What Zinzino does

Zinzino AB (publ.) is a Swedish publicly traded health tech company that sells test-based, personalized nutritional supplements, skincare, and lifestyle products. Founded in 2005 and headquartered in Gothenburg (Frölunda), Sweden, the company operates across 100+ markets with a workforce of 101-250 employees and logistics centers on five continents shipping approximately 100,000 packages monthly. Its core innovation is a test-and-recommend platform anchored on the BalanceTest (dried blood spot measurement of 11 fatty acid levels including the Omega-6:3 ratio, with 1,771,355+ tests performed to date) and the newer Gut Health Test (blood metabolomics-based microbiome analysis). The product portfolio spans BalanceOil+ omega supplements, Viva+ and ZinoGene+ restore supplements, Protect+, Xtend+, and SpiruMax+ immune supplements, ZinoBiotic+ gut health fibers, Collagen Boozt and Collagen Boozt Flex for skin nutrition, alongside weight management (Leanshake) and topical skincare.

Name

Zinzino

Legal name

Zinzino AB (PUBL.)

Website

https://zinzino.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Zinzino AB is a Swedish publicly traded health tech company that sells test-based, personalized nutritional supplements, skincare, and lifestyle products to health-conscious consumers via a global direct sales network and e-commerce across 100+ markets.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Nutritional supplements
• Omega-3 supplements
• Personalized nutrition
• Direct sales wellness
• Home health tests

Headquarters

HQ city

Frölunda

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct): Zinzino sells nutritional supplements, skincare, and lifestyle products directly to consumers through its e-commerce platform and global webshop. Products include BalanceOil+, Viva+, ZinoGene+, Collagen Boozt, and various vitamin/supplement lines. The company offers both one-time purchases and subscription models with recurring monthly deliveries.
2. Subscription Services: The 'Subscribe & Save' program provides monthly deliveries of supplements with 30% savings and additional benefits like ZinoCash credits. Subscribers receive customized refills based on their health test results and ongoing monitoring through follow-up testing.
3. Direct Sales Distribution: Revenue generated through independent distributor network (Partners) who earn commissions on product sales. Distributors purchase products for personal use and resale, with the company benefiting from wholesale pricing to the distributor network.
4. Faun Pharma Contract Manufacturing: Zinzino's subsidiary Faun Pharma provides contract manufacturing services for nutritional supplements, generating external revenue from third-party clients in addition to internal production.
5. Acquisition Synergies: Revenue growth from acquired companies including It Works!, Sanki, Truvy, and Bodē Pro, which bring additional distributor networks, customer bases, and product lines contributing to consolidated group revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Zinzino sells test-based, scientifically validated nutritional supplements, skincare, and lifestyle products to individual consumers through its own e-commerce storefront and a global network of independent direct-selling Partners (commission-based distributors). Customers start with at-home biomarker tests (BalanceTest for fatty acids, Gut Health Test for microbiome activity) and receive personalized supplement recommendations across omega-3, immune, restore, gut health, and skin nutrition categories, with products available as one-time purchases or via a Subscribe & Save monthly subscription (Premier membership).

Product overview

Zinzino is a Swedish health tech company offering a test-based, personalized nutrition platform consisting of home health tests (BalanceTest, Gut Health Test, Vitamin D Test, HbA1c Test) and corresponding supplement products. The core offering centers on the Balance Concept—a system where customers take tests to measure their biomarkers, then receive personalized supplement recommendations including BalanceOil+, Restore supplements (Viva+, ZinoGene+), Immune supplements (Xtend+, Protect+), Gut Health products (ZinoBiotic+), and Skin Nutrition (Collagen Boozt, Collagen Boozt Flex). The company operates through direct sales distribution across 100+ global markets and has expanded through multiple acquisitions including Valentus, Zurvita, Truvy, Bodē Pro, Sanki, and It Works!. All products are available through a subscription model with monthly deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• BalanceOil+: Polyphenol Omega supplement - synergistic blend of fish oil and premium extra virgin olive oil designed to restore body's essential fatty acid balance
• BalanceTest
• Collagen Boozt
• Faun Pharma
• ZinoBiotic+
• Viva+
• ZinoGene+
• Xtend+
• Protect+
• Gut Health Test
• PhycoSci+ X20
• SpiruMax+
• It Works!
• Sanki
• Truvy
• Bodē Pro

