Pie Junkie

What Pie Junkie does

Pie Junkie and Bakery Ltd. is a Calgary, Alberta-based artisan bakery founded in 2016 by Nancy Goemans, with Jo-Anne Caza as partner. The company produces handmade sweet and savory pies, quiches, soups, cookies, and brownies from scratch, unified by a proprietary all-butter pastry crust made with no preservatives, palm oil, or fillers, and by family recipes drawn from Goemans' British and Caza's French-Canadian heritage.

The product portfolio is organized into sweet pies (fresh, frozen, and seasonal ice cream variants), savory pot pies, family/freezer pies, frozen TV dinner meal sets, soups, and cookies/brownies, supported by celebration/wedding pies (starting at $195), wooden gift boxes, gift certificates, frozen pie crusts for home baking, and a gluten-free line. Core technology is artisanal — handmade small-batch production — paired with a basic e-commerce website offering online ordering, in-store pickup, and same-day-cutoff local delivery within Calgary.

Revenue is generated through six streams: in-store retail across five Calgary storefronts (Spruce Cliff, Legacy, West District, Crowfoot, Mahogany), e-commerce with pickup, city-wide delivery, wholesale distribution to at least ten named retail and hospitality partners across Alberta and British Columbia, wedding and event catering, and the 'Easy as Pie' fundraising program (15% organizer take-rate). Pricing is unit-based across SKUs (cookies $3, individual pot pies $10–$12, family pies $44, TV dinners $16.95, gift boxes $70–$92.50, wedding pies $195+). Customer segments span individual consumers (primary), wedding/event planners, schools and organizations (fundraising), and wholesale/retail partners. The company remains privately held, founder-owned, and self-funded with no disclosed external capital or institutional investors.

Name

Pie Junkie

Legal name

Pie Junkie and Bakery Ltd.

Website

https://piejunkie.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pie Junkie is a Calgary-based artisan bakery founded in 2016 that produces handmade all-butter sweet and savory pies, sold through 5 retail storefronts, e-commerce, local delivery, wholesale partners, and catering for individual consumers, events, and fundraising organizations.

Ownership category

akta.pro rank

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Cookies & Crackers (2052)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Artisan bakery products
• Handmade sweet pies
• Savory pot pies
• Frozen baked goods
• Wedding pie catering

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Storefront Sales: Direct sales of sweet pies, savory pot pies, cookies, soups, and other baked goods through 5 retail locations in Calgary. Customers can purchase in-store with counter service.
2. E-commerce and Pickup: Online ordering through website with customer pickup at any of the five Calgary locations. Orders placed by 12 noon for next-day delivery within Calgary.
3. Local Delivery: City-wide delivery within Calgary city limits. Orders must be placed by 12noon for next-day delivery.
4. Wholesale Distribution: Supplying sweet and savory pies to retail partners including Farmers' Leaf, Urban Butcher, Valbella Gourmet Foods, SPUD, Nick's Steak House, Beeland Market, Canmore Brewing, Fresh Prep, and Eclipse Coffee Roasters. Products sold freshly baked, unbaked and frozen, or baked and frozen.
5. Wedding and Event Catering: Custom wedding pies starting at $195, mini pies at $7.50 each, special occasion pies, and catering services for events including pub pies and beer pairings.
6. Fundraising Program: 'Easy as Pie' fundraising program where organizations sell freshly baked pies or vouchers, keeping 15% of sales.
7. Gift Cards: Digital gift cards for website purchases and physical gift cards for in-store use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pie Junkie is an artisan bakery that produces handmade sweet and savory pies, quiches, cookies, brownies, and frozen soups using all-butter pastry crusts made from scratch in small batches. It sells these products through five retail storefronts in Calgary, an e-commerce site with store pickup and Calgary-wide delivery, a wholesale channel to specialty food retailers and restaurants, and a wedding/catering service that builds custom-tiered pies and mini pies for events.

