Plant-for-the-Planet
- Company typePrivate
- Founded2007
- HeadquartersTutzing, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
Plant-for-the-Planet firmographics
Firmographics- Name
- Plant-for-the-Planet
- Legal name
- Plant-for-the-Planet Foundation
- Website
- https://plant-for-the-planet.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Plant-for-the-Planet industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH)
Keywords
Where Plant-for-the-Planet is headquartered
LocationHeadquarters
- HQ city
- Tutzing
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Plant-for-the-Planet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Individual donations supporting all organizational activities, with specific project donations for Mexico, Ghana, Spain, and other restoration sites. Donation bank account at Sozialbank, München with IBAN DE13 7002 0500 0000 200 000.
- Donor Circle Membership: Monthly recurring membership program with three tiers: Junior (€3/month), Member (€10/month), Senior Member (€25/month). Provides sustainable funding for organizational activities.
- Chocolate Products: Sale of The Change Chocolate (fairtrade chocolate) and The Change Snackbar. Products include tree codes that allow tracking of planted trees. Supports Volcano Valley Reforestation and Plant-for-Ghana projects. 52,905,091 trees planted through chocolate sales.
- Corporate Partnerships: Partnership programs for sustainable companies including company forests, sustainable events with tree-planting per ticket, event speakers, branded chocolate, and Shopify app integration.
- Event Services: Booking of Climate Justice Ambassadors as keynote speakers, panelists, or workshop leaders for conferences and events. Event forest fundraising programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Junior Member - €3 per month |
| Subscription | Monthly | Member - €10 per month |
| Subscription | Monthly | Senior Member - €25 per month |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Plant-for-the-Planet product offering
Product offeringCore offering
Plant-for-the-Planet is a nonprofit foundation that runs forest restoration projects in Mexico, Ghana, and Spain while empowering children and youth as Climate Justice Ambassadors through academies. The organization provides free open-source digital tools (Forest Cloud suite including TreeMapper, FireAlert, and Tracer) for monitoring restoration efforts, alongside donation platforms, fairtrade chocolate products, and corporate sustainability partnership programs.
Product overview
Plant-for-the-Planet operates as a multi-product platform focused on forest restoration and climate action. The core offering is Forest Cloud, an open-source suite of digital tools (TreeMapper, FireAlert, Tracer) that uses satellite imagery and AI to monitor restoration efforts. The Restoration Platform enables donations to 250+ projects worldwide. Additional products include The Change Chocolate and Snackbar (fairtrade products funding restoration), TreeGame (educational tool), SeedManager (in development), PlanetCash API (for company integrations), and Restoration Standards. The organization also runs Climate Justice Academies that have trained over 100,000 youth ambassadors in 76 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Tracer: A free mobile app for smallholder farmers and cooperatives to map farms, ensure compliance with EUDR (EU Deforestation Regulation) standards, and share data with clients effortlessly.
- TreeMapper
- FireAlert
- Forest Cloud
- The Change Chocolate
- The Change Snackbar
- Restoration Platform
Products and services
- Forest Cloud
Quantifiable outcome
- 36+ million trees planted through organizational projects
- +3 more outcomes
Companies that use Plant-for-the-Planet
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Plant-for-the-Planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Plant-for-the-Planet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PROBOSQUEcorePartnership between Plant-for-the-Planet A.C. (Mexico) and PROBOSQUE, an organization of the Mexican Ministry of Environment, for the Volcano Valley Reforestation project in the state of México. The partnership aims to restore degraded forests with native tree species and protect biodiversity.
- UN Environment Programme (UNEP)corePlant-for-the-Planet is supported by and works in partnership with the UN Environment Programme. The organization displays UNEP branding and operates as part of the global environmental movement under UN auspices.
- UN Decade on Ecosystem RestorationcoreOfficial partner of the UN Decade on Ecosystem Restoration, contributing to the global movement to prevent, halt, and reverse the degradation of ecosystems worldwide.
- Plant-for-the-Planet Service GmbHcoreCorporate entity supporting Plant-for-the-Planet Foundation through products like The Change Chocolate, enabling tree-planting funding through fairtrade chocolate sales.
- ITZ (Initiative für Transparenz)minorTransparency initiative partner providing oversight and transparency certification for the organization's operations and finances.
- EDEKA SüdbayernminorCorporate customer that booked Felix Finkbeiner as speaker for trainee engagement events, demonstrating corporate sustainability partnership model.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Plant-for-the-Planet competitors and assessment
Company assessmentEmerging players
- Sylvera: Forest carbon data and ratings provider using satellite data and ML. Comparable as an adjacent technology competitor in the forest MRV space, targeting the same corporate carbon-credit buyer segment that Plant-for-the-Planet could serve via Tracer/Forest Cloud.
- Pachama: Technology company using satellite imagery and AI to verify forest carbon credits. Comparable as it overlaps in the satellite-AI forestry monitoring space and competes for the same EUDR-driven corporate sustainability budgets, though as a for-profit venture.
Direct peers
- One Tree Planted: Nonprofit focused on global reforestation with a donation-driven model and corporate partnerships. Directly comparable as it offers similar project-based giving, multi-country operations, and B2B sustainability partnership offerings.
- Trees for the Future: Nonprofit specializing in agroforestry and Forest Garden Approach training for farmers in sub-Saharan Africa. Comparable in mission (farmer-driven restoration, climate action), funding model (donor + corporate), and geographic overlap (Ghana operations).
- Eden Reforestation Projects: Large-scale nonprofit reforestation organization employing local communities to plant trees across multiple countries. Directly comparable as a similarly mission-driven NGO with high tree-planting volumes, corporate partnership programs, and a focus on employment-based restoration in developing regions.
- WeForest: International nonprofit funding reforestation and landscape restoration projects across multiple continents. Comparable in its project-based funding model, corporate partnership programs, and use of science-based restoration standards.
- Ecosia: Search engine that uses profits to fund tree-planting projects worldwide. Comparable as a mission-driven organization using consumer activity to fund large-scale reforestation, with a similarly strong brand identity tied to climate action.
Broad incumbents
- Arbor Day Foundation: Established nonprofit focused on tree planting and environmental education with a long operating history. Comparable as a similarly mission-driven, donation-funded organization with a nationwide ambassador-style membership base and large-scale tree-planting campaigns.
- Trillion Trees: Collaborative initiative bringing together leading conservation organizations (WWF, WCS, BirdLife International) to protect and restore forests. Comparable in its trillion-tree narrative framing and global coalition-based model for forest restoration.
Others
- Global Forest Watch (World Resources Institute): Open-source forest monitoring platform providing near-real-time satellite data on global deforestation. Comparable as it offers the same satellite-based forest monitoring capability that FireAlert/Forest Cloud provides, though focused on monitoring rather than restoration funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Plant-for-the-Planet social profiles
Digital presencePlant-for-the-Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plant-for-the-Planet leadership team
Management profileNumber of profiles
Profiles14 records
Plant-for-the-Planet subsidiaries and ownership
Company hierarchySubsidiaries8 records
Plant-for-the-Planet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plant-for-the-Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plant-for-the-Planet
What does Plant-for-the-Planet do?
Plant-for-the-Planet is a nonprofit foundation that runs forest restoration projects in Mexico, Ghana, and Spain while empowering children and youth as Climate Justice Ambassadors through academies. The organization provides free open-source digital tools (Forest Cloud suite including TreeMapper, FireAlert, and Tracer) for monitoring restoration efforts, alongside donation platforms, fairtrade chocolate products, and corporate sustainability partnership programs.
Is Plant-for-the-Planet a public or private company?
Plant-for-the-Planet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Plant-for-the-Planet founded?
Plant-for-the-Planet was founded in 2007. It employs 51 to 100 people.
Where is Plant-for-the-Planet based?
Plant-for-the-Planet is headquartered in Tutzing, Germany, in the Europe region.
How does Plant-for-the-Planet make money?
Five revenue lines are on record. Donations are the primary driver. The others are donor Circle Membership, chocolate Products, corporate Partnerships and event Services.
Who are Plant-for-the-Planet's main competitors?
Emerging players on record are Sylvera and Pachama. Direct peers are One Tree Planted, Trees for the Future, Eden Reforestation Projects, WeForest and Ecosia. Broad incumbents are Arbor Day Foundation and Trillion Trees. Global Forest Watch (World Resources Institute) is listed as an others.
Does Plant-for-the-Planet have an API?
No public API is recorded for Plant-for-the-Planet.
What industry is Plant-for-the-Planet in?
Plant-for-the-Planet's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of IMAMAAAJ, Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity). Its NAICS code is 11531 and its SIC code is 800.