Naturafit Produktions Gmbh

What Naturafit Produktions Gmbh does

Naturafit Produktions Gmbh is a German family-owned manufacturer of premium dietary supplements, founded in 1996 and headquartered in Rottenbach, Germany. The company operates a Manufaktur für Mikronährstoffe producing over 190 formulations (Rezepturen) across vitamins, minerals, omega-3 fatty acids, amino acids, enzymes, probiotics, and targeted wellness categories including pregnancy, menopause, senior, vegan, and athletic use cases. Its core technology is hand-crafted capsule production (Steckkapseln) using pure, bioavailable raw materials, explicitly avoiding flow agents such as magnesium stearate, silicon dioxide, and talcum that are standard in industrial capsule production. Products are packaged in brown apothecary glass (Braunes Apothekerglas) to protect light-sensitive ingredients, and formulations are developed by physicians and pharmacists based on scientific evidence. The company employs approximately 50 manufacturing staff and reports serving 200,000+ customers over its 25+ year history.

The business operates a dual-channel go-to-market model: direct-to-consumer e-commerce through the company's own online store (naturafit.de) and physical pharmacy retail distribution across Germany and Austria. The DTC storefront offers free shipping above €79, Klarna invoice payment, and a pricing range from approximately €8 to €80 per product. The pharmacy channel is anchored by the company's apothecary heritage and reinforced through an Apotheken-Finder tool on the website. Marketing is driven by content (health and sport blog), athlete ambassadors under the #teamnaturafit program (12+ named athletes across triathlon, wrestling, para-cycling, taekwondo, and football), and sports team sponsorships including the Nürnberg Ice Tigers (DEL), Bamberg Basketball, and Höchstadt Alligators. Over 30 products carry the Kölner Liste certification for minimized doping risk, a recognized trust signal for competitive athletes. The company is co-owned by Georg Galster (Apotheker/pharmacist) and Ulrich Galster (Dipl.-Ing. TUM, Dipl.-Betr. BA), operates as a private GmbH with no external institutional investment, and is structured under two entities: Naturafit Produktions Gmbh (production) and Naturafit Vertriebs GmbH (sales).

Name

Naturafit Produktions Gmbh

Legal name

Naturafit Produktions Gmbh

Website

https://naturafit.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturafit Produktions Gmbh is a German family-owned manufacturer of premium, hand-crafted dietary supplements serving health-conscious consumers and competitive athletes via its own e-commerce store and German pharmacy retail network.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplements
• Micronutrient capsules
• Pharmaceutical manufacturing
• Nutraceutical products
• Handmade capsule production

Headquarters

HQ city

Rottenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Direct-to-consumer e-commerce: Products sold directly through the company's own online store at naturafit.de. Customers purchase capsules, powders, and drops across ~35+ product categories. Revenue is generated through one-time purchase transactions with pricing ranging from approximately €8 to €80 per product. Free shipping threshold at €79 signals average-order-value optimization.
2. Pharmacy retail distribution: Products sold through physical pharmacies across Germany. The company was founded from a pharmacy (Apotheke) and maintains apothecary-quality positioning. An Apotheken-Finder on the website helps customers locate nearby retailers. This represents a B2B2C channel complementing direct sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels7 records

Core offering

Naturafit Produktions Gmbh manufactures and markets premium dietary supplements and micronutrient preparations for pharmacy and online customers. The company handcrafts capsule formulations (Steckkapseln) at its German manufacturing facility, avoiding chemical flowing agents such as magnesium stearate, silicon dioxide, and talc, and packages products in brown apothecary glass. Across 190+ formulations, the portfolio covers vitamins, minerals, omega-3 fatty acids, amino acids, enzymes, probiotics, and targeted complexes for energy, immunity, beauty, sleep, sport, pregnancy, and senior health.