Product overview

Pie Junkie is a Calgary, Alberta-based artisan bakery specializing in handmade all-butter pastry pies. The product portfolio is organized into sweet pies (fresh, frozen, and ice cream varieties), savory pot pies, family/freezer pies, frozen TV dinner meal sets, soups, and cookies/brownies. Supporting offerings include celebration/wedding pies, wooden gift boxes, gift certificates, frozen pie crusts for home baking, a gluten-free line, a fundraising program, a wholesale channel, and city-wide delivery. The portfolio is unified by a commitment to handmade, all-butter pastry using real ingredients with no preservatives or fillers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 15% return for fundraising participants
• +1 more outcomes

Named customers10 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Farmers' LeafminorChannel Partner/ Reseller/ DistributorRetail location at 118 First Ave, Unit #1 Cochrane, AB selling Pie Junkie products
• Urban ButcherminorChannel Partner/ Reseller/ DistributorRetail location at 2100 4 St SW, Calgary selling Pie Junkie products
• Valbella Gourmet FoodsminorChannel Partner/ Reseller/ DistributorRetail location at 104 Elk Run Blvd, Canmore, AB selling Pie Junkie products
• SPUD CalgaryminorChannel Partner/ Reseller/ DistributorOnline grocery delivery service at 5923 3rd Street SE, Calgary, AB delivering Pie Junkie products
• SPUD EdmontonminorChannel Partner/ Reseller/ DistributorOnline grocery delivery service at 7039 68 Avenue, Edmonton, AB delivering Pie Junkie products
• Nick's Steak HouseminorChannel Partner/ Reseller/ DistributorRestaurant at 2430 Crowfoot Trail NW, Calgary, AB serving Pie Junkie products
• Beeland MarketminorChannel Partner/ Reseller/ DistributorRetail location at 976 Highway 95, Spillimachen, BC selling Pie Junkie products
• Canmore BrewingminorChannel Partner/ Reseller/ DistributorBrewery at 1460 Railway Avenue, Canmore, AB selling Pie Junkie products
• Fresh PrepminorChannel Partner/ Reseller/ DistributorMeal kit service at Suite 401, 777 3 Ave SW, Calgary, AB offering Pie Junkie products
• Eclipse Coffee RoastersminorChannel Partner/ Reseller/ DistributorCoffee shop at 1516 Railway Ave, Canmore, AB T1W 1P6 selling Pie Junkie products
• Calgary Ice Cream FestivalminorGTM or Marketing PartnerAnnual festival participation where Pie Junkie competes with Ice Cream Pies (July 17 - August 16)
• Calgary Hot Chocolate FestivalminorGTM or Marketing PartnerAnnual festival participation featuring Coconut Cream Pie Hot Chocolate (February 1-28, 2026)

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Crave Cookies & Cake: Canadian dessert brand producing cookies and cakes via retail and online channels. Comparable on Canadian small-batch premium dessert positioning, direct-to-consumer e-commerce, and gifting/celebration focus.

Direct peers

• Four & Twenty Blackbirds: Brooklyn-based artisan pie shop and bakery known for handmade all-butter crust pies with seasonal fillings. Directly comparable on craft production, premium positioning, and DTC retail/wholesale model.
• Peteer's Pies: Specialty pie shop concept focused on sweet and savory pies with multi-location retail. Directly comparable to Pie Junkie on pie-first product mix, retail bakery format, and small-batch artisanal production.
• Sister Pie: Detroit-based artisan pie shop producing handmade sweet and savory pies from scratch with high-quality ingredients and seasonal focus. Directly comparable to Pie Junkie on handmade all-butter pastry craft, small-batch production, and DTC retail bakery model.
• The Pie Hole: Los Angeles-based specialty pie shop with multiple locations, focused on sweet and savory pies with rotating seasonal flavors. Closely comparable to Pie Junkie on pie-first retail concept, multi-location urban footprint, and specialty dessert positioning.
• Lady Yum: Vancouver-based premium artisan dessert brand (macarons, éclairs) with multi-channel distribution including retail, wholesale, and corporate gifting. Comparable on Canadian artisan dessert positioning, premium gift-box program, and DTC + wholesale channel mix.
• Prairie Boy Bakers: Toronto-based small-batch artisan bakery producing handmade breads and pastries with a wholesale and farmers' market channel. Comparable on handmade production philosophy, wholesale relationships with restaurants and grocers, and premium Canadian positioning.

Regional players

• Village Juicery: Calgary-based premium food and beverage brand with multiple retail locations. Comparable as a same-market Calgary specialty food brand at similar scale and growth stage, useful for benchmarking local unit economics and consumer positioning.
• Rosso Coffee Roasters: Calgary-based specialty coffee roaster and café operator with multiple locations. Comparable as a Calgary-grown premium food/beverage brand at similar multi-store scale, useful for local market and unit-economics benchmarking.
• Blush Lane Organic Farms: Western Canada-based organic food retailer and producer with a network of stores in Alberta and BC. Comparable as a same-region premium/wellness-positioned food brand operating across Alberta/BC with multi-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piejunkieyyc
• Instagraminstagram.com/piejunkieyyc
• LinkedInlinkedin.com/company/pie-junkie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pie Junkie