Street Soccer USA

What Street Soccer USA does

Street Soccer USA is a 501c3 nonprofit organization founded in 2009 in Charlotte, NC by brothers Lawrence Cann (now Co-Founder & CEO) and Rob Cann at the Urban Ministry Center, subsequently headquartered in New York. The organization builds free Street Soccer Parks and Learning Centers in underserved U.S. communities and operates a portfolio of year-round programs — community clubs, school leagues, in-school and after-school programs, adult leagues, the Girls with Goals initiative, a Digital Media Training Center powered by Serie A, and the U.S. Homeless World Cup and Street Child World Cup teams — across 20+ cities including New York, San Francisco, Los Angeles, Sacramento, Philadelphia, Portland, Chicago, and Charlotte.

The underlying programmatic technology is the proprietary 8 Progressive Soccer Skills Curriculum, a game-based, inquiry-based, trauma-informed pedagogy designed to connect soccer skills to social-emotional learning and to address adverse childhood experiences. Distribution runs through three primary channels: directly operated parks and learning centers (four existing, scaling to 26 in all 11 U.S. FIFA World Cup 2026 host cities); channel partnerships with schools (NYC Department of Education, Portland Public Schools, Cristo Rey, P.S. 55), community-based organizations (Boys and Girls Club, Monarch School, HELP USA, Union Rescue Mission), and municipal recreation departments; and a flagship Cup Series tournament business. The Times Square Cup 2024 alone reached 25 million viewers worldwide, illustrating the marketing surface associated with event-driven programming.

Revenue is sourced from corporate and foundation sponsorships (Visa as Presenting Sponsor, Bank of America, UNIQLO, LA84 Foundation, Laurie M. Tisch Illumination Fund's $10M Play to Thrive initiative, Adam R. Scripps Foundation), Corporate Cup participation fees, individual donations via GoFundMe (Where Goals Begin campaign targeting 26 parks and learning centers by 2026), and brand partnership co-investment from international football clubs. All programs are free for participants. The organization's existing financial disclosures include $16M+ raised for parks and learning centers and a $500K+ raise for the Teddy van Beuren Park in the Bronx. Notable international alliances include Borussia Dortmund (World Street Series, 2026), Juventus (Gioca Con Me Girls National Team, 2022), Manchester United Foundation (2024), and Serie A; the National Board is chaired by Kyle Martino with Tim Howard, Steve Nash, and Sheila Johnson among its members.

Name

Street Soccer USA

Legal name

Street Soccer USA INC

Website

https://streetsoccerusa.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Street Soccer USA is a 501c3 nonprofit that builds free Street Soccer Parks and Learning Centers in underserved U.S. communities, delivering year-round soccer programming for youth, K-12 students, and homeless adults across 20+ cities with Visa, Bank of America, and global football club partners.

Ownership category

akta.pro rank

Product category

Community Youth Development / Nonprofit Soccer Programs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Community soccer programs
• Youth development nonprofit
• Free soccer leagues
• Street soccer parks
• Homeless outreach soccer

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate and Foundation Sponsorship: Primary revenue from corporate sponsors (Visa as Presenting Sponsor, Bank of America, UNIQLO, Borussia Dortmund, Serie A, Juventus) and foundation grants (Laurie M. Tisch Illumination Fund's $10M Play to Thrive initiative, LA84 Foundation, Adam R. Scripps Foundation, 4ATX Foundation). Sponsors fund park construction, programming, and events.
2. Revenue-Generating Leagues and Tournaments: Social enterprises including revenue-generating leagues and tournaments (Cup Series). Corporate Cup teams pay to participate. Funds raised at each event go back to fund Street Soccer USA's social mission in the city where the event takes place.
3. Donations and Fundraising: Individual donations through GoFundMe campaigns and website donation functionality. Where Goals Begin campaign raising funds for 26 Parks and Learning Centers by 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Street Soccer USA is a 501c3 nonprofit that builds and operates free, year-round Street Soccer Parks and Learning Centers in underserved U.S. communities, delivering no-cost soccer programming (community clubs, school leagues, after-school programs, girls' initiatives, and Homeless/Street Child World Cup teams) together with an evidence-based, trauma-informed curriculum that links soccer skill-building to social-emotional learning. Revenue comes from corporate presenting sponsorships, foundation grants, individual donations, and Corporate Cup tournament entry fees.

