Village Juicery

What Village Juicery does

Village Juicery Inc. is a privately held Toronto-based health and wellness company founded in 2014 that produces and distributes certified organic, cold-pressed juices, wellness booster shots, juice cleanses, prepared plant-based meals and snacks, organic bakery items (via the Tori's Bakeshop sub-brand), and curated self-care products. Its core production technology is a hydraulic cold-press extraction method that processes produce without heat, friction, pasteurization, or High Pressure Processing (HPP), preserving live enzymes and beneficial bacteria and yielding 2-3 pounds of produce per 410mL bottle. All products are bottled in reusable glass containers participating in a return/reuse program that has cycled over 2 million bottles, and approximately 95% of products are Canadian-made and sourced.

The company operates a multi-channel distribution model: 8 owned retail smoothie bar locations across Toronto (College St, First Canadian Place, Yorkdale, Danforth, Forest Hill, Bloor West, Roncesvalles) and Oakville; an e-commerce platform with next-day GTA delivery on orders over $65; a mobile app on iOS and Android offering loyalty points (1 per $1 spent), same-day delivery within a 3-7 km radius, and referral rewards; and a B2B wholesale program distributed through Big League Food Company serving 38+ cafés, restaurants, gyms, hotels, and grocers across Southern Ontario, including private label and bulk juice processing. Revenue is generated through per-unit transaction sales across consumer and wholesale channels at premium price points (juices $9-$15 per bottle, cleanses $72/day, booster shots $3.95-$6.95).

Target customers span health-conscious urban consumers, office workers in the GTA, fitness and active lifestyle users, juice cleanse/detox buyers, and B2B wholesale buyers. Co-founded by Tyler Colford, the company employs 51-100 people and explicitly restricts delivery to Southern Ontario, with no disclosed funding rounds, institutional investors, or acquisitions on record.

Name

Village Juicery

Legal name

Village Juicery Inc.

Website

https://villagejuicery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Village Juicery, founded in 2014 in Toronto, produces and delivers certified organic, cold-pressed juices, booster shots, cleanses, plant-based meals, and organic bakery items through 8 owned retail locations, GTA e-commerce and app delivery, and Southern Ontario wholesale via Big League Food Company.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juices & Plant-Based Foods

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Cold-pressed juice
• Plant-based meals
• Juice cleanses
• Organic beverages
• Health food retail

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales (E-commerce & Physical Stores): Online orders with next-day GTA delivery on orders placed before 12pm. Free delivery over $65, $15 fee below threshold. 8 physical store locations serving as smoothie bars and pickup points. Individual product pricing from $3.95 to $120.
2. Wholesale Distribution: Bulk sales to cafés, restaurants, gyms, hotels, grocers, and processors through Big League Food Company partnership. Products include cold-pressed juices, grab-and-go meals, ready-to-drink beverages, organic bakery, bar/restaurant blends, private label, snacks, alternative milks, and bulk juice processing.
3. Mobile App Sales: App-based ordering with same-day delivery and pickup options. Loyalty points program (1 point per $1 spent, bonus points for bottle returns). Birthday rewards, referral incentives, and exclusive app-only offers drive repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Village Juicery produces and sells fresh, organic, plant-based cold-pressed juices, prepared meals, and multi-day juice cleanses. Products are sold through eight physical retail locations in the Toronto/Oakville area, a direct-to-consumer e-commerce channel offering next-day delivery, a mobile app with an integrated loyalty program, and wholesale distribution via Big League Food Company.

Product overview

Village Juicery operates as a multi-category health and wellness company based in Toronto, Ontario, offering a diverse portfolio of organic, cold-pressed juice and functional food products since 2014. The product portfolio centers on cold-pressed juices and nut milks (Be Clean, Be Green, Golden Hour, and 27+ varieties), wellness booster shots (Immunity Shot, Hot Shot, Glow Shot, and 7+ varieties), juice cleanse programs (1-3 day programs), prepared plant-based meals and snacks (wraps, salads, bowls, protein bites, breakfast jars), organic bakery items from Tori's Bakeshop, and curated self-care products including Wildcraft skincare and Beekeeper's Naturals supplements. The company combines direct-to-consumer e-commerce, 9 physical retail locations across Toronto and Oakville, and a wholesale distribution network through Big League Food Company serving Southern Ontario. All products are certified organic, made fresh daily without HPP or pasteurization, and delivered in reusable glass bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Tori's Bakeshop: A full line of fresh baked organic treats made fresh-to-order in the GTA, sold through Village Juicery's Organic Bakery collection.

Products and services

• Cold-Pressed Juices Fresh, organic, plant-based cold-pressed juices made using high-pressure extraction to preserve nutrients; sold to health-conscious individual consumers.
• Plant-Based Meals

Quantifiable outcome

• 2-3 pounds of produce per 410mL bottle (equivalent to 6-8 salads)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Big League Food CompanycoreChannel Partner/ Reseller/ DistributorExclusive wholesale distribution partner for Village Juicery products. Big League Food Company handles logistics, delivery, and relationship management with cafés, restaurants, gyms, hotels, grocers, and processors across Southern Ontario. Enables Village products to reach 38+ locations beyond their 8 owned stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tropical Smoothie Cafe: Large US franchise offering smoothies, juices, and food. Overlaps with Village Juicery in retail smoothie/juice consumption but operates in a broader, less premium segment.
• Jamba: Large US smoothie and beverage chain (formerly Jamba Juice) with smoothies, juices, and bowls. Comparable smoothie-bar retail format but with broader, mass-market positioning versus Village Juicery's premium organic niche.

Direct peers

• Greenhouse Juice Co. Canadian cold-pressed juice and plant-based wellness brand with retail locations and wholesale. Directly comparable to Village Juicery in product mix, organic positioning, and Canadian market focus.
• The Cold Press Juice Co. Canadian cold-pressed juice producer offering cleanses, juices, and functional shots. Closely comparable to Village Juicery on product format, cleanse programs, and DTC delivery model.
• Nekter Juice Bar: US-based cold-pressed juice and smoothie bar franchise. Comparable multi-location juice-bar model with cleanses, shots, and functional beverages targeting health-conscious consumers.
• Juice Generation: US cold-pressed juice and smoothie bar chain with both retail locations and delivery. Closely aligned with Village Juicery on cold-pressed processing, multi-channel sales, and urban D2C strategy.
• Robeks: Franchised juice and smoothie bar chain. Comparable retail smoothie-bar model with juices, shots, and meal items targeting similar health-conscious consumers.
• Clean Juice: US organic juice bar franchise built around certified-organic juices, smoothies, and cleanses. Strongly comparable to Village Juicery's 100% organic, non-HPP positioning and multi-location format.

Emerging players

• Playa Bowls: Fast-growing acai bowl and smoothie chain with a health/wellness positioning. Comparable to Village Juicery on lifestyle-driven urban retail and plant-based food menu, with partial overlap on cold-pressed and functional beverages.

Regional players

• Live Organic Food Bar: Toronto-based plant-based restaurant and juice bar. Comparable Toronto footprint, organic/raw menu, and cleanse-adjacent positioning, making it a direct regional competitor to Village Juicery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/villagejuicery
• Xx.com/villagejuicery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Juicery