Products and services

• BalanceTest Home blood-based test using dried blood spot technology to measure 11 fatty acid levels including the Omega-6:3 ratio and six key health markers, providing personalized omega-3 supplement recommendations; target audience is health-conscious individual consumers.
• Gut Health Test At-home test that measures gut microbiome activity through blood metabolomics, eliminating the need for stool samples and providing personalized dietary recommendations for gut health; for health-conscious individual consumers.
• Vitamin D Test Home health test measuring vitamin D levels to guide supplementation decisions; target audience is health-conscious individual consumers.
• HbA1c Test Home health test measuring HbA1c levels for blood sugar monitoring; target audience is health-conscious individual consumers.
• BalanceOil+ Proprietary synergistic blend of fish oil and premium extra virgin olive oil designed to restore essential fatty acid balance within 120 days, available in multiple variants (Orange Lemon Mint, AquaX, Premium, Vegan, Tutti Frutti); for health-conscious individual consumers subscribed to a BalanceTest-guided protocol.
• Essent+ Premium Omega-3 supplement in softgel format providing EPA and DHA for heart, brain, and immune function support; target audience is health-conscious individual consumers.
• R.E.V.O.O Olive Oil Premium extra virgin olive oil supplement rich in Omega-9 and polyphenols for daily nutritional support; for health-conscious individual consumers.
• Viva+ Restore supplement with Affron saffron stigmas, magnesium, iodine, and vitamin C designed to support normal psychological function, reduce tiredness, and increase feelings of well-being; for adult consumers seeking cognitive and stress support.
• ZinoGene+ Restore supplement with HydroCurc curcumin, Bioperine black pepper extract, quercetin, fisetin, seaweed fucoidans, vitamin C, and zinc supporting DNA synthesis, cell division, and protection from oxidative stress; for adult consumers seeking cellular health support.
• SpiruMax+ Whole-food spirulina supplement from Spirulina maxima, produced via Zinzino's patented photobioreactor cultivation, providing plant protein, iron, vitamins A and D for immune function, energy metabolism, and cognitive performance; for health-conscious and active-lifestyle consumers.
• PhycoSci+ X20 Liquid spirulina supplement with phycocyanin extracted through Zinzino's patented, solvent-free EPNA water-based process; for adult consumers seeking energy and vitality support.
• ZinoBiotic+ Gut health supplement with tailored blend of 8 natural dietary fibers (resistant starch, inulin, beta-glucans, prebiotics) supporting healthy bowel functions and microbiome balance; for adult consumers seeking gut-health support.
• Protect+ Immune supplement with vegan beta-glucans from baker's yeast, vitamin C from acerola berries, and vitamin D3 from lichen supporting immune function and protecting cells from oxidative stress; for adult and active-lifestyle consumers.
• Xtend+ Multi-immune supplement with 22 naturally derived micro- and phytonutrients (vitamin C from acerola, B-vitamins from buckwheat, magnesium from seawater) supporting immune function, energy metabolism, and bone health; for adult and active-lifestyle consumers.
• ZinoShine+ Immune and brain-support supplement positioned alongside Xtend+ and Protect+ in the immune supplements category; for adult and active-lifestyle consumers.
• Collagen Boozt Cherry-flavored liquid marine collagen shot enriched with hyaluronic acid, prebiotics, postbiotics, biotin, and zinc from wild-caught Arctic fish supporting skin elasticity, hydration, and overall skin health; for beauty-conscious adult consumers.
• Collagen Boozt Flex Marine collagen powder supplement combining hyaluronic acid, postbiotics, and selected nutrients for daily beauty-from-within routines; for beauty-conscious adult consumers across European markets.
• Leanshake Weight-management meal replacement shake available in Chocolate, Strawberry, Vanilla, and Berry flavors supporting weight control and healthy lifestyle routines; for adult consumers.
• Skin Serum Topical skincare serum for healthy, radiant complexion, positioned as part of Zinzino's holistic inside-out skin nutrition approach; for beauty-conscious adult consumers.
• X GOLD+ 250 ml liquid gut health supplement positioned alongside ZinoBiotic+ in the gut-health category; for adult consumers seeking microbiome support.
• Faun Pharma Contract Manufacturing Contract manufacturing services for nutritional supplements, provided by Zinzino's wholly-owned subsidiary Faun Pharma (ISO 9001 certified) to third-party clients; for nutraceutical brands needing manufacturing capacity.
• It Works! (acquired direct sales brand) Health and beauty direct sales brand and distributor network acquired by Zinzino in January 2026 to expand distribution in North America and Europe.
• Sanki (acquired direct sales brand) Mexico-based health direct sales brand and distributor database acquired with subsidiaries in Colombia and Peru to expand Latin American distribution under the Zinzino group.
• Truvy (acquired direct sales brand) Health-focused direct sales brand and distributor network acquired (LOI September 2025) to expand Zinzino distribution in North America, Latin America, and South Korea.
• Bodē Pro (acquired direct sales brand) US-based direct sales company and distribution network acquired in September 2025 to expand Zinzino's reach across North America, Latin America, South Korea, and Japan.
• Valentus Global (acquired direct sales brand) US/UK-based direct selling brand and distributor database acquired in April 2025 to strengthen Zinzino's distribution power in Europe and North America.

