Perugia

What Perugia does

Perugia is a privately held Mexican women's footwear brand operated by PERFECT TEN, headquartered in León, Mexico. The brand designs and sells fashion-forward women's shoes across categories including sneakers, sandals, heels, ballet flats, boots, mules, and chunky loafers, with a catalog of approximately 64 SKUs priced between $199 MXN and $1,095 MXN. Products are primarily constructed in synthetic materials with occasional vegan options, and the brand positions itself with an "Italian Mindset, Mexican Based" identity following a 360-degree rebranding approximately one year ago.

The business operates a multi-channel distribution model in Mexico. Its principal commercial surface is a Shopify-powered direct-to-consumer e-commerce store at perugia.mx, integrated with PayPal and OXXO cash-payment voucher processing. Offline, the brand is sold through authorized specialty retailers La Milagresa (Mexico City) and Arantza (Monterrey), and since March 2026 has expanded to Liverpool department stores (Mexico City exclusive) and Coppel.com nationwide marketplace. The brand has also gained industry visibility through its GIA sneaker collection showcased at Volvo Fashion Week.

Perugia generates revenue through one-time unit sales of footwear across DTC and third-party retail channels, targeting contemporary Mexican women who value design, construction quality, and versatility. The company is privately held with no disclosed funding rounds, no parent company, and no public ownership structure, suggesting it is founder-owned or bootstrapped. No revenue figures, headcount data, or financial KPIs are publicly disclosed.

Name

Perugia

Legal name

PERFECT TEN

Website

https://perugia.com.mx

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Perugia is a privately held Mexican women's footwear brand selling fashion-forward shoes through its Shopify DTC store and a small network of Mexican retailers including Liverpool, Coppel.com, La Milagresa, and Arantza, targeting contemporary Mexican women.

Ownership category

akta.pro rank

Product category

Women's Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Dress & Formal Footwear (CRAAACAC)

Keywords

• Women's footwear
• Fashion sandals
• Heeled shoes
• Leather boots
• Casual flats

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated through the company's own Shopify-powered online store at perugia.mx, selling women's footwear directly to consumers across Mexico.
2. Retail Distribution: Sales through authorized retail partners including Liverpool department stores (CDMX), Coppel.com online marketplace, La Milagresa (CDMX), and Arantza (Monterrey). Products sold through these channels at varying price points.
3. Authorized Distributor Network: Products available exclusively through authorized distributors across Mexico, with a locator tool on the website to help customers find nearby retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Perugia designs, produces and sells Italian-inspired women's fashion footwear — including heels, boots, sandals, flats, loafers and casual styles — through its own e-commerce platform at perugia.mx and through authorized Mexican retail distributors. The catalog spans approximately 64 distinct styles priced from MX$139 to MX$1,095, targeting style-conscious Mexican women seeking accessible fashion footwear.

Product overview

Perugia is a Mexican fashion brand specializing in women's footwear. The company operates as a Shopify-based e-commerce platform offering a diverse portfolio of shoe styles including chunky loafers, heeled sandals, ballet flats, sneakers, mules, boots, and casual sandals. Products are primarily made from synthetic materials with occasional vegan alternatives. The brand positions itself with an 'Italian Mindset, Mexican Based' philosophy, targeting the contemporary Mexican woman through both direct online sales and authorized distributors including Liverpool, Coppel.com, La Milagresa (CDMX), and Arantza (Monterrey). Notable achievements include participation in Volvo Fashion Week with their GIA sneakers collection.

Differentiator

Problem solved

Functional benefit

Products and services

• 45405 SINTETICO (Tacón)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Liverpool (CDMX)coreChannel Partner/ Reseller/ Distributor · 1 March 2026Major department store partnership providing exclusive physical retail presence in Mexico City. Added in March 2026 as part of brand expansion strategy.
• Coppel.comcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Online marketplace partnership for nationwide e-commerce coverage in Mexico. Added in March 2026 to expand digital reach beyond the brand's own e-commerce platform.
• La Milagresa (CDMX)minorChannel Partner/ Reseller/ DistributorLong-standing specialty retailer partner in Mexico City, representing the brand's heritage retail presence before major expansion.
• Arantza (Monterrey)minorChannel Partner/ Reseller/ DistributorLong-standing specialty retailer partner in Monterrey, representing the brand's regional presence in northern Mexico.
• Volvo Fashion WeekcoreGTM or Marketing PartnerFashion industry event partnership where Perugia showcased their GIA sneaker collection, establishing the brand as a credible fashion player in Mexico.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Andrea: Mexican footwear chain offering affordable women's, men's, and children's shoes through a large retail footprint. Operates in the same accessible price tier and customer segment as Perugia, with overlapping distribution via department stores.
• Cklass: Mexican footwear retailer focused on women's casual and dress shoes at accessible prices, distributed through its own stores and department stores including Liverpool. Direct competitor in the contemporary Mexican women's footwear segment.

Broad incumbents

• Flexi: One of the largest Mexican footwear brands and manufacturers, based in León like Perugia. Flexi sells casual and dress footwear across Mexico through owned stores and department stores, making it the most direct domestic incumbent peer.
• Havaianas: Global lifestyle footwear brand with broad women's sandal and casual assortment. Comparable as a category-spanning accessible women's footwear brand with strong retail distribution across Latin America.
• Aldo: Canadian-founded global fashion footwear brand with strong presence in Mexico through malls and department stores. Competes for the same fashion-forward women's footwear customer at a similar accessible-premium price point.
• Steve Madden: Global accessible-fashion footwear brand with a strong women's heel, boot, and sneaker assortment. Sells in Mexico through department stores and its own e-commerce, overlapping directly with Perugia's product mix.
• Sam Edelman: US-based accessible-fashion women's footwear brand known for boots, ballet flats, and sneakers in a similar price and style band. Competes for the same contemporary women's customer via department stores and online.
• Charles & Keith: Singapore-based accessible-luxury women's footwear and accessories brand with a strong digital and department-store presence in Mexico. Targets a similar contemporary fashion-forward female shopper.

Emerging players

• Public Desire: UK-based direct-to-consumer women's footwear brand built on trend-led, affordable heels and boots via Shopify. Comparable as a digitally-native, fast-cycle women's fashion footwear brand at similar accessible price points.

Regional players

• Schutz: Brazilian premium women's footwear brand owned by Arezzo&Co with growing Mexican retail presence. Comparable positioning as a fashion-driven women's footwear label from a neighboring Latin American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perugia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perugia