Partyking Ab
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Partyking Ab firmographics
Firmographics- Name
- Partyking Ab
- Legal name
- Partyking Ab
- Website
- https://www.partyking.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Partyking Ab industry classification
Industry- Product category
- Party Supplies Retail
- SIC
- Costume Jewelry & Novelties (3960), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Seasonal & Party Variety Stores (CRAEAGAB)
- akta.pro secondary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Partyking Ab business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Partyking Ab product offering
Product offeringCore offering
Partyking Ab is an online retailer that sells costumes, party decorations, novelties, and sweets for celebrations and parties. It serves Nordic consumers through dedicated country-specific e-commerce websites in Sweden, Denmark, Norway, and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- Costumes Costumes sold to Nordic consumers for themed celebrations and parties, offered through the Partyking online storefronts.
- Party decorations
- Novelties
- Sweets
Companies that use Partyking Ab
Customer profileIdeal customer profiles1 record
Partyking Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Partyking Ab competitors and assessment
Company assessmentBroad incumbents
- Flying Tiger Copenhagen: Flying Tiger Copenhagen is a Danish variety/novelty retailer with a strong Nordic physical and digital footprint. It overlaps with Partyking on party novelties, decorations, and low-cost celebration accessories but as part of a broader everyday variety assortment.
- Amazon: Amazon is a broad e-commerce incumbent with an extensive party supplies catalog, including costumes, decorations, and favors. It competes with Partyking across all Nordic markets but as part of a much wider general merchandise offering.
- JYSK: JYSK is a large Nordic and European home goods retailer that carries some party and seasonal decoration items in adjacent product lines. It is a broad incumbent that competes for some of the same seasonal and decoration spend as Partyking.
- Walmart: Walmart is a global general merchandise incumbent with significant party supplies and Halloween/seasonal categories online. While not Nordic-focused, it represents the type of broad e-commerce scale competitor Partyking faces in cross-border demand.
- Smyths Toys: Smyths Toys is a large European toy retailer with overlapping categories such as costumes, dress-up, and party-adjacent novelty items. It is a broad incumbent with similar product adjacencies to Partyking's costume and novelty lines.
Direct peers
- Shindigz: Shindigz is an online party supplies retailer offering decorations, favors, and personalized party goods. It is comparable to Partyking as a niche e-commerce party retailer competing in the same product categories.
- Birthday Express: Birthday Express is an online-focused party supplies retailer offering themed party kits, decorations, costumes, and favors. It is a direct peer as an online-only specialized party retailer with a similar product breadth to Partyking.
- Oriental Trading Company: Oriental Trading is a long-standing US party supplies and novelties retailer (now part of FUN.com) with a strong e-commerce platform. It mirrors Partyking's broad assortment of costumes, decorations, and novelties, making it a comparable online-first party supplies specialist.
- Party City Holdings: Party City is the largest dedicated party supplies retailer in North America, offering costumes, decorations, tableware, and novelties across physical stores and e-commerce. It is the closest large-scale direct peer to Partyking AB in terms of category focus and product mix, though operating in a different geography.
- Baker Ross: Baker Ross is a UK-based mail-order and online retailer of arts, crafts, and party supplies for kids' events. It is comparable to Partyking as a European online party and celebration supplies specialist serving consumer customers.
Market position
Customer concentration
Partyking Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partyking Ab leadership team
Management profileNumber of profiles
Partyking Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partyking Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partyking Ab
What does Partyking Ab do?
Partyking Ab is an online retailer that sells costumes, party decorations, novelties, and sweets for celebrations and parties. It serves Nordic consumers through dedicated country-specific e-commerce websites in Sweden, Denmark, Norway, and Finland.
Is Partyking Ab a public or private company?
Partyking Ab is a private company. It is classified as unknown and is currently operating.
When was Partyking Ab founded?
Partyking Ab was founded in 2009.
Who are Partyking Ab's main competitors?
Broad incumbents on record are Flying Tiger Copenhagen, Amazon, JYSK, Walmart and Smyths Toys. Direct peers are Shindigz, Birthday Express, Oriental Trading Company, Party City Holdings and Baker Ross.
Does Partyking Ab have an API?
No public API is recorded for Partyking Ab.
What industry is Partyking Ab in?
Partyking Ab's product category is Party Supplies Retail. Its primary akta.pro industry code is CRAEAGAB, Seasonal & Party Variety Stores, with a secondary code of HSACACAM, Party Favors, Gifts & Custom Merchandise. Its SIC code is 3960.