Quantifiable outcome

• Average Omega-6:3 ratio reduced from 12-25:1 to below 3:1 within 120 days of BalanceOil+ supplementation
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• It Works!coreChannel Partner/ Reseller/ Distributor · 26 January 2026All-share merger with US-based direct sales company It Works! for USD 30 million fixed price plus up to USD 4 million earnout. Acquired operational assets including inventory, distributor agreements, customer agreements, and IP rights, plus 100% of It Works! Marketing International UC (Irish unlimited company). Expected to generate over USD 60 million additional revenue in 2026.
• Xion International GroupcoreStrategic or Co-development Partner · 11 November 2025Zinzino acquired 35% stake in Andorra-based Xion International Group with patented algae production technology. Partnership initiated in July 2025 aims to develop microalgae cultivation for sustainable omega-3 supply. Led to formation of joint venture PhytoFerm where Zinzino owns 55%, focusing on algae-based nutritional solutions.
• SankicoreChannel Partner/ Reseller/ Distributor · 8 November 2025Mexico-based health direct sales company acquisition including subsidiaries in Colombia and Peru. Acquired distributor database, customer register, inventory, and IP rights. Purchase price USD 8 million, payable mainly in Zinzino shares. Completion expected January 1, 2026. Aims to increase distribution capacity in North and South America.
• TruvymajorChannel Partner/ Reseller/ Distributor · 5 September 2025Letter of intent to acquire Truvy, a health-focused direct sales company operating in North America, Latin America, and South Korea. Acquisition includes distributor database, customer register, inventory, IP rights, and 100% stake in South Korean subsidiary. Total potential purchase price up to USD 20 million.
• Bodē PromajorChannel Partner/ Reseller/ Distributor · 1 September 2025Acquisition of Bodē Pro assets to expand distribution in North America and Latin America. Part of strategic acquisitions to enhance distribution capabilities.
• Valentus GlobalmajorChannel Partner/ Reseller/ Distributor · 11 April 2025Acquisition of Valentus Global distributor database, customer records, inventory, and IP rights. Aims to strengthen distribution power and expand market reach in Europe and North America.
• PhytoFerm Joint VenturecoreStrategic or Co-development PartnerAlgae-focused company formed with Xion International Group for microalgae production. Zinzino owns 55% of PhytoFerm, focused on developing algae-based nutritional solutions and securing sustainable omega-3 supply chain.
• Faun PharmacoreOthersZinzino's contract manufacturing subsidiary providing manufacturing services for nutritional supplements. External sales of SEK 6.6-7.1 million monthly, though external sales declined 7% in Q1 2026.
• The Vegan SocietyminorOthersSeven Zinzino supplements and skincare products certified by The Vegan Society with the Vegan Trademark.
• LYSI (Fish Oil Manufacturer)majorStrategic or Co-development PartnerManufacturer of BalanceOil+ products. Fish oils meet strict EPA and DHA specifications; certified free from heavy metals and toxins. Follows GMPs for food and pharmaceutical products.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Nu Skin Enterprises: Public global direct selling company combining nutritional supplements with anti-aging skincare via distributor network. Comparable business model and product-mix (supplements + skincare), serving similar health-conscious consumer segments.
• LifeVantage Corporation: Public US-based direct selling company selling Protandim/Nrf2 supplements and blood-test-based health assessments. Closest analog to Zinzino's test-then-supplement model with a global MLM-style distributor network.
• Mannatech Incorporated: Public US-based direct selling company focused on glyconutrient and weight-management supplements through a global MLM distributor base. Comparable distribution model and supplement category overlap.
• Plexus Worldwide: US-based multi-level marketing company selling weight management and nutritional supplements via independent ambassadors. Comparable supplement categories and direct sales channel mechanics.
• USANA Health Sciences: Public US-based direct seller of premium nutritional supplements and personal care products via independent distributors in 20+ markets. Comparable product breadth, MLM economics, and premium positioning.
• Nature's Sunshine Products: Public US-based direct selling company offering herbal and nutritional supplements via independent distributors globally. Direct competitor in multi-country direct-sales supplement distribution.
• Herbalife Nutrition: Large-cap global direct selling nutrition company (meal replacement shakes, protein, weight management). Operates a multi-level distributor model in 90+ markets - the closest scale and business-model analog in the category.
• Shaklee Corporation: US-based direct selling company offering nutritional supplements, vitamins, and personal care via independent distributors. Comparable MLM distribution model with overlapping supplement portfolio.
• doTERRA International: Large private US-based MLM company selling essential oils and wellness products through a global independent distributor network in 100+ markets. Comparable direct-selling scale and geographic footprint.

Broad incumbents

• Amway (Nutrilite): Privately-held global direct selling giant whose Nutrilite brand is the world's largest selling vitamin and mineral supplement line. Much larger and more diversified than Zinzino but operates the same direct-selling model across nutrition.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKSBfSep4oO7-xwFYmOaQZQ
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• Pinterestpinterest.se/zinzinoofficial/_created
• Xx.com/Zinzinoofficial

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinzino