OutreachPete
OutreachPete is a UK-based white-label blogger outreach and link-building agency that places editorial backlinks on vetted, traffic-bearing sites for SEO agencies and in-house marketers, sold via self-serve pay-as-you-go and monthly subscription tiers.
- Company typePrivate
- Founded2018
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What OutreachPete does
OutreachPete, trading as RoundShark Ltd and headquartered in Glasgow, United Kingdom, operates a white-label blogger outreach and link-building agency targeting SEO agencies, consultants, and in-house marketers. The core service is manual placement of in-content editorial backlinks on real, vetted websites with organic traffic, with content produced in-house by university-educated native English writers. The platform architecture is a self-service web portal (app.outreachpete.com) running on Wayfront infrastructure with Google OAuth authentication and PayPal checkout, enabling PLG-style onboarding without a sales team.
The business operates two pricing tracks: pay-as-you-go unit pricing by Domain Authority tier (Medium $150, High $225, Platinum $300, plus premium pricing for sports betting, law, and other regulated niches reaching $480 per link) and recurring monthly subscription packages ranging from Micro at $1,975 to Large at $16,830. Revenue therefore spans transactional fees and subscription recurring streams. Beyond standard blogger outreach, the company sells eight dedicated vertical services for hard-to-place regulated industries: Sports Betting, Casino, Cryptocurrency, CBD, Cannabis, Payday Loan, Dating, and Law Firm.
The firm is founder-owned and bootstrapped with no disclosed funding rounds, a team of 1-10 distributed across the UK, USA, and Europe, and a brand positioning anchored by a 2019 MozCon feature and a Plant for the Planet tree-planting partnership. Customer concentration is long-tail across SMB agencies and direct business owners, with reported organic traffic outcomes ranging from 320% to 1,000% across published case studies.
OutreachPete firmographics
Firmographics- Name
- OutreachPete
- Legal name
- RoundShark Ltd
- Website
- https://outreachpete.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OutreachPete is a UK-based white-label blogger outreach and link-building agency that places editorial backlinks on vetted, traffic-bearing sites for SEO agencies and in-house marketers, sold via self-serve pay-as-you-go and monthly subscription tiers.
- Ownership category
- akta.pro rank
OutreachPete industry classification
Industry- Product category
- SEO Link Building Services
- NAICS
- Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC)
Keywords
Where OutreachPete is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
OutreachPete business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Pay-per-link blogger outreach: Customers purchase individual links at tiered pricing based on Domain Authority (DA 20-34, 35-44, 45+). Each link includes 500 words of content with client URL and anchor text. Additional word count upgrades available for extra fee.
- Monthly subscription packages: Recurring monthly packages offering discounted bundled links (Platinum, High, Medium tiers) for multiple clients. Cancel anytime model with natural mix of link tiers included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Blogger Outreach - Medium tier (DA 20-34) |
| Unit Pricing | Pay-as-you-go | Standard Blogger Outreach - High tier (DA 35-44) |
| Unit Pricing | Pay-as-you-go | Standard Blogger Outreach - Platinum tier (DA 45+) |
| Subscription | Monthly | Monthly Micro Package |
| Subscription | Monthly | Monthly Small Package |
| Subscription | Monthly | Monthly Medium Package |
| Subscription | Monthly | Monthly Large Package |
| Unit Pricing | Pay-as-you-go | Sports Betting Link Building |
| Unit Pricing | Pay-as-you-go | Law Firm Link Building |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
OutreachPete product offering
Product offeringCore offering
OutreachPete is a white-label blogger outreach and link-building agency that prospects real publisher websites with verified organic Google traffic, produces niche-relevant editorial content in-house, and secures in-content backlinks for SEO agencies and in-house marketers. The service is sold either pay-as-you-go per link tiered by Domain Authority (DA 20-34, 35-44, 45+) or via discounted monthly subscription packages, all managed through a self-serve client dashboard. Specialized vertical variants (sports betting, payday loans, dating, law, casino, crypto, CBD, cannabis) extend the core service to regulated or hard-to-place niches.
Product overview
OutreachPete is a white-label link building agency operating since 2018 under RoundShark Ltd. The core offering is Blogger Outreach Services — a manual link building platform where the team prospects real blogger publishers with organic traffic, creates niche-relevant editorial content in-house, and secures in-content backlinks for clients. The service is delivered through a client dashboard portal and offers two purchasing models: pay-as-you-go individual link tiers (Medium, High, Platinum by Domain Authority) and monthly subscription packages. Beyond the standard blogger outreach product, OutreachPete offers specialized niche verticals including Sports Betting, Payday Loan, Dating Website, Law Firm, Casino/Gambling, Cryptocurrency, CBD, and Cannabis link building services — each tailored to the specific requirements and blogger acceptance rates of regulated or sensitive industries. The company operates exclusively on white-hat techniques without PBNs or link farms.
Differentiator
Problem solved
Functional benefit
Products and services
- Blogger Outreach Services Core white-label link building service providing in-content editorial backlinks through outreach to real bloggers with verified organic traffic. Includes content writing, blogger outreach, and quality vetting of publisher sites. Sold either pay-as-you-go per link or via monthly subscription packages.
- Sports Betting Link Building Services Specialized blogger outreach service for sports betting websites, placing links on football, soccer, basketball, baseball, and other sports-related blogs using content relevant to the gambling niche. Premium tier pricing reflects the additional effort required for placement.
- Payday Loan Link Building Services Link building service tailored for payday loan and lending industry websites, targeting business, tech, finance, and lifestyle blogs with niche-relevant editorial content.
- Dating Website Link Building Services Blogger outreach service for online dating sites, placing links on relationship, family, and relevant niche blogs with audiences interested in the dating industry.
- Law Firm Link Building Services SEO link building service for law firms and legal websites, targeting health, automotive, and legal-relevant blogs with attorney and legal industry audiences. Premium pricing reflects difficulty of securing legal placements.
- Casino Link Building Services Blogger outreach for casino and iGaming websites, placing gambling-related content on high-authority blogs within the gaming niche.
- Cryptocurrency Link Building Services Link building service for cryptocurrency and blockchain websites, targeting crypto-relevant blogs and publications with niche-appropriate editorial content.
- CBD Link Building Services Blogger outreach service for CBD and cannabis-related websites, placing links on relevant health and lifestyle blogs with appropriate editorial context.
- Cannabis Link Building Services Specialized link building service for cannabis industry websites, targeting appropriate niche-relevant blogs that accept cannabis-related editorial content.
Quantifiable outcome
- UK Credit Finance achieved 320% increase in organic traffic with keyword difficulty 9/10
- +2 more outcomes
Companies that use OutreachPete
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
OutreachPete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
OutreachPete partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plant for the PlanetminorEnvironmental partnership where OutreachPete plants a tree for every single order placed through their service. Trees are funded through Plant for the Planet's trillion tree campaign, contributing to reforestation and wildlife habitat restoration projects.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
OutreachPete competitors and assessment
Company assessmentDirect peers
- The Hoth: The Hoth is a direct competitor providing white-label and reseller link building, guest posts, and blogger outreach packages targeting SEO agencies and SMB marketers with tiered pricing similar to OutreachPete.
- Stan Ventures: Stan Ventures is a white-label SEO and link building reseller serving agencies globally, with pricing tiers and niche outreach comparable to OutreachPete's offering.
- FATJOE: Fat Joe is a direct competitor offering white-label blogger outreach, niche edits, and link insertions via a self-serve dashboard with DA-tiered pricing, serving the same SEO agency and in-house marketer customer base as OutreachPete.
- Page One Power: Page One Power is a custom link building agency competing on high-quality, niche-relevant outreach and content-driven link acquisition, overlapping with OutreachPete's editorial blogger outreach model.
- uSERP: uSERP is a link building and digital PR agency providing editorial placements and niche-relevant outreach, overlapping with OutreachPete's editorial blogger outreach value proposition.
- Authority Builders: Authority Builders is a direct competitor offering curated blogger outreach and niche edit services with DA-tiered pricing, serving the same SEO reseller and agency customer segment as OutreachPete.
- LinkBuilder.io: LinkBuilder.io is a white-label link building agency offering custom blogger outreach and SEO link campaigns, directly comparable in target market and delivery model to OutreachPete.
- Siege Media: Siege Media is a content-driven SEO and link building agency focused on editorial content and high-authority placements, comparable to OutreachPete's emphasis on magazine-quality content and genuine outreach.
Broad incumbents
- Backlinko (Brian Dean): Backlinko is a broader SEO education and services brand offering link building strategies and training, with overlapping agency and in-house marketer customers though it is not a pure link building service like OutreachPete.
- Digital Current: Digital Current is a full-service digital marketing agency offering SEO, content, and link building as part of a broader portfolio, overlapping with OutreachPete's link acquisition capabilities but with wider service scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
OutreachPete social profiles
Digital presenceOutreachPete financial estimates
Financial estimateRevenue estimate
Valuation estimate
OutreachPete leadership team
Management profileNumber of profiles
Profiles5 records
OutreachPete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OutreachPete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OutreachPete
What does OutreachPete do?
OutreachPete is a white-label blogger outreach and link-building agency that prospects real publisher websites with verified organic Google traffic, produces niche-relevant editorial content in-house, and secures in-content backlinks for SEO agencies and in-house marketers. The service is sold either pay-as-you-go per link tiered by Domain Authority (DA 20-34, 35-44, 45+) or via discounted monthly subscription packages, all managed through a self-serve client dashboard. Specialized vertical variants (sports betting, payday loans, dating, law, casino, crypto, CBD, cannabis) extend the core service to regulated or hard-to-place niches.
Is OutreachPete a public or private company?
OutreachPete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OutreachPete founded?
OutreachPete was founded in 2018. It employs 1 to 10 people.
Where is OutreachPete based?
OutreachPete is headquartered in Glasgow, United Kingdom, in the Europe region.
How does OutreachPete make money?
Two revenue lines are on record. Pay-per-link blogger outreach is the primary driver. The others are monthly subscription packages.
Who are OutreachPete's main competitors?
Direct peers on record are The Hoth, Stan Ventures, FATJOE, Page One Power, uSERP, Authority Builders, LinkBuilder.io and Siege Media. Broad incumbents are Backlinko (Brian Dean) and Digital Current.
Does OutreachPete have an API?
No public API is recorded for OutreachPete.
What industry is OutreachPete in?
OutreachPete's product category is SEO Link Building Services. Its primary akta.pro industry code is BPAFAJAC, Off-Page SEO & Link Building (Digital PR, Outreach). Its NAICS code is 541890 and its SIC code is 7310.