)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where PARK SSC is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
PARK SSC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales of football apparel, footwear, and accessories through the company's e-commerce platform. Revenue generated through one-time product purchases across multiple categories including jerseys, shorts, training wear, footballs, caps, and socks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PARK OG Football - Entry level match ball |
| Unit Pricing | Pay-as-you-go | Planet Football Training Balls - Sustainable training options |
| Unit Pricing | Pay-as-you-go | Contour Pro Match Football - Professional grade |
| Unit Pricing | Pay-as-you-go | Radian Pro League Football - Competition level |
| Unit Pricing | Pay-as-you-go | Women's Game Jersey - Outset collection |
| Unit Pricing | Pay-as-you-go | Training Socks - Eye and Arc collections |
| Unit Pricing | Pay-as-you-go | Caps - Playmaker and World Team collections |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PARK SSC product offering
Product offeringCore offering
PARK SSC designs and sells its own branded footballs, performance apparel, and accessories through a direct-to-consumer online store. The football range spans entry-level (PARK OG), sustainable training (Planet Football Land/Ocean/Air), professional match (Contour Pro), and league-level (Radian Pro League) balls, complemented by women's and men's game jerseys and shorts, training wear, warm-up gear, socks, and caps. Every ball purchase triggers a donation through the Pass-a-ball Project, and products are made from sustainable materials including ocean kelp, seaweed, algae, and recycled content.
Product overview
PARK SSC (PARK) is an impact-driven football brand offering a unified product portfolio centered on footballs and performance apparel. The product line includes: (1) Footballs – the signature PARK OG Football with Buy One Give One model, and the Planet Football collection (Land, Ocean, Air) as carbon-zero training options, plus Contour Pro Match and Radian Pro League for competitive play; (2) Performance apparel – the Outset Game collection (jerseys and shorts) for match play and Terra Training collection (jerseys, shorts, tanks) for training, all using plant-powered sustainable materials like seaweed and algae blends; (3) Warm-up gear – Squad Cropped Hoodie, Warm-up Jacket, and Warm-up Pant for pre-game preparation; (4) Accessories – Eye and Arc Training Socks, Grip Socks, Game Socks, and branded caps including PARK Cap, Playmaker Cap, and World Team Cap. Collections are available for both women and men, with women's products featuring female-first design philosophy developed with professional athlete input.
Differentiator
Problem solved
Functional benefit
Products and services
- PARK OG Football PARK's signature entry-level match football, available in multiple colorways and part of the Buy One Give One (Pass-a-ball) initiative.
- Planet Football – Land Sustainable training football with a land-themed design, part of PARK's Planet Football carbon-zero training collection.
- Planet Football – Ocean Sustainable training football with an ocean-themed design in the Planet Football carbon-zero training collection.
- Planet Football – Air Sustainable training football with an air-themed design in the Planet Football carbon-zero training collection.
- Contour Pro Match Football Professional-grade match football with an advanced contour design, intended for competitive match play.
- Radian Pro League Football Professional league football designed for top-level competitive play.
- World Team Football Football with a world team design, available in Marine and Yellow colorways.
- Outset Women's Game Jersey Women's game jersey designed for on-pitch performance with a female-first fit, part of the Outset collection.
- Outset Women's Game Shorts Women's game shorts in Long and Short lengths, designed with a female-first fit.
- Terra Women's Training Shorts Women's training shorts from the Terra collection, made with sustainable plant-powered materials.
- Terra Women's Training Jersey Women's training jersey from the Terra collection, made with breathable, lightweight plant-powered materials.
- Terra Training Tank Unisex training tank top from the Terra collection, designed for breathability and movement.
- Squad Women's Cropped Hoodie Women's cropped hoodie from the Squad warm-up collection for pre-game use.
- Squad Warm-up Jacket Warm-up jacket from the Squad collection designed for pre-game preparation.
- Squad Warm-up Pant Warm-up pants from the Squad collection for pre-game preparation.
- Outset Men's Game Jersey Men's game jersey designed for match play, part of the Outset collection.
- Outset Men's Game Shorts Men's game shorts from the Outset collection, available in Ocean Kelp and Black.
- Terra Men's Training Shorts Men's training shorts from the Terra collection, made with sustainable plant-powered materials.
- Terra Men's Training Jersey Men's training jersey from the Terra collection, made with breathable, lightweight plant-powered materials.
- Eye Training Socks Training socks featuring PARK's distinctive eye design, available in multiple colorways.
- Arc Training Socks Training socks with an arc design, available in multiple colors.
- Eye Grip Socks Grip socks with eye design for enhanced traction during training.
- Eye Game Socks Game-level socks with eye design, available in Chalk and Black.
- PARK Cap Branded cap featuring the PARK logo, available in standard and limited edition designs.
- Playmaker Cap Performance cap designed for players, available in multiple colorways.
- World Team Cap World Team branded cap with a global football design.