Product overview

Naturafit is a German premium dietary supplement manufacturer offering over 190 formulated products across multiple health categories. The product portfolio spans vitamins and vitamers (including B-complex, C, D3+K2, B12), minerals (magnesium in various forms including 4-fold complex, citrate, glycinate), omega-3 fatty acids (vegan algae-based and marine sources), amino acids and proteins, enzymes and probiotics, beauty supplements (collagen, hyaluronic acid, biotin), specialized formulations for seniors, athletes, pregnant women, children, and lifestyle segments (vegan, vegetarian, sport). Products are manufactured in Germany using hand-filled capsules (Steckkapseln) with a focus on pure substances without flow agents like magnesium stearate, silicon dioxide, or talc. Key product lines include energy and performance supplements, immune support, beauty and anti-aging, digestive and metabolic health, and sport-specific formulations certified by Kölner Liste for doping prevention.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnesium 150 4-Fach Komplex Premium magnesium supplement combining four organic magnesium compounds (citrate, glycinate, malate, taurinate) for high bioavailability, nerve, and energy support. Each daily dose of two capsules provides 300 mg magnesium, covering approximately 80% of NRV (Nutrient Reference Value).
• Magnesium 130 Citrat Magnesium citrate supplement for active muscles, healthy nerves, and overall wellbeing with high bioavailability.
• Magnesiumglycinat Magnesium bisglycinate supplement providing 100 mg magnesium per capsule for muscles, nerves, and energy.
• Vitamin B Komplex Premium Premium B-vitamin complex with activated forms of B2, B6, B12, and folic acid for daily energy metabolism support.
• Vitamin C 500 Depot Time-released vitamin C supplement with 500 mg per capsule supporting immune function and collagen formation.
• Vitamin B12 500 Aktiviert Activated vitamin B12 supplement with methylcobalamin for energy metabolism and nervous system support.
• Vitamin D3+K2 MK-7 Superior Absorbance Combined vitamin D3 (3000 IU) and K2 supplement with magnesium for strong bones and muscles.
• Omega 3 Vegan Vegan omega-3 supplement with algae oil as sustainable source for DHA and EPA, supporting heart, brain, and vision function.
• Omega 3 Forte High-potency marine omega-3 concentrate with 75% unsaturated omega-3 fatty acids, rich in EPA and DHA, supporting cardiovascular health.
• Q10 120 mg Natürlich Coenzyme Q10 supplement using fermented Q10, suitable for vegans, supporting cellular energy production, formulated for senior consumers.
• Ubiquinol 100 mg Bioactive form of Coenzyme Q10 using patented Kaneka Ubiquinol brand raw material for cellular energy.
• Folat 800 Aktiviert Activated folic acid supplement for preconception, pregnancy, and breastfeeding support, vegan formula.
• Schwangerschaft Vital Comprehensive prenatal supplement with 21 micronutrients in one capsule for optimal pregnancy nutrition.
• Meno Balance Rotklee + Yamswurzel Menopause support supplement with plant compounds, vitamins, and magnesium including vitamin B6 for hormonal regulation.
• Prosta Prostate health supplement with pumpkin seed extract, lycopene from tomato extract, selenium, vitamins C and E.
• Kollagen Pur Pure collagen supplement supporting skin elasticity and maintaining skin structure.
• Haut- und Haarkapseln Beauty supplement capsules combining biotin, zinc, and vitamin C for skin, hair, and normal collagen formation.
• Ashwagandha 500 Pure Ashwagandha (Withania Somnifera) extract capsules, an herb used in Ayurvedic medicine for stress and sleep support.
• Schlaf Premium Sleep support supplement with an 8-formula blend for restful nights and natural relaxation.
• Kreatin Pur High-purity creatine monohydrate for targeted support of muscle power, mental performance, and cellular energy.
• FIT GREENS PLUS Comprehensive greens supplement with 60 carefully selected ingredients from plants, vital mushrooms, algae, vitamins, minerals, and micronutrients, targeted at busy professionals.
• Immun Premium Carefully composed combination of vitamins, minerals, and plant extracts including vitamins C, D, E, and zinc for immune support.
• Longevity Zell Komplex Longevity cell complex with vitamins and micronutrients contributing to cell division and protection from oxidative stress.
• Sport Ausdauer Drink Sports endurance drink providing both increased nutrient and fluid needs for elevated physical activity, Kölner Liste certified.
• Sport Regeneration Drink Recovery drink with optimally matched micronutrients for endurance exercise and muscle recovery.
• Kindervitamine mit Calcium Children's vitamin supplement with calcium in lozenge form for daily use and child development.
• Cocktail für Kids Cocoa-flavored nutritional drink specially formulated for school children with vitamins and minerals.

Quantifiable outcome

• 30+ products certified with minimized doping risk through Kölner Liste testing
• +3 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bamberg Basketball (Basketball Team)coreGTM or Marketing PartnerProfessional basketball team sponsored by Naturafit. Part of #teamnaturafit sports team sponsorship program. Team competes in German Basketball Bundesliga.
• NIT Ice Tigers (Ice Hockey Team)coreGTM or Marketing PartnerProfessional ice hockey team (Nuremberg Ice Tigers) sponsored by Naturafit. Part of #teamnaturafit sports team sponsorship program. Competes in the Deutsche Eishockey Liga (DEL).
• Höchstadt Alligators (Ice Hockey / Triathlon)minorGTM or Marketing PartnerHöchstadt sports club with ice hockey and triathlon teams. Naturafit sponsors both the club and the Naturafit Triathlon Höchstadt event.
• Höchstadt Triathlon (Event)GTM or Marketing PartnerThe own-brand naturafit Triathlon Höchstadt event, held annually in September. Naturafit is the title sponsor of this local triathlon competition, directly engaging the health-conscious athletic community.
• Kölner Liste (Doping Prevention Initiative)coreStrategic or Co-development PartnerInitiative for doping prevention by the Olympiastützpunkt Rheinland (Olympic training center). Tests nutritional supplements for doping substances in a world-leading laboratory. Over 30 Naturafit products are listed. This certification is a significant trust signal for athletes and enables Naturafit to serve the competitive sports segment.

Scale indicators5 records

Recent moves12 records

Expansion highlights10 records

Direct peers

• Abtei (Omega Pharma): Heritage German supplement brand (founded 1897) with broad vitamin, mineral, and herbal portfolio sold through mass retail and pharmacy channels — a comparable mass-market-plus-pharmacy hybrid play.
• Orthomol: German premium orthomolecular supplement manufacturer with strong pharmacy presence and product lines spanning micronutrients, immune support, and women's health — closely mirroring Naturafit's positioning and target consumer.
• Doppelherz (Queisser Pharma): One of the largest German OTC supplement brands, sold widely in pharmacies and drugstores across DACH. Directly competes in vitamins, minerals, and combination supplements with similar apothecary-channel distribution.
• Pharma Nord: European (Danish-rooted) manufacturer of premium supplements sold in pharmacies across DACH, focused on quality and bioavailability. Comparable in pharmacy-channel focus and premium positioning.
• Dr. Loges: German manufacturer of phytopharmaceuticals and micronutrients, sold primarily through pharmacies. Overlaps with Naturafit on botanical and vitamin formulations targeting health-conscious consumers.
• Sanct Bernhard: German family-owned premium supplement manufacturer with a wide product range sold via D2C and pharmacy channels. Highly comparable in business model, premium positioning, and product breadth.
• Hevert Arzneimittel: Family-owned German pharmaceutical company producing vitamins, minerals, and phytopharmaceuticals through pharmacy channels. Comparable as a German mid-size manufacturer combining pharmacist heritage with broader wellness range.
• BIOGENA: Austrian/German premium supplement brand focused on pure substances, clean formulations, and science-backed micronutrients. Competes most directly with Naturafit on the purity/no-flow-agent positioning.

Emerging players

• nu3: Berlin-based D2C nutrition platform offering its own-brand supplements and nutrition products via e-commerce. Comparable in clean-label, science-backed D2C supplement model with overlapping target demographics.
• Zinzino: Direct-sales and e-commerce nutrition company operating in DACH and broader Europe, with a portfolio spanning omega-3, vitamins, and wellness drinks. Comparable on premium D2C supplement positioning, though structurally different in its MLM-style distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naturafit-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturafit Produktions Gmbh