Product overview

Street Soccer USA operates as a nonprofit organization offering a portfolio of community-based soccer programs and facilities rather than a unified technology product. The core offerings include Street Soccer Parks and Learning Centers (26+ free, year-round community facilities with professional-grade fields and learning spaces) and the Street Soccer USA Cup Series (the nation's premier 4v4 street soccer tournament held in iconic urban locations). Supporting programs include Community Club and City Wide Street Leagues, School Leagues and After School Programs, a Digital Media Training Center (powered by Serie A), the Girls with Goals Initiative, Homeless World Cup Program, and Street Child World Cup Program. The Central Park FIFA Arena Field represents a temporary World Cup activation in New York City. The Visa Street Soccer Parks Initiative is a major expansion partnership building parks in all 11 U.S. World Cup 2026 host cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Soccer Parks and Learning Centers Free, year-round community facilities with professional-grade soccer fields, lighting, learning centers, and gathering spaces for youth development, mentorship, academic support, and workforce development. Operated across 26+ parks in 20+ cities for underserved youth and adults.
• Street Soccer USA Cup Series The nation's premier 4v4 street soccer competition held annually in iconic urban locations including Times Square NYC, The Rocky Steps Philadelphia, L.A. Live Los Angeles, Union Square San Francisco, and Capital Mall Sacramento. Features youth cup, corporate cup, and adult competitive open cup.
• Street Soccer Community Club and City Wide Street Leagues Community-based soccer clubs and city-wide street leagues providing ongoing recreational play and competitive opportunities for youth and adults across program cities.
• Street Soccer School Leagues, In-School, and After-School Programs Structured soccer programming delivered in partnership with schools, offering in-school curriculum, after-school clubs, and interscholastic leagues for elementary through high school students.
• Digital Media Training Center powered by Serie A Media and digital skills training program for youth, powered by the Serie A partnership, providing instruction in content creation, media production, and digital literacy alongside soccer development.
• Girls with Goals Initiative Girls-focused soccer initiative providing free programming, mentorship, and competitive opportunities specifically designed to increase female participation and leadership in soccer.
• Homeless World Cup Program International tournament program enabling homeless individuals to represent the United States at the annual Homeless World Cup, with Street Soccer USA serving as the exclusive American partner since 2010.
• Street Child World Cup Program International program providing youth from street backgrounds the opportunity to compete in the Street Child World Cup, advocating for the rights and recognition of street children globally.
• Central Park FIFA Arena Field Free, public small-sided soccer pitch in Central Park at West 67th Street open to all New Yorkers from June 10 – July 18, 2026, hosting open play, youth programming, community leagues, and marquee events across 40 activation days with two daily sessions.
• Visa Street Soccer Parks Initiative Expansion initiative to build Street Soccer Parks and Learning Centers in all 11 FIFA World Cup 2026 U.S. host cities, in partnership with Visa (Presenting Sponsor) and Bank of America. New parks planned for Boston, Dallas/Fort Worth, Houston, Los Angeles, Miami, Philadelphia, and Seattle/Tacoma, complementing existing parks in San Francisco, Denver, Kansas City, and New York City.

Quantifiable outcome

• 100% of participants improve social-emotional learning skills
• +8 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Borussia DortmundflagshipStrategic or Co-development Partner · 9 April 2026Global outreach partnership launching 'World Street Series' initiative. Hosting Street Soccer USA LA Cup at L.A. Live on April 18, 2026 with 300+ participants. Former BVB defender Patrick Owomoyela attending. Partnership blends European club identity with urban football culture. Strategic positioning for 2026 World Cup; plans to collaborate with DFB and Bundesliga. Dortmund provides youth coaching expertise, uniforms (black and yellow colors), and international brand credibility.
• Manchester United FoundationcoreStrategic or Co-development Partner · 9 May 2024Multi-year partnership bringing Manchester United players and coaches to Street Soccer USA programs. 2024: LA and San Diego programs including exclusive training session at UCLA, mascot appearances at SoFi Stadium for Man United vs Arsenal match. $5K donations to each participating program. Collaboration on Watts Community Tournament and San Diego launch.
• Oakland Roots & Soul Sports ClubminorStrategic or Co-development Partner · 21 September 20233rd Annual Oakland Cup partnership at Dia de los Muertos Festival. Anesthesia Blue Cross 'Roots in the Community' funding. Partnership brings street soccer to Fruitvale Oakland.
• JuventuscoreStrategic or Co-development Partner · 7 September 2022Gioca Con Me initiative sponsoring Street Soccer USA Girls National Team. Brought team to play exhibition in Times Square before traveling to Qatar for Street Child World Cup 2022. Partnership includes coaching support, leadership training, and direct player engagement (Angel Di Maria, Juan Cuadrado, Leonardo Bonucci, Weston McKennie visited LA programs). Juventus adopted Flatbush Community Soccer Club providing coaching, competitions, academic and life skills support to nearly 300 youth.
• Serie AcoreStrategic or Co-development PartnerPartnership for Digital Media Training Center powered by Serie A. Italian soccer league supporting youth development programming. Alessandro Del Piero visited Street Soccer Bronx programs. Lega Serie A involvement in media training and coaching.
• NYC Department of Youth and Community DevelopmentcoreOthersGovernment partner supporting Street Soccer USA NYC programs and Times Square Cup. DYCD backing for community leagues and youth programming in New York City.
• NYC Department of EducationcoreOthersPartnership with NYC public schools including $250K grant for Teddy van Beuren Park. Support for school-based soccer programming and facilities.
• LA Galaxy FoundationcoreStrategic or Co-development PartnerPresenting sponsor of Street Soccer USA Cup Los Angeles at L.A. Live. Fielding Galaxy Legends teams in tournaments. Long-term partner supporting LA programming with player appearances and community events.
• Portland TimbersminorStrategic or Co-development PartnerHosted Street Soccer PDX kids at Providence Park for job fair and nutrition education event. Partnership supporting youth development through soccer in Portland community.
• HELP USAcoreStrategic or Co-development PartnerNational housing and social service provider that hosted Street Soccer USA under its umbrella. Partnership providing safe housing and social workers for homeless individuals in programs. Long-term organizational relationship.
• German Football Association (DFB)minorStrategic or Co-development PartnerPlanned collaboration through Borussia Dortmund World Street Series initiative. DFB involvement in broader German football outreach to North America ahead of 2026 World Cup.
• BundesligaminorStrategic or Co-development PartnerPlanned collaboration through Borussia Dortmund partnership. Bundesliga engagement in North American market through World Street Series.

Scale indicators8 records

Recent moves8 records

Expansion highlights8 records

Broad incumbents

• Laureus Sport for Good Foundation: Laureus Sport for Good funds and supports sport-based youth development programs worldwide, often partnering with soccer-focused grantees. Operates in the same sport-for-social-impact category as Street Soccer USA and competes for the same foundation and corporate sponsor dollars.
• City Football Group / City in the Community (Manchester): City in the Community is the global charitable arm of Manchester City operating sport-for-development programs across the U.S. and worldwide. Closely comparable to Street Soccer USA's European-club partnership model (e.g., Manchester United Foundation, Borussia Dortmund, Juventus) and North American community delivery strategy.
• Right to Play: Right to Play is a global sport-for-development nonprofit operating programs for marginalized children across dozens of countries with funding from foundations and corporate sponsors. Comparable to Street Soccer USA in mission, sport-as-development thesis, and corporate/foundation funding model.
• U.S. Soccer Foundation: The U.S. Soccer Foundation is a national grant-making and program operator building mini-pitches and supporting youth soccer nonprofits nationwide. A larger incumbent in the same funding and access-to-play space that Street Soccer USA operates in, often complementing rather than competing with Street Soccer's city-level delivery.

Direct peers

• Soccer Without Borders: Soccer Without Borders uses soccer as a vehicle for refugee and new-American youth integration, with free year-round programming and partnerships with schools and refugee resettlement agencies. Highly comparable to Street Soccer USA's free model for underserved youth including refugees and asylum seekers.
• America SCORES: America SCORES combines soccer with poetry and service-learning for urban youth through after-school programming in partnership with public schools. Like Street Soccer USA, it pairs free sport programming with school partnerships and social-emotional outcomes for underserved elementary-age youth.
• Up2Us Sports: Up2Us Sports trains and places coaches in under-resourced communities to deliver sport-based youth development programs. Overlaps with Street Soccer USA's trauma-informed coaching model and its reliance on schools, municipalities, and nonprofits as delivery partners.
• DC SCORES: DC SCORES runs the flagship urban youth development model combining soccer, poetry, and community service across Washington, DC schools. Closely comparable operating model and demographic focus to Street Soccer USA's school-based, free soccer programs for underserved students.
• Homeless World Cup Foundation: The Homeless World Cup Foundation operates the annual international street soccer tournament for homeless individuals and supports national member programs like Street Soccer USA. A direct organizational counterpart Street Soccer USA belongs to and has hosted (Sacramento 2023).

Emerging players

• Bay Area Outreach & Recreation Program (BORP): BORP provides accessible recreation and adaptive sports programs in the Bay Area, including soccer for youth and adults with disabilities. Comparable niche on the vulnerable-populations side of Street Soccer USA's work (e.g., Street Soccer Portland's special needs club).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/STREETSOCCERUSA
• Facebookfacebook.com/StreetSoccerUSA
• Instagraminstagram.com/STREETSOCCERUSA
• LinkedInlinkedin.com/company/street-soccer-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Street Soccer USA