Quantifiable outcome
- 11,000+ balls donated globally through Pass-a-ball Project
- +5 more outcomes
Companies that use PARK SSC
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
PARK SSC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PARK SSC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- SHANITAcoreUganda-based non-profit organization running school holiday programs for local kids in Karamoja. PARK provides football donations through Pass-a-ball Project. Founder Lior Sperandeo: 'I brought the balls to our camp in Uganda and the kids loved them. It was magic - they had never played with a real football before!'
- Sacramento Republic FCcoreUS soccer club partnership focused on community investment through Pass-a-ball Project. Kevin Burdick, Director of Community Investment: 'The Pass-a-ball project shows our fans that they can be a part of wider change and create immediate impact.' Partnership includes capsule collection celebrating the city.
- Ubuntu Football AcademycoreCape Town-based football academy empowering and uplifting young men through the beautiful game. Connected during Nelson Mandela Day through Pass-a-ball Project, fostering leaders in the community.
- Street Soccer USAcoreNationwide partnership ensuring kids can keep playing football through community programs across the United States. Partnership makes PARK footballs available to underserved communities.
- San Marino Football FederationflagshipOfficial ball partner for San Marino Football Federation. PARK supplies official match and training balls for national football activities.
- Red BullcoreGlobal brand collaboration empowering organizations and local changemakers to create social impact within communities through football.
- United Soccer LeaguecorePartnership to amplify social impact initiatives through the beautiful game, working together with like-minded clubs, leagues, and brands.
- Pararoos (Australian Paralympic Football Team)minorPartnership supporting the Australian Paralympic Football Team, raising funds through the Undefeated Challenge for the 2022 World Cup in Spain.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PARK SSC competitors and assessment
Company assessmentEmerging players
- Veja: French sustainable sneaker and apparel brand using bio-based and recycled materials with strong impact narrative. Highly comparable sustainability positioning and conscious-consumer target market.
- Allbirds: Sustainable consumer brand built around natural materials (wool, eucalyptus, sugarcane) and carbon-footprint labeling. Comparable in using sustainability as the primary brand differentiator and DTC distribution strategy.
Broad incumbents
- Puma: Puma competes in football footwear, apparel, and balls with a heritage in the sport (King, Future lines). Comparable category and customer base to PARK, with broader distribution and athlete sponsorships.
- Under Armour: Performance athletic apparel brand with selective football/soccer presence. Comparable target customer (performance-oriented athlete) and direct-to-consumer e-commerce distribution model.
- Adidas: Adidas dominates football globally with Predator/X/Copa lines, FIFA partnership, and major club/federation contracts. Comparable as direct football category competitor and the sustainability benchmark PARK positions against.
- New Balance: New Balance has expanded into football (Liverpool FC, Porto partnerships) and performance apparel. Comparable as a broader sports apparel incumbent now targeting the football category PARK specializes in.
- Kappa (BasicNet): Italian heritage football brand with strong European federation presence. Comparable as a football-focused apparel brand with B2B teamwear distribution similar to PARK's stated club/federation ambitions.
- Nike: Global athletic apparel and football (soccer) leader with Mercurial/Phantom boot lines, federation sponsorships, and ball partnerships. PARK competes for the same football apparel consumer but without Nike's scale, athlete endorsements, and marketing budget.
Direct peers
- Hummel: Danish heritage football/handball specialist with strong Scandinavian and European federation presence. Most comparable to PARK in being a football-specialist brand rather than a multi-sport incumbent.
- Castore: Premium British sportswear brand with football club partnerships (Newcastle, Rangers, McLaren). Comparable as a challenger DTC/selective-retail brand built around performance positioning and club partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PARK SSC social profiles
Digital presencePARK SSC compliance and trust
Trust signalCompliance3 records
PARK SSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARK SSC leadership team
Management profileNumber of profiles
PARK SSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARK SSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARK SSC
What does PARK SSC do?
PARK SSC designs and sells its own branded footballs, performance apparel, and accessories through a direct-to-consumer online store. The football range spans entry-level (PARK OG), sustainable training (Planet Football Land/Ocean/Air), professional match (Contour Pro), and league-level (Radian Pro League) balls, complemented by women's and men's game jerseys and shorts, training wear, warm-up gear, socks, and caps. Every ball purchase triggers a donation through the Pass-a-ball Project, and products are made from sustainable materials including ocean kelp, seaweed, algae, and recycled content.
Is PARK SSC a public or private company?
PARK SSC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PARK SSC founded?
PARK SSC was founded in 2015. It employs 1 to 10 people.
Where is PARK SSC based?
PARK SSC is headquartered in Melbourne, Australia, in the Oceania region.
How does PARK SSC make money?
One revenue line is on record: direct E-commerce Sales.
Who are PARK SSC's main competitors?
Emerging players on record are Veja and Allbirds. Broad incumbents are Puma, Under Armour, Adidas, New Balance, Kappa (BasicNet) and Nike. Direct peers are Hummel and Castore.
Does PARK SSC have an API?
No public API is recorded for PARK SSC.
What industry is PARK SSC in?
PARK SSC's product category is Football Apparel & Equipment. Its primary akta.pro industry code is CRAMACAC, Soccer/Football Footwear & Apparel Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 3949.